It might seem like a lifetime ago, but it was only last September when Volkswagen unveiled its new logo at the Frankfurt Motor Show. The logo was launched in conjunction with the ID.3 EV and was intended to herald a new era for the company, where the wholesale electrification of its model range would take centre stage. Unspoken, but undoubtedly the case, was the hope that it would Continue reading “Flattening the Curve”
Concluding our micro-theme on Volkswagen, while continuing another one.
There is (or ought to be) a rule which states that the longer a car remains in production, the less effective facelifting exercises become – in purely aesthetic terms at least. You will have noticed that Volkswagen (of Wolfsburg) has been in receipt of no small quantum of derisive commentary upon DTW’s pages of late, most of which was largely justified. By contrast, VW do Brasil has been portrayed as the more astute, more ingenious, and more commercially adept of the pair.
How Ralph Nader killed Volkswagen’s first Phaeton.
America had enjoyed a good Second World War from an economic perspective, and this set the stage for strong growth in the 1950’s. US GDP rose by 81% over the decade, while GDP per capita rose by 53%. Increasing affluence and a growing suburban population had supported strong auto sales, and US cars had grown larger and more ostentatious, reflecting the confidence of the era. 1959 marked the peak in the fashion for such cars, with their large tailfins and extravagant chrome laden exteriors.
There was, however, a growing appetite for smaller and more economical cars that the Big Three had largely neglected. These were often bought as second cars for wives or teenage children. This market was being satisfied by imports such as the Renault Dauphine and Volkswagen Beetle, and what would later become known as subcompact models from the smaller US manufacturers such as AMC, Nash and Studebaker, who hadn’t the financial or technical resources to Continue reading “Collateral Damage”
Volkswagen do Brasil – Wolfsburg’s younger, nimbler and more ingenious Latin cousin repeatedly showed up its more torpid German counterpart. Here’s another example.
Volkswagen’s Heinz Heinrich Nordhoff has repeatedly and justifiably been criticised over the years for his tardiness in sanctioning a replacement to the eternal and best-selling Beetle, before sales collapsed by the tail-end of the 1960s. It was not for the want of trying however, and as far back as 1955, with the Käfer selling in still-increasing quantities, Nordhoff, realising its success alone would not sustain VW indefinitely, put in train a series of Beetle-based prototypes – some to sit alongside, others to Continue reading “Wolfsburg Samba”
Volkswagen do Brasil used its creative independence to produce a car that, had it arrived a decade earlier, might have been a very credible replacement for the Beetle.
The Volkswagen Beetle is one of the defining motor vehicles of the Twentieth Century. It remained in production for 65 years and a total of 21,529,464 were built. Although much changed over its lifetime, the distinctive profile remained largely the same, with its smoothly curved roof and bonnet, and separate front and rear wings connected by running boards. Anybody seeing a 1938 prototype parked next to a 2003 final year model would Continue reading “Reimagining a Legend”
Success can often be a less clarifying state than failure. Enzo Ferrari famously asserted that he learned more from the fabled Scuderia’s many reversals on the racetrack than its more celebrated victories. Of course, one would never intentionally Continue reading “A Question of Scale”
Volkswagen persevered longer than most manufacturers with the rear-engined, rear-wheel-drive layout. The 1968 Type 4 was its last hurrah.
In the mid-1960’s, there was still a wide variety of mechanical layouts to be found in passenger cars. The so-called conventional layout, with a longitudinally mounted front engine and gearbox linked by a propshaft and live axle to driven rear wheels, was still predominant, and the wholesale switch to front-wheel-drive by mainstream manufacturers would not happen for another decade. Continue reading “Last Throw of the Dice”
When is a Volkswagen not a Volkswagen? When it’s an NSU. The K70’s fate forms a salutary tale.
There is an argument to be made that the Volkswagen motor company has thrived upon existential crises. Certainly they have experienced no shortage of them over their lengthy and mostly successful history. Having survived and prospered in the wake of the first of these in 1945, by the latter years of the 1960s, the Wolfsburg carmaker once again was faced with a serious reversal of fortune, with demand for the emblematic Beetle faltering, and little clear idea of how to Continue reading “Orphaned, Abandoned, Unsung”
Concluding our retrospective on Spain’s automotive flag-carrier and the rare occasional flowering of its independent design talent.
