The 1963 Hillman Imp was Rootes’ answer to BMC’s Mini, but a latecomer to the market and, ultimately, a commercial failure. We conclude its story.
Autocar magazine had been given early access to an Imp De Luxe for testing and published its road test just a day after launch. The price including tax was £532, a £24 premium over the standard version. The reviewer praised the new engine’s smoothness, quietness and willingness to rev. They noted that, despite an unusually high 10:1 compression ratio, it ran without any trace of ‘pinking’ or ‘run-on’ on Premium(1) grade petrol.
The recommended top speed of 70mph (113km/h) was easily exceeded, and a maximum of 83mph (134km/h) was recorded one-way. The 0 to 60mph (97km/h) time was measured at 23.7 seconds. Fuel consumption over the course of the road test was 38.1mpg (7.4 L/100km).
Continuing our recollection of cars developed in response to the demand for smaller and more economical models. Today we feature the Hillman Imp.
In the 1950’s, the cars produced by the Rootes Group were the very embodiment of middle-class respectability. Brothers William and Reginald Rootes, with the backing of the Prudential Assurance Company and Midland Bank, had assembled a stable of marques, including Hillman, Humber, Singer, Sunbeam and Talbot, all of which occupied the broad middle market.
There were some distinctions between them; Humber was the more upmarket brand, whilst Sunbeam models had a slightly sporting appeal, but the differences were marginal and largely historic. What Rootes emphatically did not possess was a small car brand, or expertise in that segment of the market.
We conclude the story of the Avenger and 160/180/2-Litre and their very different fates.
The C-Car programme that would ultimately become the Chrysler 160/180/2-Litre* ran in parallel with the B-Car Avenger, under the supervision of Rootes Design Director Roy Axe. The initial plan was to offer the C-Car in three variants; a base 1.8 litre Hillman version to replace the top-line Hunter models, a 2.0 litre version carrying the Sunbeam marque and a 2.5 litre version to replace the Humber Hawk. A stretched D-Car variant was also envisaged to Continue reading “Contrasting Fortunes (Part Two)”
The Avenger and 160/180/2-Litre were intended to carry Chrysler Europe successfully into the 1970’s and beyond. One succeeded, while the other was hobbled by indecision, poor management and Anglo-French rivalries.
By the late 1960’s the Rootes Group’s range of cars was beginning to look rather threadbare. Its newest model, the Arrow series Minx and Hunter, introduced in 1966, was still relatively fresh and selling quite well, but was hampered by a limited engine range, which comprised a four-cylinder OHV unit in 1,500cc and 1,725cc capacities.
Novels such as ‘Vice Versa’ and ‘Freaky Friday’ have inspired a long list of films about body swapping, but in the rare cases the automobile industry has resorted to the practice, it hasn’t exactly resulted in any award-winning performances.
Since the Ayatollahs assumed power, Iran’s relationship with Western nations has been complicated. This has not stopped the country from developing a thriving automobile industry however – after oil and gas it is the third in economic importance – and to achieve licensing deals with a number of major car manufacturers such as Peugeot, Citroën, Renault, Nissan, KIA, Chevrolet and Cadillac. In some cases, this has lead to results that can only be described as bizarre. Continue reading “The Persian Bodyswappers”
The Minx name is mostly forgotten today, a legacy of the demise of its parent company, Hillman.
However, Hillman used the Minx name for nearly fifty years on three or four generations of cars. As was typical of Rootes, the Minx name had a convoluted model history of small upgrades, badge engineering and variants such as the Super Minx with moderately modified bodywork. There is an awful lot of noise to sort out to get at the core of the Minx story. As with many of the cars of the time, the exact social significance and market positioning is rather hard to parse and I suspect one could Continue reading “Ashtrays: 1956-1967 Hillman Super Minx”
The humble little Imp was a trendsetter in several ways. But I’m not talking about pneumatic throttles… not today anyway.
Question: Does the 1963 Hillman Imp feature the earliest European production example of a ‘glassback’ or opening rear window? I’m going to stick my neck out and say it does. Yes, the 1959 Austin A40 (Farina) Countryman’s split tailgate arrangement could be said to predate it, as indeed did that of the earlier Chevy Nomad but I’m discounting both on the basis that not only is there a solid looking steel pressing holding the glass in place, it also forms part of a hinged drop-down section. (An arrangement the Range Rover cleaves to). Continue reading “Theme: Materials – Glassback Imprimis”
In July 1975 Archie Vicar contributed a review of the Hillman Hunter to the “Brecon Beacons Herald Advertiser”. Here is what he wrote.
[Original photos taken by Douglas Land-Windermere. Due to butter stains from crumpets affecting the original items stock photos have been used.]
Impossibly good value sums up the Hillman Hunter series of saloons and estates. The general car body has been around since 1966 and Rootes are still managing new ways to improve on its formula. Here are some of my impressions about this old stager. Technically, the Hunter is nothing to write home about. There are two engines, a 1500 and a five-bearing 1725 unit which is familiar to anyone who has ever driven a Sunbeam Rapier, for example. As a result of this policy of using established components and putting them in a simple-to-make body, the prices are very attractive. How does £1,750 strike you? Continue reading “1975 Hillman Hunter Super Roadtest”
“A new car from Rootes”. Mr Archibald Vicar motors north of the border in the Hillman “Imp.”.
“From The Practical Car Driver”, Dec 1963, we present what looks like a transcript of a road test of Rootes’ legendary rear-engined Mini-slayer, the Imp. Drawings by Miss Caroline Dallington. Owing to the poor quality of Caroline’s original drawings, stock photographs have been used.
One always relishes visiting North Britain. The North British, from Glasgow to Edinburgh and from Banff to Braeval, are far and away the most entertaining subjects in this Sceptered Isle. To their repertoire of skills which include brewing, distilling and the making of beer they have added another: building motor cars. Thus The Practical Car Driver has dispatched me to Linwood, to Continue reading “1963 Hillman Imp Road Test”