We end this month’s theme with some good news for those of you mourning the loss of Simca.
We live in a world where brand has an enhanced currency. Familiar names are forever cropping up in unfamiliar places. Clothing manufacturer’s names appear on cars. Car manufacturer’s names appear on clothes. But, in terms of sheer scale, the continuation of the Simca brand takes some beating, being applied to 270 acres of lush, jungle covered island. Continue reading “Theme : Simca – Retirement Home”
As this month’s theme draws to a close, we give you something to ponder…
In 1963, Oscar Montabone was recalled from Chrysler-controlled Simca to manage Fiat’s Automobile Technical Office. His primary task was to develop Project 124, a putative 1100 replacement in direct competition with Dante Giacosa’s Project 123, which was not so much a defined car as a series of studies with various front engine/front wheel drive and rear engine/rear drive configurations based around a 1157cc three cylinder opposed-valve ohc engine. Continue reading “Theme: Simca – The Vibrations That Lived On”
The Simca 1300/1500 had a tough act to follow and stepped elegantly into the Aronde’s shoes yet, despite good looks and strong sales, it never really escaped the rather ‘grey’ reputation bestowed by its casting as the universal anonymous saloon in Jacques Tati’s 1967 film “Playtime”.
The casual seeker after knowledge might too easily conclude that the mid-size Simca’s sole contribution to the advancement of the automotive art was the availability, in the estate cars only, of a Formica-faced boot floor which could double as a picnic table. The reality is that it was a well-balanced product, both in engineering and styling, for which Simca adopted ‘best’ practice, rather than joining the technological revolution which was sweeping through the car industry in the late fifties and early sixties, which saw even conservative businesses like BMC, GM, and Rootes trying to rewrite the engineering rule-book. Continue reading “Theme: Simca – The Discreet Charm of the Bourgeoisie”
Faux by four or pre-emptive strike? We cast a (largely) unprejudiced eye over the Rancho.
The 1973 oil embargo had a profound effect upon all auto manufacturers, but the low volume specialists were most exposed. Mécanique Aviation Traction, better known as Matra were no exception and in the aftermath of the fuel crisis, found it necessary to broaden their automotive base. Best known for sports cars, Matra had introduced the Simca powered Bagheera in 1976 and were now seeking a second Chrysler-Europe-derived model programme to boost revenues in addition to providing a buffer against further geo-political shocks. Continue reading “Theme : Simca – Hangin’ Tuff – 1977 Matra-Simca Rancho”
A title chosen more for a cheap laugh than accuracy, the big Simcas actually did OK for a while and, as usual, their manufacturers ensured they wrung the most from them.
I have three particular memories of the big Simcas. First was in France in 1961, driving across the Camargue with my parents. On a long stretch the bonnet of a light blue Ariane coming in the other direction flipped fully open, completely blinding the driver who swerved into the side of the road, thankfully without injury to anything except his pride. Seeing that at a tender age has always made me careful about securing my bonnet and, at the time, it also made me wonder unfairly if Simcas were that well made. The second memory is from twenty years ago when I spent Christmas in Alsace at a place called the Hotel Beaulieu. When I arrived at night, parked in front sitting in the entrance floodlights surrounded by snow was a Santa red and white Simca Vedette Beaulieu. Continue reading “Theme : Simca – Making The Turkey Last”
Very reluctantly I have decided to try to make sense of Simca’s slow fade from the market.
I have our monthly theme to thank – my interest has been piqued. Up to now Simca has meant little and I didn’t plan to write a lot on the topic. Simon Kearne insisted slightly too.
My findings are partly just a bit of editorial reworking of the mess that is already publicly available at Wikipedia. My contribution is to put in some bits about Chrysler and Peugeot. And also to make a DTW exclusive “infographic”. It is barely legible, frankly. The main use has been to explain (to me at least) the chronology of Chrysler/Talbot/Simca’s model terminations. Continue reading “Theme: Simca – And All This Is Folly To the World.”
The Simca 936 is a bit of a mystery, and I’m not going to clear up much of that mystery.
It was obviously Simca’s proposal for a Mini competitor. You’ll find it dated on the ever-reliable web as coming from 1963, or 1966 or 1967 which possibly results from Simca toying with idea for a long time. It wasn’t a hatchback, but it was a four door and was to have the Simca 1000 engine mounted transversely with a 3 speed automatic option. Continue reading “Theme : Simca – Le Mini”
In what very much resembles a transcript of a period road test, the celebrated motoring scribe, Archie Vicar, takes a critical gander at Simca’s 1967 rear-engined saloon. Has it been improved since 1966?
This article may have appeared in the Carlisle Evening Reporter, 16 March 1967. Original photos by Douglas Land-Windermere; due to their poor condition, stock images have been used.
It’s all change at Simca which for good reason is one of France’s most successful manufacturers of motor cars. In these increasingly competitive times, every car producer must ceaselessly revise, update and otherwise improve their products and Simca have made some changes to their evergreen 1000 saloon so as to keep it in the race for customers which means that in order to appraise the new version, I have subjected it to a road test and present now my findings that readers may Continue reading “Theme: Simca – The Road To Success!”
This appears to be a transcript of a review of the 1966 Simca 1000 LS by the well-known motoring author and journalist, Archie Vicar.
This item appeared in the morning edition of the Minehead Bugle on July 9, 1966. Original photos by Ernest Pallace. Due to the poor quality of the original images stock photos have been used.
