The ideological direction change enacted by Mercedes-Benz for the 2012 W176 A-Class not only precipitated the dying gasp of the German marque’s engineering-led ethos, but went on to vindicate its adoption by becoming a huge commercial success for the carmaker.
This much we know, but the scope and reach to which Mercedes has developed its successor gives eloquent voice of its ongoing significance to the three pointed star. Since its spring 2018 launch, the newest A-Class in five door format can Continue reading “Class Act”
In recent articles we’ve been looking at over-styling of one form or another. I’ve also been considering the driving forces behind the phenomenon. Counterfactual time…
Let’s take a trip in our time machine. It looks like a W-114 Mercedes but when the car gets to 45 kmph and the fan speed is set to high the car slips back in time to 1990. It also gives the driver the power to Continue reading “Lionel Rewrote A List”
“Electric now has a Mercedes.” Yes, but have you seen it?
“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.
A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”
In response to the lively discussion about the W-220’s predecessor, I have posted this little gallery of how one might go about redesigning the rear end.
The initial problem is the narrow boot aperture and the odd business of the visible weld in the middle of what looks like one part.
I can see from Daniel Callaghan’s proposal that if you simply extend the lamps to the existing boot aperture one ends up with very small radii on the lamps’ inner corner. Mercedes did not want the lamps to have sharp corners: the whole car has quite large radii but especially the lamps are all given relatively rounded corners.
The 1998 S-Class attempted something of a rebalancing act after the critical wobbles experienced by its predecessor. Today it is as forgotten as it was forgettable.
The German general election of 1998 was fought against the backdrop, not only of increased European integration, but growing pains on the domestic front stemming from the 1990 reunification project. With incumbent centre-right Chancellor, Helmut Kohl campaigning on a continuity mandate, the opposition Social Democrats portrayed themselves as the ‘new centre’. The results saw Europe’s strongest economy Continue reading “The Mayfly”
We carry on our saunter down memory avenue with this look back to the champions of the summer of 1998. Where were you then?
I don’t want to talk about it. It was the second worst time of my life. Times weren’t good at Mercedes either. The A-Class had been moosed and that took some of the attention from its revolutionary cheapening of the Mercedes name and its quite hideous styling.
Clandestinely, a minor piece of both automotive and architecture history has been destroyed. And not in Italy either.
Austrian-American car importer, Max Hoffman, is best known for his crucial role in establishing European (mostly West German) car makers in the US market after the Second World War. What is less well known is the fact that Hoffman, was a bonafide connoisseur of architecture.
As such, Hoffman was particularly fond of the seminal work of Frank Lloyd Wright. For this reason, Hoffman commissioned the architect to Continue reading “Wright or Wrong”
Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg.
“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.
The outcome of the best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?
Was it ignorance? Negligence? Arrogance?
The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Or that this utterly cynical product was the result of management decisions betraying one or all the traits mentioned above.
The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?
Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.
In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.
The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.
“It’s time to be bold. It’s time for creases”
Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”
You wait decades and three motoring ‘big beasts’ relaunch at once.
Every movement has its icons and given where we are now I think we can probably describe the current SUV contagion as a movement. In terms of icons, the holy trinity of sports utility vehicular worship appears to consist of the Jeep Wrangler, Land Rover Defender and Toyota Landcruiser. Just outside, but banging rather conspicuously at the door is Mercedes with its interloper G-Wagen.
The original Willys MB Jeep is known to all – man, woman and small dog. Created as a military vehicle during the second World war, it entered full-scale production in 1941, going on to Continue reading “Three Lions”
It it takes a lot to get one of the most revered models in automotive history to the brink of extinction. Yet this generation of Mercedes SL’s got what it takes.
Despite having possessed neither eponymous quality in ages, the Mercedes Sportlich-Leicht has been a car for the ages, and, on certain occasions, even age-defining.
The original 300SL was one of the first motor cars ever to be described as a ‘classic’ and remains exactly that. Its Pagoda (W113) progenitor still ranks among the most elegant vehicles of all time and established the concept of the European open top boulevardier. The indefatigable R107 SL acted as proof of life of the sophisticated European convertible from 1971 to 1989 and became a fashion statement almost a decade after its launch. Continue reading “AUTOpsy: Mercedes-Benz SL (R231)”
An oddball concept car by an almost forgotten French coachbuilder retrospectively turns out to be an almost eerily prescient source of inspiration.
