The Lotus from Pindamonhangaba

A case of borrowed identity from South America.

Emme Lotus 422T

It is said that the lotus flower comes from the murkiest water but grows into the purest thing. The subject of this story certainly ticks the box for the former part of this saying, but it did not exactly grow into anything even remotely pure.

Perhaps the least known Lotus of all, and it is dubious if it rightfully wore the famous badge at all, is the Emme Lotus 422T. Presented to the public by the Brasilian company Megastar, a company up to then known for producing scooters, the Emme Lotus 422T debuted at the 1997 Sao Paulo Motor Show. Megastar’s facilities were based in Pindamonhangaba, near Sao Paulo. Continue reading “The Lotus from Pindamonhangaba”

Love’s Easy Tears

The 2008 Lotus Evora exemplifies the adage that subtlety rarely succeeds.

(c) autoevolution

Stepping outside of one’s accepted position is rarely rewarded, either in life, love, art or car design. For Lotus, revered by generations of enthusiasts for producing cars of often fragile genius, their occasional attempts at marrying dynamic prowess with a dash of practicality have by and large backfired. The 2008 Evora attempted to combine both. Misunderstood by aficionados and (some) members of the press, the car split opinion in 2008. It still does.

When Lotus ceased production of the aged Esprit in 2004, not only had the basic car been in production for 28 years, but its demise left a gap at the top of Lotus’ model range. At the opposite end, the pretty and gimlet-sharp Elise (and its derivatives) had proven a critical and commercial success, and Lotus, having become part of the Proton Group were in the process of persuading former CEO, Mike Kimberley to Continue reading “Love’s Easy Tears”

Lotus Rules Apply

Authorities have expressed concern as reports of unicorn sightings are once again rife in Norfolk.

2017 Lotus Elise Sprint 220 (c) Car

When former Lotus CEO, Dany Bahar packed his trunk and said goodbye to the Norfolk broads, the outpouring of relief was not only palpable, but most likely mutual. After all, for the former Ferrari sales and marketing supremo, the unglamorous environs of Hethel were unlikely to have been to his taste and for Lotus themselves, because his ludicrously unrealistic visions and spendthrift policies had to all intents and purposes bled the business dry.

In his stead, former PSA chief, Jean-Marc Gales became the putative safe pair of hands, successfully stabilising the business, arresting an alarming talent-drain and restoring a missing sense of purpose and fiscal rectitude. However, following last year’s partial acquisition of Group Lotus by Geeley Auto, Gales departed, replaced at Group Lotus by the Chinese car giant’s group head of engineering, Feng Qingfeng and directly at Lotus Cars by former JLR and Sunseeker Yacht executive, Phil Popham.

Following Geeley’s controlling stake in the business, many speculators and commentators converged around the notion that the Chinese motor group, who have so successfully stewarded Volvo’s post-Ford resurgence, and currently control Polestar, Lynk & Co, taxi builder, LEVC, Proton Cars and aero-car maker, Terrafugia would set Lotus on a similarly upward trajectory. Even those of a more cynical bent suggested that this would likely be the best (and possibly final) opportunity the historic specialist carmaker would be offered to Continue reading “Lotus Rules Apply”

Terrible Angel

The 1957 Lotus Type 14 was uncommonly beautiful, brilliantly courageous but ultimately doomed.

Image: MK14 Components

“Who, if I cried out, would hear me among the angelic Orders? And even if one were to suddenly take me to its heart, I would vanish into its stronger existence. For beauty is nothing but the beginning of terror, that we are still able to bear, and we revere it so, because it calmly disdains to destroy us. Every angel is terrible.”  René Karl Wilhelm Johann Josef Maria Rilke – First Elegy.

Anthony Colin Bruce Chapman was no angel, but a visionary, risk-taker, rascal, genius? He’s been called many of these things and indeed some of them may Continue reading “Terrible Angel”

By Dawn’s Early Light

As China’s Geely acquires a controlling stake in Lotus, we ask whether this could mark the end of the sportscar maker’s struggles?

