An Afternoon Like Dusk – The 604 Story, Pt. 9

It’s time to round off this short examination of a much-respected, iconic car.

(c) carjager

The 604’s particular failing, being composed of elements from a cheaper, older design, was not unique. There were other cars which attempted to make something rich out of what might be considered lesser ingredients. The main difference, which dignifies the 604, is that Peugeot made a very good job of this expediency.

People rather liked the car and it sold decently (153,266 units in total) until the 505 arrived, which itself was partly made of 604 components. The 604 is therefore unique in the pantheon of sow’s ear cars. The Lincoln Versailles of 1977 was based on the US-market Ford Granada and is a legend in the lore of marketing cynicism. Ford wanted a smaller Lincoln to Continue reading “An Afternoon Like Dusk – The 604 Story, Pt. 9”

An Afternoon Like Dusk – The 604 Story, Pt. 8

And so we turn to the matter of the 604’s image and fate.

(c) momentcar

 

The 604’s history reveals how the buyers of the 1970s were less constrained by expectations of brands. What one notices in the reviews from the time of the 604’s launch is that there isn’t a single mention of image. Today motoring writers have internalised perceptions of what constitutes a desirable car: it is what others might also desire.

Even if a particular model is objectively deemed to meet measurable expectations one can find remarks to the effect that the car lacks image, or the brand has insufficient appeal. Quite simply journalists now would never put a large, powerful and luxuriously equipped Peugeot into a test with similar vehicles from established prestige marques simply because it isn’t deemed to be a prestige brand.

But in 1977 Car compared the 604 to competitors from Mercedes and BMW, a test the 604 won quite convincingly. There were no caveats. A modern reviewer would almost certainly be under compulsion to Continue reading “An Afternoon Like Dusk – The 604 Story, Pt. 8”

An afternoon like dusk: The 604 story, Pt. 7

Today, we turn our attention to the 604’s cabin.

1975 Peugeot 604 dashboard

A great deal of attention is paid to the exterior of cars though the interior is where we spend our time as drivers and passengers. For the 604 Peugeot had, for at least some of the time, the services of Paul Bracq. In the 60s he oversaw some of Mercedes-Benz’s finest vehicle exteriors, the ones that people think of when they think of a Mercedes (our image of these cars is four decades out of date). They are chromed, formal, upright, solid and faultless.

It is ironic then that Bracq arrived at Peugeot too late to perhaps do more than Continue reading “An afternoon like dusk: The 604 story, Pt. 7”

An afternoon like dusk – The 604 story, Pt. 6

Deep breath. I don’t think the 604’s styling has been given this level of consideration before.

(c) blog-moteur

Peugeot had a long standing relationship with carrozzeria Pininfarina, who prepared the basic design of the the 604. As was typical for Pininfarina, the design owed as much to other work they had done as it did to the character of their actual clients’ cars.

The exterior design was by what we might call the school of Paulo Martin, designer of the Fiat 130 coupé and Rolls-Royce Camargue. The record is not clear on the matter of authorship but a clear affinity among these cars can be seen in the angularity of the surface transitions and the flatness of the panels. Continue reading “An afternoon like dusk – The 604 story, Pt. 6”

An Afternoon Like Dusk – The 604 story, Pt. 5

Let’s review the reviews of the 604 and maybe go a little further.

(c) blog-moteur

Having looked (in the last instalment) at the engine from the strategic and the cost-accountant’s point of view, I turn now to how it compared in road tests. The matter of performance is far from clear. Conventional wisdom now has it that the 604 couldn’t move fast enough. A look at reviews spanning from 1975 to 1983 shows a more complex story than this.

In 1975 Motor claimed the carburetted SL was the quickest of a group of likely competitors which included the BMW 520, Ford’s Granada 3000, the Jaguar XJ 3.4, the Renault 30 and the Volvo 264. In 1977 Motor Trend felt the car was only just about able to keep up with American traffic, adequate but not brilliant.

This remark was qualified by noting the 604’s handling was far above average which, as mentioned above, made up the speed deficit quite pleasingly. In 1977 Car found the carburetted 604 SL to be slower than the Mercedes 280E and BMW 728 but only by a matter of half a second. It won the test overall so the slight tardiness did not hold the vehicle back.

