Even I have come to accept that sports car marques can barely survive, and certainly not thrive, without having an SUV or crossover in their portfolio. Indeed, it seems that even developing a saloon car is not worth the R&D these days, given the news that Mazda will not be replacing the Mazda6, although its new FR platform, RWD, straight-sixes and all, looks tailor made for that job.
Heritage is a highly lucrative business model amid the upper echelons of the OEM motor industry. For carmakers with a history to plunder and a reputation to uphold, there are seemingly unlimited numbers of what are politely termed high net worth individuals with bank accounts fit to burst, seeking super-priced, super-exclusive, supercar nirvana. For those at the sharp end, cost, it does appear really is not an object, but execution is, heritage is, provenance certainly is and authenticity, not to mention bragging rights very definitely are.
Given the strictures, regulations and privations currently visited upon carmakers, finding new and profitable revenue streams has become the very stuff of life itself. Currently there appear to be two main prongs to this end of the market: The limited run series, (or one-off), which largely tend to Continue reading “Scribing a Line”
The Ancient Chinese once espoused the philosophical concept of Yin and yang, two opposing, yet mutually dependant lifeforces. This notion of interdependent duality was embraced across many cultures and philosophies over intervening millennia, but would come to be represented in late 20th Century Italy, not only by the rivalry between exotic ateliers, Ferrari and Lamborghini, but also by the complementary, yet determined efforts of the two leading Torinese coachbuilding houses to Continue reading “Hope You Guessed My Name.”
Herr Piëch, about that recent Lamborghini acquisition…. do you have a moment?
Desperate times sometimes call for desperate measures, but can result in unwise decisions. Lamborghini has never been a stranger to challenging episodes- the relatively young company having changed hands several times before eventually landing on safe ground within the VW group.
In 1995, Automobili Lamborghini was owned by MegaTech, an Indonesian company with (former Lotus CEO), Michael Kimberley at the helm. MegaTech had purchased Lamborghini from Chrysler for around 40 Million (USD) the year before but was having trouble making the enterprise Continue reading “Ferdinand’s Mexican Standoff”
Today, We enter the medios, and recall one of Lamborghini’s better efforts.
Automotive exotica are not what they were. Traditionally selfish devices, aimed at those who preferred to enjoy their pleasures in isolated splendour. Hence the requirement for additional perches not being terribly high on the exotic carmakers’ priority list. However, a gap in any market simply begs to be filled and Ferruccio Lamborghini was not an individual to Continue reading “Toro de Lidia”
Reporting from the 88th Geneva motor show, Driven to Write, in conjunction with Auto-Didakt searches in vain for signs of progress amid the weaponised SUV landscape.
Having launched what is quite likely the star of the Geneva motor show in the comely form of the Jaguar I-Pace, JLR are quite understandably basking in peer-group approbation and the warm glow of being on-zeitgeist. But meanwhile, there is more conventional fare to be made and sold – and a bottom line to be protected. After all, introducing a BEV is a witheringly expensive business, especially one whose sales potential still remains a relative unknown.
So offering what is arguably the yang to the I-Pace’s ying, JLR also debuted the limited-run Range Rover SV Coupé – all £220,000 (before options) of it. To be constructed at JLR’s Special Vehicle Operations atelier in Coventry, only 999 examples will Continue reading “Geneva 2018 Reflections – Above and Beyond”
Thirty years before Urus, Bertone envisaged a fashionable high-riding Lamborghini four-door. But it wasn’t an SUV – after all, they already made one of those.
Despite being largely associated with mid-engined supercars, Lamborghini remains something of an exception in automotive terms. Perhaps it’s a function of the marque’s beginnings as makers of farm machinery, but the abstract of Lamborghini appears more malleable than most. Debatable of course, but to a large extent, it’s possible to Continue reading “Monospace di Bertone”
Lamborghini launched the Urus earlier this week, opening a ghastly new front in the SUV wars. But is its significance greater than simply its unabashed aggression? We have gathered some thoughts on the matter.