Daimler AG Chief Creative Officer and creator of hot & cool Sensual Purity®, Gorden Wagener, once stated that he doesn’t worship any other car designer, preferring to Continue reading “Sensuelle Pureté”
Overshadowed by its more lionised ‘gullwing’ predecessor, the 1957 Mercedes-Benz 300 SL roadster was in many ways the superior car. DTW recalls a time when Daimler-Benz was a superior motor company.
Mercedes-Benz: A name that at one time symbolised a continuum stretching back to the dawn of motoring and an ethos that embodied the sternest, most rigourous engineering ideals with a relentless Swabian logic. By 1957, the Mercedes-Benz 300SL was the most modern, most eloquent exponent of these principles and perhaps the most technically accomplished car in production – this side of a Citroën’s homegrown goddess anyway. Continue reading “Celestial Being”
With the third generation CLS, Mercedes-Benz dials down the Purity while ramping up the Sensuality. Oh Gorden!
Having trudged through Mercedes-Benz’s predictably hyperbole-laden press release for the new CLS, (so you don’t have to) the temptation to point both barrels feels overwhelming, but the author nevertheless promises to do his best. Instead, I’d like to reflect upon whether nu-CLS embodies a return to form for a model which perhaps did more to Continue reading “Hot and Cool. (But Mostly Hot…)”
No longer content with the surly bonds of earth, with this Rocheresque alliance with Emirates, the Blessed One’s ambitions have truly taken wing.
Everybody (and their dog) wants at the very least to touch the Blessed One’s hem, and after all, who can blame them? Having successfully reinvented Mercedes-Benz as the last word in modern purity and sensual luxury, the frail ties of the auto business were never going to be sufficient to hold his-blessedness to our leaden promontory, when he can Continue reading “High Flying Adored”
The classiest, most charming Mercedes-Benz S-class derivative in ages does not wear a three-pointed star. How poignant.
This is not a Mercedes-Benz S-class convertible sporting some new DetoxAmbience® specification, but the Carlsson Diospyros. Hiding behind that clumsy moniker – and the presumption that car customising inevitably leads to Mansory-like levels of gaucheness – is the most assured and tasteful version of the current S-class released so far. Continue reading “IAA: Lone Star”
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”
A commercial hit for Mercedes-Benz at launch, but Father Time has not been kind to the 1997 CLK.
We didn’t know it at the time, but when Mercedes-Benz ceased production of the C124 coupé line in 1996, its terminus would be more than a stylistic one. If not quite the final example of the legendary ‘Vertical Affinity, Horizontal Homogeneity’ design ethos overseen by Bruno Sacco, the C124 would prove to be the last mid-sized Mercedes coupe built upon its saloon counterpart’s platform for another two generations. Continue reading “Fleeting Star”
BMW have released photos and a rather toe-curling video for their new concept Z4, said to provide broad clues as to how next year’s production Z4 will look. Good grief, it’s an angry looking thing, isn’t it?
Here are some words. They’re lifted from BMW’s website, (verbatim) so I take no responsibility. Apart from the annotated comments of course, which are mine. Continue reading “Anger Is an Energy”
Excuse my deliberately wrong headline. Dodge sold this one as the Nitro, on the same platform as the Jeep Rendition*.
It does look like they followed the same playbook as the 2002 Range Rover L322. It also looks like the pencil line thickness on the drawing guided the depth and breadth of the wheel arch lip grooves. It resembles a car to be seen from a good distance. Continue reading “Micropost: 2007 Dodge Landrover”
After sighting a few dark and tatty examples I saw this conveniently clean and pale W-201 yesterday. Where’s quality hiding?
I asked this of a BMW 3-series (E-30) recently. Both came out the same year, 1982 (as did the Ford Sierra). So, presumably the cars gestated at the same time and without a large likelihood of designers and clay modellers migrating between studios. First let’s take a close look to find Ms. Quality… Continue reading “Can’t, and Will Anyway”
How come the 1982 Mercedes-Benz 190E was W-201 and the 1984 200E cars were coded W-124?
We see in this quite small car the effect of the well-evolved centre console. The ashtray is situated in an undercut of the fascia and it’s a decent sized ashtray too. The ashtray is a chromed metal item, with a cigarette lighter built into the drawer. Under that is a cubby for bit and bobs. Continue reading “Micropost: W-201 Mercedes 190E Driver’s Ashtray”
This is something of a marvel, a relic from the Ulm Design School ethos at Untertuerkheim.
This article is one of three items today which pay special regard to ashtrays.
