How an ultimately doomed American car manufacturer unwittingly laid the financial foundation of one of today’s most successful sports car makers.
Ferdinand Anton Ernst (better known as Ferry) Porsche visited the USA for the first time in his life in December 1951. The 42-year old general manager of Porsche AG; his father Ferdinand Senior having passed away earlier that year, was there to carry out consulting work on a military vehicle project for the US Army as well as to discuss sales and distribution with Max Hoffman, Porsche’s importer and distributor for North America.
During that meeting Hoffman suggested to Porsche that providing consultancy services for American carmakers might be a lucrative idea for the enterprising young firm. Shortly before, Hoffman had met with longtime Studebaker executive Richard A. Hutchinson to discuss the future of the American car market and he suggested that Studebaker should offer a true economy car, a kind of American Volkswagen, instead of trying to Continue reading “Deviating Fortunes”
By humble, allow me to draw your attention towards the base model – if indeed one can deign to call anything from the house of Porsche bog standard? Motor journalists of this world along with, it would seem, most people with blood racing fervently require the cream: the Turbos, the GTs, the ones immortalised in computer game-land.
£82,795 is the price of a basic Carerra typ 992 in the United Kingdom. For your hard earned, you get 385PS, and 182mph v-max. 0-62 mph takes a mere 4.2 seconds. Petrol consumption is mid twenties. Probably the most important figure however being the one perched behind the wheel of such a vehicle for just over £1200 per month. Don’t ask for the end-game value. And no, they don’t Continue reading “The Humble 911”
When the first Porsche Boxster was launched in 1997, it was, aesthetically at least, something of a disappointment. The Boxster Concept, revealed at the 1993 Detroit Motor Show, was a sinuous and lithe design with an attractive and beautifully detailed interior. It was greeted with great enthusiasm by all who saw it. Here was a smaller, mid-engined roadster that would provide a more accessible route to Porsche ownership and complement the larger 911, while maintaining a clear distance in price and size between the two models.
The author reviews his four years with a 2015 Porsche Boxster.
In an ideal world, I would report that my current 981-generation Porsche Boxster, purchased in 2016, directly replaced a previous generation (987…don’t ask) model that I owned for six years and enjoyed tremendously. Unfortunately, I strayed and had a two-month torrid but unfulfilling affair with a Jaguar F-Type convertible before coming to my senses and returning to Zuffenhausen.
The rural East Anglian market town my partner and I call home has many fine qualities, but it is emphatically not a nirvana for car spotters. Suffolk and Norfolk people have mainly conservative tastes in matters automotive and even our most affluent neighbours tend to Continue reading “A Photo for Sunday: 1986 Porsche 928 S2”
Ten years old this year, we mark the debut of the phat-rumped Panamera and ask, what does the advent of the Taycan EV mean for the Porsche sedan?
Following one of the most protracted and anti-climactic stripteases in automotive history, Porsche revealed their first ever series-production four-door saloon in 2009. Not the first four-door saloon to be produced by Porsche, mark you; Zuffenhausen having built the (W124-series) 500E for Mercedes-Benz, but certainly the first to Continue reading “Social Acceptance”
Ah the 1980s. If you can remember it without wincing, you probably weren’t there. An era of big hair, big shoulderpads and for those Big-Bang boys and girls, big bonuses – ergo flash motors. Preferably with the emblem of Stuttgart prominantly emblazoned upon its preferably engineless snout. But it’s probably true to say that there are more model lines that made decisive contact with the cutting room floor at Zuffenhausen than those which actually made it into production.
As has been pointed out ad nauseum upon these pages, the fortunes of Dr. -Ing. h.c. F. Porsche AG has not been the unbroken run of success its current ubiquity and sector dominance might suggest. These two statements are not mutually exclusive -in fact they are intrinsically aligned, if not conjoined. Continue reading “Weekend Reissue : Previewing the Panamera”
The Porsche Boxster we ultimately received in 1997 was quite unlike the Porsche Boxster we were promised in 1993.
Porsche has become so synonymous with success over the past two decades, it’s easy to forget that the erstwhile sports car maker form Stuttgart Zuffenhausen was on the brink of bankruptcy more than once.
On one such occasion, in the early 1990s – amid a significant recession, on top of internal issues (such as poor productivity and ageing products) – the powers that be at Dr. Ing. h.c. F. Porsche AG decided that the then-current range of products overstretched the company’s resources and therefore wouldn’t be replaced like-for-like.