A year later the fuel-injected version of the 604 was found to Continue reading “An Afternoon Like Dusk – The 604 story, Pt. 5”

An afternoon like dusk – The 604 story, Pt. 4

Engines! The 604’s was less than ideal.

Turning to the engine, one can see how an attempt to save money here also proved forlorn. The one clear advantage of using the 504 architecture was never exploited: the 604 never had the same range of engines as the earlier car. What it had was a 60° V6 engine designed in co-operation with Renault and Volvo.

As Motor pointed out in 1975, engine development requires a very large investment. Peugeot did not see the sales volumes of the 604 being large enough to justify designing a wholly new V6 on their own. This strategy certainly saved investment costs but did not lead to Peugeot having a competitive motor.

The powerplant faced the problem that it didn’t turn out quite enough motive force (though it was hardly slow by the day’s standards) and the 604 was a seen as a heavy car, presumably a result of an attempt to Continue reading “An afternoon like dusk – The 604 story, Pt. 4”

The Riviera Set

A brake (or should that be a break?) from the norm for the Lion of Belfort. 

pininfarina
(c) Ebay

The idea of the three-door shooting brake estate probably originated in the US (the 1955 Chevrolet Nomad being a prime example), but it was popularised – if such a term can be considered appropriate for such a rarefied product – by Ason Martin’s 1965 DB5; itself initially a one-off, built for AML’s chairman, David Brown, and later produced in miniscule numbers at owners’ behest by the Harold Radford coachworks.

In 1968, the Reliant Scimitar GTE also employed a shooting brake silhouette to positive effect, which not only proved transformative for the carmaker’s profile and reputation, but also gained them patronage from the British Royal family. Continue reading “The Riviera Set”

An Afternoon Like Dusk – The 604 story, Pt. 3

In part 3 of the Peugeot 604 story we consider the market of the mid-1970s.

1975 Peugeot 604

The market in the mid 70s was open to a wide variety of contenders in the upper price ranges. Opel in particular was just on the cusp of reaching what we now call the rank of “prestige” with its Senator saloon and Monza coupé. Lancia outsold BMW in the UK.

The mid 70s were also still a time of strong national markets and of far less global competition than today. However, the world of 1975 was not what Peugeot’s planners envisioned when the 604 programme began in 1970. Oil prices had increased markedly, making the 604’s thirsty V6 seem unattractive, the more so over time. Continue reading “An Afternoon Like Dusk – The 604 story, Pt. 3”

Il Sarto Piemontese

We compare a couture twinset from the tail-end of the GT era.

It’s an incontrovertible fact that the end of the 1960’s marked the apogee of the Gran Tourismo concept, both in design terms and in appeal to the broader swathe of the car market. Certainly by then, the choices available to the upwardly mobile individual who wanted to express their more indulgent side were of the more fecund variety. However, those who couldn’t Continue reading “Il Sarto Piemontese”

An Afternoon Like Dusk – The 604 story, Pt. 2

In the last instalment we had a short introduction to this neglected car. Today we will take a deeper glance at the car’s inception.

1983 Peugeot 604. Image: http://www.lrm-collection.fr

Of all the material reviewed for this essay, the text quoted at the start of the previous instalment was the most thought-provoking. Clearly the 604 was viewed as a credible car with a bright future ahead of it.

Today the 604 is remembered, if it is remembered, not for its refined solidity, the remarkable ride quality or, as Motor Trend wrote, its reordering of priorities around comfort, quality, roadholding and safety. It’s remembered for rust and listed as one of the world’s worst cars in Craig Cheetham’s 2006 book and its triumphs forgotten.

History is written to Continue reading “An Afternoon Like Dusk – The 604 story, Pt. 2”

An Afternoon Like Dusk – The 604 story (Pt. 1)

The 1975 Peugeot 604 – smooth, refined and viewed as something of a failure. Today we begin a series taking an unusually close look at the 604’s life and times.

