Dreams Take Flight

It’s been a while we’re heard from him, but despite the current crisis you certainly cannot accuse Mr. Wagener of sitting on his hands.

(c) Daimler AG via Instagram

What if: Like you, I recognise that the job of design leader or Chief Creative Officer in this instance involves a certain amount of blue sky projection. An implicit understanding that design in its purest, most elemental form ought to Continue reading “Dreams Take Flight”

Making An Arse Of It

Does my bum look big in this? 

0353564-Mercedes-Benz-c-class-Sports-Coupe-C320-Sports-Coupe-2002
Mercedes C-Class SportCoupé. Image: (c) Cars Data

As a companion piece to this week’s profile of Mercedes’ W203 C-Class, we’ve chosen to re-run this article, which originally appeared as part of DTW’s Facelift theme on 2 July 2014.

As I’m sure I don’t need to point out to you, dear readers, when it comes to the subject of facelifts, not everyone cleaves to the Partonesque ideal. Because while the tuneful Tennessee songstress has clearly invested wisely upon her augmented visage, others have fallen rather messily at the wayside. They know who they are.

When it comes to the automotive variety, the spectrum too is as broad as it’s nuanced. Some facelifts attempt to Continue reading “Making An Arse Of It”

A Matter of Consequence

The Millennial Mercedes C-Class is not a car that lives in the memory. It’s far too inconsequential for that.

(c) carpixel

Like all inversions, the decline of Mercedes-Benz didn’t occur overnight. Its slide was glacial at first, before gradually and inexorably picking up speed as gravity took hold. Gravity isn’t an adjective which immediately lends itself to the model line we are retrospectively appraising today – a car which can perhaps most charitably be described as inconsequential.

Because over the four generations the C-Class has established itself in the upmarket compact saloon category, the W203 series can safely Continue reading “A Matter of Consequence”

Gorden? Nein, Dieter!

An old friend reappears. Well, of sorts…

Image: Mercedes-Benz

Hi there. The name’s Dieter Ogley. Born in Heidelberg, well, just outside at Boxberg but raised in Barnsley, South Yorkshire from the age of twelve. My mother was a nurse at the local hospital, whereas my dad was a mining engineer who was offered a job in the then thriving coal business in Barnsley.

This meant leaving our German roots and coming over to England, since the job offered dad a whole new world underground to explore. But then the big strike happened and the work dried up. Mining became a forgotten venture; it still occurred but with only so many jobs to go round, it was hard to Continue reading “Gorden? Nein, Dieter!”

Roll of Shame

Some crashes have potentially disastrous consequences, and not just for flesh, blood, glass and metal.

Flippin’ Elk, it’s a roll-over! (c) motorpasión.com

The first-generation Mercedes-Benz (W168) A-Class was one of the most radical, bold and innovative designs in the company’s history. It was not only the company’s first transverse-engined FWD production car, but featured an innovative sandwich double-floor structure and an unusually tall but short body that was designed to provide greater than C-Segment passenger accommodation within a footprint no larger than that of a B-Segment supermini. The engine and transmission were engineered in such a way that, in the event of a heavy frontal impact, they would Continue reading “Roll of Shame”

Der Lebensretter

Thousands of motorists owe their lives to one man’s quest to design safer motor cars. We pay tribute to a engineering pioneer. 

Béla Barényi. (c) Mercedes-Benz

The Mercedes-Benz legend was built on principles of engineering excellence; its reputation founded upon the work of legendary engineers, names which include Fritz Nallinger, Josef Müller and Rudolph Uhlenhaut. However, there is another name – one to whom every motorist ought perhaps to say a silent prayer of thanks – that of Béla Viktor Karl Barényi, engineer, inventor, known to some as the lifesaver. Over a lengthy career, primarily at Mercedes-Benz, his innovations led to more than 2500 patents, some of which have gone on to save countless thousands of lives.

