By December 24th, 2006 the Blackpool-based, sportcar-making, Russian-owned-firm TVR had entered administration. In February 2007, Evo (“the thrill of driving”) magazine reported proposals for a 200 mph supercar.
The article is still on-line (dated Jan 2007) with the same text as appeared in the published magazine. “Reports of TVR’s death have been greatly exaggerated,” began the article. That phrase is such a clichée I’d never even examined it until now, which shows the danger of hackneyed phrases. Death is all-or-nothing and so can’t be exaggerated any more than one can be slightly pregnant. Deaths being exaggerated is thus a kind of lame joke.
As we get news of another relaunch, we ask who buys sportcars any more?
Although TVR ceased production of cars nine years ago, under then owner Nikolay Smolensky, it never really died, it just seemed to be asleep. Someone, somewhere was always hinting at its imminent awakening. This year’s announcement, with Gordon Murray and Cosworth involved, seems the most credible and substantial to date. But, however good the product, if most of its targeted customers live in Europe, as with previous TVRs, will it succeed, or has the world changed too much whilst it slept? Continue reading “Is The Everyday Sportscar Dead?”
Pistonheads, Autocar and The Truth About Cars have reported that TVR, under new management, is taking orders for 2017 delivery.
I had forgotten about TVR. In the 90s it was a favourite of the motoring press for its outrageous styling, in-house engines and aggressive performance. The two things you noticed about TVRs were that their drivers looked like they were having fun or they were waiting for the AA. Continue reading “TVR Is Coming Back To Life; Deposits Being Taken”