(c) auto-forever

Motor Sport (April 1976 said that “one member of the test team summed up the 604 as a professional car. This takes some explaining because all cars these days are professional or are supposed to be. But one gets the impression that Peugeot engineers never say ‘assez bien‘ but keep on working until each feature is, in their eyes, absolutely right. One may disagree with some of the car’s features but if so it will be because someone at Peugeot actively disagrees with one’s point of view not because they could not Continue reading “An Afternoon Like Dusk – The 604 story (Pt. 1)”

The Beat Goes On

Outside of the Driven To Write bubble, a number of new cars were launched over the past few weeks. Time to do a bit of catching up.

The gentleman in the red jacket points out the part that matters, photo (c) Auto, Motor & Sport

The Audi Q3 Sportback is Ingolstadt’s take on the BMW X4. It features all the overwrought details that can be expected from a Marc Lichte-era Audi, including the token overly accentuated ‘shoulders’ above the wheels. Continue reading “The Beat Goes On”

Summer Reissue – Daily Grind

The last traditional Peugeot saloon marks its 40th anniversary this year. We look back at the 505.

(c) autoevolution

The final flowering of a fine tradition, the 1979 Peugeot 505 marked the last generation of rear-wheel drive saloons to emerge from Sochaux. A late ’70s update of the popular and durable 504 model, the 505 cleaved so closely to its predecessor’s conceptual template those of a more cynical mien could scarcely Continue reading “Summer Reissue – Daily Grind”

Reflections On Chrome, Continued

There roam quite a lot of Peugeot 3008 and 308s in my area and generally in Denmark. They have made me think about brightwork and Mercedes.

2018 Peugeot 3008: source

I read recently that Peugeot is climbing up the estimation rankings of consumers in Europe. And I notice that in recent years Peugeot has not been afraid to sprinkle a little and sometimes a lot of brightwork magic on their cars. It seems to be optional but with a lot of uptake. If we think back to maybe ten years ago and further, this kind of thing did not feature much on their cars. It probably had to to with some kind of reticence regarding ostentation. Worthy as that might be, it led to some decent cars looking a lot less attractive than they could have been.

In parallel to this I wonder if I could Continue reading “Reflections On Chrome, Continued”

Past Curved Beams Cut The Wintry Rays

Peugeot have unveiled images of the new 208. This’d be a good time to take a closer look at the styling and to find out if we like it or love it.

New and blue: source

There are quite substantial detail and proportional changes in this car compared to the outgoing 208. In a way it has taken as drastic a turn as Doctor Who has taken with his/her latest re-incarnation. If you want to Continue reading “Past Curved Beams Cut The Wintry Rays”

Shaking Off The Feeling of Feeling Shakey

Following the rapid arrival at a solution of the last mystery car, I have decided to try again with what I believe might be a slightly harder one.

Mystery Car

I suppose it’s fairly obvious that the view is from the rear of the car.  It’s remarkably tidy, don’t you think? As ever the solution will be along at some point in the near future and if you Continue reading “Shaking Off The Feeling of Feeling Shakey”

Kinky Boots

Tracing the Peugeot 504’s kinked tail motif through the Pininfarina back catalogue.

Maximum kink? Peugeot 504

In order to capitalise on the popularity of UK TV series, The Avengers, stars, Honor Blackman and Patrick Macnee were persuaded to record a novelty single celebrating not only the fashions adorning the somewhat distracting Ms. Blackman, but the broadening societal permissiveness of mid-Sixties Britain. And while it was a rather throwaway ditty which didn’t chart particularly well at the time, it did take on a second life several decades later.

These things take time – as with fashion, so with design. One of the more interesting aspects of recent discussions surrounding the styling of the 1968 Peugeot 504 was the notion that its rear aspect was regarded with a degree of ambivalence. Uncomfortable and strange were among the soubriquets employed on these pages, but further afield, and particularly in the US, the 504’s kinked tail was considered peculiar. In light of this, it might be germane to Continue reading “Kinky Boots”

Children of the Revolution

The ‘Sixty-Eighters’ rocked France, yet one of its more illustrious offspring would become a bastion of more conformist values.

In a curiously prescient article for Le Monde in March 1968, journalist, Pierre Viansson-Ponté made the assertion that France was suffering from the dangerous affliction of ‘boredom’. During a period which French economist, Jean Fourastié coined as Les Trentes Glorieuses, the country settled into a period of political stability and economic prosperity, transitioning from a predominantly agricultural economy to a largely industrial one.

