The Lamb Lies Down On Broadway

Surprisingly, yet inevitably, the most original interpretation of modern luxury doesn’t come from Germany – but South Korea: The rather stupendous Genesis Mint.

Aspirational flair is not a matter of size. Photo (c) The Verge

Creating a ‘premium’ car brand is no walk in the park. It takes decades, unique flair, racing success (Jaguar), billions and a great many wise product decisions (BMW, Audi) to achieve this. Anything less than boundless commitment to the cause is bound to fail (Infiniti, Acura). It was therefore a brave/reckless choice, courtesy of Hyundai, to try and Continue reading “The Lamb Lies Down On Broadway”

Fresh Mint

Has Genesis shown us a fresh face in emission-free motoring?

(c) Genesis

Since the advent of the automobile, cars and cities have co-existed in uneasy truce, but as concerns over deteriorating air quality gain traction across the developed world, it seems increasingly likely that our towns are simply not big enough for both. So the mid-term future for the combustion-engined private car, in an urban context at least, is looking bleak.

However, like most behavioural shifts, this is unlikely to occur overnight, but already, as previously reported both here and elsewhere, city legislatures are taking matters upon themselves by limiting or banning outright, vehicles which fail to Continue reading “Fresh Mint”

Genesis GV80 Design Notes

Genesis have shown this concept car at the New York Auto show.

Great stance: source

Some of the images are too smooth and bland to be anything but CGI so perhaps the car will look more substantial in the metal.

Lately I have been thinking a lot about articulation and ways designers show depth and substance on a form. Mercedes used to insist on big radii to express the thickness of the metal (you can’t bend thick sheet steel as tightly as thin stuff). Flushness suggest flimsiness as do sharp edges. I notice architects often Continue reading “Genesis GV80 Design Notes”

History Repeats – Again

Hyundai are going to take this opportunity to turn the Genesis nameplate into a stand-alone brand.

2015 Hyundai Genesis: iihs.org
With thanks to Eoin for the use of the song title. 2015 Hyundai Genesis: iihs.org

This is worrying. The last time someone tried this, the bottom fell out of the market for prestige cars. I am thinking here of the time Mazda tried to catch up with Honda and Toyota and launch the Xedos brand in the wake of Acura and Lexus. Hyundai bravely envisage a range of six models, with design supervised by Luc Donckerwolke. The cars will have their own sheetmetal and distinctive appearance to separate them from the Hyundai range. Continue reading “History Repeats – Again”

Why Did They Bother?

The Hyundai Genesis is coming to the UK market and Car magazine has phoned in a review in the June edition.

2015 Hyundai Genesis: Hyundaigenesis.com
2015 Hyundai Genesis: Hyundaigenesis.com

“It has the handling properties of a marshmallow,” they write. I ask why Car troubled itself with taking up half of page 49 with the test-drive. I can’t fault Car for having its own agenda which these days is focused on performance cars. The Genesis, a 3.8 litre V6 rear-wheel drive saloon is miles away from Car’s core area of interest which is high-revving sports cars so it will fall at every hurdle. On the other hand, the Genesis is a welcome alternative and the question is does it Continue reading “Why Did They Bother?”