Half a century ago, South Korea’s auto industry was in its infancy. We recall its inauspicious start and chart its early progress.
With global sales(1) in 2020 of 6.52 million vehicles, Hyundai Motor is the world’s third largest auto manufacturer, behind Volkswagen Group with 9.31 million and Toyota with 8.90 million sales. Hyundai, which includes the Kia marque, overtook General Motors in 2019 and continues to move ahead of the troubled US giant, suffering less of a reversal in the Covid-affected 2020 market than either it or the two market leaders.
Fifty years ago, things were somewhat different. Hyundai was building just one Ford passenger car model under licence, while Kia was confined to building Mazda light commercial vehicles. Both manufacturers shared an ambition to Continue reading “Small Beginnings”
Outside of the Driven To Write bubble, a number of new cars were launched over the past few weeks. Time to do a bit of catching up.
The Audi Q3 Sportback is Ingolstadt’s take on the BMW X4. It features all the overwrought details that can be expected from a Marc Lichte-era Audi, including the token overly accentuated ‘shoulders’ above the wheels. Continue reading “The Beat Goes On”
It’s my favourite holiday of the year again and time, once again, to play ‘hire car lottery’.
Our Easter break trip to the middle of France. Staying in the grounds of a charming chateau owned by a Danish couple who are living their dream. It’s always a peaceful and restful stay in a largely by-passed part of France where the pace of life is borderline somnambulant.
Among my pet hates in Photoshop imagery is lens-flare. This advert for the Kia Venga adds some extra hatefulness and incompetence to that.
The scene depicts not martians landing on the roof of the Vatican but a kid and a parent playing gleefully around the car. This could have been done in real life – why spend a whole day messing with Photoshop? The perspective is wrong as well. And the light is wrong: the sun is casting light towards the camera but the shadows are falling away from the camera.
Why spend a whole day on what is really a scene of cringe-making sentimentality? Finally, the setting: the almost bare front yard. It’ll be baking hot on a summers’ day and horrible at night too. Ads like this contribute to the worsening of our public spaces.
It is up against almost everyone selling a car for more than 50,000 euros. Almost any car firm can produce a very impressive interior if they put their mind to it**. Take a look at the two images in the slide show and have a guess which one is the most recent. Then we’ll take a little look at what you can sit in for less than the kind of money Maybach/Mercedes might ask for.
The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?
Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.
From certain viewpoints, the 2000-2005 Kia Magentis looks quite acceptable.
With the passage of many seasons and, especially in the context of engine downsizing, the V6 allied to a comfortable ride make the Magentis seem even more acceptable. The very same day I saw the Kia, a retired policeman and his wife proudly showed off the engine bay of their (metallic green) Volvo S70: a 2.4 litre quint. Both of these Continue reading “Nothing Sundered, nay: Ambivalence Restored”
Re-engagement with a previous (and prescient) concept leads us to speculate on Kia’s latest Frankfurt show offering.
When KIA announced the Novo concept at the 2015 Seoul motor show, it passed without much by way of comment in the mainstream press – although Driven to Write’s resident design critic did give it the benefit of his gimlet eye. At the time, Kia appeared to suggest that the Novo’s styling would influence its forthcoming compact car line-up, a statement nobody took very seriously at the time. Continue reading “Awakening the New”
The usual place to start with the Kia Opirus is the front.
Followed by a look around the sides and the back. Most of what is said or thought about the Opirus hinges on its looks (the E-class lights and unfortunate grille) and that it’s no match for anything except a rusted-out E-class on concrete blocks. Continue reading “Unseen Portents Hammer Air, Water Trembles”
Looking for all the world like an enraged toddler, the 2017 Kia Picanto has this week shown its livid face to the world before the model’s World début at Geneva this March. Pictured here in range-topping GT-Line trim, the new car aims to underline the Korean brand’s latest, more aggressive mien. Continue reading “Wot You Lookin’ At?”
The trim around the sideglass gives the car a solid look it’s 3.5 m length might lack. You can see similar detailing on the Volvo S70 saloon. The remarkably awful Getz is related to this. Cars like this have cemented Kia’s reputation for well-priced, well-made and attractive products. With a small increase in the fun-factor such as warmer versions they could dramatically change the perceptions of the brand without scaring existing customers. I wonder why they don’t make this move.
Disappointment takes many forms. Today it looks something like this – the 2017 Kia Rio.
Having shown us a stylist’s render of the forthcoming Kia Rio about a week ago, the Korean car giant’s PR machine has released the first photos of its new supermini contender. The new Rio is more ‘grown up’ and of course, ‘sportier’, which is another way of saying it’s wider, lower and longer both in overall length and in wheelbase. Autocar described it thus; “the 2017 car will evolve the design of its predecessor with an aggressive nose and more muscular and vertically angled rear”, which sounds like a straight lift from the press pack if you ask me. Continue reading “Rio Grande”
The DTW difference is that we don’t just repost the news but provide incisive analyses that compound mere data into something altogether more meaningful.
This article represents an instance of our remarkable service. Autocar and Automotive News both reported on the upcoming Kia Rio by kindly showing some renderings of the planned car. Autocar also reported on the Polo showing it driving around in disguise (“camo”). Regarding the Rio, AN felt it important to tell us that the car will look sportier and that it will have a longer bonnet. In comparison to the quite fine outgoing vehicle, Kia said the new design would have a “longer wheelbase, and upright C-pillar [to] give the car a more confident and balanced appearance”. So the current car is not that confident and not balanced enough apparently. Owners must be happy to be told that. About the VW Polo, Autocar reports it’ll be a longer and lighter car. For a change, no mention is made of increased sportiness. So far so good, that’s our data: now the synthesis part. Continue reading “Three to Five”
As I walked to the train station I saw this car parked up: the 2016 Kia Ceed.
Naturally I noticed the brightwork on the window-frame. Then I realised the colour had a daring, cheerful character. And finally, the geometry of the car is very, very good indeed. Judging by the richness of the interior, the owner went down the options list until the biro ran dry. This sort of car is the direct equivalent of a 1985 Ford Capri with the 3.0 litre engine, leather and electric windows. I really liked it. Continue reading “Reflections On Chrome III”
Recently DTW was on the hunt for a green car. Kia have kindly offered one in a nice grey-green. But that’s not the only good part. The car is the Novo. DTW presents this design analysis so you can sound knowledgeable when the subject comes up.
Kia chose the Seoul Auto show to present this excellent design. Either they want to upgrade the Seoul show by giving it morsels one might expect to see presented elsewhere. Or, they have underestimated the quality of this design.
Not all aerodynamic cars have to draw on the same set of forms. The 2010 Kia Ray (or PHEW Ray) manages to look slippery without resembling a blend of Tatra and Citroen shapes.
The most distinctive element is the Kamm tail, a feature Alfa Romeo and Zagato used in the 60s. The very sharp rim that defines the cut-off tail is there to improve the airflow break-away. A rounded edge would cause more turbulence (that’s why the tail of the first Audi TT has a small lip attached on the bootlid). Continue reading “Theme: Aerodynamics – 2010 Kia Ray”
I should really have resolved this pressing question a long time ago. I think I may have sorted it out so you don’t have to.
Not unlike Thompson and Thomson: Hyundai and Kia. The same corporation owns them, in a situation reminiscent of PSA who look after Peugeot and Citroen. Citroen had a long and interesting life up until Michelin sold the firm to Peugeot and in the intervening years it has been easy to tell one marque from the other despite common ownership (Saxo and 106 are exceptions). Continue reading “What’s the Difference Between Kia and Hyundai?”