Join these dots: It has worked well for Tesla, this big, five-door luxury car idea. Lexus has been able to sell hybrid V-8s since 2008. Land Rover has been competing for the top-drawer luxury market for at least twenty years or more. Five doors and luxury are not strangers to each other. Sales of conventional luxury cars are not what they were, not unless the Panamera nameplate is involved.
Our final retrospective waltz in this series lands in 1957.
1957’s Sweet Smell of Success was an unusual film for its era, made by a director better known for lighthearted comedies, casting its two leads against type and portraying a seedy, rapacious twilight world behind the gloss of celebrity culture. In that respect, it was a very modern film, but it was one the public were not ready for, dying on its feet in cinemas.
A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.
By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”
The XJ-S is a car which tends to crop up with some frequency on Driven to Write. Why this is so is perhaps debatable, (okay, it’s often my fault) but I suspect that its fascination is not only a function of its controversial shape, but also stems from a belief that its styling came about without precedent. But no car is developed entirely in a vacuum, or is it?
Not long did these two cars directly compete in the showrooms. Only in 1976 could one choose between a new, cramped 5.3 litre V12 2+2 or a new, cramped 2+2 with a 7.2 litre V8.
The two cars show how differently the same basic concept can be executed (Bristol and Ferrari are another two): the GT. The West Bromwich bolide benefitted from Touring’s neatly considered styling while Brown’s Lane’s leaper resulted from a tortuous process involving a number of hands (almost a Burkean contract between designers dead, designers living and designers yet to be). While the Jensen attained a homogenous look, the Jaguar resembles three very different ideas uneasily blended together.
Ford’s post-acquisition strategy for Jaguar was one of aggressive growth, but it came at some cost – particularly to their core model line.
Having taken a multi-billion dollar hit on the acquisition of Jaguar in 1989, Ford executives saw only one way out of the mess they have got themselves into. In order to gain the return on investment they craved, Jaguar would need to be transformed from a specialist 35-40,000 car a year business to one pushing out at least five times that number. To achieve this, they would need to Continue reading “Stretching a Metaphor”
As JLR moves further into the white space of seemingly infinite possibility, we ask a few awkward questions.
This week, Autocar exclusively reported the prospect that JLR is advanced on developing a more road-biased, Range-Rover-derived vehicle, said by the journal to be dubbed Road-Rover. According to journalist, Hilton Holloway, the forthcoming model, set to debut in about three years time, will be the first of a range of cars aimed at the top end of the luxury market. But one aspect missing from Autocar’s piece is Continue reading “To Boldly Go…”
Driven to Write (with no thought to our own safety) addresses the big one.
It’s somewhat overdue. In every Jaguar aficionado’s lifetime one has to approach X200 and try, (now come on, stop giggling back there) really try to view it with something remotely akin to an objective gaze. Because for many of us, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What we Talk About When we Talk About The S-Type”
The XJ and F-Type represent the rearguard of traditional Jaguar formats, but while one continues its slide, the other appears to be holding firm.
With Jaguar’s original E-Type latterly attaining the status of holy relic and given several prior attempts at reinvention, the onus on Jaguar to recreate it brooked no denial. So from its inception, F-type was intended both as an unabashed recasting, but moreover, the closest production approximation yet to Porsche’s all-conquering 911 in positioning and purpose. Continue reading “Consistent Cat”
Getting to grips with brand-Jaguar’s new hatchback by not talking about it. The real story is beneath the skin anyway…
One thing we cannot quibble with is JLR’s ability to get the most out of their platforms. The current LR-MS (or whatever they’re calling it now) platform underpinning the new E-Pace is a prime example – maybe even a unique one given its convoluted ancestry – a matter possibly deserving its own episode of “Who Do You Think You Are.” Shared with the current Range Rover Evoque and Discovery Sport, it is in effect a heavily re-engineered variant of the Ford-EUCD platform, one which continues to Continue reading “Now Arriving On Platform E”
My initial intention was to revisit a DTW piece from 2014 celebrating Matthew Beaven’s 2003 Jaguar concept. But further reflection suggested it made far more sense to start afresh.
