Lynk & Co 01 Design Analysis

Yesterday Lynk & Co launched their new car, the 01. As predicted it is a CUV.

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We are beside ourselves with pleasure in being able to offer a design analysis to help you understand just what you are being confronted with. Continue reading “Lynk & Co 01 Design Analysis”

More Pressure On the Middle Market

Sources such as this,  this, and this and this are painting a sketchy picture of a new midprice brand to sit, lie or crouch between Geely and Volvo.

2016 Geely Emgrand
2016 Geely Emgrand

Good luck to them, we at DTW cynically murmur. The story is not brand new but the launch date of October 20th is. Recent additions to the brandscape include Qoros, Borgward and DS and for two of them things don’t look so rosy. In the last decade China Brilliance had a go selling cars in Europe and that did not end so well. Existing middle market brands are not all thriving: Honda, Mitsubishi and Mazda struggle to support a full range. Rover and Saab have departed this turbulent world. Lancia teeters. Ford and Opel have difficulty with their more expensive vehicles. So, what sort of price bracket are Volvo and Geely going to be aiming for? Continue reading “More Pressure On the Middle Market”