In these increasingly competitive times, it pays for a manufacturer to stay ahead of the game, far ahead. Several marques have established themselves at the forefront of engineering with their recent deployment of rear-engined technology. Of course there is the long-established Volkswagen Beetle and the not dissimilar Porsche 911, both with handling that will challenge Continue reading “Theme: Simca – 1966 1000 LS Road Test”
One car illustrates why Simca weren’t quite like the other three.
Unlike the other French manufacturers, the Italian born Henri Pigozzi of Simca wasn’t scared of a bit of Transatlantic-style showmanship. His big Simcas, derived from the Ford Vedettes, didn’t shy away from chrome, wings and two-tone. Already, Aliens had helped present the 1954 Simca Ghia Coupe, now they were going to give those Aliens the car they’d want to buy. Continue reading “Theme : Simca – By Their Concepts Shall You Recognise Them”
The transverse-engined, hatchback 1100 is undeservedly overshadowed by other trailblazers. But not only did it get there very early, its influence travelled surprisingly far.
Introduced in 1967 and available as 3 and 5 door hatchbacks, a neat estate as well as van and pickup versions, the Simca 1100 had a sizeable niche of the French market available to itself for years. Renault didn’t fill the hatchback gap between the 4/5/6 and the 16 until the 14 of 1976, the same year that conservative Peugeot put a fifth door into the 104. Structurally zealous or just snobbish, Citroen previously allowed a hatchback only on the Dyane until the Visa of 1978 and the GSA of 1979. Despite this, and its 18 year life, it is another of those cars, like the Autobianchi Primula with which it shares conceptual roots, that seems to have been excluded from the condensed history of the evolution of the motor car. Continue reading “Theme : Simca – Going the Distance”
For the first time, the month’s theme tackles a single manufacturer. An erstwhile giant of the French industry, often overlooked and even more often underestimated, yet for a time bigger than either Citroën or Peugeot.
From a multitude in the early days of motoring, through a reasonable glut after the end of the Second World War, culled by the possibly well-intended but drastically prescriptive Pons Plan, the French motor industry has now whittled itself away to three names, Renault, Peugeot and Citroën. Or you might say effectively just two. Except there was also Simca, and Simca doesn’t fit well into an easy history of the French industry as an essentially parochial one, blithely plowing its own furrow, haughtily ignoring the products of foreign makers. Continue reading “Theme : Simca – An Introduction”
From the Parazitas collection, a journey into a gentler time.
It is quite possible that I have never seen a Simca 1200S, nor its tamer 1962 predecessor the 1000 Coupe, in real life, but this English language brochure from around 1970 is testament to its existence. Checking a November 1970 issue of Motor confirms that it was indeed offered in the UK at a hefty £1595. Just £1398 would have bought you a Capri 3000GT. The Simca’s more natural rivals, the Alfa Romeo Guilia 1300GT, and Lancia Fulvia Coupé Rallye S are listed at £1848 and £1871 respectively. Continue reading “Theme: Brochures – “Of the Same Noble Breed as the Fabulous Cheetah””
If you’ve ever wondered about this famously forgotten car, this is the place to find out why it has become a footnote in automotive history. [First published July 16, 2014]
The Tagora doesn’t have much of an afterlife. It’s been out of production since 1983 and if anyone remembers it, they aren’t saying much about it. But what was the view of the car at the time of launch? Did it look like it was going to be the flop it turned out to be? I bought a copy of Autocar from 1981 to find out how this car was viewed by contemporary writers. Other magazines followed in the post. This (below) is how I digested the information for Wikipedia. Alas, it was removed shortly after it was published on the grounds that it was “not balanced”. I later revised the text with more “balance”and it seems to have survived. Here is what I wrote first: Continue reading “DTW Summer Reissue: Unforgetting the 1981 Talbot Tagora”
The fate of extinct marques is that fewer and fewer people care to cherish the name and burnish the heritage.
It depends entirely on the interest in classics magazines, the numbers made, how far back in time since the marque died and the numbers of cars made whether the cars stay in the broader motoring mind. All of this is a preamble to the fact I know even less about Simca than you do and this one is the first I have seen in the metal since last year at the same place and event. Continue reading “1970 Simca 1000”
DTW presents another look back at the archives of motoring writer Archie Vicar. This item appears to be a transcript from “Motorists and Motorism”, August 1975.
What a week and indeed what a summer it has been so far. In May I had a chance to sample Michelin’s tyres at a special “closed track” day at Silverstone. A Mercedes 240D and a Peugeot 504 LD served as test-beds for Michelin’s new all-weather radial tyres. Peugeot have thought to bring these diesel cars over as they have had enough experience selling them on the continent. Also, seems as if they don’t want to lose ground to Mercedes.
“Vive La Difference!” Archie Vicar compares some new products in the family sector, the Simca 1307, the Chrysler 150 and the Talbot 1510.
[Note: It has been drawn to our attention that significant parts of this article are factually incorrect.]
From The Motoring Weekly Gazette, October 1976. Photography by Terry Loftholdingswood. Owing to the poor quality of the original images, stock photos have been used.
All of a sudden there are three entirely new cars fresh on the market to rival the Ford Cortina, the Vauxhall Cavalier and the ancient Renault 16. From England comes the Talbot 1510: good day, sir! From France, we say bonjour to the Simca 1307. And we say “howdy” to the Chrysler 150 from the Americans. There would appear to be something for everyone’s taste here, I say.Continue reading “1976 Simca 1307, Chrysler 150 and Talbot 1510 review”