This is a small gloss on a news item from ANE about the future of Opel’s Ruesselsheim engineering facility.
Does it have much of a future? ANE reported this recently: “One decision that Tavares has put off for now is what to do with thousands of engineers at Opel’s technical center in Ruesselsheim, Germany. They will be part of a “center for engineering excellence” for self-driving cars and electrification, he said, as well as for a planned re-entry to the North American market.” I have mused about this before.
When this series began first I used stock photos. Since then, I have switched to ones I have taken myself (or have been sent by our local correspondents). Today, I revert to stock images but with good reason.
Two significant saloon cars debuted at Palexpo this week, but according to our man pounding the show floor, only one makes the grade.
As any traveller will tell you, getting upgraded from economy is much easier said than done. Indeed, the more habituated one is to travel economy, the key to that threshold appears even more arbitrary and capricious. PSA knows all about this. Having squandered brand-Peugeot’s upmarket credentials during the 1980s and having got their creepy ‘drive-sexy’ phase out of the way latterly, the Lion of Belfort has been painfully clawing its way back to some semblance of stylistic and reputational credibility.
Sales success is relative. Some unimpressive sales figures go unremembered and stay that way. BMW sold fewer 728s per year than Citroen did the XM or Peugeot the 604, both viewed as laugh-until-you-faint failures.
Do I sound bitter? I suppose so. Injustice always rankles. The E23 (write it down, learn it, use it: “e-twenty three”) can be defended by its defenders though. The car reperesented a new market for BMW so anything was better than nothing. The next model sold a bit better (and not worse). The XM’s sales fitted into a downpointing jagged line, a nose-dive to extinction. Towards the end the production line at Rennes was a carpark. The 605’s sales held steady at or near irrelevance, so they judge it. Continue reading “Photos For Sunday: 1977-1986 BMW 728”
From 1972 to 1984 the VW sold the Passat with the option of a 5-door as well as 2-door and five doors. Today it’s only sold as a saloon and estate. The Citroen XM came as a five-door hatchback and as a fabulously useful estate. Its predecessors and successors could only be had as saloons or estates.
All generations of the Seat Toledo, barring one have been hatchbacks. For 1999, the second generation Toledo astounded the world with its saloon format (except in Britain where it was a hatchback**). By 2004 the status quo ante resumed and remains so.
In the 1970s quite a few manufacturers experimented with the 5-door format but reverted by the early 80s. We know this. Don’t write in. That isn’t quite the focus of interest today. Underneath my saloon-to-hatch-to-saloon inquiry lies the vague idea that someone out there thinks one format is superior, some of the time. Is that true?
My mobile telephone acts like a visual notebook thanks to its lousy camera. Here are some notes.
Apart from its capacity to capture images, my telephone isn’t better than my actual notebook (a Silvine spiral bound item). The photos turn out like Kodak prints – brown and flat. I hate them. What I’d like is a fast, very small printer capable of producing colour-fast images on self-adhesive paper (5×4 cm) so I could Continue reading “Notebook”
Whether it was Liz’s Jubilee, BL’s annus horriblis, the death of Elvis, the first space shuttle flight or the beginning of the Star Wars juggernaut, 1977 was a year of transitions. Even the music business reflected this, with Fleetwood Mac’s cocaine and divorce epic, Rumours topping the album charts while David Bowie (now off the white powder) offered the icy sheen of Low, a record which suggested a future (if not necessarily the future).
“Citroen’s newest car!” In what very much looks like a verbatim transcript of a period review, Archie Vicar considers Citroen’s 1978 Visa. Does it have what it takes be a proper Peugeot?
The article first appeared in the Evening Post-Echo in November 1978. Douglas Land-Windermere provided the accompanying print photos. Due to the poor quality of the images, stock pictures have been used.
French car-firm Peugeot’s buy-up of the perennially troubled French car-firm Citroen could not have come soon enough. The new Visa is the last of Citroen’s lunatic inventions, engineered under the former rule of Michelin, surveyors of food and purveyors of tyres. It takes a good six years to devise a new car so the germ of the Visa hatched long before Peugeot could rescue Citroen from itself. That’s why Peugeot find themselves watching Citroen launch the deliberately eccentric and challengingly strange new Visa yet it is still a car with a hint of Peugeots to come.