SEAT enjoyed a period of independence between 1982 and 1986 during which it introduced the MK1 Ibiza in 1984, a Supermini that was sold alongside the outdated 127-based Fura before replacing it in 1986. A four-door saloon version, the Málaga, followed a year later in 1985. The Ibiza and Málaga were the closest SEAT ever came to Continue reading “Espíritu Independiente (Part Two)”
The romance of the open road. Being your own boss. A scaled down Knight of the Road, if you will. However much your magenta tinted spectacles may offer such views, in today’s dog eat dog road conditions, it’s mighty tough out there. Especially if you’re a photocopier engineer with a large region to cover and your given steed is a B8 Passat estate – in grey. Cliched, isn’t it? Though Mark definitely does not sell the machines, his remit is simply to Continue reading “Mark, His Mk8 Motor and a Mackerel”
Seeing the ‘all-new, all-digital’ (it is neither) Golf VIII being advertised led me to dig out Car’s launch and first drive article covering the Golf II. Both the modern-day car and Car suffer from the comparison.
When I wrote my last effort for DTW, Computer World, I had no idea that VW would go ‘all-digital’ in its portrayal of what is perhaps its most revered existing icon. VW’s version of ‘digital’ isn’t all that different from that of the 1983 Austin/ MG Maestro, and it seems to have paid for the extra gimmickry by de-contenting the new Golf in subtle and yet significant ways. Instantly, it seems they have thrown away that constant sense of superiority and quality which, in my mind, the Golf has always possessed.
I have never owned a Golf, and only relatively recently driven one (it was a courtesy car whilst my Octavia was in for a service). It’s a car I have often revered – starting with the MkII (I was too young to Continue reading “A Tale of Two Cars”
A photo for Sunday: A DTW icon in an atmospheric setting.
If one must be confined somewhere, there are worse places to reside than the picturesque Co. Cork harbour town I increasingly call home. Owing to matters which surely don’t require elaboration under current circumstances, I have been spending considerably more time in the anteroom to the Wild Atlantic Way than strictly intended at the start of the year. Still, one makes of things what one can.
Everything looks better against a decent backdrop, and while the Volkswagen Golf really does personify the term ubiquitous, there was something about the quality of evening light, combined with the timeless silhouette of the fourth-generation model that caused me to Continue reading “Dock of the Bay”
Nothing can be maintained indefinitely – even the most successful careers eventually end in failure. In 2017, when a drop in Volkswagen Golf sales was reported, it was viewed as an aberration, a blip in a broadly upward graph. However, just three years later, the realisation is dawning that the Golf as we know it not only has peaked, but is in serious decline.
At the Frankfurt motor show, those manufacturer-representatives in attendance, have it would appear, spent the obligatory press days smiling through clenched teeth. Boldly proffering their very latest in hybrid combustion and in a few notable cases, pure-EV offerings, the combined European, Far Eastern and in a few cases, North American carmakers are nevertheless casting anxious skywards glances towards a rapidly darkening vista.
A giant of the automotive world has departed. His like will not be seen again.
Ferdinand Piëch was not easily satisfied. Anything less than the relentless shedding of blood, sweat and tears he considered insufficient initiative – an approach many found misanthropic, yet from Piëch’s perspective, it was a mere matter of applying a categorical imperative. He would never expect more from anybody else than from himself. Continue reading “In Memoriam : Ferdinand Piëch”
The times are clearly a-changing at Wolfsburg, if Volkswagen’s smallest ‘SUV’ offering is anything to go by.
One of the nicknames given to Herbert Diess during his tenure at BMW was ‘Scrooge’. Even though he’s in charge of the VAG empire in general and the VW brand in particular these days, it would appear his business instincts haven’t changed one bit. Certainly not if the VW T-Cross, one of the first products into which he had any significant input, serves as an indication. For this Polo with rugged pretensions barely feels like the kind of car one expects a Volkswagen to be.
Obviously, it wasn’t just Herr Diess’ parsimonious tendencies that cast such an unflattering light onto the T-Cross during the week I and my partner got to sample it. The sometimes merciless nature of the rental car lottery was equally to be blamed. After all, just a few weeks prior, we’d truly been spoiled with the excellent VW Golf GTI Performance – a car that highlighted what Wolfsburg can be capable of, in truly impressive fashion. The contrast with the T-Cross therefore could scarcely have been any harsher.
Obviously, the T-Cross is supposedly one category below a Golf-size car (which is what we’d booked and I insisted upon, to no avail), and a 1.0 litre three-cylinder engine, producing the grand total of 115 metric horsepower cannot hope to Continue reading “Driven, Written: VW T-Cross (2019)”
They still know how to design and engineer a decent car at Wolfsburg, as proven by Germany’s premier hot hatch.