Born in Hirtenberg near Vienna in March 1907 to one of Austria’s wealthiest families, Béla Barényi grew up amid the dawn of the motor car. Automobiles were a part of his life from an early age, his family owning an Austro-Daimler, which he is said to have adored. But fate and geopolitics would change his life dramatically, the combination of the Great War (in which his father was killed) and the ensuing depression which saw his family’s fortune dwindle, meant he was forced to Continue reading “Der Lebensretter”

Roll of Honour

Not all motor crashes end badly. How the R129 Mercedes-Benz SL was tested to destruction and passed with honours.

(c) Car Magazine

In a recent piece on the R129 generation Mercedes-Benz SL, reference was made to a dramatic incident that occurred at the car’s launch event at the Estoril racing circuit on the Portuguese Riviera. Car Magazine’s Ian Fraser was present at the launch and the following is taken from his account, published in the August 1989 edition of the magazine.

When Fraser arrived at the Estoril circuit, there was little evidence of the dramatic incident that had taken place earlier, apart from some tell-tale gouges in the surface of the tarmac. The Mercedes-Benz 500SL involved in the incident had been hidden from public view in a pit lock-up garage. The two journalists who were driver and passenger in the car had retreated to the bar for a stiff drink to calm their shredded nerves, the driver crying uncontrollably for a couple of hours. Continue reading “Roll of Honour”

Quiet Confidence

Profiling the R129 Mercedes SL – the silent sportscar.

(c) zombdrive

There is little question that successive generations of Mercedes-Benz SL would never have come into being without the patronage of the more affluent and socially aspirant United States car buyer. After all, there simply wasn’t a sufficient market for such wilfully indulgent fare in the old world – nor available spaces one imagines on the car-train to Sylt. Also beyond doubt is that by the close of the 1980s, the SL had become the automotive marker of choice for those who really wished to Continue reading “Quiet Confidence”

Cars That Could Have Been Citroëns – 1981 Mercedes Auto 2000

Three pointed stars and chevrons are mutually exclusive. Or are they?

(c) mercedes-benz-passion

A Mercedes that could have been a Citroën? Surely, DTW’s acting editor has taken leave of his senses. But please bear with me. Because while this vehicle is every inch a product of Stuttgart-Sindelfingen, could there be enough double chevron goodness sprinkled over this concept for it to form part of this unique to DTW series of chevronesque curiosities?

The background to the Auto 2000 lay in a late-1970s initiative laid down by the German government to Continue reading “Cars That Could Have Been Citroëns – 1981 Mercedes Auto 2000”

Sublime to Ridiculous

Taking lessons in style and taste from Japan. 

(c) Lexus.com

Today’s Sunday sermon comes as something of a compare and contrast. Admittedly it also lays itself open to accusations of shooting fish in a barrel, but I’m prepared to take that risk. Here at Driven to Write, we have something of a soft spot for underdogs. However, some are more equal than others, and in the case of Lexus and in particular, the flagship LC 500, its continued lack of appeal to European eyes is mystifying.

In the year to June, the LC posted perhaps the greatest sales drop (58.5%) of any make or model across Europe. Which is proof, if proof were required that people’s taste is in their… well, perhaps you ought to Continue reading “Sublime to Ridiculous”

Top-Line, Entry Level

DTW once again abases itself at the bottom rung.

Image: The Author

I am no expert when it comes to the subject of car design, lacking as I do the in-depth knowledge, training, vocabulary, or indeed, ‘eye’ to interrogate or illuminate a car’s form in a truly meaningful manner – mercifully, others upon these pages are better placed to do just that.

Nevertheless, I do spend more time than is either productive or conducive to a healthy mind (or body) studying cars and attempting to Continue reading “Top-Line, Entry Level”

Gerboise Bleu

“I call it the Blue Rat.”

Image: The author

The works car park is frequently a mundane beast. The same people in the same cars, day after day. Occasionally though, a visitor might just drive here in something a little more exotic, expensive or preferably just different. 

In the past we’ve had a few Porsche’s, Boxsters and Cayennes though never any form of 911. Once a Mustang was heard burbling through but we believe the driver was lost, for once the exit was pin-pointed, the throttle was floored and the dust disturbed.

There’s even been a Rosso Ferrari 360 and a Rolls Royce Phantom in predictable black when I happened to Continue reading “Gerboise Bleu”

Lasting Beauty That Moves

Have the stars aligned at Mercedes?