“More and more than before!” In what appears to be a period review of the Peugeot 204 by legendary motoring critic, Archie Vicar, the car is assessed in the course of a drive in Portugal.
The article first appeared in the Neath Guardian, January 12, 1973. Douglas Land-Windernere (sic) is credited with the photography.
The French do like these peculiar little cars, the English less so: 130 a month is all Peugeot can sell around here compared to 1300 Renault 12s. One doesn’t have to look hard to see why this might be. The coachwork demands concentration to behold, the price is high and the interior is Spartan. But Peugeot want to Continue reading “1973 Peugeot 204 Road Test”
The Peugeot 1007 was an abject failure, but could the story have played out differently? Driven to Write gets the popcorn out.
In the 1998 movie of the same name, the eponymous sliding doors were a plot device or portal into an alternative reality – a form of magical thinking akin to the notion that one’s life can turn on a sixpence. On one hand: lose job, meet nice John Hannah on the underground. Romance ensues, as do more plot devices, Get run over by car. (I haven’t seen the film, so I’m paraphrasing here). Continue reading “Sliding Doors – 2004 Peugeot 1007”
Searching for your inner hero? This 1996 Peugeot concept had the key.
The same year the Pininfarina bodied 406 Coupe was first shown, Peugeot also displayed this, the Toscana concept. What the Sochaux-based motor company’s intentions were remains unclear, but whatever the intent, it cannot have been all that serious. With a bespoke body marrying key styling elements of the 406 saloon – nose treatment, rear lamps, body swage line – to a distinctly sci-fi canopy section, the Toscana was as frivolous a concept could be while still loosely based on a production model. If anything, it puts one in mind of some of GM’s Motorama concepts from the 1950’s – or indeed Adam West’s Batmobile. Continue reading “To the Batcave! – Peugeot 406 Toscana”
Hailed by Pininfarina as a celebration, Nautilus marked the final act in an unravelling relationship dating back to 1951.
The same year as 406 Coupe’s began leaving Pininfarina’s San Giorgio Canavese facility, the carrozzeria displayed Nautilus at Geneva; a concept for a full-size four-door luxury saloon, said by the coachbuilder to be “an exciting stylistic exploration of the high class sporty saloon, created as a tribute to our partnership with Peugeot.” But behind the scenes, this already souring relationship was entering its death throes. With Murat Günak appointed as Peugeot styling director in 1994, one of his first acts was to enlarge the styling team to bolster both numbers and influence; the aim being to further eclipse the Italian coachbuilder and favour the in-house team. Continue reading “Depth Charge – 1997 Pininfarina Nautilus”
This is a vignette more than a postcard. I did see these two in Schleswig, on the way west.
We stopped in a supermarket and I thought to stock up on provisions: some JJ Darboven coffee and German-market Aperol which is 15% rather than 11%. In the carpark I noticed an early series 1 Peugeot 406 and a Series 2.
A Suave Swansong. The 406 Coupé embodied values which had seen a Franco-Italian marriage survive and prosper for a generation. Sadly, it wasn’t to last.
At some unspecified point during the 1990’s something quite seismic took hold within Automobiles Peugeot. A profound cultural shift which saw a gradual jettisoning of not only the marque’s highly regarded engineering principles but also its reputation for dignified styling. Their long-standing association with carrozzeria Pininfarina was unravelling. PSA President, Jacques Calvet, believed to have been irked by the attention Patrick le Quément’s Billancourt studios were receiving, pressed Peugeot Style Centre chief, Gérard Welter for more visual excitement; a move which saw Welter poach rising star Murat Günak from Mercedes-Benz in 1994. Continue reading “Lion of Beauty – 1997 Peugeot 406 Coupé”
Opel’s slow walk into the history books, to join Panhard and Saab, has begun. It occurred just as I came to understand what Opel was about.
You can read the technical details here. The important and ominous part is this: “Tavares told his board that PSA would redevelop the core Opel lineup with its own technologies to achieve rapid savings, according to people with knowledge of the matter” (from AN Europe).
