Everybody’s gettin’ down at the Disco, so Land Rover’s CCO gets his boogie shoes on.
Since Land Rover announced the current L462 Discovery last year, JLR and Land Rover’s Chief Creative Officer, Gerry McGovern have been batting away varying degrees of critical opprobrium over the vehicle’s rear-end styling – the Discovery’s offset numberplate positioning to be exact. A few weeks ago IGMG expressed his defiance at the critical backlash associated with his creation, suggesting the problem was not of his making.
As JLR moves further into the white space of seemingly infinite possibility, we ask a few awkward questions.
This week, Autocar exclusively reported the prospect that JLR is advanced on developing a more road-biased, Range-Rover-derived vehicle, said by the journal to be dubbed Road-Rover. According to journalist, Hilton Holloway, the forthcoming model, set to debut in about three years time, will be the first of a range of cars aimed at the top end of the luxury market. But one aspect missing from Autocar’s piece is Continue reading “To Boldly Go…”
In this concluding part, we delve further into the Range Rover’s dynamics.
One could be excused for expecting the Range Rover’s road behaviour to be ponderous and unresponsive, and while one never loses the sensation of driving something quite vast, the RR can cover ground with an alacrity and poise that is both satisfying and deeply impressive. Even on the narrow, meandering and frost-scarred roads of West Cork’s ‘Wild Atlantic Way’, the air suspension’s ability to Continue reading “Driving Range – 2009 Range Rover Vogue TDV8 : 2”
Part one: Driven to Write gets ideas above its station.
‘Above and Beyond’: As advertising taglines go, this one speaks to an essential truth. Because driving a Range Rover genuinely does suggest an altogether loftier plane, and it is this sense of elevation, otherwise the sole preserve of Rolls Royce owners, that is perhaps the car’s defining characteristic. Continue reading “Driving Range – 2009 Range Rover Vogue TDV8”
Last week, JLR unveiled Velar, the most ambitious Range Rover variant yet. But Driven to Write asks, is there a cuckoo in the nest?
As the dust sheets were lifted off their new mid-liner, Land Rover CCO Gerry (IGMG) McGovern informed journalists, Velar is “the most car-like Range Rover we’ve done so far”. It also seems likely to become the crossover SUV that will convert customers who have so far proven immune to the crossover SUV contagion. Continue reading “Taking the Veil”
It’s all change at Land Rover, as Archie Vicar might say. I have prepared this visual analysis of the car so as to show you what’s being offered.
The new car looks longer and lower and has lost a few degrees of rectilinearity. It has also lost the hard, industrial character which made the last Disovery so appealing and indeed distinct from the Range Rover above it. The residual roof bump might make sense in a design board meeting (“We’ve refenced the step in the roof, Bob, but made it more dynamic…”) but in reality it is now pure styling. The base of the A-pillar is visually very unsettling, a hard corner amidst a mass of radii. The previous model handled this area nicely. Notice the lamps are now horizonally accented and not vertical. They resemble a Ford S-Max and the stepped feature offers nothing functional. The BOF construction has gone as well as the square looks.
Verdict: the Discovery now looks like many other mid-size SUVs.
While the story of the Defender’s potential rise from the grave continues to garner column inches, does it mask a more compelling drama?
Something of a minor storm has been taking place amid sections of the media over reports that industrialist, Jim Ratcliffe has been in talks with Jaguar Land Rover over purchasing the rights and tooling for the recently axed Defender model. The story which first appeared in The Times newspaper claims the chemicals boss intends to re-start production of the 68-year old model, with some suggesting a Caterham-style reinvention and modernisation programme under an alternative nameplate. This story was picked up with some seriousness by Autocar but has been refuted in robust terms by JLR – a spokesperson telling reporters; “There is no way this is happening, we’re not going to let anyone build our Defender.”Continue reading “Resurrecting the Defender”
Not satisfied with a year-long treatise on Jaguar’s mid-80s saloon, DTW’s kitty chronicler-at-large goes looking for connections further afield.
In 1988 thoughts at Rover Group finally began to coalesce around a replacement for the original Range Rover. P38A was the result, a car mostly dismissed now as a half-hearted reworking of a true original. Sound familiar? Well, history isn’t just confined to repeating itself at Jaguar, because as you’ll see, similarities between P38A and Jaguar’s XJ40 run surprisingly deep. Allow us to count the ways. Continue reading “Land Rover’s XJ40”
Land Rover very modestly offer a single, dark green called Aintree Green. They have eleven colours in all.
If you read the accompanying text, LR describe the design as “kinetic design”. I thought Ford owned that term. Unfortunately, the colour range is shown as a sliding bar so you can’t see all the colours at once. Here is the interior with its almond/espresso trim. The total cost of the car as optioned is £32,000. I chose a mid-range diesel and trim pack. Continue reading “The Hunt For a Green Car: Land Rover”
The limping cat: In this third part Driven to Write asks why Jaguar continues to under-perform in its most crucial market?
Despite the improvements that took place under Ford ownership and enhanced resources provided by Tata, Jaguar continues to seriously under-perform globally. According to JLR, Jaguar sales rose 13% year-on-year, retailing 49,656 vehicles in the calendar year to date and 6,069 in the month of July alone*. However these figures belie several more troubling factors. Jaguar sales in the once vital American market keep falling. Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 3”
In the second part of our examination of JLR, we look at Land-Rover’s market stratification, Ford’s powertrain legacy and their less than stellar reliability record.
Land Rover’s confused offering
JLR’s strategy with Land Rover is to stratify the brand into three distinct levels. Land Rover at entry level, Discovery as median level and Range Rover as upper level. However, at the time of writing, this distinction remains insufficiently clear. The newly announced 2015 Discovery Sport is a good example of this – appearing a little too akin to its Range Rover derivative, and suggesting there is work to be done to put some discernible distance between the individual marques. Until a new generation Defender is available, this strategy will continue to confuse customers, with the added problem that JLR have nothing to offer buyers trading from the outgoing Freelander model – unless they are prepared to dig considerably deeper into their pockets. Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 2”
Jaguar Land Rover’s commercial renaissance over the past five years has prompted a deluge of scepticism in some quarters, because on the surface of things at least, its rapid turnaround has stretched belief. When the Ford Motor Company sold the Jaguar and Land Rover brands to Indian industrial giant, Tata Group for £1.2bn in 2008, both businesses were loss makers – Jaguar in characteristically epic fashion. Continue reading “JLR – The Challenges Facing a Challenger Brand”