“Sensuously elegant and dramatically charged”, say Mercedes. They would, wouldn’t they? (c) Automotive News

“Lasting beauty that moves”: It’s a little bit clunky, would you not agree? But given Mercedes’ previous track record in the much-abused arena of tag-lineage, I have read worse. This week, at the Frankfurt motor show, the World’s oldest carmaker debuted a styling prototype for what is likely to be the most advanced electric vehicle to be made by an established manufacturer, and given that this is DTW, you might expect me to give it and its creators a bit of a drubbing.

But while I may not have come here to praise the EQS, nor have I placed this in front of you today so as to Continue reading “Lasting Beauty That Moves”

Weekend Reissue : E is for Expressive

Ten years since ‘the car that killed sobriety’ was announced. Time for a backward glance.

(c) autoremes

The 2009 (W212) Mercedes-Benz E-Class is unlikely to go down in history as an indestructible exemplar of marque values like its W123 forebear, or indeed as a design landmark, like its W124 descendant. Indeed, it probably won’t even be remembered with the acute embarrassment which characterises the risible W210 series from the mid-’90s.

Instead, the W212 will be recalled largely for its ‘Ponton’ haunches – a piece of retro styling contrivance aimed at evoking a period when the three pointed star had nothing to prove and no awkward questions surrounding its durability in service to answer.

Is that all there is to the car? Not quite. The ‘212 is significant more for what it represented than for its abilities or its stylistic attributes, such as they were. Mercedes had a job to do, in order to Continue reading “Weekend Reissue : E is for Expressive”

Commercial Logic

Mercedes-Benz contemplates euthanising the X-Class. Good.

(c) caradvice.com.au

If the current febrile automotive and geopolitical climate is any reliable indicator, there may well after all be limits to growth. Certainly, the premium heyday within the auto sector appears to be hitting the buffers with both BMW and Mercedes recently issuing profit warnings.

The situation at BMW is such that it appears its CEO has been ‘encouraged’ to Continue reading “Commercial Logic”

Unflinching Loyalty

Personal affection for an automotive brand is one of the more peculiar aspects of modern-day culture.  

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Dedication, photo (c) YouTube

Worshipping symbols aimed at identifying one’s affiliation to a particular tribe/race/religion/club are as old as humans’ capacity to create objects. It therefore isn’t a surprise at all that an automotive brand would be appropriated and exploited as a means of signifying status, even beyond the company’s own marketing efforts. What is surprising though is the levels of passion and dedication (or, depending on one’s viewpoint, parochialism and fury) this can elicit.

I recently got to Continue reading “Unflinching Loyalty”

GLB for Beginners

Today, the DTW hobbyhorse® gets another outing, as we return to the world of the automotive press release – where written English goes to die.

The inoffensive if you like that kind of thing Mercedes-Benz GLB. (c) carthrottle

Simultaneously in both Stuttgart and for some inexplicable reason, Salt Lake City, Utah, Mercedes recently introduced their much-heralded GLB crossover – the latest, but unlikely to be the last of the current A-Class derivations vying for your undivided online attention. Since you will undoubtedly have formed your own opinions as to its merits by now, I will not trouble you with mine.

Instead, let’s gather round and Continue reading “GLB for Beginners”

Pushing the Envelope

The 1999 C215 Mercedes CL redefines the term ‘back of an envelope design’.

(c) Autoevolution.com

Like most major carmakers, Mercedes-Benz design under Bruno Sacco’s leadership at Stuttgart-Sindelfingen assigned individual design teams to specific product lines. However, it was policy that all members of the styling team, irrespective of discipline could submit proposals for consideration whenever a new model was in gestation.

These would be whittled down to a shortlist, the favoured proposals then going forward to be produced in scale model form. A further evaluation would see this being reduced to a final shortlist of three, which would Continue reading “Pushing the Envelope”

Not A Viewpoint So Much As A Pinpoint

How much better are supercars than Astra/Focus/Golf class cars?


A few years back I perused the page of Top Gear’s BBC Top Gear New Car Buyers (sic) Guide and found out that they think supercars are better than other types of cars.