While I was reviewing the last generation Opel Astra, I noted that the description of the mechanicals differed little from its peers. So, you might say, where is the great loss? Even if you don’t care for Opel, its absorption into the PSA combine will reduce meaningful competition among the most important classes of cars.
PSA may purchase Opel. This story has been bubbling for a while and it has bubbled some more, like the sinister upwellings on the surface of a lava pool.
The Guardian has reported that PSA would expect rapid savings were they to buy Opel. “Carlos Tavares, the chief executive of PSA, which owns Peugeot, Citroën and DS, said on Thursday morning that adding GM’s German Opel and British Vauxhall brands would attract new customers and generate substantial cost savings. An outline agreement is expected to be announced as soon as next week, before the Geneva motor show starts on 6 March”, wrote the formerly Mancunian paper.
It might look like a stretched Peugeot 308 to you, but this was the finest PSA concept in years.
I’m somewhat amazed I’ve made it so far with this series. I’d expected hoards of irate Citroënistes burning effigies of me for having the nerve to make these (admittedly loose) connections, so either I’m on the right track or I should spend more time looking skywards for falling anvils.
Admittedly, night had fallen and the surrounding city-centre lights could have been confusing. And the vehicle wore dark paint. These might not be ideal studio conditions. Yet, my experience of the new Peugeot 3008 provided grounds to remember never to Continue reading “Re-Appraisal”
As Mr Editor Kearne said in his introduction to this month’s theme, compromise is inevitable in the motor industry. The trick is knowing where to apply it and where to not.
Ask any industry accountant and they will tell you that making cars and making money aren’t natural bedfellows. Margins are often small, the customer base fickle and, with relatively long development and production runs, like an oil tanker, once committed you don’t change direction easily. Of course there are exceptions, companies who through a combination of prudence, intelligence, excellence or maybe just fashion, are able to make a healthy profit, year after year, and even swallow up a few of the lacklustre performers in one or more of the above categories whilst they do. Continue reading “Theme : Compromise – The Crucial Balance”
The Peugeot 309 is, I feel, a European equivalent of the kind of anonymous car GM and Ford made in the 1970sand 1980s What is there like it today?
What makes the 309 such an oddity is that it should have been a Talbot but had to use Peugeot components and ended as a Peugeot anyway. Its development team had roots in the Rootes group and Simca: British and French. The stylists in Coventry and engineers at the former Simca centre at Poissy were forced to Continue reading “What is Today’s 309?”
Before I get to my discoveries, let’s take a quick look at the background to the 604’s development. [A longer discussion can be found here]. The French know the period from 1945 to 1975 as “les trentes glorieuses” or “the glorious thirty”. The rising economic tide seemed to lift all boats: the average French worker’s salary rose 170% during that time. Customers could afford more. At precisely the end of this period, the beginning of a protracted malaise, Peugeot launched their interpretation of the large, luxury car: the V6-powered, rear-drive 604. Many know the car as “the French Mercedes”, being as it is a clear response to Benz’s W-114 of 1968. Peugeot wanted to offer increasingly affluent customers a domestic product other than the beautiful but unorthodox Citroen DS which, in 1975, had reached two decades in production. Things didn’t work out for Peugeot and today most know the 604 only for being a bit of a glorious failure, despite the car receiving glowing reviews for its ability to Continue reading “1975 Peugeot 604 Road Test”
It is with profound pleasure that DTW presents the ashtrays of the legendary 1975 Peugeot 604. What we find is that the car lives up to its reputation of all-around excellence coupled with a few idiosyncracies. We’ll be presenting a full review of the car later on this month. In the meantime let’s not focus on the ride, handling or strange driving position. What if you want to Continue reading “Ashtrays: 1975 Peugeot 604”
Everyone’s crazy about crossovers these days. Well okay, maybe not everyone…
With the motor industry rapidly coalescing towards crossovers and SUV’s, it’s tempting to view this not so much as a trend but more a new ascendancy. Furthermore, it’s also increasingly difficult to envisage it being a fleeting one. So for those amongst us who don’t relish a world filled with the confounded things, even a lone voice of dissent from within the automotive mainstream sounds a thrillingly heretical note. Continue reading “Life After Crossovers – PSA Dares to Dream”
My research reveals this wasn’t a special edition but a standard trim line that appeared for a few seasons around about the time of the more famous Roland Garros cars. I’m open to correction on that.
