Brochures Redux – 928 equals more than 911+17

In terms of prose and style, Porsche’s advertising certainly couldn’t keep up with the modernism of the company’s flagship GT. Yet the Swabian virtues persisted. 

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Given the amounts of thought, devotion and creativity that went into the creation of Porsche’s landmark 928 coupé, it comes as a bit of a surprise that the ’78 vintage brochure of the car isn’t terribly advanced in terms of layout or prose.

The overwhelming sense is one of pride and Swabian thoroughness, with just a hint of ’70s glamour and cosmopolitan flair added. Double pages are devoted to the 928’s being awarded ‘Car Of The Year’, obviously, as well as its design and engineering development process.

Continue reading “Brochures Redux – 928 equals more than 911+17”

‘Drive Sporty’ – Porsche’s Panamera Redux

Last week, Porsche revealed their second generation Panamera and as predicted it is a good 33% less lumpen than the last one.

Panamera 2. Image: porsche via jalopnik
Better, but better enough? Panamera V2.0 Image: porsche via jalopnik

All of which is fine and dandy, because I’m not here to throw fruit or other perishables at Michael Mauer or his minions. However I will say that to these eyes at least, my boat remains resolutely aground, becalmed, unfloated. Continue reading “‘Drive Sporty’ – Porsche’s Panamera Redux”

FLAgrant Assumptions

Porsche begets Pacer, begets Porsche. Nice theory, if it held water…

1975 AMC Pacer. Image via oppositelock
1975 AMC Pacer. Image via oppositelock

Before going any further, I have to point out my experience of the American auto industry is scant, apart perhaps from some surface level intelligence any motor enthusiast worth his automotive archive would be privy to. But assumptions can make fools of us all, especially when knowledge is spread thinly. Continue reading “FLAgrant Assumptions”

Dial 911 For Cute

There are a great many conflicting facts and inconsistencies surrounding the deity Porsche’s successor to the 356 has turned into over the course of a few decades. Above all else, there is the incontestable fact that its basic layout, the core of its engineering, is of the idiosyncratic kind. 

2012-Porsche-911-Carrera-S-front1

That in itself wouldn’t raise any eyebrows, but such eccentricity – despite oftentimes inviting critical acclaim, at least initially – usually excludes lasting success. That the 911 overcomes the usual reservations towards alien solutions may be due to two facts. Continue reading “Dial 911 For Cute”

Theme : Cute Car Hall of Fame – Formula Cute

When One was Fun

Porsche 718

The new Formula 1 regulations have thrown up the usual complaints about the inelegance of modern racers. Despite my disinterest in The Circus, I actually find the new batch some of the more interesting looking racers of recent years though, of course, interesting is not beautiful.

Continue reading “Theme : Cute Car Hall of Fame – Formula Cute”

Porky Pies

Back in 2010 the media was all over the Wikileaks revelations, but that December another rival site published this shocking indictment of a hitherto unassailable automotive icon. (First published Dec 2010)

Image: arstechnica
Image: arstechnica

Recent revelations from the controversial Autoleaks website have highlighted suppressed tracts from the eminent Dr Herdinband Porke’s journals. These revealing diaries reveal a markedly different personality to the one habitually portrayed by the automotive press. Far from being a dour and serious engineer, Dr Porke was in fact an inveterate practical joker with a highly developed sense of humour. Continue reading “Porky Pies”