Empires can spring from unlikely places.
With Hino’s ventures into the realms of car production hastily truncated, we now rewind to their more staple area of interest: the heavy commercials business.
Rudimentary as most vehicles were during the first two decades of the twentieth century, Hino produced their inaugural solid, reliable workhorse in 1917. The first Hino bus arrived some thirteen years later with another score passing before building Japan’s first trolleybus. Far from a delayed timetable, Hino ploughed on with purpose.
Once inside the comforting cradle of Toyota, Hino became the mirror to Toyota’s cars, their trucks providing plain, honest and reliable machines capable of heavy use and high mileages with minimal service. Over in Europe there were similitudes but tastes naturally showed through; nods toward comfort, adjustability, desirability, the States exacerbating this trend. Hino offered belt and braces trucks, engendering a loyal following.
As their initial car expansion plans loomed, so too did the big stuff. 1964 saw Thailand opening their first overseas truck service outlets. Many more would Continue reading “Dublin, Land of the Rising Sun”