It’s been fourteen years now since the Jaguar R-D6 concept debuted at the Frankfurt Motor Show – a debut I can recall vividly. After years of stylistic Disneyfication under the staunchly conservative guidance of the likes of William Clay Ford and J. Mays, here was the first clear indication that Jaguar stylists saw a way out of the retro straitjacket. Continue reading “Returning to a Theme – 2003 Jaguar R-D6”
The new XF Sportbrake has landed, and it’s a Triumph. Or maybe a Rover. It’s difficult to tell nowadays, but it probably doesn’t matter.
People often accuse me of being horrid about the current range of Jaguars and it’s true that I have on occasion been vocally critical of them. ‘Why?’ they plead, as they pin me by the shirtfront against the most convenient stout object, before regaling me with tales of aluminium intensive body structures, handling-biased chassis dynamics and, well that’s about as much as they can muster generally. I’ve said rather a lot on this subject in the past – (‘yes we know’, they chorus) – but just for the purposes of clarity, and to reiterate, my issues with the current crop of JLR’s Jaguar-branded saloons and crossovers are as follows: Continue reading “Holding Station – Jaguar XF Sportbrake”
Two of the most distinctive cars of their time; bitter rivals, yet with much in common. Driven to Write counts the ways.
They couldn’t have looked more different, yet the fates of the Porsche 928 and Jaguar XJ-S were intrinsically bound. One seemed more like a car from the Cinzano era, the other from the future, yet both shared a purpose, appealed to the same customer base and lived out similar career paths – misunderstood and derided by those who didn’t expect their preconceived notions to be so roundly challenged.
Emboldeners of Jaguars are relatively few. Driven to Write profiles its foremost and longest-lived exponent – Arden Autombil.
In the German town of Kleve, close to the Dutch border, Jochen Arden founded his eponymous automotive business in 1976, trading in the usual Teutonic fare of VWs and MBs until 1982, when he took on a Jaguar franchise, prompting his initial forays into the arena of the aftermarket. By the early ’80s, Jaguar was painfully re-establishing themselves in the German market following years of stagnation under British Leyland when their cars came to be regarded by German motorists as being nice to look at, but really not fit for the purpose. Continue reading “Theme: Aftermarket – Stroking the Cat”
In 1964 my Dad made one of his visits to the USA and brought back with him ‘The Latest And The Greatest’ by Chuck Berry. At least that’s how I remember it but, as any Berry anorak will tell you, that album was a compilation record put together by Pye in the UK. So did they export it only for it to be returned, did my Dad become such a Berry fan on his visit that he bought it locally as soon as he came back, or is it all just a false-memory? You never can tell. Continue reading “Theme : Rivals – The Cat Takes The Bird”
Last week, JLR unveiled Velar, the most ambitious Range Rover variant yet. But Driven to Write asks, is there a cuckoo in the nest?
As the dust sheets were lifted off their new mid-liner, Land Rover CCO Gerry McGovern informed journalists, Velar is “the most car-like Range Rover we’ve done so far”. It also seems likely to become the crossover SUV that will convert customers who have so far proven immune to the crossover SUV contagion. Continue reading “Taking the Veil”
Being the quintessential British stalwart car, the Jaguar XJ serves as a poignant illustration of what constituted ‘the good life’ through the ages.
Germany has the Golf and S-class, Britain’s got the Jaguar XJ. A car that has been part of the automotive landscape for decades, all the while being adapted (to differing levels to success) to changes in tastes and demographic.
Jaguar’s XJ6 saloon was a landmark car. Its marketing did it justice.
Collecting brochures is, in the grander scheme of things, a rather sad pastime. One goes to great lengths to get one’s hands onto something that was supposed to have, at best, a short-term effect and be forgotten immediately afterwards.
