For years now, Lexus has stared enviously at Mercedes-Benz, hoping to emulate its success. Tired of second fiddle, is ‘the gentleman’ flinging his values on the fire?
Last year, a former Browns Lane insider described the advent of the 1989 Lexus LS 400 to me as being “chilling in every respect”. One can be equally sure that in Munich, Ingolstadt and Stuttgart-Untertürkheim, the intake of breath was no less sharp and the expletives no less lurid. That Lexus subsequently failed to achieve global cut-through over the intervening decades remains a matter for historians and academics to pick over, because the auguries at the time suggested Toyota would annihilate the opposition. Continue reading “Sexing-Up Lexus”
This image shows the interior of the Lexus UX concept car. There are functions and there are forms and there is no apparent bridge between them. I don’t believe the person who created this image had any idea how these forms would be realised in production. I think it’s okay to do free-form sketching in the initial stages of a design programme. It’s essential, even. Usually then the “feeling” of the first loose sketches get transferred to the structure of the likely interior components with changes made to both as the iterations are iterated. Continue reading “The Divorce of Form and Function”
These wilfully contrived C-pillars are a particularly nasty feature. I spent a very few minutes trying to see what the 2016 Lexus RX would look like with a revised sideglass and C-pillar.
You can see why the designer might do this but it still doesn’t make it right. On my revised version I scratched out the horrible bumper and sketched in some rectangles to suggest fog-lamps. Don’t look too close at the image. I don’t use Photoshop but a free programme called CrayonMoron.
Isn’t it interesting how a design feature sometimes pops up in unexpected places, or in cars that are totally unrelated?
I lately crossed the way of a 2006 Lexus IS, and especially its rear door shutline (basically, that’s what I looked at on all cars this month). It has an interesting treatment with its horizontal top part joining the curve of the rear window. Haven’t I seen that before? Right, it was there on the early Imprezas. Continue reading “Theme: Shutlines – The Fake Frameless Window Shutline”
My doesn´t time fly. And why are so many of my Sunday photos red?
“Breaking the copycat mould as crazy Lexus takes a swipe at Merc”, wrote Car on the front cover of their September 2000 edition. Lexus presented the SC430 first as a concept called the “Sport Coupe Concept”. The production car got a review in August 2001. So, this was one of those not-a-concept concept cars we could have discussed when ran our concept car theme in October 2105. For the November 2000 article, Mike Duff made the point that Continue reading “A photo for Sunday: 2001-2005 Lexus SC430”
Legend has it that Lexus´engineers explicitly used the 1991 BMW E-36 version of the 3 series as a benchmark for their 1999 IS200, right down to giving it rear wheel drive and a straight six engine.
By the time the IS200 came out, the E46 had replaced the E36. The benchmark that Lexus had chosen was obsolete. At this point BMW had settled on a slow detachment from its roots as a “hard as nails” small sports saloon and was well on the way to becoming, in ordinary trim versions, a Munich Mondeo, though to be fair, that´s unfair to Ford´s Mondeo of the same period. As I see it, the car Lexus benchmarked was already Continue reading “Theme: Benchmarks – the moving goalpost”
Lexus’ recent creative review ditched more than the message…
All good advertising embodies an essential truth. For some years now for instance, Lexus has gone with the tagline ‘The Pursuit of Perfection’; a relatively believable goal to envisage. However, despite some success in the US market, Lexus remains stubbornly among the junior ranks of the European prestige car business. In a fit of insecurity, Continue reading “Theme: Advertising – Off Message”