Is FCA’s Poseidon Adventure approaching its climax?
Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?
As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”
Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?
Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”
Earlier this week, we reported on Maserati’s current woes. Today, we continue our analysis and pose a few uncomfortable questions.
In the aftermath of Sergio Marchionne’s untimely death earlier this year, many observers offered a range of views as to the former FCA Chief Executive’s legacy. As is customary in times of personal tragedy, criticisms were muted and delicacies were observed. In his stead has stepped new CEO, Mike Manley, tasked with steering the still-listing FCA vessel through another four-year plan unlikely to be worth the powerpoint programme upon which it was scribed – both then and given the subsequent turn of events, now.
Armed with a hefty fire extinguisher, a hastily re-scribbled plan (subject to further change, no doubt), and a reshuffled team, his task, even for the more successful of FCA’s brand portfolio looks onerous. But for the ill-performing upmarket end of the spectrum, and especially its embattled Maserati business, it’s impossible to Continue reading “Blunting the Trident”
Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.” And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.
The history of the motor industry is littered with lost causes and alternative realities. Today, we look at one of the more poignant examples.
Even in automotive terms, Karl-Heinz Kalbfell is not a household name, although perhaps he ought to be. The late German engineer and product supremo enjoyed a stellar career at BMW and in 2004, landed what appeared to be not only a dream job, but one which promised truly great things.
Another year, another Maserati sales crisis. But just how tarnished are the Trident’s prongs?
It does appear at times that the only Maserati news is bad news. When we last reported on the Tridente’s fortunes in 2015, a woebegone tale was unfolding, with FCA’s Harald Wester revising his forecasts downwards in the wake of disappointing sales.
Last Autumn it was widely reported that production at the Mirafiori plant which builds the Levante crossover (and Alfa MiTo incidentally) was temporarily halted, owing to changes in Chinese regulations regarding the manner in which manufacturers and dealers should Continue reading “Hammer Time”
This post is something of a ragbag and it’s missing one photo.
A Maserati Ghibli pulled up next to me at traffic lights yesterday. As ever, I checked out the brightwork around the sideglass. Much to my amazement, Maserati opted for two pieces, instead of one, around the rearmost pane. For the kind of money Maserati want, I’d expect one single part. Opel and Kia can do it.
Pierangelo Andreani didn’t necessarily pluck the Biturbo’s bodystyle from thin air. Like everyone else, he was influenced by others, although it must be emphasised, his Giugiaro impression was a showstopper.
One of the enjoyable things about writing for this site is how much one learns, whether it’s from research for these stories, insights from our incredibly well-informed reader/commenters or occasionally, from random sightings that occasionally take place when carrying out some otherwise unrelated task.
One of the latter prompted this – a chance sighting which led to a question, an inner dialogue and finally, the article you’re reading now. Having written (at length) on the Maserati Biturbo family, (and the 228 model in particular), the thought occurred; wouldn’t it be interesting to trace some of the influences Pierangelo Andreani may have drawn upon when creating these cars? Continue reading “Via Biturbo”
The Biturbo’s bigger brother appeared very much the sober Italian aristocrat. Unfortunately, both breeding and manners were slightly suspect.
The Biturbo could be said to have saved Maserati, yet is perhaps best remembered for its troubled reputation than any commercial, aesthetic or performance-related virtues. Whether such a reputation remains entirely justified is perhaps a question for another time, but what is often forgotten amid the flow of water under the Tridente’s bridge is what a significant step the Tipo AM331 was when first introduced in 1981. Continue reading “Trident Inversion – 1987 Maserati 228”
In 2008 Touring Superleggera showed their reimagining of the 2003 Maserati Quattroporte, the Bellagio.
Jalopnik calls it station wagon while Superleggera call it a fastback. I would call it a hatchback. All they needed to do to get it precisely in tune with our vexing Zeitgeist is to add 10 cm to the ride height and jam in a 4wd system. That is a distracting comment. As it stands, Superleggera have managed to respectfully turn the very nice Mk V Quattrporte into a believable semi-estate car. Should we tag it “is now” or “was then”? The car is still listed at Superleggera’s website. Other sources (ahem) say four have been built – which is somewhat fewer than I would expect given the general excellence of the basic car, the skill of Superleggera and the allure of the Touring name. While there are not many new cars I’d like to own, I could think of things Touring Superleggera could do to Continue reading “Uncertain Smile”
It’s nice to think that Giovanni Michelotti spent some of his creative time trying to think of a suitable ashtray for this car.
He might have sat at his desk with samples from suppliers or he might have drawn some simple sketches and asked the artisans to run up a few prototypes. At some point Adolfo Orsi, the firm’s president, could have been invited to review the shortlist of possibilities. Perhaps he sat in the car and had a smoke Continue reading “Ashtrays: 1972 Maserati Indy 4700”
It’s time for yet another SUV. And yet another object lesson in why either the modern automobile or myself has lost the plot.
This time, it’s Maserati’s turn to ‘go Sports Utility’. Which isn’t so terrible in itself – after all it’s a clear case of ‘join ’em in the chorus or die singing your own melody’, but the resultant car, dubbed Levante, is as disappointing as it is dull.
I’ve had the pleasure of seeing the car in the metal (and in quite dimly-lit circumstances) at its unveiling at a local prestige car dealership, which made for an interesting study on the people the Levante has been designed for. Continue reading “Smelling The Wind Of Change”
Once you cross a Rubicon, there’s no going back. Maserati probably had little choice but to go crossover, but they weren’t without options. Last week we looked at one. Here’s another.