As Jaguar 2016 sales hit unprecedented heights, we take an unflinching look at XE’s school report. History appears to be a particularly weak subject.
On the face of things, JLR’s once troubled Jaguar brand seems to be on the rise at last. Following massive investments in new product lines, underpinned by an entirely new aluminium-intensive modular platform and new diesel engines, the marque has posted global sales of 148,730 vehicles last year, up 77% on 2015 figures. And while brand Jaguar accounts for only 25.4% of JLR’s total volume, it represents the bulk of the overall percentage gain for the business as a whole during 2016. Continue reading “We Need to Talk About XE”
Some astonishing things get taken for granted. Mere existence justifies some wild ideas, which a priori, you’d not expect. Maybe it’s because Jaguars aren’t my core area of expertise I felt like I needed to be certain. Surely, I thought, I must be making a mistake. V12s are too complex and huge. V8 it must be… but that seems wrong, too American. Continue reading “A Jaguar for Sunday”
It goes well, is comfortable and has a pleasing interior. But alas, one thing somewhat spoils this car.
There are three ways a used car can be a bit rubbish. We usually see them (1) edging into decrepitude and (2) we can see them as bad as their maker intended. In this little item we see Category 3…
Customisation. I assume that this is a customer-led effort: a Jaguar X-type with a two-tone paint job. ‘Angry of Brown’s Lane’ will write in to say it the car is obviously a special edition to mark the 20th anniversary of Jaguar’s decision to move back to metric measurements again**. Continue reading “Something Rotten In Denmark: Two-Tone X-Type”
Second guessing Sir William on styling matters rarely succeeded. This Bertone concept was no exception.
For decades, innumerable coachbuilders tried their hand at re-imagining Jaguars with varying degrees of success. Frankly, even the best of them failed to match, never mind exceed an on-form William Lyons. After all, Jaguar’s founder and stylistic torchbearer possessed a personal vision coupled with an uncanny eye for line which not even the finest Italian carrozzeria could rival. Only Lyons really knew how to shape Jaguars – a matter which became embarrassingly clear in the aftermath of his passing. Continue reading “Coventry via Turin – 1966 Jaguar 3.8 FT by Bertone”
The story behind the Jaguar 420 may be more interesting than the car itself, but this may belie its significance.
Often portrayed as a decade of unbroken success, the 1960’s were troubled years at Browns Lane. The halo provided by the E-Type masked faultlines elsewhere – especially in the area of new product development. Jaguar’s 1961 Mark Ten saloon, their most ambitious and expensive model programme yet had proven a commercial failure. But by mid decade, matters were equally worrying for its compact saloon stablemate in their most crucial export market. Continue reading “Saving Grace – 1966 Jaguar 420”
Is this the end of history? Well, it’s about time…
It’s the old story. You wait ages and then along comes two positive Jaguar news stories at once. First was the announcement that over the three months to September, global Jaguar sales rose 84%. It’s unclear at this point whether that translates into anything of significance, but yesterday’s announcement of the I-Pace concept at the Los Angeles motor show was a cat of an altogether different stripe. I’ll be honest with you, I-Pace is a shock, but not for the reasons you might imagine. Continue reading “Electric Shock – Jaguar I-Pace”
In the last of this series, Jim Randle describes a Jag with a jinx, XJ40’s presentation to the press and his principles for rear suspension design.
During the Egan-era of independence, senior management were tasked to spend time at Jaguar dealers, selling cars, meeting customers and seeing the issues first hand. Randle was a keen adherent to this policy, holding the record for the most cars sold in one evening. I wondered if he identified himself or chose to remain incognito. Continue reading “Thirty Times ’40 – Jim Randle Interview Part Four”
In this second part of our interview with Jonathan Partridge, XJ40’s foibles come under the spotlight.