Porsche announces a new spicier Cayenne. Is less more?
Amongst the delicacies on offer at the recent Geneva motor show was the debut of Porsche’s latest derivation of the eternal Nunelfer, a revision apparently so accomplished, our German Palexpo explorer was moved to observe; “Changes [to the Porsche 992] are actually minuscule, but they’re all so superbly executed that this must rank, from an aesthetic perspective as one of the finest 911s of them all.”
In late 2018, it’s time for a bit of reluctant praise to the automotive realm’s popular overachiever, the Porsche 911.
Intellectuals detest Tom Cruise. The combination of decades-long success in mainstream blockbuster movies, ridiculously good looks, as well as penchants for sofa jumping and sinister cults has seen to that.
Be that as it may, there is also a different side to Mr Cruise Mapother. The side that gave one Stanley Kubrick two years of Mr Cruise’s life at arguably the peak of the latter’s career. The side that gave cineastes Frank T J Mackey. The side that causes a 50-year old to Continue reading “Der Spießer”
Porsche’s SUV trailblazer not such much established a new automotive sector combining seemingly opposing characteristics, but fully established the power of brand cachet.
The Cayenne didn’t save Porsche – the Boxster and 996 models so despised by Neunelfer anoraks did. And yet, the Cayenne is viewed mostly as a necessary evil, the high-margin, high-sales perfume that subsidises the artful haute couture.
Due to the Cayenne’s merits usually being considered relative (‘it drives great… for an SUV’; ‘it doesn’t look that bad’), the car isn’t viewed through the same prism as other automobiles that are not as inherently compromised.
“The Porsche is a two seat coupe which does have room in the back for extra token passengers, thanks to an ingenious pair of folding seats, but on anything but the shortest of journeys they would suffer. The front seats are, however, very comfortable, with high seat backs which offer plenty of support. They are beautifully finished and upholstered, and sensibly shaped and positioned, with good visibility all round: you can see both the front wings very clearly, so that pointing the car securely through corners and gaps becomes simplicity itself.
There are all kinds of pleasing little details, which show how much thought has gone into the original design and the improvements which have been added over the model’s lifetime. For instance, there is a knob under the dashboard which unfastens the petrol filler cap, but before the garage man can Continue reading “Catching Up, Part 2”
“An Experienced driver could be caught out by the Porsche 911 – it’s one of the nearest things to a racing car, says Stirling Moss.” That’s the intro to an article from Harper’s & Queen, a 1975 copy of which I found in a local “retro” styled bistro in my locale. Here is the rest of the text.
“The motor car has come in for quite a lot of criticism of late, and the most recent charge to be levelled against it that it squanders precious energy at a time when we can least afford it. Maybe this is the reason for a profound change in many people’s whole attitude to motoring. Continue reading “Catching Up”
I’m not sure they heard you the first time… or the second.
So what have we here? Well it appears to be Ital Design’s 1991 proposal for Porsche’s abortive 989 four-door saloon project. As detailed previously on these pages, Porsche had been investigating a four-seater saloon ever since the 928’s inception, the 989 concept being the culmination of Zuffenhausen thinking at the time. But while the in-house proposal reflected Porsche’s enthusiasm for traditional silhouettes, there was clearly some hand-wringing as to whether this was the best way forward. Continue reading “SEAT Again Giorgetto”
Following the 1984 reveal of the technical wondercar that was the 959, Porsche planned to sprinkle some of that car’s allure onto the ageing 911 line. The 959 was only ever going to be a low-volume homologation special, but this car, dubbed 965 in factory-speak but to be marketed as the 969, was intended to Continue reading “Porsche Theme Redux: Fast and Loose”
Porsche is a deeply irritating company for the casual on-looker.
Porsche, eh. All I wanted to do was to present a small treatise on the Porsche 944. You know the score: a bit of technical background, some chronology and then a respectful look at the aesthetic elements. But Porsche don’t let outsiders in so easily. Their clubs must be full of people who crouch ready to pounce on those who can’t Continue reading “Theme: Porsche – Don’t say it: “To loud Irena”.”
Zuffenhausen recently celebrated production of the millionth 911. How the heck did that happen?