For the 1991 W-140 rear ashtray the designers located the tray and adjusted it to the surrounding forms and materials. That meant it got a matching carpeted panel when, purely functionally, a one-piece cover in plastic might have sufficed. The Ulm attitude involved taking great care to Continue reading “Micropost: Mercedes-Benz W-140 Rear Ashtray”
If the W168 A-Class was a poorly executed answer to a question few had posed (and nobody at all had asked Mercedes), how do we even begin to assess the Vaneo?
Lets get two things out the way here. First: The Vaneo not only was frightful, it was an inferior product that did Mercedes more reputational harm than any additional revenue or scale it garnered. Second: It clearly began life as a commercial vehicle. Let’s imagine for a moment the product planning meeting that took place when the Vaneo was greenlighted. Continue reading “Commercial Break – 2001 Mercedes-Benz Vaneo”
Having a special edition named after you is normally something of a compliment. But there’s an exception to every rule.
The world of Formula One is brutal and uncompromising. Few make it to its pinnacle, fewer still achieve greatness. Double World champion, Mika Häkkinen appears to have been one of Grand Prix’s more pleasant individuals – famously taciturn when fixed in the camera’s glare, but said to have been considerably better company once they were turned off. Quick too – perhaps the only driver of his era who gave seven-time champion, Michael Schumacher a genuine run for his money. Continue reading “Maxximum Attakk! – Mercedes A160 Formula Hakkinen Edition”
With total sales of over a million, the W168 Mercedes A-Class is possibly the best selling commercial flop ever. We chart its fall.
The 2012 announcement of Mercedes’ current-generation A-Class and its re-alignment in ethos and market position was viewed by most observers as an expedient business decision based upon 15 torrid years in the compact car game. While Daimler’s U-turn elicited little by way of overt criticism, it could equally be regarded as a potent symbol that the Stuttgart-Untertürkheim car giant had conclusively lost the argument. Continue reading “Fallen Star – 1997 Mercedes A-Class”
The 1993 Vision A and ’94 Studie A were everything the ensuing A-Class failed to be. A genuine Mercedes in miniature.
One doesn’t get to the size and scope of Mercedes-Benz by being incautious, even if at times, an element of risk is sometimes both prudent and necessary. For example, the W201 programme saw the German car giant risk a move downmarket, albeit one taken only after a great deal of consideration and iterative trial. That programme, instigated during the dark days of the post oil-shock 1970’s, wouldn’t see series production as the 190-series until 1982. Continue reading “Loss of Vision – 1994 Mercedes-Benz Studie A”
Some time back I harvested a set of detailed photos of a Mercedes W-123. It wasn’t until recently I had a chance to take a corresponding set of its replacement. Alas the correspondence is not complete. Some details are paired for comparison and the rest are dumped in a ragbag of two slideshows. The conclusion is that in replacing the W-123 Mercedes merely wanted to Continue reading “The Two Mares From the Wild Fellow’s Forest”
This week has seen the unveiling of Mercedes’ latest concept, previewing the styling direction to be taken by the next generation of A-Class-series Mercedes models. Concept A was previewed earlier in the year with a conceptual sculpture and a toe-curling lecture by the blessed one on how his signature design theme was evolving. Since then, he’s completed a glossy coffee table book in conjunction with Conde Nast, called “Sensual Purity: Gorden Wagener on Design” and is rumoured to be working with Eyna on a concept album to accompany it. Continue reading “Crease Is The Word – Vision A Unmasked”
I’ve always liked the Mercedes 500K and 540K cars despite the fact that they seem tainted, through no real fault of their own, by association with high-ranking Nazis. In 2 seater form, it’s one of those cars of inordinate length that accommodates just a couple of people. Were all cars like this, our roads would have become gridlocked many years ago, but there’s a harmless decadence to it in my eyes. The Louman’s 500K is one of those fairytale barn-find stories. A Spezial model, one of just 25, it was first purchased in the UK and spent 30 years stored behind a butcher’s shop in Walsall. Discovered and auctioned late in the 1980s, it was beautifully restored in Germany and was a prizewinner at Pebble Beach in 1994. Continue reading “Louwman Museum III : The Pebble Beach Boys”
A sober brochure for a distinctly sober car – the 1982 Mercedes-Benz 190-series.