Who or what is Eden Park? They make sport-themed fashion and the name is a reference to a rugby stadium in New Zealand. These cars came in three or five door guise. This one is a five door, seen on a gloomy day a few weeks back. You have to hand it to Peugeot for their creativity or desperation: the Peugeot 306 is the car that I see with the most special editions/limited series badging, beating Ford, Opel and the rest by a wide margin. Wikipedia lists Equinoxe, Symbio and Cashmere; I am sure I have seen others. Continue reading “Peugeot Goes Brougham- 1998 Peugeot 306 Eden Park”
Part two: Can PSA really make it in America? Driven to Write continues its investigation.
It is a truth widely acknowledged in crisis management that there are five key steps to corporate recovery. First: change the senior management. Second: rapidly identify and scope the nature of the problem. Third: take action to arrest losses by cutting the cost base. Four: Stabilise the business and five: return to growth. Up to now, PSA’s Carlos Tavares has stuck rigidly to this playbook, ruthlessly extracting cost from the business, yielding financial results that have had the industry’s top analysts patting his head in approval. Not only in regards to profit, but with financial metrics reputedly the envy of its rivals, PSA’s turnaround looks impressive. But stabilising the business is only stage four of the turnaround gameplan, finding growth in a stagnating market is a horse of an entirely different stripe. Continue reading “Coming Back to America? PSA Looks West : 2”
Part one: Recent reports suggest PSA are considering a return to the US market. Are they out of their minds?
If it isn’t chiseled in stone somewhere, it probably should be. Because if you want to make a success of the auto business, you really do need a viable (and profitable) presence in the United States – it’s simply too big, too diverse and too lucrative a market to ignore. Conversely, it’s also amongst the toughest to break into. Casualties are inevitable, even for the more successful entrants; an unintended acceleration issue here, a diesel scandal there, but you only have to track the fortunes of the auto-absentees to understand the price of retrenchment. Continue reading “Coming Back to America? PSA Looks West : 1”
These are likeable special editions, something of a fixture in Peugeot’s catalogue in the 1990s: the Roland Garros series.
The 205 and 306 also appeared in this livery. After two decades it remains fresh unlike many colourways of the same time. The 106 Wikipedia entry is schtumm on the topic (the English one) of these cars.
Evidently the RG edition functioned as a stable trim variant more than a limited edition. Have they done anything like this since? It’s not really very European to “brougham” a car in the American style, is it?
For those who don’t know, bangernomics is Ruppert’s term for a car buying philosophy where the aim is to find a really cheap car with a long MOT. I first came across the concept in the early ’90s when reading Car magazine. At that time Ruppert had a column on used cars. He also ran a series called the Crap Car Cup that required the contestants to get the best, cheapest car possible and run it and race it. I used this bangernomics philosophy when time came for me to Continue reading “Bangernomics And Recognition For The Peugeot 406”
Earlier in the week we discussed the phenomenon of glazed C-pillars – a design feature popular during the mid-to late 1980’s. Here’s another example of the breed.
Pininfarina’s 1985 Griffe 4 concept was created to honour the carrozzeira’s 30-year association with Peugeot, which began with the 403 model. What’s interesting here is not only its use of the glazed C-pillar treatment, (if indeed they can be described as pillars at all), but the fact that it resembles a rather prettier Subaru XT. Continue reading “A Concept for Sunday – 1985 Peugeot Griffe 4”
Want a car as solid and durable as the Mercedes W-123 but nicer to drive? Look no further than this car and look past the lack of chrome.
Forty years ago Peugeot presented the 604 and attempted to gain entrance to the prestigious large car market. That didn’t work out, despite review after review praising the car’s ride quality, steering comfort and commendably huge boot. In 1995 the 406, a class down from the 604 but similarly dimensioned, replaced the well-respected and successful 405. Continue reading “20 Years of the Peugeot 406”
The ripples emanating from the dropped pebble that is the Fiat Ægea are still spreading ever outward.