If Partridge views XJ40 with a degree of ambivalence today, it’s partly that his team dealt with the bulk of negative customer feedback firsthand, and on early cars, it didn’t always make for very edifying reading. “A lot of features were good, you know: corrosion protection, anti-lock braking yaw control, the rear suspension, [but] then the whole electrical thing with low current earth line switching and all the micro-computers was ambitious and at the end of the day I guess they over-stretched themselves.Continue reading “Thirty Times ’40 – Jonathan Partridge Interview – Part Two”
In part three, Jim Randle speaks candidly about what was possibly the XJ40’s most controversial aspect – its advanced electronics system.
It’s been suggested in the past that Jaguar were over-ambitious in attempting to introduce electronic controls into XJ40 when this technology was still in its infancy, but Jim Randle points out a key precedent. Preparing XJ-S prototypes in the early 1970’s, he produced a carburettor and an electronically controlled version for comparison purposes, making the following discovery. Continue reading “Thirty Times ’40 – Jim Randle Interview Part Three”
As we continue our XJ40 commemorations, we examine the car through the prism of sales and marketing with Jaguar Heritage’s Jonathan Partridge.
There’s more than one dimension to the back story of any car. Up to now, we’ve concentrated primarily on the ’40 from an engineering perspective, but today, we examine the car’s legacy with Jonathan Partridge, former Product Strategy Manager who over a lengthy career at Jaguar, oversaw the marketing strategy for a host of saloon programmes, culminating with the 2007 XF. He is currently Vehicle Collection & Communication Manager with Jaguar Heritage at its Gaydon nervecentre. Continue reading “Thirty Times ’40 – Jonathan Partridge Interview – Part One”
In part two, Jim Randle talks about the challenges facing Jaguar’s styling team, and skewers a few more holy orders along the way.
Possibly the toughest hurdle Jim Randle and his engineering team faced with XJ40 was finding an acceptable style for the car. The twin imperatives of reducing complexity and drag inducing features while retaining a recognisable Jaguar silhouette led to years of indecision and delay, but who was actually responsible for the eventual car’s style? Continue reading “Thirty Times ’40 – Jim Randle Interview Part Two”
OK, so this relates to a TV series translated from a collection of detective books, but I’m hoping readers will allow me a little latitude.
For a moment there, this opening was like a game of charades for the ‘visually impaired’ …
I think most people know that (Chief) Inspector Morse was originally the owner and driver of a Lancia, not a Jaguar Mk2 (or was that really a Daimler?). Having read most of the books by Colin Dexter many years ago on the back of viewing a few of the TV episodes (pre-kids, one had time to waste like that), a few thoughts were stimulated by the changes wrought by the TV production company in its adaptations from the books. Continue reading “Theme – Film: The Mystery of Inspector Morse’s Car”
Ever wondered why so few XJ40s remain on the roads? One word: scrappage.
I stumbled across this place on the outskirts of Romney Marsh in 2014; the largest and most depressing collection of Jaguars I’ve ever witnessed. And while hundreds of decrepit Jags of every stripe were littered about the place, there were entire compounds full of condemned XJ40’s – part (it appears) of the 2009 government stimulus package aimed at propping up the motor trade. Continue reading “Exquisite Corpses”
To mark the 30th anniversary of XJ40’s launch, we speak exclusively to former Jaguar Engineering Director, Jim Randle.
If the XJ40-series’ legacy represents a series of lasts, then chief amongst them is that it remains arguably the final mainstream British series production car to embody the single-minded vision of one man. Because if a car could embody the personality and mentality of its creator, then XJ40 is Jim Randle, whose stamp is all over its conceptual and engineering design. Recently we spoke exclusively with the father of the ’40 to re-evaluate the last purebred Jaguar saloon. Continue reading “Thirty Times ’40 – Jim Randle Interview Part One”
With due consideration, your correspondent gets off the fence.