Daimler-Benz were not in the business of hyperbole when they presented the W201-series in 1982. Instead, they were offering a purity of an entirely different order. “The new Mercedes models will set the standards for the engineering and the styling of compact cars for years to come”, they said. Prescient words. The 190 was a benchmark car, arguably the apogee of a once-dominant, now deceased engineering-led Swabian modus. Continue reading “Theme: Brochures – Twinkle, Twinkle, Little Star…”
The general consensus amongst the great and good of the Driven to Write community appears to be that Mercedes’ current crop of rear wheel drive saloons, if not exactly a triumphant return to form, are at least broadly acceptable. But never mind us and our vain masthead slogan, the sheer ubiquity of the current W205 C-Class model eloquently testifies to the broader market’s giddy endorsement. However, on this matter I continue to stand unmoved; arms metaphorically folded in petulant refusal. Continue reading “Base Metal”
Mercedes-Benz’s recent Aesthetics A concept appears to signal a new dimension in Sensual Purity®. Is this the end of the Line? We hold our noses and investigate.
For some time now we’ve been pretty unequivocal as regards our impressions of Mercedes-Benz’s latter-day form language. Because, at the risk of labouring the point, it’s been pretty dismal. But for those of us who bewail the three pointed star’s descent from its automotive Mount Olympus, is salvation at hand? Continue reading “Aesthetics A – Visibly Reduces the Appearance of Lines”
Fewer are the classic cars of Dublin. While I saw no Volvo 240s, no W-123 Mercedes and only one Saab 900, I saw several of these things:
One parked up right in front of me as I tried to decide upon my New Year resolutions. The vehicle served as family car: two bulky child seats occupied a heck of a lot of room in the back, defeating the car’s space.
I took a chance to look over the car in detail when the owner had popped off to do some shopping. I noticed the odd way the gutter is handled. Like the W123 it’s actually quite complex and non-intuitive. It is as if they had never seen one of these before and Continue reading “What’s This?”
I hope there is a central committee of car journalists who can hand down a decree or decision to use the term ‘prestige’ more selectively in future.
Among the best-selling cars in the UK we find the Audi A3 and Mercedes C-class. Admittedly they are at nine and ten yet they are exactly as mainstream or volume as Vauxhalls, Fords and VWs. All the usual suspects, the ones called ‘mainstream’ linger somewhere below this. The committee for car journalism terms needs to redefine the word prestige so as prevent anyone imagining that the C-Class is more prestigious and exclusive than the equivalent vehicles it comfortably outsells these days. I suggest Ford and Opel add 33% to their large car’s prices and advertise this point. Also, try only building to order and interview prospective buyers to see if they are the right people for such cars.
The relevant facts are these: the Nissan NP300/Navara and Renault Alaskan will be pinned under using the same underpinnings. The X-class is not a concept though they talk about it as if it is and as if it’s not. It might not be sold in N. America. Apart from South Africa it won’t be sold in Africa. And not Japan either. Or. Continue reading ““A Tangible Experience of Modern Beauty””
There may be more famous examples of car casting – yet no other automobile has ever played as poignant a role, in the real world as in the movie realm, as a black Mercedes 450SL.
The name of the man we actually need to thank/blame for the 1980s as we know them isn’t Ronald Reagan, but Ferdinando Scarfiotti.
Even without grotesquely overstating the cultural importance of the movies, few would argue about the value placed on style and glamour during the decade that gave us the power breakfast, braces and big hair/shoulder pads/mobile phones.
The part I want you to notice is not the front-end treatment which is intended to make one think of the E-class saloon (W210, for anoraks) which was on sale from 1995 to 2003, about eight years too long. Look at the A-post’s brutal truncation. A nicer but perhaps more costly way would have been to run the A-pillar into the header rail as per, for example, the Mazda MX-5, shown below. I sometimes think that Mercedes do things which aren’t so pleasing and imagine it’s okay because nobody will be looking so critically at their output. Continue reading “Micropost: 1997-2003 Mercedes CLK Cabriolet”
Far from being the worst offspring of the late Sacco/Peter Pfeiffer era at Mercedes-Benz, the CL-coupé (C215) still exhibits a very poignant reminder of what went wrong at Untertürkheim during this particular period of time.Its proportions are actually very pleasing indeed (unlike those of its immediate predecessor), yet the CL is utterly let down by its detailing. Continue reading “Mind the Gap!”
By coincidence there parked side by side an example of Bruno Sacco’s era and that of Gorden Wagener.
To be fair, Sacco had nothing like the rules to follow that today’s designers do. Wagener’s team have CAD and rapid prototyping to speed the iterations and so work through the options. If only the shut-line around the grille didn’t dog-leg at the lamp the newer might be acceptable. Continue reading “Point, Counterpoint II”