South of Revenna, and situated between the cities of Forli and Rimini, flows the Rubicone. From its source in the Apennine mountains, the river travels for about 80 km eastwards before meeting the Adriatic. In Roman times, it marked the border between Cisalpine Gaul and what we might call the greater Roman state. In 49 BC, General Gaius Julius Ceasar crossed this body of water with his army in direct contravention of the Republic’s laws, precipitating what can best be described as a military coup. As he did so, Ceasar not only unintentionally created a metaphor for the ages but is believed to have Continue reading “Casting the Die”
Flushed with the spoils of acquisition, Chrysler underlined their Bolognese connection in 1987 with this highly prescient concept.
Thirty years ago to the month, the Chrysler Motor Corporation (as was) purchased Italian supercar manufacturer, Nouva Automobili F. Lamborghini. Acquisitions by US automakers were in full swing by the late 1980’s, with GM having taken control of Group Lotus the previous year in addition to Chrysler’s 15.6% stake in Allessandro de Tomaso’s Maserati business. At the 1987 Frankfurt motor show, the Pentastar proudly displayed this, the Portofino concept. Continue reading “Bull Market”
DTW’s correspondent visits a museum and finds his perception challenged.
Before I start on any negatives and disappointments let me make it clear that the Louwman Museum at Den Haag in the Netherlands is one of the best car museums in the World, possibly the best. Obviously that opinion is subjective and so is the collection, generally the choice of one family. For instance if you’re looking for BMWs, a single pre-war 328 represents many people’s favoured marque, but at least one DTW contributor would be pleased to find three Lloyd cars on show. The collection tapers out as we get later into the last century and production cars of the 21st Century are illustrated by just a cutaway Prius. But in terms of giving a general overview of the earlier history of the motor car, one that entertains, intrigues and informs by mixing in a good amount of both the quirky and the outstanding, it would be very hard to Continue reading “Louwman Museum I : A Prince In Exile”
I’ve recently written about one Italian car’s 50th birthday, the Fiat 124. Now I will try to write about another 50 year old, from the other side of the tracks, the Lamborghini Miura.
Actually, here we are on the second paragraph and this is already threatening to be a labour of duty. Certainly, other DTW stalwarts wouldn’t go near the subject when there are still XJ40s and Astra Fs left on our roads and I admit that so much has been written on the car that I wonder what else I can say. Hell, I can’t even think of a title that won’t have been recirculated ten times or so. Continue reading “A Load Of Old Bull”
It happened to Jaguar and Porsche and will happen to Alfa Romeo (they say) . Lamborghini have run out of very wealthy men to sell big engined sports cars to.
According to Automotive News the target customers for their Urus CUV will be women and families. At the moment Lamborghini’s range consists of varying degrees of low and sporty with a largely academic choice of V10 and V12 engines. The plan is to show the softer side of Lamborghini and try to woo buyers who are thinking of their families. I expect this is code for finding customers who are women and who might want to Continue reading “It Had To Happen”
Legendary motor-writer Archie Vicar considers the merits of Lamborghini’s thirsty, unreliable and evil-handling Urraco.
The article, “Second thoughts, same as the first” appeared originally in Scarborough Morning Bugle-Advertiser in June 1975. Photos by Douglas Land-Windermere. Due to the poor quality of the images, stock photos have been used.
The A64 is my road to Damascus regarding the Urraco and indeed everything made by Lamborghini. The rain poured in sheets from the high heavens and as I stood at the window of the Old Telephone Box pub in Scagglethorpe (excellent beef and Yorkshire pudding) I noticed a lake of water accumulating inside the Urraco which was parked outside, with the A64 beyond. Actually, I say “road to Damascus” but that implies that there was a point when I held other opinions about the tractor-maker’s marque. In truth, my prejudices were confirmed on the A64.
I am unable to address the Lamborghini Aventador LP700-4.
I’d wanted to write that I could say nothing about Ferrari’s current range of cars. However, as a matter of fact I devoted a whole post to their website some months back. That said, there is nothing much about Ferrari’s actual cars that attracts me. The last time I saw a new one (I really don’t know which it was but it was red) I was as unmoved as if I had been shown a trough of diamonds being tipped in a lake.