Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.
In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.
GM Europe had a reputation for building solid, reliable but resolutely uncharismatic cars. In an attempt to shake off its fusty image, the company turned to Lotus.
The 2000 Opel Speedster and Vauxhall VX220 siblings owe their existence at least in part to one of the many financial crises that have regularly threatened to engulf Lotus Cars over the course of its lifetime. General Motors had owned Lotus outright from October 1986 to August 1993. It had inherited the front-engined Excel 2+2 and mid-engined Esprit, but recognised that both these ageing designs, while selling steadily in small numbers, had limited potential for growth. Instead, it decided to Continue reading “Surrogate Twins”
Once ubiquitous on our roads, the 1979 Kadett D / Astra Mk1, GM Europe’s first front-wheel-drive car, is long forgotten and sadly overlooked, even here at DTW. Belatedly, we celebrate its 40th birthday.
There was considerable ballyhoo when Ford unveiled its first FWD Escort in September 1980. Few now remember that Opel actually beat Ford by a whole year in the switch to FWD for its C-Segment stalwart, the Kadett. Moreover, the Kadett D became the Vauxhall Astra in March 1980, replacing the geriatric Viva.
It was not the first badge-engineered Vauxhall with no sheet-metal differences to its Opel sibling. That dubious honour goes to the 1978 Royale saloon and coupé, better known as the Opel Senator and Monza. That said, the Astra Mk1 did mark the end of Vauxhall’s design and engineering independence from its German cousin. In future all GM Europe siblings would Continue reading “When Good Enough Just Wasn’t Enough”
The 1977 Opel Rekord E was a spacious, comfortable and practical car. It was also somewhat plain and austere looking. A well-judged facelift changed it for the better.
The 1971 Opel Rekord D was a finely wrought and handsome design. Penned by Chuck Jordan, a GM ‘lifer’ and Opel’s Head of Design, it successfully melded GM’s transatlantic design influences with a clean, almost ascetic European reserve. The beauty was in its smooth, unadorned flanks, elegantly flared elliptical wheel arches, neatly integrated light clusters front and rear, and a total lack of superfluous ornamentation.
By comparison, its Vauxhall Victor FE cousin, released just three months later and sharing its platform and other components, was somewhat heavy-handed and certainly more brash and mid-Atlantic looking. This was tacitly acknowledged by Vauxhall in its advertising, where the FE was nicknamed ‘The Transcontinental’.Continue reading “Under the Knife – One for the Record Books”
Despite life returning to a semblance of normality around these parts over recent months, the sighting of 2020-registered cars remain something of a novelty. Of course cars have been registered – some having even been sold – but in a country where new car sales had already been in state of contraction before the pandemic swept all before it, the current situation facing the Irish retail sales trade must be sobering indeed.
One of the more superficial downsides to this is that sightings of new models, while normally a relatively frequent prospect, have been sporadic at best. Amongst the more recent arrivals to these shores is Opel’s current generation Corsa (none of your Vauxhalls in these parts), but to be honest, and in contrast to the (closely-related) Peugeot 208 which preceded it to market, it has been a comparatively rare sight.
Although hardly breaking news, the latest Opel Corsa has arrived in the showrooms and examples are arriving on my street. I saw one. Is it really a Corsa at all, I asked myself.
If we get in our time-machine and spin and spiral back to 1982 we would be confronted by the first Corsa which Opel sold until 1993 (hard to believe). Looking at the bold, boxy 1982 shape with its flared wheel-arches and the 2019 version , one could argue that the new PSA Corsa represents a mere return to form. You could also argue that PSA merely wanted to get Opel’s designers to Continue reading “Did You Ever Wonder About The Stefaneschi Triptych?”
Today, we venture outdoors, virtually speaking, to take the air in Ascona.
It’s probably fair to say that for most of us, the notion of escape is currently a seductive one – particularly to somewhere sparsely populated, picturesque and relatively pristine. Alpine vistas loom large in the imagination, perhaps somewhere akin to the attractive Swiss resort of Ascona, as pictured above.
