Can it really be just three years since the Chery/Israel Corp joint venture Qoros made its debut to the world on a positively lavish Silk Road-themed stand, taking up a sizeable square metreage of Palexpo real estate? In 2013, it really did seem as if the Chinese industry really did have a product with potential to sell in sophisticated international markets, and a brand and people who could facilitate the vision. Continue reading “Geneva 2016: Posted Missing – Qoros”
The chief designer of Qoros, Martin Hildebrand, has revealed a drawing showing the style of the brand’s projected next car, the 2. Shades here of Hillman’s Benny Dohar, I feel.
The 2 will Qoros’ fourth model. The other three are the Qoros 3 hatchback, saloon and City (all essentially the same car tweaked). At present the firm is focusing on sales in China but has a small, experimental dealer network in Slovakia where 40 customers have been lured in. Continue reading “Qoros Show A Drawing”
[* think it’s for 2016.] I have reported previously on the Qoros 3 car, a Chinese market mid-sizer developed with the help of European suppliers. Here is the SUV of the 3 (note: it’s not the photo just below).
So, I presume you are all wondering how Qoros Automotive is doing? I was so I went and found out.
In March I wrote an article about the Israeli-Chinese firm Qoros. The latest news is that Qoros is running into difficulty, leading to reports of a split between the Israeli investors and the Chinese side of things. The Wall Street Journal reported itanother way, saying major shareholder, Israel Corp have reiterated their support for the firm. This is as reassuring as saying out of the blue, “I won’t chop off your arm”, I think.
Qoros are not selling on looks and they are not selling on price. What then?
The 2014 Geneva expo had among its new car launches the Qoros 3 hatch, a variant of the Qoros 3 saloon. Founded in 2007, Qoros’ first car was presented at Geneva last year. This time around they have chopped some length off the car to woo customers in a lower price range.
The company is a joint venture between Israel Corporation and Chery Automotive; for a while the firm was called Chery Quantum Automotive but a new product demanded a new name, hence the change. Whilst you may have heard of Chery, you might not Continue reading “After the Great Leap Forward”