Praised to the skies by an adulatory UK motoring press at its launch thirty years ago, pilloried mercilessly in subsequent years and even to this day, only grudgingly accepted even by marque loyalists, the Jaguar XJ40’s reputation remains a matter of often quite heated debate. Continue reading “Thirty Times ’40”
Ford’s takeover of Jaguar lacked credibility, and the XK needed to change perceptions. Fortunately, it did – just.
The 1996 XK8 came at a crucial time for Jaguar, having been through the torrid post-Ford takeover period when Browns Lane was haemorrhaging around $2m a day. The luxury car maker desperately needed something to generate some excitement, following the launch of the X300 saloon two years previously; a car that while popular with traditional Jaguar customers, hardly signified a company looking confidently towards the future. Continue reading “Year of the Cat – 1996 Jaguar XK8”
Jaguar used to be renowned for their warm and inviting cabins. No longer.
Jaguar’s current stream of new models is testament to the enormous sums being spent on reinvigorating the brand – unfortunately, the new car’s interiors make every effort to appear as though they were lowest on the list of priorities. A new family of combustion engines doesn’t come cheap. Neither does an all-new aluminium platform. But is that enough to explain quite why the cabins of Jaguar’s new-from-scratch XE, XF and F-pace models are so blatantly disappointing? Continue reading “Entering the Plastic Age”
The 2003 X350-series marked the point where Jaguar’s retro styling path met its maker. We examine its failure.
Had Sir William Lyons been working in the current era, it’s likely he’d have continued to plough his own stylistic furrow. Many have speculated on how Jaguar’s founder might have evolved the ‘Lyons line’, but in his wake, all we have is a subsequent body of work that amounts to studied guesswork on the part of the old master’s successors.
The quality of Jaguar’s stylistic output in recent decades can best be described as patchy; certainly few could reasonably argue that anything produced in recent decades matches that of Lyons at his apex.
The license plate indicates it is an import from the UK, first registered there and brought to the ROI at a later date. One way of looking at these cars is to see them as a poorer-man’s Rolls-Royce. Or as a hyper-Brougham version of an already very Brougham car. I don’t think these cars thrive in Ireland due to the rain but the huge tyres and supple suspension are ideal. I think anyone considering a luxury car for use in Ireland ought to insist on the highest sidewalls possible but generally people shoe their cars as if they lived in Frankfurt.
Today, Jaguar’s Heritage collection is in safer hands but in the closing months of 2011 the future looked a good deal more uncertain. We take a look back at Jaguar’s former museum prior to its demolition.
You can tell a good deal about the ethos of a car company by how it views its past. Enzo Ferrari was notorious for his callous attitude to last season’s race car; many simply destroyed, since in his view the only good car was the next one. Such views were not uncommon amidst the grand marques, resulting in vast sums being spent buying back significant cars once they realised exactly what a well curated museum would do for their image. So while it remains fairly unlikely that Ssangyong has seen fit to lay up a pristine Rexton for posterity, anyone with an image to project and a heritage to exploit either already has or really ought to. Continue reading “History Falls”
I’m sorry if this comes across as being repetitive, but like a man with a sore tooth, I seem incapable of leaving this subject alone. Anyway, I think it’s been well established that repetition is very much the leitmotif when it comes to the subject of Jaguar. Certainly Ian Callum’s statement last month that the luxury car maker had no plans to Continue reading “Ghost of X-Types Past”
What caught my attention is the very sharp corners of the shutlines: bonnet and door. Would rounded ones as on aeroplanes not have provided greater strength? The owner of this rather grand vehicle runs an XM as a daily driver, as far as I know.
JLR appear to have hit on a genius plan to secure Jaguar’s future. Unfortunately it doesn’t seem to involve making Jaguars.
Judging by the frequency he is hauled out to expound on matters of product, anyone would think Jaguar’s design chief was solely responsible for product planning. Perhaps it’s got something to do with his mellow Dumfries lilt, but nowadays its difficult to escape the suspicion JLR’s senior management wheel him out when they have unpalatable Jaguar-related news to deliver – and frankly, is there really any other kind? Continue reading “Give Us A Brake! – Jaguar Jettisons Its Baggage.”