When DTW was in its first flush and Mr. Kearne’s dipsomaniacal tendencies hadn’t drained the coffers entirely, Places formed one of our monthly themes, and amid the varied offerings from DTW’s writers that month, we considered Ascona and its (probably tenuous) relationship to the Opel saloon model series of the same name. Continue reading “A Sense of Place”
A random glance at a Mazda Demio made me think again about grilles and the way designers deal with that hole in the front of the car.
The subject unfolds as a matter of design semantics. That means more or less we are concerned with the meaning of the air intake and its expression. This Demio (above) is a bit fancier than the one I saw in my district but it is geometrically the same. The approach was to use an “egg-box” in-fill and to use a U-shaped plastic trim piece to enable them to Continue reading “All the Ways We Sang, All the Songs We Went”
Ignoring provisos about spin cycles, we report on some news.
Despite the question marks which remain poised above Groupe PSA’s revival under Carlos Tavares, one cannot deny that the French carmaking giant seems to be playing something of a blinder at present. Last week, following leaked photos which surfaced online, Opel released official images and some details of the forthcoming Corsa B-segment model, due to
go on sale later in the year. Continue reading “Better By FAAR”
We’re back at the anniversary game again for this Saturday morning. Is it really forty years since the Opel Kapitan, Admiral and Diplomat cars first appeared (in their “B” incarnations)? No, it´s fifty.
I must confess that this anniversary did not leap into my conciousness unaided. The people at Oldtimer Markt did the classic-car world the service of putting the 1969 K-A-D cars on the front cover of the current edition of magazine. I am sure you all knew the cars were from around the late 60s. But did you know they they staggered on until 1977? That was the same year you could buy a Citroen CX, a Ford Grannie Mk 1, a Peugeot 604, a Lancia Gamma, Rover SD1 (if you were a sucker for pain) or a Mercedes W-123. Only an actual Cadillac could Continue reading “Just Like The December Coronation”
Renowned motoring writer Archie Vicar takes a short look at Opel’s new entrant in the small family car market and wonders whether it will affect prospects of Vauxhall’s eerily similar Astra.
This article first appeared in Modern Motorism Magazine, December 3 1979. Due to the poor quality of the the copied images, stock pictures have been used. The original photos were by Douglas Lan-Dwinderere (sic).
From time to time, DTW fulfills its duty as the automotive website of record. That means occasionally running an item that, on the face of it, may not set so many pulses racing.
However, I would like to nonetheless make a small effort draw your attention to a car which is important because of and despite its ubiquity. It is relatively easy to write about the extreme and the intense. As a result the vast middle ground where life is lived is neglected. I actually once tried to keep a diary of ordinary experiences (I had more time on my hands in 2009) and noted the problem of seeming to lionise the mundane, merely by noting it.
The other day I gently placed a tiny gauntlet at the feet of the readers, a challenge concerning the set of boring parked cars. What had they in common, I inquired softly.
I received some jolly interesting replies ranging from observations about their grilles to their general banality. There was also a good guess about engine displacements. Alas, despite their ingenuity and their not being 100% wrong, none of the replies were precisely, exactly and perfectly what I was looking for. So, in order to lower people’s tension levels I will Continue reading “If Only Hope and Despair Did Not Live Side By Side”
An Oldsmobile Cutlass Salon, Cadillac Eldorado, a 1991 Buick Roadmaster, a Chevrolet Nova, some Mustangs, an El Camino. Those were a few of the older cars I saw on a recent trip to Sweden. Most exciting was this Opel Ascona 1.6 C automatic (1981-1984)…
1.4 million Opel Rekord E models sold, dear readers. This one is still running though maybe not for so much longer.
Nothing new under the sun, is there? When the current generation of Opel Insignia appeared, it upset me that there was a false pane in the side-glass. Since then I noticed the previous Mazda6 came very close to the same supposed sin. If we go back to 1977 we find the Rekord D1 where the last element of the apparent DLW is a black panel or fake pane.
By way of advertising its continued health and vitality – or even its renewed health and vitality – Opel showed off its GT X Experimental the other day.
It’s intended as a design for an electric car and that’s going to be Opel’s engineering task in future.
Nobody hates television and talking-head You Tube rubbish more than this correspondent. Despite my loathing of the glue tube, I have to say that a little documentary there showed what is not so clear in the static images which accompanied other articles about the GT X. After seeing the little video item I decided I absolutely had to Continue reading “Can The Ghost Still Remember Me?”
