Brand-MINI is facing its biggest adventure yet. This one however, may not end well…
It has been a fairly interesting week for BMW’s Oxfordshire outpost. MINI has been one of many UK-based carmakers predicting doom-laden scenarios should the British government’s hapless negotiating team fail to obtain a workable deal to exit the European Union early next year.
This weekend sees our editor in-chief in celebratory mood…
I’m pleased to inform our regular readers that no hats were lost in the creation of this article. However, what millinery there was to hand has been at least metaphorically cast skywards in honour of my erstwhile fellow-DTW antagonist’s departure earlier this week across the Irish Sea. He means well, but our Mr. Doyle I find, is best appreciated from the distance of several hundred nautical miles.
Twin approaches to a modernised ur-Mini, but while one is shamelessly drenched in nostalgia, the other speaks of a possible future.
Nostalgia is big business. Take the music industry where bands reform to play their best-loved material, while record companies re-master and repackage classic albums. So if the running order gets messed with, original tracks deleted and a bunch of questionable out-takes (which didn’t make the original cut for good reason) are added, who cares? Completists, (mostly middle-aged men if we’re honest) will Continue reading “Remake, Remodel, Remaster, Recharge?”
The contrast between the Caprice and Mini coupe caught my eye.
The Caprice is a car I’ve wanted to photograph for a long while. It’s thrillingly basic. The loadbay might be long and wide yet it’s also quite shallow. I don’t know what’s under the high floor: fuel tank and transmission I suppose. Continue reading “The Long and the Short”
Last month’s news of head of MINI design Anders Warming’s precipitate and unexplained departure from BMW as was a shock to the industry comparable to Chris Bangle’s exit in 2009.
That may be as nothing compared with the news of his new appointment as Borgward AG’s Board of Management member responsible for Design, to begin on 1 January 2017. He is belatedly reversing the trend begun by Wilhelm Heinrich Gieschen, Karl Monz, and numerous others who took the one-way journey south from Bremen in the early 1960’s to create the new BMW in Borgward’s image. Except of course, neue Borgward is headquartered in Stuttgart, and answers to Beijing. Continue reading “What Anders Did Next”
Mini may be about to do the seemingly unthinkable by readying a three volume saloon. Heresy or sound commercial thinking we ask?
Over a decade and a half since brand MINI was reinvented under BMW and you’d have thought by now the bulk of enthusiasts and commentators would have got over the fact that the Issigonis’ miracle hasn’t and quite obviously never will stage a rebirth. The bloated looking current MINI range is hardly easy on the eye, but they clearly appeal to an increasingly broad swathe of the market.
But despite impressive sales and a strong image, MINI has never been as profitable, nor sold in the numbers its Munich masters would like. To reverse this state of affairs, MINI-management wants to Continue reading “Chasing (Three) Volumes”
Would you blow £35,000 on a luxury version of a Ford Ka? Back in the Sixties someone did the equivalent and others followed.
There’s a partial myth about British class barriers finally breaking down in the 1960s. Yes, this was a time when working class kids like David Bailey could make it without having to go to elocution classes and when satire suddenly made the establishment seem less intimidating. But beneath the veneer, and outside the world of ‘creativity’, for most it was business as usual. Continue reading “Theme : Special – Maximising the Mini”
It’s Sunday and in keeping with our unofficial Mini theme, DTW suggests four good reasons BMW was correct not to proceed with Rover’s 1995 Spiritual concept.
It would have cost a fortune to develop:
The investment in a bespoke floorpan and drivetrain, modifying hydragas, body & interior tooling and of course refitting the factory to build it would have been huge. New concepts also mean teething problems, so warranty costs were likely to have been high. Even as a sales success, Spiritual would struggle to recoup its development costs, meaning Rover would most likely have lost £millions on it.
You’re probably never heard of it, and nor had I until comparatively recently. Minki was a Rover K-Series engined Mini re-engineered with interconnected hydragas suspension, much like that of Dr Alex Moulton’s own modified Mini – and a hatchback. Built to suggest a possible developmental direction for the ageing original, time ran out for the concept, given Mini’s possible sales volumes versus the costs involved. Continue reading “Fossil Traces: From Minki to MINI”
There’s always been a faint whiff of the tribute band about Oasis, a nagging sense that it was all somewhat better the first time around. Similarly, despite the overwhelmingly positive reviews and its promising technical specification, I came to BMW’s R50 MINI with a sizeable chunk of ambivalence.
However, owing to frequent use of a 2006 MINI Cooper on regular visits home to Ireland, it’s a car I have come to know well, so has more intimate acquaintance with BMW-Rover’s retro recasting brought about an acquiescent change of heart?Continue reading “Champagne Supernova”
I should probably have offered these thoughts whilst we were discussing ‘retro’, but a recent article on another site made me reflect on the plight of Mini, or should that be MINI?
I’ll dive straight in and state immediately that I abhor what BMW has done to the design of the Mini. If ever there was a lesson as to what can go wrong with second-hand design, this has to be it. When I see one of the latest generation 3 door hatches (to mention the 5 door would be more gratuitous, but unfair because there never was a 5 door version of Issigonis’s original) something stirs within me, and it’s not nice. Continue reading “Theme: Secondhand – MINI”
It might interest you to learn that during the 1960’s, BMC assembled Mini’s in Dublin to a standard not vastly dissimilar to that at Longbridge. Make of that what you will. It was from here that MZI 265 – a light grey Morris Mini Minor emerged in 1966. Republic-spec Mini’s straddled basic and De-Luxe models, having carpeting, a heater and duo-tone upholstery, if little else by way of creature comfort.
Mini raised every enthusiast’s hopes to the heavens with their 2011 Rocketman Concept, only to have them burn up on re-entry. Thanks for that…
At the 2011 Geneva Motor show, MINI debuted the Rocketman concept and from Palexpo to Peterborough, Mini enthusiasts wept with relief, because here at last was a proper Mini-sized MINI, rather than the lumbering behemoths that were actually available for purchase.