Rural France had decanted into the cities and its universities were brimming with the young and sexually frustrated, expected to behave in a similar fashion to that of their socially conformist parents. But students from Paris’ Université Nanterre, emboldened perhaps from a diet rich in Satre, Brel, and Dylan would no longer Continue reading “Children of the Revolution”

If Only Hope and Despair Did Not Live Side By Side

The other day I gently placed a tiny gauntlet at the feet of the readers, a challenge concerning the set of boring parked cars. What had they in common, I inquired softly.

Something missing?

I received some jolly interesting replies ranging from observations about their grilles to their general banality. There was also a good guess about engine displacements. Alas, despite their ingenuity and their not being 100% wrong, none of the replies were precisely, exactly and perfectly what I was looking for. So, in order to lower people’s tension levels I will Continue reading “If Only Hope and Despair Did Not Live Side By Side”

In The Gaps Between The Many Universes

…which is the kind of image that is worth a science fiction story, I feel. 

If anyone wants to spin a science-fiction story off that idea, they are welcome to use it as long as they are kind enough to credit the idea to me.

The notion suggested in the phrase is that there are spaces between the universes which are all packed together like multidimensional foam on a huge scale. Think of the gaps between tennis balls in a bag of tennis balls. That’s the rough shape of the spaces between the universes.

You could hide a fleet of space-ships in those voids. You could Continue reading “In The Gaps Between The Many Universes”

Great European Cars Number 4

Slowly but surely, Driventowrite is advancing up to the top of the list of Great European cars like a mountaineer inching up the Eiger. Today, the French get their turn as another piton is hammered home.

Part 1 of the series is here. Part 2 of the series is not here but here.  The third part lives in this tiny dot For the fourth part, click this. And the fifth instalment exists here.

Today. Today we have the car embodying the essential key elements of French car design and it was a strong seller too rather than being merely some much admired, often repaired, seldom driven garage queen. You won’t be surprised to Continue reading “Great European Cars Number 4”

Imagining the ‘After-SUV’

We’ve been here before I know, but somewhat akin to the crossover CUV itself, this one simply refuses to go away.

2017 Peugeot 3008: Image Credit: cars.co.za

Everything has a shelf-life, none more so than fashion items. Given their popularity with the buying public and the margins to be made upon their sale, compact crossovers have proliferated to an unsettling degree. So much so, it feels as though we are drowning in a CUV sea, whereas in fact they represent just a quarter of European new car sales.

This being so, the idea that crossovers could eventually Continue reading “Imagining the ‘After-SUV’”

I Really Thought You Said Sunday

Today I present a meta-review. I haven’t got around to having a chance to try to drive a 508 so instead I’ll report on two articles, one from Autocropley and the other from the Telegraph.

2019 Peugeot 508. Image: R Parazitas (the royalty’s in the post)

It goes without saying that I haven’t got an axe to grind for or against the 508. Like any car it deserves a fair judgement and something about these reviews suggests that whatever Peugeot does, the UK is a lost cause. If you read these reviews nothing would lead you to Continue reading “I Really Thought You Said Sunday”

Behind The Mirror Lurk The Blajini

Recently the opportunity arose to take a closer squint at a 2.2. litre Peugeot 406. What did I find?

2002 Peugeot 406 2.2

The base model of the 406 is already a pretty splendid car. I drive a 1.8 engined-version regularly and there is very little to criticise and a lot that is so eminently right: the delightful steering, the smooth ride and agile handling. On top of that it has superb seating front and back and a huge and useful boot. How does the 2.2 edition differ? Continue reading “Behind The Mirror Lurk The Blajini”

Tea With the Ayatollah

PSA’s close links with Iran may have placed Carlos Tavares in an invidious position regarding his North American plans. We investigate.

Image credit: motorpage

One has to have some sympathy for PSA’s Carlos Tavares. Having taken the French carmaker from sick man to industry darling, of late, headwinds have been intensifying. A significant strand of Tavares’ Push to Pass strategy has been an expansion into Eastern developing markets, such as India and the CIS region – one which has been paying dividends, PSA posting a strong global sales performance in 2017, with over 3.7m vehicles made, a jump of 15.4% over the previous year.