Lotus’ Jean-Marc Gales with the current Evora 400 model. Image: automotiveworld

Last year, we reported on Jean Marc Gales’ progress at arresting Lotus’ decline following the Bahar debacle. At the time, the auguries were positive, if somewhat finely balanced. If not entirely profitable, losses had been stemmed and Lotus’ order book was looking a bit less bare, but real financial health still looked some way off. Continue reading “By Dawn’s Early Light”

Light on the Fens – Lotus Progress Report

There are no more unicorns in Norfolk, but until we can discuss Lotus without the Great Bahar being mentioned, unfinished business remains.

Lotus' Jean-Marc Gales. Image: Eastern Daily Press
Lotus’ Jean-Marc Gales. Image: Eastern Daily Press

Dany Bahar’s legacy hangs around Hethel like a dank mist over marshland on a gloomy winter’s evening. But since Jean-Marc Gales took over in 2013 there have been a few shafts of sunlight. The sales slide appears to have been been reversed, and new models are filtering through. Gales has focused on improving quality, delivering cars on time and above all, executing the living hell out of the product he has, rather than what he’d like to have. Continue reading “Light on the Fens – Lotus Progress Report”

Hethel’s Outcast – 2006 Lotus Europa S

A more expansive Elise or a Norfolk Cayman? Lotus themselves seemed a little unclear.

2006 Lotus Europa S. Image: RAC
2006 Lotus Europa S. Image: RAC

Lotus hasn’t a great track record when it comes to recycling storied nameplates. Elite, Elan, Esprit – the originals have tended to be more memorable. This no-exceptions policy seems to have extended to 2006’s Europa S too, cynics deriding it as a re-bodied Opel Speedster. Similarities between the cars are undeniable of course, sharing as they did the same Elise-based extruded aluminium chassis and GM sourced 2.0 litre Ecotec turbocharged engine. Others have suggested it was a still-born Lotus consultancy project re-purposed and shoehorned in to broaden the model range. Continue reading “Hethel’s Outcast – 2006 Lotus Europa S”

Can the Anti-Bahar Rescue Lotus? – Part Two

Driven to write concludes its examination of Jean-Marc Gales’ plans to save Lotus

evora tail

Many of Lotus’ apologists incline towards the view that Dany Bahar had the right basic idea, but was thwarted by DRB-HICOM’s lack of imagination. Unsurprisingly then, their view on Jean-Marc Gales appointment is of a similarly reactionary hue. Gales made a mess of PSA they contend, and will do likewise at Hethel. Leaving aside the steaming lake of ordure their spiritual leader left behind at Lotus for a moment, the question is worth considering. Is Gales the right man?

Continue reading “Can the Anti-Bahar Rescue Lotus? – Part Two”

Can the Anti-Bahar Rescue Lotus?

Part 1: Driven to write fixes its gimlet eye towards Jean-Marc Gales and asks if he has what it takes to transform Lotus’ fortunes in a post-Bahar era.

Lotus-Elise-S-Cup.automotivpress
Don’t mention the Bahar – Jean-Marc Gales with the team behind the Lotus Elise-S Cup. Photo via automotivpress

Four years ago at the Paris Motor show, Lotus attached a rocket to its back and aimed for the stars showing five audacious concepts. Rocketman, Dany Bahar, Lotus’ shamanic leader attained perihelion before learning a valuable, if rather messy lesson in physics. Bahar told The Telegraph recently he in fact never intended making all five concepts, his intention merely being “to make a lot of noise”. It clearly escaped his notice that it’s a lot easier and ultimately less time-consuming to just set fire to huge wads of cash in public. Just ask the KLF.  Continue reading “Can the Anti-Bahar Rescue Lotus?”

Dany Bahar’s Lotus Fantasia

Dany Bahar: Misunderstood visionary or public enemy number one? 

The Great Behar - photo via Jalopnik
The Great Bahar surrounded by his pet unicorns – photo via Jalopnik

It’s probably safe to assume that disgraced ex-Lotus boss, Dany Bahar believes in unicorns. It remains the only reasoned assumption following his abrupt career at the storied Sportscar brand. Appointed in 2009, Bahar took Lotus on a journey into the heart of darkness, edging them closer to the abyss than at any time in their chequered sixty three-year history.  Continue reading “Dany Bahar’s Lotus Fantasia”