Another good idea poorly executed by Jeep – did the Compass simply start out with bad directions?
By the mid-2000’s it was becoming clear that the market for SUV-type vehicles was changing. The vast majority of buyers liked the looks and versatility of such vehicles, but never put their off-road abilities to the test on anything more challenging than a high kerb in the supermarket car park. Good ground clearance and steep approach and departure angles were largely irrelevant to such customers. What buyers really wanted was to Continue reading “Missing the Marque: 2006 Jeep Compass”
The idea of a seven-seater Jeep model to compete with vehicles such as the 2002 Volvo XC90, 2002 Ford Explorer and 2004 Land-Rover Discovery 3 was a sound one. The execution, however, was disappointingly poor.
The 2002 Volvo XC90 brought the benefit of viable accommodation for seven adults in a sophisticated large SUV. Other similar SUVs, like the 1999 BMW X5, were either strict five-seat vehicles or, like the 1998 Series 2 Land-Rover Discovery, had third-row seats that were only really suitable for children, or for adult passengers to Continue reading “Missing the Marque: 2005 Jeep Commander”
The author recalls his experience of the Jeep Cherokee XJ, an impulse and irrational purchase that turned out rather well.
My partner and I had the use of a Land-Rover Discovery as my perk company car for three years until 1999. It was a thoroughly useful device and we missed it after it went back, especially as our other vehicle was a 1997 Mercedes-Benz SLK 230K convertible, by no means the most practical (or reliable) of cars.
Although not as instantly recognisable as the Wrangler, the 1983 Jeep Cherokee was a well-conceived and thoroughly engineered vehicle that served its maker well over three decades.
Genericization is a rather ugly word, but it describes a phenomenon whereby a market-leading proprietary brand name becomes so dominant that it is used to describe a generic product. It can be a double-edged sword for manufacturers. On one hand, it recognises their market leadership but, conversely, it can lead to the loss of valuable trademark protection.
You wait decades and three motoring ‘big beasts’ relaunch at once.
Every movement has its icons and given where we are now I think we can probably describe the current SUV contagion as a movement. In terms of icons, the holy trinity of sports utility vehicular worship appears to consist of the Jeep Wrangler, Land Rover Defender and Toyota Landcruiser. Just outside, but banging rather conspicuously at the door is Mercedes with its interloper G-Wagen.
The original Willys MB Jeep is known to all – man, woman and small dog. Created as a military vehicle during the second World war, it entered full-scale production in 1941, going on to Continue reading “Three Lions”
Excuse my deliberately wrong headline. Dodge sold this one as the Nitro, on the same platform as the Jeep Rendition*.
It does look like they followed the same playbook as the 2002 Range Rover L322. It also looks like the pencil line thickness on the drawing guided the depth and breadth of the wheel arch lip grooves. It resembles a car to be seen from a good distance. Continue reading “Micropost: 2007 Dodge Landrover”
Space is infinitely divisible, marketing space doubly so.
The 2017 Jeep Compass sits between the sub-compact Renegade and compact Cherokee. This sector is boiling, steaming hot and people will buy pretty much anything that does not burst into flames upon ignition. Continue reading “LA Motor Show Shorts 3”
Who would have thought it? Kaiser-Willys are stablemates with Ferrari and Maserati…
The word ‘icon’ was tediously ubiquitous in the media day presentations, but Jeep served us up a veritable triptych on their stand: Willys Jeep in military trim, Willys Jeep Station Wagon, and a fine example of the 1963-91 Jeep Wagoneer. The original Jeep needs no introduction, but the station wagon possibly does. It is significant that Willys carried over the military vehicle’s name for the steel-bodied passenger utility, even though 4WD only became available three years after its 1946 launch. Continue reading “Geneva Bites – Origin of the SUV Species”
This could have been a Picture for Sunday. Instead it’s more about materials and form.
Background: the 2011 Jeep Grand Cherokee (which is what I think this is) appeared on the world stage as a derivative of the Mercedes W-166 platform which also made its way to showrooms in 2011. That’s news to me. Did Mercedes license this? The whole of the Grand Cherokee Wikipedia entry reads like it has been airbrushed by someone with corporate interests so I have my doubts. Continue reading “Reflections On Chrome II”
Of course, this is no obscurity to most of our American Readers (both North and South) but we in the UK do tend to imagine that we elevated the 4WD from the farm to the polo fields with the first Range Rover. Actually, the first Rangie was admirably austere and, if it’s social climbing you’re looking for, designer/showman Brooke Stevens’s 1946 Willys Jeep Station Wagon gave new life to the ubiquitous wartime military vehicle. Continue reading “Theme : Evolution – The Missing Links 5”