Your correspondent gets into a bit of a flap over ‘our’ Jag’s ride quality. Or lack thereof.
Is it possible for one’s palate to remain untainted by daily servings of braised swan? It’s bound to have an effect over the long term – after all, too much of a good thing will skew anyone’s critical faculties. For instance it’s unlikely any mainstream motor journalist working today would place a premium on ride comfort above outright handling and roadholding, if only because there probably aren’t any old enough to remember when such qualities were not only valued, but were what set luxury cars apart from the mass-market hordes. Continue reading “An Uncomfortable Truth: Jaguar XF 2.2d Premium Luxury”
As our December theme chokes on the very last mince pie, we celebrate four decades of disappointment, brought to you by Jaguar.
It’s an emotion depressingly familiar to Jaguar enthusiasts from Burbank to Burnley. From the chaotic post-Lyons era, the catastrophic BL years, the Egan Miracle, the Ford débâcle, to the current underwhelming JLR era. The big cat’s roaring again, the UK press delight in telling us, but is it really? Continue reading “Theme: Disappointment – Feline Gloomy”
Jaguar’s power units have entered legend. This month we ask whether the XF’s engine and powertrain are cut from similar cloth?
Try as I might, I’ve yet to satisfactorally reconcile the concept of a compression ignition Jaguar. But commercial realities make for expedient bedfellows and the Ford/PSA-developed 2179 cc 16 valve diesel unit powering our XF has been responsible for the marque’s growing acceptance in the vital company user-chooser market in the UK. Commercial success notwithstanding, there’ll be few obituaries now it’s been consigned to Continue reading “Dark Satanic Mill: Jaguar XF 2.2 Premium Luxury”
‘Talent borrows, genius steals’, the saying goes. It’s still bad manners though.
As Editor, it is with grim satisfaction that I note, with a New Year approaching, the enormous PR machine that lies dormant beneath the DTW offices might need to be put into action to reconsider our ‘World’s Least Influential Motoring site’ strapline. Continue reading “Christmas Competition”
Jaguar has five basic models. Those are the XE, XF and XJ (saloons), F-Type and F-Pace. Is that a good naming system, I idly wonder. F-Pace seems not to fit in. It makes the F in F-Type somewhat meaningless as there was no E-Pace or D-Pace. I digress. Continue reading “What Drives Jaguar?”
The combination of Italy, twelve cylinders and pleasant company should not leave much space for prosaic considerations, such as reliability or fuel economy. But worries have the habit of finding their way, regardless.
It’d been a rather testing day, with little sleep and an unusual amount of stress, right at the end of a particularly challenging summer. The back is aching, the tired mind is dulled on one hand and feverishly edgy on the other. The three issues at the forefront of any immediate consideration are: a welcoming bed, the board computer’s average MPG calculations and the engine temperature gauge. As the night is relatively cool and the Autobahn relatively clear, the engine temperature is thankfully showing no signs of panic – yet. The average MPG, on the other hand, remains somewhat disconcertingly high. And that bed, well, that’s still some 300 kilometres further south. Continue reading “Romance: Southwards, by Jaguar”
Few car manufacturers are as closely associated with their styling director as Jaguar is.
Ian Callum, the current incumbent, is acting as both the premier brand ambassador, as well as in his main capacity of aesthetic pontiff. But even the prominent Scot will have to hand over reigns eventually. The question is: to whom? Car designers have turned into their respective brand’s figureheads over the past decade or so. Gone are the days of tie-wearing boffins who tinkering away their days in draughty studios, hardly ever to see the light of day, not to mention the limelight. Today, for better or worse, designers have become the speakers of their employers. Continue reading “Lyons, Sayer, Lawson, Callum… And Then?”