Today I am going to see if TG’s methodology has improved by focusing on whether supercars are better than the Astra/Focus/Golf class. To do this I had to Continue reading “Not A Viewpoint So Much As A Pinpoint”

A-Game

Mercedes has brought its predator face to the C-segment and is devouring all before it. Is the A-Class becoming an unstoppable force?

Predator. In yellow. (c) Mercedes.com

There is a certain point in most career arcs where things begin to go somewhat awry. Sometimes it’s a blip, a momentary reversal or poorly judged decision, quickly righted. But for others, it’s a full-blown meltdown. After all, success can frequently be its own undoing. This is certainly true of Germany’s three upmarket car brands, who it can probably be safely said to have been in the throes of a full-blown stylistic mid-life crisis for some years now.

It is perhaps therefore fitting that being (arguably) the first to Continue reading “A-Game”

Auf wiedersehen, Pet

As the Mercedes’ SLK/SLC prepares to jog on, we consider the status of the niche model.

mercedes slk
(c) mercedes-benz-passion.com

To all appearances, it seems the age of boundless niche-filling has passed. In some respects this is a development which can be viewed in a positive light, especially given the staggering proliferation that took place across many carmaker’s ranges – achieving little for their creators in most cases apart from squandering engineering resources and haemorrhaging money.

It’s been twenty three years since Mercedes-Benz debuted the SLK model, the first compact two-seater from Sindelfingen since the 190SL of 1954. Introduced at the Turin motor show in 1996, the R170 SLK shared aspects of floorpan, drivetrain and suspensions with the W202 C-Class saloon. Styled by Michael Mauer in 1992, under the supervision of Murat Günak, it was perhaps the final Mercedes-Benz design to Continue reading “Auf wiedersehen, Pet”

Wherever Green Is Worn

There is something of a terrible beauty about a down at heel luxury car. 

(c) DTW

Here on Ireland’s storm-lashed rural South coast, we are routinely assailed by Atlantic weather systems, meaning that precipitation is very much a fact of daily life. (Albeit, not in the photos here appended). Hence, throughout the winter months, nothing stays pristine for long and even if it did, it would only very quickly become wet and grubby again.

Because of this, only the truly fastidious car owner endeavours to Continue reading “Wherever Green Is Worn”

Mercedes-Benz Teases High-End Crossover Concept

During a special preview, the German premium brand spilled the beans about its future plans for the exclusive end of the market. 

mercedes-benz-usuv

This official sketch depicts Mercedes-Benz’ upcoming Ultimate Performance concept car, which we believe is likely to be unveiled to the public, early in 2019 in some form.

In addition to the release of this sketch, the Germans invited a selection of journalists to Daimler AG’s new Advanced Future Research Studio in Stuttgart Stammheim, where some of the brand’s stylists were at hand to Continue reading “Mercedes-Benz Teases High-End Crossover Concept”

A Different Shade of Beige

Best known as Germany’s Taxi of choice, the Mercedes /8 has languished under the shadow of more celebrated siblings. Time for a fare hearing.

(c) gdtm

Prior to 1970, all licenced taxis within the Federal Republic of West Germany were painted black. They also for the most part consisted of the products of Stuttgart-Untertürkheim. During the wirtschaftswunder era, the diesel-powered Mercedes came to embody virtues of solid dependability, frugality and long-life, as endorsed by the huge, largely trouble-free mileages these vehicles amassed in the public hire trade.

When Mercedes-Benz launched what were termed the ‘new generation’ cars in 1968, perhaps unsurprisingly, the values they espoused were of a familiar, conservative nature. Yet in its own way, the /8 (or Strich Acht – a term employed to denote the model year), was itself something of a revolutionary. Continue reading “A Different Shade of Beige”

The Car That Killed Sobriety

The previous generation of Mercedes’ E-class was supposed to mark a return to the marque’s traditional values. Instead, it turned a great many of them into damaged goods. 

E350 CDI Elegance (W212) 2008
Round is out, photo (c) Daimler AG

Willkommen zu Hause. Die E-Klasse. Upon its market introduction in 2009, the newest Mercedes-Benz E-class was ‘welcomed home’. Attentive observers may ask when and why the E-class had left in the first place – an answer to which would require a return to the decade most people of Stuttgart Sindelfingen and Untertürkheim would like to forget : The 1990s.