But additionally, he’s promised a return of some form to the United States, from which PSA have been absent for almost three decades. It has remained unclear exactly how Continue reading “Tea With the Ayatollah”

Anticipation Creeps Headstrong Towards Us

We ought to rename this site Le DTW. After yesterday’s Peugeot review we now have a whole slew of early 90s French cars under the spotlight.

L’Automobile, Sept 1991

In 1991 L’Automobile ran an article assessing the comparative strengths of the main three French brands, Renault, Citroën and Peugeot. It was a huge group test: 24 cars.  The magazine passed judgement on the main classes and in this article I will pass judgement on the 1991 verdict. Were  L’Automobile’s assessments in line with mine? Or indeed yours? Continue reading “Anticipation Creeps Headstrong Towards Us”

Ghost in the Machine: Peugeot 308 SW Drive Review

A spring break, (or to put it another way, a break in spring) leaves our correspondent in a mildly disturbed state of mind.

A glossy, brochure view of the 308 SW, showing larger alloys that help disguise the rear-end bulk. (source: Peugeot)

One of the many joys of going to the middle of France every spring is that we hire a car for the duration and it never ceases to provide a chance to sample something new from the automotive smorgasbord. This year, for once, we actually got what we expected; Hertz had promised either a 308 SW or a C-Max and we got the Pug.

I wasn’t convinced about the looks – the added bodywork of the SW over the 308 hatch can make the rear three quarters look bulky and like the basic structure is enveloped by rolls of flab, a look which demands larger diameter wheels in order to Continue reading “Ghost in the Machine: Peugeot 308 SW Drive Review”

It Is Not About Where You Sit But How You Stand

This is a small gloss on a news item from ANE about the future of Opel’s Ruesselsheim engineering facility.

2003 Opel Meriva “A”

Does it have much of a future? ANE reported this recently: “One decision that Tavares has put off for now is what to do with thousands of engineers at Opel’s technical center in Ruesselsheim, Germany. They will be part of a “center for engineering excellence” for self-driving cars and electrification, he said, as well as for a planned re-entry to the North American market.” I have mused about this before.

An obvious answer might be that the engineers in Ruesselsheim could be that they could Continue reading “It Is Not About Where You Sit But How You Stand”

Geneva 2018 Reflections – The Lion the Cross and the Curve

Two significant saloon cars debuted at Palexpo this week, but according to our man pounding the show floor, only one makes the grade.

Auto-Didakt

As any traveller will tell you, getting upgraded from economy is much easier said than done. Indeed, the more habituated one is to travel economy, the key to that threshold appears even more arbitrary and capricious. PSA knows all about this. Having squandered brand-Peugeot’s upmarket credentials during the 1980s and having got their creepy ‘drive-sexy’ phase out of the way latterly, the Lion of Belfort has been painfully clawing its way back to some semblance of stylistic and reputational credibility.

Last year’s EcotY-winning 3008 crossover marked a turning point for Peugeot, being perhaps the first Sochaux product to Continue reading “Geneva 2018 Reflections – The Lion the Cross and the Curve”

Re-Imagine All The Legionaries In The Dreeping Forest

Peugeot’s number system collapsed with the addition of a second zero. The repetition of a model designation is an aftershock.

2018 Peugeot 508: ANE

With this new saloon we find the 508 nameplate, hardly hallowed, having a second shot on the bootlid of their newest saloon. It is here by the grace of the market outside the EU.  We get this car only because the Chinese want to Continue reading “Re-Imagine All The Legionaries In The Dreeping Forest”

Anniversary Waltz 2017: Don’t Stop Thinking About Tomorrow

Driven to Waltz writes into 1977.

Image: carsbase

Whether it was Liz’s Jubilee, BL’s annus horriblis, the death of Elvis, the first space shuttle flight or the beginning of the Star Wars juggernaut, 1977 was a year of transitions. Even the music business reflected this, with Fleetwood Mac’s cocaine and divorce epic, Rumours topping the album charts while David Bowie (now off the white powder) offered the icy sheen of Low, a record which suggested a future (if not necessarily the future).