Let’s allow this one sink in for a moment. A million 911s. It’s a staggering achievement for a car that should never have lived as long, much less become the default ‘usable performance car’, given an inherently unbalanced mechanical layout considered retrograde even by mid-Sixties standards. Thought: could it have been a reaction to the original 911’s propensity to Continue reading “Theme: Porsche – Cheaper by the Million”
So goes the old saying anyway. In the year 2000 when we were supposed to be floating on hover-drones and wearing alufoil skinsuits, Porsche still had the engine in the back even if air cooling was out.
And BMW offered the 1950s-inspired Z8 while Aston pursued girth and heft with the Aston Martin Vantage Volante, a V12 topless GT. Where did the future actually go to? It is hard to be sure of if the three convertibles are comparable even if period reviews seemed to think so.
Not all of the products wearing the Porsche label have received good press. Burns hot, too expensive, can’t breathe. Which Porsche merited these criticisms?
Well, as a clue, this Porsche is not made in Stuttgart but Holland. Even new it cost in the region of a few hundred euros and it weighed under a 75 grams. The Porsche in question was a pipe, designed by the Porsche Design studio rather than the automotive design studio.
Not unlike Pininifarina and Zagato, Porsche has separate divisions for industrial design and licencing. Rather unusually, I think, for a design consultancy, they tend to stamp all their projects with a distinct look and, indeed, with an actual label saying “Porsche Design”. At Copenhagen Airport one can Continue reading “Theme: Porsche – If Only Tomorrow Could Pass Us By”
Porsche makes a good business out of selling endless variants of the 911. This one seems to have been a bit forgotten. Why?
The 911 GT2 did what buyers expected of Porsche: supply lots of power with a forceful gob of acceleration and a butch price to match. For this version, the 2001 GT2, Porsche’s engineers eschewed all-wheel drive, sending 461 bhp to the rear wheels only. The top speed got close enough to 200 mph too. Was it a bit too much though? Why did … they?
Two of the most distinctive cars of their time; bitter rivals, yet with much in common. Driven to Write counts the ways.
They couldn’t have looked more different, yet the fates of the Porsche 928 and Jaguar XJ-S were intrinsically bound. One seemed more like a car from the Cinzano era, the other from the future, yet both shared a purpose, appealed to the same customer base and lived out similar career paths – misunderstood and derided by those who didn’t expect their preconceived notions to be so roundly challenged.
Over the 928’s production life, various attempts were made at producing additional variants. Few were successful and fewer still went beyond the prototype stage. We look a few notable examples.
When the 928 was being schemed during the early 1970s it appeared as though several US states would outlaw convertibles. This led many European marques to abandon the format entirely, lest they wind up saddled with an expensively developed product they couldn’t sell. This explains the lack of a convertible 928 at launch, if not the fact that Porsche never quite got around to Continue reading “Theme: Porsche – 928 – Less and More”
A brave and modernist masterpiece from Porsche – of all people.
During the early 1970s, contemporary music’s centre of gravity saw a shift away from the UK and America, Eastwards to Germany, where so-called ‘Kosmiche’ bands like Can, Cluster, Faust, Kraftwerk, Tangerine Dream and Neu! forged an alternative soundscape, laying down a sonic basis for the post-punk, new wave and electronic music that followed. Dismissed at the time as ‘Krautrock’, without its influence, music would most likely have evolved in a very different direction.
Driven to Write will this month devote itself to drawing to your collective attention the works of Dr. Ing. H.C. F. Porsche AG. Where to begin?
Normally it is appropriate to start with the facts. It is a fact that Driven To Write has not devoted so very much space to the cars of Dr. Ing. H.C. F. Porsche AG. What we have written has even been about how difficult it can be to write about their output since 1931. It is a fact that Archie Vicar, the renowned motoring correspondent, wrote only one known review which you can read here. It also a fact that, on the face of it, Dr. Ing. H.C. F. Porsche AG’s reputation is either one that needs no burnishing or one that is decaying as rapidly as it can betray its reputation for treacherously mannered, rear-engined coupés. Continue reading “Theme : Porsche – Introduction”
In terms of prose and style, Porsche’s advertising certainly couldn’t keep up with the modernism of the company’s flagship GT. Yet the Swabian virtues persisted.
Given the amounts of thought, devotion and creativity that went into the creation of Porsche’s landmark 928 coupé, it comes as a bit of a surprise that the ’78 vintage brochure of the car isn’t terribly advanced in terms of layout or prose.
The overwhelming sense is one of pride and Swabian thoroughness, with just a hint of ’70s glamour and cosmopolitan flair added. Double pages are devoted to the 928’s being awarded ‘Car Of The Year’, obviously, as well as its design and engineering development process.
