As China’s Geely acquires a controlling stake in Lotus, we ask whether this could mark the end of the sportscar maker’s struggles?
Last year, we reported on Jean Marc Gales’ progress at arresting Lotus’ decline following the Bahar debacle. At the time, the auguries were positive, if somewhat finely balanced. If not entirely profitable, losses had been stemmed and Lotus’ order book was looking a bit less bare, but real financial health still looked some way off. Continue reading “By Dawn’s Early Light”
There are no more unicorns in Norfolk, but until we can discuss Lotus without the Great Bahar being mentioned, unfinished business remains.
Dany Bahar’s legacy hangs around Hethel like a dank mist over marshland on a gloomy winter’s evening. But since Jean-Marc Gales took over in 2013 there have been a few shafts of sunlight. The sales slide appears to have been been reversed, and new models are filtering through. Gales has focused on improving quality, delivering cars on time and above all, executing the living hell out of the product he has, rather than what he’d like to have. Continue reading “Light on the Fens – Lotus Progress Report”
A more expansive Elise or a Norfolk Cayman? Lotus themselves seemed a little unclear.
Lotus hasn’t a great track record when it comes to recycling storied nameplates. Elite, Elan, Esprit – the originals have tended to be more memorable. This no-exceptions policy seems to have extended to 2006’s Europa S too, cynics deriding it as a re-bodied Opel Speedster. Similarities between the cars are undeniable of course, sharing as they did the same Elise-based extruded aluminium chassis and GM sourced 2.0 litre Ecotec turbocharged engine. Others have suggested it was a still-born Lotus consultancy project re-purposed and shoehorned in to broaden the model range. Continue reading “Hethel’s Outcast – 2006 Lotus Europa S”
Driven to write concludes its examination of Jean-Marc Gales’ plans to save Lotus
Many of Lotus’ apologists incline towards the view that Dany Bahar had the right basic idea, but was thwarted by DRB-HICOM’s lack of imagination. Unsurprisingly then, their view on Jean-Marc Gales appointment is of a similarly reactionary hue. Gales made a mess of PSA they contend, and will do likewise at Hethel. Leaving aside the steaming lake of ordure their spiritual leader left behind at Lotus for a moment, the question is worth considering. Is Gales the right man?
Part 1: Driven to write fixes its gimlet eye towards Jean-Marc Gales and asks if he has what it takes to transform Lotus’ fortunes in a post-Bahar era.
Four years ago at the Paris Motor show, Lotus attached a rocket to its back and aimed for the stars showing five audacious concepts. Rocketman, Dany Bahar, Lotus’ shamanic leader attained perihelion before learning a valuable, if rather messy lesson in physics. Bahar told The Telegraph recently he in fact never intended making all five concepts, his intention merely being “to make a lot of noise”. It clearly escaped his notice that it’s a lot easier and ultimately less time-consuming to just set fire to huge wads of cash in public. Just ask the KLF. Continue reading “Can the Anti-Bahar Rescue Lotus?”
Dany Bahar: Misunderstood visionary or public enemy number one?
It’s probably safe to assume that disgraced ex-Lotus boss, Dany Bahar believes in unicorns. It remains the only reasoned assumption following his abrupt career at the storied Sportscar brand. Appointed in 2009, Bahar took Lotus on a journey into the heart of darkness, edging them closer to the abyss than at any time in their chequered sixty three-year history. Continue reading “Dany Bahar’s Lotus Fantasia”