Meanwhile the auto business was still trying to make sense of a drastically  altered set of realities and perhaps beginning to Continue reading “Anniversary Waltz 2017: Don’t Stop Thinking About Tomorrow”

The Embarker Lay Still and Dreamed

Recently we discussed PSA’s mooted plans for their new charge, Adam Opel AG. PSA announced their plans yesterday

You can read coverage here and here and here. For the story direct from the lion’s mouth, you must merely click your mouse here.

As GM Authority dryly note, GM somehow failed to Continue reading “The Embarker Lay Still and Dreamed”

1978 Citroen Visa Road Test

“Citroen’s newest car!” In what very much looks like a verbatim transcript of a period review, Archie Vicar considers Citroen’s 1978 Visa. Does it have what it takes be a proper Peugeot?

1978 Citroen Visa: source

The article first appeared in the Evening Post-Echo in November 1978. Douglas Land-Windermere provided the accompanying print photos. Due to the poor quality of the images, stock pictures have been used.

French car-firm Peugeot’s buy-up of the perennially troubled French car-firm Citroen could not have come soon enough. The new Visa is the last of Citroen’s lunatic inventions, engineered under the former rule of Michelin, surveyors of food and purveyors of tyres. It takes a good six years to devise a new car so the germ of the Visa hatched long before Peugeot could rescue Citroen from itself. That’s why Peugeot find themselves watching Citroen launch the deliberately eccentric and challengingly strange new Visa yet it is still a car with a hint of Peugeots to come.

So, how does one Continue reading “1978 Citroen Visa Road Test”

1973 Peugeot 204 Road Test

“More and more than before!” In what appears to be a period review of the Peugeot 204 by  legendary motoring critic, Archie Vicar, the car is assessed in the course of a drive in Portugal.

1973 Peugeot 204

The article first appeared in the Neath Guardian, January 12, 1973. Douglas Land-Windernere (sic) is credited with the photography.

The French do like these peculiar little cars, the English less so: 130 a month is all Peugeot can sell around here compared to 1300 Renault 12s. One doesn’t have to look hard to see why this might be. The coachwork demands concentration to behold, the price is high and the interior is Spartan. But Peugeot want to  Continue reading “1973 Peugeot 204 Road Test”

Sliding Doors – 2004 Peugeot 1007

The Peugeot 1007 was an embarrassing commercial failure, but could the story have played out differently? Driven to Write gets the popcorn out.

Image: auto-selection

In the 1998 movie of the same name, the sliding doors of the underground train were a plot device or portal – a form of magical thinking which suggested that one’s life could turn on a sixpence. On one hand: lose job, meet that nice John Hannah on the tube. Romance ensues, (as do more plot devices), get run over by car. (I haven’t seen the film, so I’m winging it here).

On the other: lose job, meet that nice Chris Martin from Coldplay. Continue reading “Sliding Doors – 2004 Peugeot 1007”

To the Batcave! – Peugeot 406 Toscana

Searching for your inner hero? This 1996 Peugeot concept had the key.

Peugeot 406 Toscana. Image: toplowridersites

The same year the Pininfarina bodied 406 Coupe was first shown, Peugeot also displayed this, the Toscana concept. What the Sochaux-based motor company’s intentions were remains unclear, but whatever the intent, it cannot have been all that serious. With a bespoke body marrying key styling elements of the 406 saloon – nose treatment, rear lamps, body swage line – to a distinctly sci-fi canopy section, the Toscana was as frivolous a concept could be while still loosely based on a production model. If anything, it puts one in mind of some of GM’s Motorama concepts from the 1950’s – or indeed Adam West’s Batmobile. Continue reading “To the Batcave! – Peugeot 406 Toscana”

Depth Charge – 1997 Pininfarina Nautilus

Hailed by Pininfarina as a celebration, Nautilus marked the final act in an unravelling relationship dating back to 1951.