The rental car lottery: Source of frustration, surprise and disillusionment. In the case of myself and my partner, the feeling of an outright win had eluded us so far – until I was handed the keys to the car I’d booked as ‘VW Golf Automatic or similar’, which turned our to be not just a VW Golf indeed – a first in itself. Moreover, this Golf was arguably in the model’s most appealing guise, which meant we would be crossing half of Germany in a Golf GTI Performance. Hurrah!
A (belated) photo for Friday, which comes with a question.
This is, for those who cannot quite place it, a first-series Volkswagen Golf. It dates from the final year of Wolfsburg production – 1983 – and is, I can attest, in remarkably well-preserved and unmolested condition. Continue reading “Blown In With the Wind”
This’d be one of those under-the-radar kind of cars that I don’t notice much less write about. So what’s it doing here, today, now?
First and least importantly, the car’s presence here is a bit of DTW’s public service activity. I am documenting the car and making available a nice, clear side profile. Second, and more interestingly, we find the exception to the rule (and haven’t photographed that). What do I mean?
As we await the newest iteration of VW’s bestseller, we examine what opposition it will face.
It’s no good. Despite repeated efforts, no European carmaker has successfully unseated the Volkswagen Golf from its lofty promontory; a position unique insofar that not only does it occupy a sub-segment of its own, but also in that its name can be expressed as both noun and adjective.
The third generation Golf was not the model line’s finest hour – not by a long shot. So what have we here?
Former Volkswagen design supremo, Herbert Schäfer once proclaimed that only two people on this little garden planet of ours were endowed with the necessary skill, judgement and stylistic nous to create a VW Golf – those being originator, Giorgetto Giugiaro and a certain Herbert Schäfer.
In 1978 Audi withdrew from the lower end of the market when the daring and distinctive 50 ceased production. While it might have been a landmark for Audi, it was a molehill for everyone else.
The 50 didn’t sell awfully well and Audi felt it ought to focus its efforts on larger cars. The penny dropped that premium car makers could offer smaller cars as the 90s wore on. BMW chopped up the 3-series to make the Compact (1993) and Mercedes got with the programme in 1997 with the A-class.
Today automotive News posted an item headlined “VW says next generation of cars with combustion engines will be the last”. The next sentence is “Volkswagen Group expects the era of the combustion car to fade away after it rolls out its next-generation gasoline and diesel cars beginning in 2026.” Hey sister, that’s 8 years away. Bloomberg has much the same story, by the way.
In my October 6th article I wrote “A car launched in 2018 might be replaced in 2025 leaving a short product cycle to recoup investments. That makes the period around now the last point at which it will be worth bothering to engineer for ICE engines.” I did not expect that. It means that VW will Continue reading “Is There A Way Forward Through The Frozen Glass?”
Volkswagen’s upmarket Passat derivative – was it misunderstood or simply misconceived?
If one was to plot the course of Volkswagen’s design heritage in purely aesthetic terms (if indeed such a thing were possible), it would be represented on a somewhat undulating graph, and it could be argued with some conviction that overall, the troughs have tended to outweigh the peaks. But automotive design is a cyclical discipline and all styling studios must move with, or at least reflect the times. Continue reading “Song to the Siren”
The other day I gently placed a tiny gauntlet at the feet of the readers, a challenge concerning the set of boring parked cars. What had they in common, I inquired softly.
I received some jolly interesting replies ranging from observations about their grilles to their general banality. There was also a good guess about engine displacements. Alas, despite their ingenuity and their not being 100% wrong, none of the replies were precisely, exactly and perfectly what I was looking for. So, in order to lower people’s tension levels I will Continue reading “If Only Hope and Despair Did Not Live Side By Side”
Due to certain circumstances, this author was granted the chance to successively experience two up-to-date (rental) cars up close. The resultant findings led to conclusions not just regarding the (de)merits of each vehicle, but the modern automobile in general.
We carry on our saunter down memory avenue with this look back to the champions of the summer of 1998. Where were you then?
I don’t want to talk about it. It was the second worst time of my life. Times weren’t good at Mercedes either. The A-Class had been moosed and that took some of the attention from its revolutionary cheapening of the Mercedes name and its quite hideous styling.
VW’s staple supermini proves that too much of a good thing is still too much.
The Volkswagen Polo may never have matched its bigger brother, the quintessential Golf, in terms of significance or profit margins. And yet it was the previous generation of this car, the Polo V, that proved how serious VW’s then new management under (now) notorious CEO, Martin Winterkorn, was about redefining the brand.
