The Exeo was an attempt at a D-segment offering on the cheap, but was the joke on SEAT?
Perhaps Erich Schmitt’s leylines and shakras had swirled his vision akin to adding milk to a caffeine drink. Internally known as the Bolero, the public knew the car as the Exeo (ex-ay-o) – a Latin derivation of exire meaning to Go Beyond. Herr Schmitt certainly did that.
After the fall of Generalissimo Franco’s regime, Spain became free in more than one way; its market could now be opened to more products and brands produced outside of the country. This revitalization of the market stimulated the foundation of many new businesses, of which coachbuilder Emelba was one.
Commencing operations in 1978, Girona-based Emelba swiftly developed close ties to the national car maker SEAT and started producing the SEAT 127 Samba for them – the Spanish sister of the Fiat 127 Scout. At the time the market for small utility vehicles in Spain was dominated by Renault (4 F4 and F6) and Citroën (Acadiane). Oddly enough SEAT never brought its own version of the Fiat 127 Fiorino to market, instead Emelba built the SEAT 127 Poker: a 127 with a Fiorino-like rear section but executed rather more crudely.
We celebrate the tenth anniversary of the Volkswagen Up! and its siblings and wonder if the city car has a future.
The 2011 Volkswagen Up! is Wolfsburg’s third generation city car. Unlike other models in its range, the smallest car received a different name for each iteration. This is explained, at least in part, by an apparent hiatus in product planning along the way, with the second-generation Fox being a stop-gap(1) import from Brazil.
Volkswagen’s first city car was the 1998 Lupo. It was introduced because the company realised that the increasing size and weight of its Polo B-segment supermini left room in its range for a smaller model. The original 1975 Polo, essentially a rebadged Audi 50, was a petite thing, with a wheelbase of 2,335mm (92”), overall length of just 3,510mm (138¼”) and kerb weight of just 685kgs (1,510lbs). By the time that the Lupo was launched, the Polo Mk3 was 72mm (3”) longer in wheelbase, 205mm (8”) longer overall and an extraordinary 236kg (520lbs.) heavier than the Mk1. Continue reading “Which Way Up?”
The 1971 Fiat 127 proved to be an extraordinarily popular and enduring design. DTW recalls its many iterations, some pleasing, others rather less so.
The Fiat 127 was a supermini wholly in the modern idiom, with its transverse engine, end-on gearbox and a three-door hatchback bodystyle(1). It was not, however the world’s first such design: that title goes to the 1964 Autobianchi Primula. The Primula was, however, engineered by Fiat, which held an equal 33% share in the company alongside Pirelli and the Bianchi family. Fiat was able to Continue reading “Under the Knife – One to Seven”
Concluding our retrospective on Spain’s automotive flag-carrier and the rare occasional flowering of its independent design talent.
SEAT enjoyed a period of independence between 1982 and 1986 during which it introduced the MK1 Ibiza in 1984, a Supermini that was sold alongside the outdated 127-based Fura before replacing it in 1986. A four-door saloon version, the Málaga, followed a year later in 1985. The Ibiza and Málaga were the closest SEAT ever came to Continue reading “Espíritu Independiente (Part Two)”
A retrospective on Spain’s automotive flag-carrier and the rare occasional flowering of its independent design talent.
In the late 1940’s Spain was an economic wasteland. The bloody 1936 to 1939 Spanish Civil War, immediately followed by the privations of World War II, had left the country impoverished and largely without an industrial base. The government of General Franco was desperate to improve the welfare of its people and reduce their reliance on subsistence level agriculture and fishing.
One key element of this plan would be the development of an indigenous automobile industry. European manufacturers, still rebuilding their post-war domestic capacity and markets, were largely uninterested in expansion into Spain, but the government realised it had neither the capital nor the technical expertise to build the industry from scratch. Instead, it courted both Fiat and Volkswagen, offering shares in a new auto company and royalty payments in return for permission, not just to assemble but to Continue reading “Espíritu Independiente (Part One)”
Today’s Andalucían postscript is Seat’s shortlived Fura. What, if anything can it signify?
When Seat parted from its Italian benefactor and fell into the arms of Wolfsburg, it was necessary to place some distance between the two former partners. So while prior to the severance of connubial relations, all Seat models simply took the equivalent Fiat nameplate (or number), from around 1981/2, Seat products would have (to varying degrees) their own, distinctly Spanish identity. Continue reading “All Sound and Fury”
Well, what is one supposed to do on vacation anyway?