Image: cavallivapore.it

The same year as 406 Coupe’s began leaving Pininfarina’s San Giorgio Canavese facility, the carrozzeria displayed Nautilus at Geneva; a concept for a full-size four-door luxury saloon, said by the coachbuilder to be “an exciting stylistic exploration of the high class sporty saloon, created as a tribute to our partnership with Peugeot.” But behind the scenes, this already souring relationship was entering its death throes. With Murat Günak appointed as Peugeot styling director in 1994, one of his first acts was to enlarge the styling team to bolster both numbers and influence; the aim being to further eclipse the Italian coachbuilder and favour the in-house team. Continue reading “Depth Charge – 1997 Pininfarina Nautilus”

Postcard From Schleswig 4

This is a vignette more than a postcard. I did see these two in Schleswig, on the way west.

Facelift, original.

We stopped in a supermarket and I thought to stock up on provisions: some JJ Darboven coffee and German-market Aperol which is 15% rather than 11%. In the carpark I noticed an early series 1 Peugeot 406 and a Series 2.

Continue reading “Postcard From Schleswig 4”

Lion of Beauty – 1997 Peugeot 406 Coupé

A Suave Swansong. The 406 Coupé embodied values which had seen a Franco-Italian marriage survive and prosper for a generation. Sadly, it wasn’t to last.

Image: theautoz.com

At some unspecified point during the 1990’s something quite seismic took hold within Automobiles Peugeot. A profound cultural shift which saw a gradual jettisoning of not only the marque’s highly regarded engineering principles but also its reputation for dignified styling. Their long-standing association with carrozzeria Pininfarina was unravelling. PSA President, Jacques Calvet, believed to have been irked by the attention Patrick le Quément’s Billancourt studios were receiving, pressed Peugeot Style Centre chief, Gérard Welter for more visual excitement; a move which saw Welter poach rising star Murat Günak from Mercedes-Benz in 1994. Continue reading “Lion of Beauty – 1997 Peugeot 406 Coupé”

The Great Compression

Opel’s slow walk into the history books, to join Panhard and Saab, has begun. It occurred just as I came to understand what Opel was about.

2017 Opel Insignia Sports Tourer: source
2017 Opel Insignia Grand Sport: source

You can read the technical details here. The important and ominous part is this: “Tavares told his board that PSA would redevelop the core Opel lineup with its own technologies to achieve rapid savings, according to people with knowledge of the matter” (from AN Europe).

While I was reviewing the last generation Opel Astra, I noted that the description of the mechanicals differed little from its peers. So, you might say, where is the great loss? Even if you don’t care for Opel, its absorption into the PSA combine will reduce meaningful competition among the most important classes of cars.

Continue reading “The Great Compression”

Torpedo from the East, Incoming

PSA may purchase Opel. This story has been bubbling for a while and it has bubbled some more, like the sinister upwellings on the surface of a lava pool.

2017 Opel Insignia GS: Opel.de
2017 Opel Insignia GS: Opel.de

The Guardian has reported that PSA would expect rapid savings were they to buy Opel. “Carlos Tavares, the chief executive of PSA, which owns Peugeot, Citroën and DS, said on Thursday morning that adding GM’s German Opel and British Vauxhall brands would attract new customers and generate substantial cost savings. An outline agreement is expected to be announced as soon as next week, before the Geneva motor show starts on 6 March”, wrote the formerly Mancunian paper.

This is bad news for car buyers as Opel models will be subsumed into PSA’s model structure. There is not much tangible difference  Continue reading “Torpedo from the East, Incoming”

Cars That Could Have Been Citroëns – 2011 Peugeot Hx1

It might look like a stretched Peugeot 308 to you, but this was the finest PSA concept in years.

2011 Peugeot Hx1. Image: zastavki
2011 Peugeot Hx1. Image: zastavki

I’m somewhat amazed I’ve made it so far with this series. I’d expected hoards of irate Citroënistes burning effigies of me for having the nerve to make these (admittedly loose) connections, so either I’m on the right track or I should spend more time looking skywards for falling anvils.

Continue reading “Cars That Could Have Been Citroëns – 2011 Peugeot Hx1”

Re-Appraisal

Note to oneself: be careful of press photographs.