The E-class for the ’90s, unveiled in the middle of that decade, was of course the W210 generation, which has since gained notoriety for issues of rust, profit-optimised engineering and styling that has aged as gracefully as the materials the Benz was made of. Continue reading “The Car That Killed Sobriety”

When Hope And Joy Only Make Things Feel Worse

After a long hunt in the pages of the word wide web, I found little clear evidence of green-painted cars. Then I saw one in reality. From Mercedes no less. And they have discovered other colours too.

Mercedes A-Class: source

The colour is Elbaitgreen. Under real sunlight it is a bit lighter than the colour shown in the image, almost yellowish or ffinchy. Also, the transitions from light to dark are smoother than on the picture. That might be to do with the metallic particles in the paint. It gives the car a luminescent and vibrant character.

Amazingly it seems not to be an option on the cheapest A-Classes in Germany and I looked at all seven versions. Out of nine paint options, only one was a proper colour, Luscious Tangerine Pink**. Germany is also denied the rather nice Canyon Brown colour which you can see if you Continue reading “When Hope And Joy Only Make Things Feel Worse”

Class Act

Still waters run shallow.

A-Class Saloon
(c) autoexpress

The ideological direction change enacted by Mercedes-Benz for the 2012 W176 A-Class not only precipitated the dying gasp of the German marque’s engineering-led ethos, but went on to vindicate its adoption by becoming a huge commercial success for the carmaker.

This much we know, but the scope and reach to which Mercedes has developed its successor gives eloquent voice of its ongoing significance to the three pointed star. Since its spring 2018 launch, the newest A-Class in five door format can Continue reading “Class Act”

Lionel Rewrote A List

In recent articles we’ve been looking at over-styling of one form or another. I’ve also been considering the driving forces behind the phenomenon. Counterfactual time…

Another bloody Merc

Let’s take a trip in our time machine. It looks like a W-114 Mercedes but when the car gets to 45 kmph and the fan speed is set to high the car slips back in time to 1990. It also gives the driver the power to Continue reading “Lionel Rewrote A List”

Flicking the Switch

“Electric now has a Mercedes.” Yes, but have you seen it?

(C) Media-Daimler

“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.

A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”

Micropost: W-140 redesign

In response to the lively discussion about the W-220’s predecessor, I have posted this little gallery of how one might go about redesigning the rear end.

1993 Mercedes S600 coupe: source

The initial problem is the narrow boot aperture and the odd business of the visible weld in the middle of what looks like one part.

I can see from Daniel Callaghan’s proposal that if you simply extend the lamps to the existing boot aperture one ends up with very small radii on the lamps’ inner corner. Mercedes did not want the lamps to have sharp corners: the whole car has quite large radii but especially the lamps are all given relatively rounded corners.

So, if one is to Continue reading “Micropost: W-140 redesign”

The Mayfly

The 1998 S-Class attempted something of a rebalancing act after the critical wobbles experienced by its predecessor. Today it is as forgotten as it was forgettable.

(c) auto-agress

The German general election of 1998 was fought against the backdrop, not only of increased European integration, but growing pains on the domestic front stemming from the 1990 reunification project. With incumbent centre-right Chancellor, Helmut Kohl campaigning on a continuity mandate, the opposition Social Democrats portrayed themselves as the ‘new centre’. The results saw Europe’s strongest economy Continue reading “The Mayfly”

Re-1998 Part 7 : Mercedes CLK 320 Convertible

£41,140 got you a 3.2 litre dohc 18 valve V6 engine that could pull the car to 60 mph in 8 seconds. Do we need more facts?

1998 Mercedes Benz CLK 320: source

The sky overhead is metallic grey

The steel roof gone too – a sky for a canopy

Among the wild horses of Swabia again?

Asphalt blurs, rolls, rips under alloy wheels

Continue reading “Re-1998 Part 7 : Mercedes CLK 320 Convertible”

Re-1998 Part 2 – Ford Fiesta Versus Some Other Cars

We carry on our saunter down memory avenue with this look back to the champions of the summer of 1998. Where were you then?

