You wait decades and three motoring ‘big beasts’ relaunch at once.
Every movement has its icons and given where we are now I think we can probably describe the current SUV contagion as a movement. In terms of icons, the holy trinity of sports utility vehicular worship appears to consist of the Jeep Wrangler, Land Rover Defender and Toyota Landcruiser. Just outside, but banging rather conspicuously at the door is Mercedes with its interloper G-Wagen.
The original Willys MB Jeep is known to all – man, woman and small dog. Created as a military vehicle during the second World war, it entered full-scale production in 1941, going on to Continue reading “Three Lions”
Excuse my deliberately wrong headline. Dodge sold this one as the Nitro, on the same platform as the Jeep Rendition*.
It does look like they followed the same playbook as the 2002 Range Rover L322. It also looks like the pencil line thickness on the drawing guided the depth and breadth of the wheel arch lip grooves. It resembles a car to be seen from a good distance. Continue reading “Micropost: 2007 Dodge Landrover”
Space is infinitely divisible, marketing space doubly so.
The 2017 Jeep Compass sits between the sub-compact Renegade and compact Cherokee. This sector is boiling, steaming hot and people will buy pretty much anything that does not burst into flames upon ignition. Continue reading “LA Motor Show Shorts 3”
Who would have thought it? Kaiser-Willys are stablemates with Ferrari and Maserati…
The word ‘icon’ was tediously ubiquitous in the media day presentations, but Jeep served us up a veritable triptych on their stand: Willys Jeep in military trim, Willys Jeep Station Wagon, and a fine example of the 1963-91 Jeep Wagoneer. The original Jeep needs no introduction, but the station wagon possibly does. It is significant that Willys carried over the military vehicle’s name for the steel-bodied passenger utility, even though 4WD only became available three years after its 1946 launch. Continue reading “Geneva Bites – Origin of the SUV Species”
This could have been a Picture for Sunday. Instead it’s more about materials and form.
Background: the 2011 Jeep Grand Cherokee (which is what I think this is) appeared on the world stage as a derivative of the Mercedes W-166 platform which also made its way to showrooms in 2011. That’s news to me. Did Mercedes license this? The whole of the Grand Cherokee Wikipedia entry reads like it has been airbrushed by someone with corporate interests so I have my doubts. Continue reading “Reflections On Chrome II”
Of course, this is no obscurity to most of our American Readers (both North and South) but we in the UK do tend to imagine that we elevated the 4WD from the farm to the polo fields with the first Range Rover. Actually, the first Rangie was admirably austere and, if its social climbing you’re looking for, designer/showman Brooke Stevens’s 1946 Willys Jeep Station Wagon gave new life to the ubiquitous wartime military vehicle. Continue reading “Theme : Evolution – The Missing Links 5”