The summer is here and DTW’s offices become ferociously stuffy, a maelstrom of dandruff, cigar ash and wine-label dust dancing in the shafts of half-light.
Simon Kearne, the editor, moves his collection of sherry and cooking marsala to his summer residence (location: secret) and Myles Gorfe’s padded rally jacket disappears off his swivel chair. We never see him, or him taking it. He has gone, like a swallow in September.
So, this writer is also fleeing DTW’s dusty, cramped, byzantine, magazine-clogged rooms on the ninth floor for a summer pause. However, I am not going to display complete dereliction of duty and so have left a trove of articles on automotive life in 1998. which I have tagged Re-1998. They will appear over the coming weeks.
The concept of fun isn’t one we’d habitually associate with brand-Volkswagen, especially of late. But all that appears set to change.
In matters of crisis management, it is essential to maintain control of the narrative. Lose that, and the organisation becomes untethered, prey to attack from all sides. Inaction, by default, becomes one’s chosen action in both the eyes of critics and the wider public.
When Volkswagen’s systematic and sophisticated emissions gaming came to light in 2015, the carmaker seemed to have frozen in disbelief and denial. Regardless of how matters were being handled internally, the glacial pace of their response was viewed in the Continue reading “Crisis of Identity”
Death’s door revolves once more for VW’s retromobile. Perhaps we’ll miss it this time, but only if it promises to go away.
At the recent Geneva motor show, Volkswagen’s research and development chief, Frank Welsch confirmed the much rumoured demise of the Beetle. Many commenters had speculated since VW’s fortunes (both reputational and financial) took a dive in the wake of the firm’s emissions-revelations, that niche models like the Beetle were on deathwatch, so in many ways this news comes as no surprise.
We have a bit of crystal ball gazing from the chief designer of Toyota, reported in Automotive News. The mainstream car will go extinct. Not that surprising, really. But why do we have a Ford Taunus as the main image?
Starting with the idea that a large proportion of the cars made in the future will be externally controlled (“self-driving”), people’s relationship to cars will change. Simon Humphries’ vision is that most cars will be anonymous containers on wheels and a small remainder will be highly specialised luxury or performance items. He imagines “pure race cars” can be created.
I realise it’s an old and oft-discussed issue, but I have experienced VW shooting itself in the badge.
I was recently loaned a brand new VW Golf Estate for the day whilst my Octavia of similar form was in for its 10k oil-change. I have frequently read over the past few years how the differential between VW Group’s brands has blurred, but this is the first time I was presented with an opportunity to witness the phenomenon so directly. And, although I should not have been, I was a bit taken aback at the experience.
Volkswagen’s new flagship seems to be intent on making up for the lack of outright prestige with pretence and derivativeness – a cause that isn’t aided by its clunky moniker.
Tiguan, Up(!), T-Roc – VW’s recent crop of all-new model names certainly invites unkind comparisons. Renault can get away with a Twingo, nobody minded Opel’s Tigra, but Volkswagen appears to be better served by less
Volkswagen’s T-Roc compact recreational SUV is not some belated attempt at jumping on the bandwagon. It’s worse than that.
Despite decades of commentators claiming the opposite, being a designer at VW never was an easy job. One needs to be within spitting distance to current fashion, but still keep the technocratic aloofness that’s characterised the brand’s best products intact. Which is no mean feat under any circumstances. Continue reading “Getting Down With Da Kidz, Heide Style”
The newest generation of one of VW’s non-Golf evergreens stands for the greater malaise of the German car industry – and acute deficits chez Wolfsburg
To the untrained eye, this newest generation of Polo looks pretty much the same as its predecessor. Alas, this couldn’t be further from the truth.
Whereas the Polo V was a small stylistic gem, boasting subtle craftsmanship of the highest order, from its expert surfacing to the delicacy of its detailing, this new car’s styling achieves the feat of managing to Continue reading “Missing The Ball At Polo”
Across the road from the bus-stop, there stood this VW Passat:
Around the C-pillar I saw a lot of what in the olden days we’d call BMW style. I reflect a lot on how BMW once did some of the work involved in epitomising German design, but it’s been a long time since this : Continue reading “A medley for Sunday”
The fourth generation of the series proved to be the quintessence of Golf. Twenty years later, it still is.
In 1974, a teetering VW took a risky punt into the relative unknown by launching a car, which by no means avant garde, (even by the standards of the day), was nonetheless some way left of centre. While it would be facile to suggest it was anything but a commercial success, it wasn’t perhaps until its second permutation that it began to truly dominate the sector it would ultimately define. Continue reading “Car is a Four Letter Word”
As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.