While prowling around to see what else is on sale around the world, I found a report from Automotive News. It was about a new PSA factory mooted for Morocco that reminded me of the existence of the Peugeot 301. This car is not setting the world on fire because these link (below) are pretty much all that’s out there.
Last week we discussed Audi’s sensible approach to design using the 1982 100 as an example.
This late model Peugeot 405 SRi, which is in remarkably good condition shows how Pininfarina had a go at this approach to styling. Like the Audi, it still remains very fresh indeed but has its own distinct character. Thus, even within the framework of neat rationalism one can create shapes with a special identity. Note the very restrained use of brightwork: thin slivers of metal around the door frames.
DTW presents another look back at the archives of motoring writer Archie Vicar. This item appears to be a transcript from “Motorists and Motorism”, August 1975.
What a week and indeed what a summer it has been so far. In May I had a chance to sample Michelin’s tyres at a special “closed track” day at Silverstone. A Mercedes 240D and a Peugeot 504 LD served as test-beds for Michelin’s new all-weather radial tyres. Peugeot have thought to bring these diesel cars over as they have had enough experience selling them on the continent. Also, seems as if they don’t want to lose ground to Mercedes.
A copy of Car, Nov. 1975 turned up on my floormat last week. I ordered it so as to read a Giant Test involving the Peugeot 604, the Jaguar XJ 3.4 and the BMW 528. The Peugeot and Jaguar trounced the 528 which lost points for its shabby handling, confined interior and wind-noise. Car concluded that in several areas including ride, roominess and comfort, the Peugeot had bested the Jaguar. Continue reading “The Peugeot 604 is 40 This Year, Part II”
In these days, it is usually described as a loss of “mojo”, although I’ve never been certain of what that word actually means.
In terms of the launch of the 307, I’d prefer to describe it as a fall from grace. I suppose I could also have picked the transition from 205 to 206 from the same stable, but I think it less obvious and memorable for me. I think I need to become instantly more specific. The 306 was the chassis benchmark in its class. It was also one of the more lovely looking mid-range hatches of its time, but I think aesthetics are much harder to benchmark, and I am certainly less comfortable opining on the way a car looks under such a heading.
The roll of call of great French cars is almost the same as the roll call of French cars that have failed to generate anything but legends of unreliability and weirdness in North America.
The DS, the SM, the 604, the Renault 5 (known as “Le Car”) and the Peugeot 405. Yes, French cars have not been a great success in North America but a dedicated group of automobile enthusiasts still have a fascination for them.
The leading site for news of cars North Americans can’t buy if they live in North American is French Cars in America. The site carries articles about developments among the French marques plus pages on matters more historical. Ahead of PSA, FCIA gives the DS label its own site subdivision. The question about why French cars aren’t sold in N America is answered here.
Citroen’s withdrawal from the market is put down to the effects of the oil crisis in the 70s and the enactment of laws that illegalised key elements of Citroen’s designs. Renault (entangled with AMC) and Peugeot’s withdrawal in the 80s resulted from severe market conditions, some politics and probably poor product quality. Their more complex case is outlined rather better than I can summarise at FCIA so I suggest you click on the link.
Peugeot’s case is also explained here at Curbside Classics: “By the early ’90s, Peugeot was sinking steadily in the U.S. Despite the 405’s good looks and performance–particularly in the Mi16 version–there just weren’t many takers. In 1990, sales of 405s and 505s totalled a mere 4,261 vehicles. After an even more dismal 1991 output of 2,240 405s and 505 wagons (the 505 sedan was discontinued in the U.S. after 1990), the marque withdrew from North America in July 1991.” What a shame the 406 never made it to the US as that was a robust and comfortable car that could have competed well with the Accord and the Passat.
These days the technical and styling differences between US and European cars are much smaller than they were in the period when French cars began their withdrawal from the N American market. The essentially conservative German brands have thrived (Volkswagen lags there though) and American cars have always been sold in Europe though fully localised by GM and Ford.