Porsche begets Pacer, begets Porsche. Nice theory, if it held water…
Before going any further, I have to point out my experience of the American auto industry is scant, apart perhaps from some surface level intelligence any motor enthusiast worth his automotive archive would be privy to. But assumptions can make fools of us all, especially when knowledge is spread thinly. Continue reading “FLAgrant Assumptions”
Porsche have made several attempts at a four seater over the years, from stretched versions of the eternal 911, to a long-wheelbase 928 created for Ferry Porsche’s 75th birthday, but perhaps Zuffenhausen’s most serious attempt was this.
Porsche were no stranger to crisis – for decades prey to the changing needs, regulations and currency fluctuations of the vital North American market. Having almost gone bust on several occasions since the Seventies, Porsche, under chief engineer, Dr. Ulrich Bez, schemed a larger, more mainstream model to help Continue reading “Panamera Precursor”
As Porsche’s 2016 Panamera gets beach body ready, will edition 2.0 secure Michael Mauer’s legacy?
Auto Industry Management 101 states all car bosses must speak only in soundbites, remain resolutely on-message and above all, never badmouth the product. Especially product customers can still purchase new at their local dealer. All of which appears to have escaped Porsche MD, Matthias Muller’s notice at last September’s Paris motor show. With Porsche’s hunchbacked Panamera saloon a good 18 months shy of being taken to a quiet piece of woodland and whacked over the head with a shovel, Continue reading “Madness into Method”
Ferdi wasn’t always a household name. Here’s where he came in…
With reports earlier this week suggesting Ferdinand Piëch has threatened to resign over his failed attempt to oust VW CEO Martin Winterkorn, it’s as good a time as any to look at possibly his earliest appearance in the UK press. Continue reading “Rearview: An early Piëch at an Audi”
Nothing but pure curiosity drove me to this. What sort of engine range does Porsche have?
We had an interesting theme on engines some months back. We covered a lot of ground such as the engines of the mainstream makers and a special focus on quints, small V6s, rough American fours and French ones generally. What we didn’t do was look at sports cars like Porsche for whom the engine is essential to their credibility. Sorting this out sorts out their baffling range of cars too.
Air-cooled Tomfoolery: Archibald Vicar on the new Porsche Nine-Hundred And Eleven
From “Advanced Motorism” October, 1964. Photographs by Douglas Land-Windermere, Esq.
The “Volk” who make Porsche sportscars (a firm called Porsche, oddly) invited “Advanced Motorism” to drive their new machine, the Nine-Hundred-and-Eleven. I hadn’t been abroad for a while so I accepted forthwith, chiefly so I could Continue reading “1965 Porsche 911: review”
Museums of the Alternative Motoring Universes of Both Porsche and Tatra
A recent visit to Austria was intended to lead to a return by way of Prague and, en route, a further diversion would be made to the Technical Museum Tatra in Kopřivnice. The Tatra company has a long and fine pedigree, and the streamlined 30s Tatras of Hans Ledwinka and his team, as well as their post-War successors, have long fascinated me and, to someone frustrated by cordons, the museum tantalisingly offers that “some of our exhibits and models are available for you to touch”. In the event, time conspired to make the zig-zag trip north impractical, though I strongly hope that I will have another chance.
Some cars defy one’s capacity to describe or discuss them except in the most general terms. Here’s another, a Porsche of some type.
There was a 1970s example of one of these things parked on the road today. They are very rare around my district. I chose to look at a Vectra parked one space ahead of it. I’ve always admired the 2002 model’s headlamp design. When I was in Germany at Easter I saw a rare high-spec 2002 saloon in green metallic that made me Continue reading “Cars I Can’t Write About 2: Porsche”
There are a great many conflicting facts and inconsistencies surrounding the deity Porsche’s successor to the 356 has turned into over the course of a few decades.
Above all else, there is the incontestable fact that its basic layout, the core of its engineering, is of the idiosyncratic kind.That in itself wouldn’t raise any eyebrows, but such eccentricity – despite oftentimes inviting critical acclaim, at least initially – usually excludes lasting success. That the 911 overcomes the usual reservations towards alien solutions may be due to two facts. Continue reading “Dial 911 For Cute”
The new Formula 1 regulations have thrown up the usual complaints about the inelegance of modern racers. Despite my disinterest in The Circus, I actually find the new batch some of the more interesting looking racers of recent years though, of course, interesting is not beautiful.