For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”
You’re engaged in some innocent retail therapy and then this beams down from planet Piëch.
As we’ve pointed out, Driven to Write never sleeps and while we don’t always get about as much as we’d like, our eyes and ears are everywhere. So while some of us are battening down hatches in windswept West Cork, others get to swan around a decidedly more temperate Marbella – a matter about which your correspondent is not bitter.
Now clearly, the sight of a VW XL1 in Cork’s fashionable out of town shopping outlet of Mahon Point would undoubtedly elicit the sort of panic that would do Orson Wells proud, but equally its appearance at Marbella’s La Cañada Parque Comercial must have prompted at least several Andalucíans to at the very least, Continue reading “It Came from Outer Space”
A mighty wind from Wolfsburg marked the Passat’s coming of age.
Before we were all persuaded to go and unlearn it, the term ‘Mondeo Man’ was late ’90s media shorthand to describe UK’s Mr. Average. However his German equivalent would have been more likely to have been polishing a Volkswagen Passat ‘of a weekend. Trouble was, outside VW’s home market, comparatively few else were. Volkswagen’s mid-liner sold respectably, but its image remained as studiously underwhelming as its sales figures. Continue reading “Piëch Practice – 1996 Volkswagen (B5) Passat”
Very short this time. While everyone else is wondering if this three-row, seven seat leviathan can crack the US market for VW, I am wondering if…
…VW has a thing about gold metallic paint. Looking past the attractive paint, I notice they have chosen to give it a curious-looking feature line down the side, one paralleling the wheel-arches which are very nearly squarish. The headlamps and grille are styled to look rational – is this what the SUV buyer in the US actually wants? I had argued they want something quite ugly and butch-looking. I mean that buyers of SUVs who use them to cart junk and do heavy work probably don’t care a lot for Bauhaus geometry. The people who do will buy a Q7, I would have thought.
Taking the unveiling of the facelifted Golf as the starting point Autocar thinks all car makers should aspire to evolutionary design. DTW disagrees.
“It’s a ballsy move, though, making a car look like its predecessor. But one that’s starting to spread – Audi’s in on the game too, with its new Q5, and BMW did it with the new 5 Series not long ago” writes Autocar.
The Golf is a text-book example of a product that has evolved gradually over the course of its 40 years on the market. Audi have also cleaved to such a strategy as do BMW (nearly). Mercedes have been less adept at this. Sometimes they’ve adopted quite florid designs such as the fintail cars and most of the current batch. At other times they’ve had the urge to
A while back I alleged that, if nothing else, the mainstream saloon had more visual variety than that found among C-class family hatches.
A recent bit of news concerning Volkswagen’s Phideon saloon led me to put that in with seven other medium sized cars. See how many you can identify. How different are they? And which one stands out? Doesn’t the Phideon look a lot like a BMW 5-series proposal? Can you tell which one is the Phideon?
Why does the VW ID concept have to look more styled than a VW Golf?
The ID concept is claimed to have a 371 mile range (compared to the 248 miles of a Renault Zoe). At present Chevrolet’s Bolt promises around 230 or so (and Car and Driver have confirmed this). I’m more interested in the visual semantics of electric cars though. Tesla have chosen to make their cars look quite conventional (less so with the X). BMW have opted for po-mo design while the Zoe could conceivably be an ordinary modernist car: not Tesla’s classicism and nor either obviously outré. Continue reading “Question of the Day”
Too much bratwurst has our correspondent wishing for a more varied menu.
I would hope that I am fairly knowledgeable about cars. Not in a useful way, obviously; I know so little about how they actually function that I attribute their abilities to modern day alchemy. But from the mid-1990s onwards when my brain began its fruitless journey towards maturity, a large (-ly useless) part of my memory has been dedicated to passively storing and updating a mental catalogue of new cars available in the UK. Imagine my surprise then when a recent advert on TV sparked precisely zero recognition of the make and model being sold. Continue reading “The Imitation Game”
Did you know that VW based the B3 (of which the B4 is a facelift) on the Golf platform?
And yet it’s bigger in all directions. That might explain why there are so many common parts. I took this photo as a contrast to the Mercedes W210 I showed recently. I’d planned to compose some thoughts on the junk charm of the B4 compared to the W210. This car is nicely tatty and the mismatched filler cap sets off the dreary metallic paint very well. I’d prefer if it was the B3 in a rich colour. Maybe that’s a bit contrived.