The 1987 ECOTY winner was something of a DTW stalwart. Even more so however was the fifth placed entrant, one championed by longtime panellist and judge, L.J.K. Setright.
Since its inception in 1964, the European Car of the Year has been an annual award, adjudicated by a panel of leading European motoring journalists. Its stated aim has been to acclaim the most outstanding new car to go on sale within the 12 months preceding the adjudication.
The ECOTY jury currently consists of 60 members, representing 23 European countries. National representation is based on the size and significance of the country’s car market. France, Germany, Great Britain, Italy and Spain each Continue reading “Jury-Rigged?”
2019 might seem so very far away now. Who knows what the world will be like then. One thing we do know now is that Ford won’t be present at the 2019 Geneva motor show.
“Ford said the decision was made because the show’s timing didn’t fit its launch schedule and therefore wouldn’t represent good value,” wrote Automotive News Europe. Not launching enough cars, then Ford, eh? Furthermore, we need double quote marks for this next bit: “‘It costs a sizeable amount of money,’ a Ford of Europe spokesman said. ‘If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?’”.
Sizeable is relative. It costs lots of money in relation to my annual salary, yes, but a few million euros for some wooden stands and pretty ladies in Lycra is a rounding error in Ford’s turn-over, no?
This is a short post for the early morning. Another longer one will be along shortly.
The image is the front cover of Car magazine from June 1978. I often wonder about that time, or more precisely, 1979. Prompting this is the image of the Senator and the assumptions built into Car’s headline. I’d really like to Continue reading “Hug Tight Your Futile Success”
An Easter treat. Just as we were discussing great European cars, one of them parked in my neighbourhood. It’s an Opel Kadett D: a two-door fastback.
The photo quality leaves lots to be desired. This is where I would need the skills and photographic equipment of Helmut Newton to do justice to the atmospherics. Instead I have a bad camera and limited skills in photo editing. It has been a long time since I saw one of these. As ever, that means a chance to Continue reading “A Photoseries For Sunday: 1979 Opel Kadett”
This is a small gloss on a news item from ANE about the future of Opel’s Ruesselsheim engineering facility.
Does it have much of a future? ANE reported this recently: “One decision that Tavares has put off for now is what to do with thousands of engineers at Opel’s technical center in Ruesselsheim, Germany. They will be part of a “center for engineering excellence” for self-driving cars and electrification, he said, as well as for a planned re-entry to the North American market.” I have mused about this before.
Today’s car can claim to be special by dint of its rarity. GM never sold the G6 in Europe and so this vehicle must be one of a very small handful of examples on this side of Atlantic. In Denmark it has no peers**.
Three hypotheses: it came from the US as a by-product of work secondment from the US to Denmark (“We have to bring the Pontiac, Carol”). Two, it is a very specific and personal import for someone who just happened to really like the G6 (“There is nothing like this car, I must have it”). Three: it came to Denmark via a US soldier stationed in Germany (“We have to bring the Pontiac, Nick.”). A quick call might answer that and maybe I’ll find out.
What are we to make of the news that Opel will not be exhibiting at the Geneva Salon in March? The announcement came on 16 January, just over six weeks before the show opens to the world’s media.
The official justification from new owners Groupe PSA is that “If there is no new product, then the brands won’t be there”. The under-performing PSA premium brand DS will also not be represented at Palexpo; that’s a distraction I’ll not pursue further.
The corporate excuse is unconvincing. The Grandland X has only recently gone on sale, likewise the Insignia GSi, drearily named but interestingly specified.
Scanning through the ANE website I noticed what I thought was a case of mistaken identity.
The title of an article was about the incoming Audi A7, but, in my haste, my brain registered that the accompanying photo was of a Vauxhall Insignia Grand Sport. Closer inspection revealed that my mind was playing tricks on me, but looking at photos of each car from the front three quarters made me feel better that it was a (fairly) easy mistake to make.
Once upon a time UK Fords and German Fords differed. And once upon a time UK Vauxhalls and German Opels differed. Then Ford and GM unified their European operations. How long did that take?