The very American style of Cadillac has not been successful in Europe and the very European style of French car has not gone down well in N America. Part of this is due to form and appearance: Cadillacs are adapted to an environment of wide roads, cheaper fuel and a willingness of the customers to tolerate ostentation. French cars in their essence have majored on lightness and unusual engineering. The lightness (meaning a lack of robustness) has not suited the harsh road conditions of the US. The idiosyncratic engineering has not worn well with Americans who are, at heart, a pragmatic people.
While Ferrari’s cars are fragile and expensive, they have a market that can tolerate this whereas French cars lived at price points where mundane matters of economy mattered to their customers, even if they may have been better educated and better paid than average. Even with a professor’s salary, there are only so many trips to the mechanic that can be accepted.
Where are French cars in now in relation to the N American market? There are no firm plans for any of the three to re-enter the US and Canadian market. China and the developing world provide enough business for the firms to allow the tricky N American market to be left untried. Renault Canada is concerned with marketing rental cars for travellers to Europe. Peugeot Canada sells scooters. However, Renault does sell plenty of Nissans in the US so with that brand managing reasonably well, it would make no sense to try and add Renault’s range to the mix.
The best way to deal with the US market is to produce locally and as the French brands have had a rough time in the US, investing in factories as the Germans and Japanese have done is an expensive bet that would be best made with a track record of solid and steady sales. The French lost that foundation in the 60s, 70s and 80s and trying now would be a huge risk lasting decades.
We could also ask what the USP would be of PSA and Renault cars now that the engineering differences are so small between US and European cars. What would Renault bring to the US market that would tempt fickle American buyers? The same goes for Peugeot. Without a clear answer to this question, French cars will remain a special interest.
Peugeot/Citroën’s European D-sector sales collapse is not the catastrophe it first appears.
As we know, the motor industry is riven with contradiction, but nevertheless, some things remain beyond debate. Take the fact that the European mid-sized saloon market has been in serious and (some say) terminal decline since 2007, with sales across the sector falling by half. Yet, with Europe-wide volumes of almost half a million cars last year, there still remains a good deal to play for in what’s left of the segment. This month, PSA Groupe have posted their first profits in three years on the back of vast and painful cost-cutting including the axing of unprofitable models. So today we ask where this hollowing out has left PSA’s mid-sized saloon offerings? Continue reading “PSA’s Tale of Two Continents”
Large and lovely, the Peugeot 604 was launched amidst an economic crisis and a sharp upward turn in the price of oil. Today, PSA is largely ignoring a car noted for its outstanding ride, superb steering and odd seating position.
Peugeot are not making a very big deal about the 604 which was launched in 1975. Peugeot’s museum throws the anniversary in with about nine others when they throw a party this summer. If you want to catch a bit of 604 magic, Peugeot might have one on display at Montlhery race track on May 2nd this year. French Cars in America are also silent on the topic. And that’s all a Google search threw up on the matter. Continue reading “Anniversary: The Peugeot 604 is 40 This Year.”
Sold in large numbers and once part of the corporate car-park, the 505 is now a rarity. But here is one example that almost looks attractive. But looks deceive.
PSA launched the 505 in 1979 with the purpose of providing a product in their middle ranks to replace the venerable 504. What the ’05 succeeded in doing was killing off interest in the 604 which had been on sale and doing quite well since 1976. The 505 was very slightly smaller and about 30% cheaper than the 604 and lot easier on the eye; the main differences between the two cars were that the newcomer lacked the messy dashboard and thirsty V6.
I’ve just spent a few days and 2,500 km driving around Eastern France. In that time, I saw two Citroën CXs, a Renault Dauphine, a Renault 12, a Simca 1100 and a Peugeot 504. And I also saw an Onze Legere Traction, but that was UK registered. Those staple cliches for the location director setting an episode of a popular UK TV series in France, the DS and the 2CV, were nowhere to be seen, save for a battered Snail sitting on the roof of a scrapyard. Of course a French person visiting the UK would notice the dearth of Morris Minors and Rover 2000s but, somehow, the homogeneity of the modern French industry is so much more depressing. Even a Peugeot 406 and a Renault 21 were almost cheering sights, being pretty Gallic compared with today’s eurocars.