As regular readers may have appreciated, I have of late been on holiday. I don’t do this sort of thing as often as I ought, but when I do, I like to set myself a little intellectual challenge, and given that my predilections tend towards the automotive, it is here these exercises more than usually rest.
The last time I ventured to this part of Southern Spain, the task I placed before myself was that of Green Car Bingo, which was an enjoyable (for me at least) divertion, but not really replicable. So given that the Andalucían city of Marbella would form my base for the duration, the quest I set myself was to was to Continue reading “Dos Marbelleros”
Some time back, DTW surveyed the world of cars to produce a definitive top 50 of all time. In this series, we narrow the field to European vehicles and present a run-down of the best Eurocars ever. The ratings are based on a weighted combination of engineering, styling, boot capacity and overall significance.
We will start off by a reminder of why a Seat, a Borgward and a Fiat are remembered as they are.
This morning I came across two of these on my drive to work. Long forgotten in my mind, once I’d recalled them as being Toledos (should that be Toledi? maybe not), I realised how good they looked in today’s traffic.
The Mk2 Seat Toledo preceded the more popular Mk1 Leon hatch to market in 1998 and remained in its catalogues until 2004. Styling was attributed to Giugiaro and it does look credibly like one of his from that era. It was built on the same PQ34 platform as the Mk4 Golf/ Bora, Audi A3 and Skoda Octavia.
Everyone loves the styling of the Mk4 Golf, and I have to say I was always partial to the original Leon – it having echoes of the Alfasud – but this is a really nice small saloon (4-door notchback, if you want to be precise) with the rear pillar blending smoothly into the rear wing and boot panel. If I could criticise it, I’d say that Continue reading “A Toledo Triumph”
Don’t be fooled by the musicals, the rain in Spain falls on the coastline too.
Marbella in October can be precipitous and to be fair, this was the only day it rained during my recent visit, so I’m not complaining. The Irish are used to getting wet anyway, so I was hardly going to let a drop in atmospheric pressure interrupt my ongoing quest for a green car. However, while pounding the streets, I Continue reading “A Photo for Sunday – They Grow Up so Fast”
Mentioned previously in dispatches, a particularly nice, if fading example of my favourite variant of VAG’s fecund PQ34 platform.
I’ve found some pictures taken last year, but it seems to have disappeared from my neighbourhood. The DVLA Vehicle Check information suggests it is set fair for its sixteenth year. Pale beige leather complements the gold exterior. It was registered in Edinburgh, traditionally a place where wealth showed a discreet face. This fits nicely with a well-optioned car from a less than top-tier manufacturer. Continue reading “A photo for Thursday: SEAT Toledo VR5”
A touch of Porsche magic gives the unique 1982 Seat Ronda its special allure.
Only die-hard Porsche fans and Seat connoisseurs know the secret of the Ronda’s appeal after all these years. For most people the Ronda is merely an attractive front-wheel drive car. For anyone conversant with the magic of Zuffenhausen, the Ronda is almost a Porsche in disguise, invisible to thieves and the law alike. What precisely was the Ronda? The Ronda had an efficient five door body, front wheel drive, rorty petrol motor and all-round disc and drum brakes. There is more to it than that though.
In the previous instalment we looked at the first three incarnations of the Seat Toledo. In this article we ask what, precisely is the difference between a Seat Toledo and Skoda Rapid. And maybe make a few other points as well.
The current Toledo appeared in 2012 and replaced the unwelcomed Exeo. At the same time, Skoda launched their Rapid which shares all the main mechanicals and a good deal of the gross physical form. Both are made in the Skoda factory in Mlada Boleslav. The Toledo first: it’s a hatchback that looks like a saloon. You have to Continue reading “Wholly Toledo II: the 2012 Seat Toledo”
With apologies to anyone who expected something else when Googling the term “Wholly Toledo”. I just wanted an amusing play on words so I could make this fake magazine cover:
The Seat Toledo. How often does this name come up? Answer: not very much. Yet since 1991, SEAT have been selling something tagged as such. Right now it’s a quite conservatively styled medium-small car with the neat conceit of looking like a saloon but actually being a hatchback. Haven’t we heard this before?