The process began for Ford in 1967 with the creation of Ford of Europe. For GM it is a bit hazier because their UK and Continental brands kept their names. Ford’s UK and German design centres co-operated on the 1972 Ford Granada. For the 1976 version, Merkenich handled the design. After 1976 there were no more UK-only models (Cortina), as one after another the range became uniform on both sides of the channel: Fiesta, Escort, Sierra, Capri and Granada.
With Vauxhall’s future under PSA coming under renewed scrutiny, we look back to Luton’s mid-’70s upmarket ambitions.
As automotive industry analysts ponder the fate of Opel / Vauxhall in the wake of PSA’s takeover, one possible future mapped out involves a shift upmarket. On the face of things, this appears about as likely as PSA getting a sudden rush of blood to the head and starting to take Citroën seriously, but as (im)possible futures go, it may not be entirely unthinkable.
Recently we have been debating Opel and Vauxhall. The general consensus is not that good for a brand fielding its best products since the last lot of good products…
…which, if you think about it, it is pretty much most of their cars with one very debatable model and one not debatable model. For reasons known only to Opel and Vauxhall’s marketing staff, Opel have been tarred with a Clarkson-shaped brush. Good old Sir Jeremy, now Lord, Clarkson, saw fit to damn the Vectra “B” because it wasn’t an Alfa Romeo, Porsche or BMW M3 but happened to suit the needs of regular motorists.
There’s something rather peculiar about selling the only car of its kind in the whole country and noting it’s a “non-smoker’s car”. Is there really a person who will consider a car like this only if the ashtray has been unused?
There’s only one on sale in Denmark at the moment.
“Peter Fintl is the director of technology and innovation at the German subsidiary of the French development services provider Altran, which works closely with PSA. He has a precise understanding of PSA’s technology strategy.
“PSA doesn’t need Opel’s conventional technology,” Fintl said. “Since both manufacturers are active in the same class, it is likely that the Opel platforms will be gradually decommissioned and PSA technologies introduced.” (Automotive News) This is excellent timing: “Opel has just invested 210 million euros in a new development and test centerfor engines and transmissions in Ruesselsheim. The center, which went into operation last October, employs 800 engineers.”Continue reading “Little Or No Corrective Action”
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”
Today we have another chance to document the ordinary but now rare E80 Corolla.
To be precise it’s the EE80 three door hatchback, 1985 to 1987.
We’ve documented the saloon here and I argued that it’s a collection of near-neutralities. The hatch has the same basic simplicity (the surfaces have the least possible curvature) yet there is a hint more expression noticeable. It’s in the rake of Continue reading “Holy Moley Cannoli”
Interesting this: Wikipedia does not note the existence of the three-door estate. It does list a 2-d00r saloon, a 4 door saloon, a coupe and a five door wagon plus the enigmatic two-door van.
And a picture search reveals very little like this but does show the 5-door estate, and a two-door saloon in some numbers. Is this a Danish-market special? No, but it was not very widespread. Continue reading “Within and Beyond”
I will try to focus this one on the aftermarket wheels and not the car they happen to adorn.
It’s a 1999-2003 Opel Omega (B2 to those in the know). As I said before, in the aftermarket we find tricky ground. Who am I to say these wheels are not the ones for this car? My argument is that the wheels have really low-profile rubber and they do not help the rest of the suspension do its job which in this car’s case was high-speed stability and comfort rather than maximum grip at intermediate speeds. Continue reading “Theme: Aftermarket – Let’s All Think About This, Shall We?”
General Motors – the name is a clue – are virtuosos in the art of the world car. This is not to say they haven’t played a few bum notes in their time.
It’s too early to speculate how the Opel Insignia B will perform on its world tour, but its diverse audiences will demand versatility as well as capability. Launched proudly earlier this year in Switzerland, the Insigregaldore carries four badges; a lightning bolt, a mythical beast which appears to be self-conscious about underarm odour, three shields, and from February 2018, a lion. Continue reading “Two Lions, Four Continents, One Car”
This isn’t about the Opel Insignia though the words came from a review of the car. It’s about what kind of lives automotive journalists lead. It’s about language.
“The previous Insignia fulfilled the purpose of getting you from A to B in a well-equipped and reasonably comfortable manner…” wrote Car magazine the other day. What could they possibly mean***? Continue reading “Princess and the Pea”