I think it’s universally agreed most things sound better in Italian. In fact I’d be prepared to wager even the Italian for enema sounds vaguely appealing. A personal favourite however is the Italian term for coachbuilder – carrozzeria. For me it conjures faded monochrome images of artisans hand beating aluminium sheet into something far lovelier than was strictly necessary. Most carrozzerie’s created memorable work, but Touring Superleggera’s back-catalogue of innovative design, spanned from the 1930’s and some of the most significant body shapes created for manufacturers like Bristol, Alfa Romeo, Ferrari, Jensen, Aston Martin and Maserati. Continue reading “Parallel Universe Levante – 2”
Wind of change: As Maserati finally reveals its commercially critical SUV in production spec, we take another look at a distant ancestor: 2003’s Kubang concept.
The Levante has been a long time coming. How long? Well, it’s been thirteen years since Maserati first dipped a hand-tooled loafer in the crossover stream. In the intervening period that’s become a raging torrent, possibly explaining the tougher-looking, higher-riding vehicle we can see and purchase, subject to the mercurial whim of FCA’s masters.
In that time, there’s been two concepts named Kubang to speculate over, the first of which is this 2003 effort, created at a period when Maserati was being reinvented under the auspices of Ferrari’s Luca di Montezemolo; the prancing horse having assumed full control of the Tridente in 1999. Continue reading “Parallel Universe Levante”
It’s been a while since I did one of these design reviews. It’s the new Maserati SUV which is really a kind of raised pseudo-estate. It still looks good, and far better than I had feared.
Maserati call this a cross-over, making it somewhere between an estate car, hatchback and SUV. Whatever it is called it looks purposeful and is much the most successful Maserati design since the second last Quattroporte. Recent cars have been rather busy and fussily detailed. This one is calm with enough subtle touches to explain its purpose without drifting into the realms of cross-over cliché. Continue reading “2016 Maserati Levante Resign Review”
It’s probable Frank Sinatra’s 1966 standard, ‘That’s Life’ currently plays on repeat at Trident Towers, given Maserati’s latest reversal of fortune. But how bad is it looking for Modena’s second son?
A year ago, we reportedon Maserati’s unexpected sales success with an element of scepticism, but for a brief time it appeared as though CEO, Harald Wester’s plans for the Trident were working. With plans for additional new models including the now ubiquitous SUV, volumes in the region of 75,000 per annum by 2017 looked entirely feasible; catapulting Maserati into the luxury car mainstream while creating a buffer for FCA’s loss of Ferrari revenues. But since spring, reports have hinted at slowing demand which a recent Automotive News piece appears to confirm. Continue reading “Maserati: Flying High in April, Shot Down in May”
Cars no longer differ from country to country, but once they had definite national characteristics. What happened when two nations met – collaboration, collision or confusion?
We now seem to have reached a consensus that the type of car most should be is ‘Germanic’, being lazy shorthand for something efficient, hard riding, fast enough and, usually, a bit clinical. Some sports cars remain, possibly, more traditionally ‘Italianate’ in spirit, being nervy, noisy and involving to drive. Nowadays, though, car making is truly a global industry where an Italian car maker might produce a model exclusively in Poland, and where the designers and engineers come from scores of different nations. Nearly fifty years ago this wasn’t the case. Continue reading “Theme : Hybrids : The French-Italian Connection”
Maserati’s natural history came to an abrupt halt in 1975. Survival meant change – not just a new model, but an entirely fresh approach.
It’s tempting to view evolution as a continuous series of gradual mutations, but events throughout history have demonstrated it only takes a single catastrophic event to send it in an entirely different direction – or stop it entirely. The 1973 oil embargo for instance was the motor industry’s very own fiery catastrophe and 1975 the year when the conflagration really took hold, consuming a swathe of specialist marques including Jensen and Iso. Continue reading “Theme: Evolution – Adaptation, Diversification, Survival”
Today’s weekend morsel is an example from Maserati’s darker days of recent times. It’s a 1992 Biturbo, yours for about €20,000 (if bought in Denmark).
The first Biturbos date from 1981. Maserati hoped that the car would gain sales from that champion of small, sporty saloons, the BMW 3-series. To do this, Maserati equipped the two-door, four seat car with a 2.0 V6 engine, larded up with two turbos. Depending on which way you look at it, by 1993 Maserati had either ironed out all the problems or else got bored making the Biturbo. Continue reading “Something Rotten in Denmark: 1993 Maserati Biturbo”
Maserati’s 2014 sales gain is astonishing, but is it a false dawn?
One of the reasons the motor industry continues to be such compelling subject matter is its almost limitless capacity to surprise. Last week, we looked at FCA’s decision to float off Ferrari as a stand-alone business – a move that surprised many – (if not ourselves). Now however, we are compelled to eat a portion of humble pie on the back of sales figures for Maserati that appear to demonstrate the storied brand’s continued growth to be no mirage, despite strong misgivings we expressed on the subject back in May. Continue reading “The Trident Sharpens Its Prongs”
At this year’s Geneva show, Maserati announced the Alfieri concept; a preview for a new Grand Turismo, aimed at the sort of affluent customer who might otherwise choose a Porsche 911, Aston Martin or heaven help us – one of those vulgar new Mercedes-AMG things.
Today I had the chance to experience a car I consider to be among the most disappointing of recent years – the successor to the flawed yet glorious Quattroporte V. Gone is the lithe elegance of Ken Okuyama’s styling, making way for considerably more competitive technology, as well as simply gargantuan proportions. Continue reading “Hasty & Superficial: Maserati Quattroporte GTS (2014)”
The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them. Part two – There will be blood:
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now.
A two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.
Now that the captives have escaped, the presentations are complete and fruit and vegetables been thrown, perhaps it is germane to take a look behind the figures and statistics at the state of affairs facing Fiat Chrysler Automobiles in Europe as they painfully inch towards their eventual fate.