1998 Renault Megane Scenic**: source

I don’t want to talk about it. It was the second worst time of my life. Times weren’t good at Mercedes either. The A-Class had been moosed and that took some of the attention from its revolutionary cheapening of the Mercedes name and its quite hideous styling.

Continue reading “Re-1998 Part 2 – Ford Fiesta Versus Some Other Cars”

Wright or Wrong

Clandestinely, a minor piece of both automotive and architecture history has been destroyed. And not in Italy either. 

8c8577632617648219b7b19ff594288c
Photo (c) Pinterest.com

Austrian-American car importer, Max Hoffman, is best known for his crucial role in establishing European (mostly West German) car makers in the US market after the Second World War. What is less well known is the fact that Hoffman, was a bonafide connoisseur of architecture.

As such, Hoffman was particularly fond of the seminal work of Frank Lloyd Wright. For this reason, Hoffman commissioned the architect to Continue reading “Wright or Wrong”

That Joke Isn’t Funny Anymore

Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg. 

Paint a vulgar picture. Mercedes-Maybach Ultimate Luxury concept. Image credit: Hypebeast

“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.

But today, they also lend themselves to a different race to the bottom which seems to hold the motor industry in a deathly grip. Much has already been said Continue reading “That Joke Isn’t Funny Anymore”

AUTOpsy: Dodge Avenger (2007)

The outcome of the best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?

fullsizeoutput_14c6

Was it ignorance? Negligence? Arrogance?

The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Or that this utterly cynical product was the result of management decisions betraying one or all the traits mentioned above.

Of course, by the time the Avenger was brought to market, most of the people who had made those decisions had Continue reading “AUTOpsy: Dodge Avenger (2007)”

Schandfleck-Klasse

The once-proud Mercedes-Benz has suffered a fair few indignities of late, but there is one desecration to make all the others appear moderate and respectful by comparison. 

merc-600-royale
Yes, you can trust your eyes, photo (c) carscoops.com

It takes quite a lot to make Sensual Purity® appear timid and deliberate. In that sense, the Mercedes Royale (which, legally speaking, is unlikely to Continue reading “Schandfleck-Klasse”

Ceed of Change

The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?  

Auto-Didakt

Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.

Despite its Korean heritage, it’s probably inaccurate to Continue reading “Ceed of Change”

Geneva Motor Show 2021 Preview: Mercedes-Benz A-class

In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.

fullsizeoutput_124d
Official designer’s sketch of the 2022 A-class, photo (c) Driven To Write

The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.

“It’s time to be bold. It’s time for creases”

Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”

Styling, incidentally, is the focal point of W177’s overhaul. Since its market introduction in 2018, the current A-class has turned out to Continue reading “Geneva Motor Show 2021 Preview: Mercedes-Benz A-class”

Signs of Our Times

Is the rejection of historical displays of excellence a sign of daring boldness – or the revelation of glaring ignorance?

fullsizeoutput_69f
photo (c) auto-didakt.com

For the sake of readership enjoyment, we shall not again repeat the litany about how Mercedes-Benz ‘ain’t what it used to be’ and how Swabian diligence has given way to Sensual Purity®.

NuMerc is upon us, there’s no doubt about it. So rather than Continue reading “Signs of Our Times”

Three Lions

You wait decades and three motoring ‘big beasts’ relaunch at once.

Hot and Cool. Nu-Gee. Image: daily express

Every movement has its icons and given where we are now I think we can probably describe the current SUV contagion as a movement. In terms of icons, the holy trinity of sports utility vehicular worship appears to consist of the Jeep Wrangler, Land Rover Defender and Toyota Landcruiser. Just outside, but banging rather conspicuously at the door is Mercedes with its interloper G-Wagen.

The original Willys MB Jeep is known to all – man, woman and small dog. Created as a military vehicle during the second World war, it entered full-scale production in 1941, going on to Continue reading “Three Lions”

AUTOpsy: Mercedes-Benz SL (R231)

It it takes a lot to get one of the most revered models in automotive history to the brink of extinction. Yet this generation of Mercedes SL’s got what it takes. 

fullsizeoutput_10a4

Despite having possessed neither eponymous quality in ages, the Mercedes Sportlich-Leicht has been a car for the ages, and, on certain occasions, even age-defining.