2017 Peugeot 3008: source
2017 Peugeot 3008: source

Admittedly, night had fallen and the surrounding city-centre lights could have been confusing. And the vehicle wore dark paint. These might not be ideal studio conditions. Yet, my experience of the new Peugeot 3008 provided grounds to remember never to Continue reading “Re-Appraisal”

Theme : Compromise – The Crucial Balance

As Mr Editor Kearne said in his introduction to this month’s theme, compromise is inevitable in the motor industry. The trick is knowing where to apply it and where to not.

Coherent : Peugeot 403
Coherent and Cohesive : Peugeot 403

Ask any industry accountant and they will tell you that making cars and making money aren’t natural bedfellows. Margins are often small, the customer base fickle and, with relatively long development and production runs, like an oil tanker, once committed you don’t change direction easily. Of course there are exceptions, companies who through a combination of prudence, intelligence, excellence or maybe just fashion, are able to make a healthy profit, year after year, and even swallow up a few of the lacklustre performers in one or more of the above categories whilst they do. Continue reading “Theme : Compromise – The Crucial Balance”

Connect the Dots

In a spirit of festive jollity, Driven to Write challenges readers to connect the three cars shown in the presentation below.

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What is it and how are these three vehicles connected? Think of it as a kind of degrees of Kevin Bacon. The prize is a year’s free subscription to Driven to Write and access to behind-the-scenes events such as our editorial meetings. Continue reading “Connect the Dots”

What is Today’s 309?

The Peugeot 309 is, I feel, a European equivalent of the kind of anonymous car  GM and Ford made in the 1970sand 1980s What is there like it today?

1983-1993 Peugeot 309 GL Profil
1985-1993 Peugeot 309 GL Profil

What makes the 309 such an oddity is that it should have been a Talbot but had to use Peugeot components and ended as a Peugeot anyway. Its development team had roots in the Rootes group and Simca: British and French. The stylists in Coventry and engineers at the former Simca centre at Poissy were forced to Continue reading “What is Today’s 309?”

1975 Peugeot 604 Road Test

The only way to really know a car is take a test drive. Having long admired the 1975 Peugeot 604, I finally tracked one down and fired it up. What did I find?

1975 Peugeot 604: on sale here.
1975 Peugeot 604: on sale here.

[Republished with kind permission of Curbside Classic]

Before I get to my discoveries, let’s take a quick look at the background to the 604’s development. [A longer discussion can be found here]. The French know the period from 1945 to 1975 as “les trentes glorieuses” or “the glorious thirty”. The rising economic tide seemed to lift all boats: the average French worker’s salary rose 170% during that time. Customers could afford more. At precisely the end of this period, the beginning of a protracted malaise, Peugeot launched their interpretation of the large, luxury car: the V6-powered, rear-drive 604. Many know the car as “the French Mercedes”, being as it is a clear response to Benz’s W-114 of 1968. Peugeot wanted to offer increasingly affluent customers a domestic product other than the beautiful but unorthodox Citroen DS which, in 1975, had reached two decades in production. Things didn’t work out for Peugeot and today most know the 604 only for being a bit of a glorious failure, despite the car receiving glowing reviews for its ability to Continue reading “1975 Peugeot 604 Road Test”

Ashtrays: 1975 Peugeot 604

A lot has been written about the car but nothing has been said about its ashtrays.

1975 Peugeot 604 dashboard
1975 Peugeot 604 dashboard: where is the ashtray?

It is with profound pleasure that DTW presents the ashtrays of the legendary 1975 Peugeot 604. What we find is that the car lives up to its reputation of all-around excellence coupled with a few idiosyncracies. We’ll be presenting a full review of the car later on this month. In the meantime let’s not focus on the ride, handling or strange driving position. What if you want to  Continue reading “Ashtrays: 1975 Peugeot 604”

Not For Sale Around Here: 2012 Peugeot 301

The interior materials and colours give away the intended market. Surely this exterior would appeal to a fair few buyers?

2012 Peugeot 301
2012 Peugeot 301

What are those interior materials like? Pale, hard plastics on the door casings and velour upholstery. Nothing about the shapes scared me. With more appropriate trim I don’t see why this couldn’t find customers. Continue reading “Not For Sale Around Here: 2012 Peugeot 301”