The original 300SL was one of the first motor cars ever to be described as a ‘classic’ and remains exactly that. Its Pagoda (W113) progenitor still ranks among the most elegant vehicles of all time and established the concept of the European open top boulevardier. The indefatigable R107 SL acted as proof of life of the sophisticated European convertible from 1971 to 1989 and became a fashion statement almost a decade after its launch. Continue reading “AUTOpsy: Mercedes-Benz SL (R231)”

Sensuelle Pureté

An oddball concept car by an almost forgotten French coachbuilder retrospectively turns out to be an almost eerily prescient source of inspiration. 

1996-heuliez-intruder-concept
Was this on Gorden Wagener’s bedroom wall? photo (c) motor1.com

Daimler AG Chief Creative Officer and creator of hot & cool Sensual Purity®, Gorden Wagener, once stated that he doesn’t worship any other car designer, preferring to Continue reading “Sensuelle Pureté”

Celestial Being

Overshadowed by its more lionised ‘gullwing’ predecessor, the 1957 Mercedes-Benz 300 SL roadster was in many ways the superior car. DTW recalls a time when Daimler-Benz was a superior motor company.

Image: Classics Honest John

Mercedes-Benz: A name that at one time symbolised a continuum stretching back to the dawn of motoring and an ethos that embodied the sternest, most rigourous engineering ideals with a relentless Swabian logic. By 1957, the Mercedes-Benz 300SL was the most modern, most eloquent exponent of these principles and perhaps the most technically accomplished car in production – this side of a Citroën’s homegrown goddess anyway. Continue reading “Celestial Being”

Hot and Cool. (But Mostly Hot…)

With the third generation CLS, Mercedes-Benz dials down the Purity while ramping up the Sensuality. Oh Gorden!

Blessed be his name. Prof. Dr. h.c. Gorden Wagener, Chief Design Officer, Daimler AG. Image: mercedes-benz

Having trudged through Mercedes-Benz’s predictably hyperbole-laden press release for the new CLS, (so you don’t have to) the temptation to point both barrels feels overwhelming, but the author nevertheless promises to do his best. Instead, I’d like to reflect upon whether nu-CLS embodies a return to form for a model which perhaps did more to Continue reading “Hot and Cool. (But Mostly Hot…)”

High Flying Adored

No longer content with the surly bonds of earth, with this Rocheresque alliance with Emirates, the Blessed One’s ambitions have truly taken wing.

Dr Jens Thiemer, Mercedes-Benz Vice President Marketing: “Travellers in Emirates First Class are now also able to enjoy the sense of luxury of our Mercedes-Benz S‑Class above the clouds”. Image: (c) nyobserver

Everybody wants at the very least to touch the Blessed One’s hem these days, and after all, who can blame them? Having successfully reinvented Mercedes-Benz as the last word in modern purity and sensual luxury, the frail ties of the auto business were never going to be sufficient to hold him to our leaden promontory – not when he can Continue reading “High Flying Adored”

A Photo For Sunday: 2007 Ford Focus CC

The 1996 Mercedes-Benz SLK (R-170) by Mauer and Gunak started a trend for coupe-convertibles. In 2007 Ford joined the party as it began to end. 

2007 Ford Focus CC

Pininfarina helped out with the styling and created one of the more successful attempts at using a C-class platform upon which to base such a car. Unlike Mauer and Gunak’s neatly styled roadster the Ford had to Continue reading “A Photo For Sunday: 2007 Ford Focus CC”

IAA: Lone Star

The classiest, most charming Mercedes-Benz S-class derivative in ages does not wear a three-pointed star. How poignant. 

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This is not a Mercedes-Benz S-class convertible sporting some new DetoxAmbience® specification, but the Carlsson Diospyros. Hiding behind that clumsy moniker – and the presumption that car customising inevitably leads to Mansory-like levels of gaucheness – is the most assured and tasteful version of the current S-class released so far. Continue reading “IAA: Lone Star”

IAA 2017: A Culinary Perspective

Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?

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The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”