Theme : Simca – Retirement Home

We end this month’s theme with some good news for those of you mourning the loss of Simca.

Image : vanityfair.com

We live in a world where brand has an enhanced currency. Familiar names are forever cropping up in unfamiliar places. Clothing manufacturer’s names appear on cars. Car manufacturer’s names appear on clothes. But, in terms of sheer scale, the continuation of the Simca brand takes some beating, being applied to 270 acres of lush, jungle covered island. Continue reading “Theme : Simca – Retirement Home”

Theme: Simca – The Vibrations That Lived On

As this month’s theme draws to a close, we give you something to ponder…

1963 124 prototype. Note the Simca 1300 grille. Image: Automobilia

In 1963, Oscar Montabone was recalled from Chrysler-controlled Simca to manage Fiat’s Automobile Technical Office. His primary task was to develop Project 124, a putative 1100 replacement in direct competition with Dante Giacosa’s Project 123, which was not so much a defined car as a series of studies with various front engine/front wheel drive and rear engine/rear drive configurations based around a 1157cc three cylinder opposed-valve ohc engine. Continue reading “Theme: Simca – The Vibrations That Lived On”

Theme: Simca – The Discreet Charm of the Bourgeoisie

The Simca 1300/1500 had a tough act to follow and stepped elegantly into the Aronde’s shoes yet, despite good looks and strong sales, it never really escaped the rather ‘grey’ reputation bestowed by its casting as the universal anonymous saloon in Jacques Tati’s 1967 film “Playtime”.

Image: homemcr.org

The casual seeker after knowledge might too easily conclude that the mid-size Simca’s sole contribution to the advancement of the automotive art was the availability, in the estate cars only, of a Formica-faced boot floor which could double as a picnic table. The reality is that it was a well-balanced product, both in engineering and styling, for which Simca adopted ‘best’ practice, rather than joining the technological revolution which was sweeping through the car industry in the late fifties and early sixties, which saw even conservative businesses like BMC, GM, and Rootes trying to rewrite the engineering rule-book. Continue reading “Theme: Simca – The Discreet Charm of the Bourgeoisie”

Theme : Simca – Hangin’ Tuff – 1977 Matra-Simca Rancho

Faux by four or pre-emptive strike? We cast a (largely) unprejudiced eye over the Rancho.

“It’s gripped, it’s sorted, let’s offroad!” Image: carinpicture

The 1973 oil embargo had a profound effect upon all auto manufacturers, but the low volume specialists were most exposed. Mécanique Aviation Traction, better known as Matra were no exception and in the aftermath of the fuel crisis, found it necessary to broaden their automotive base. Best known for sports cars, Matra had introduced the Simca powered Bagheera in 1976 and were now seeking a second Chrysler-Europe-derived model programme to boost revenues in addition to providing a buffer against further geo-political shocks. Continue reading “Theme : Simca – Hangin’ Tuff – 1977 Matra-Simca Rancho”

Theme : Simca – Making The Turkey Last

A title chosen more for a cheap laugh than accuracy, the big Simcas actually did OK for a while and, as usual, their manufacturers ensured they wrung the most from them.

The UK’s only surviving Simca Ariane – Image : Eóin Doyle

I have three particular memories of the big Simcas. First was in France in 1961, driving across the Camargue with my parents. On a long stretch the bonnet of a light blue Ariane coming in the other direction flipped fully open, completely blinding the driver who swerved into the side of the road, thankfully without injury to anything except his pride. Seeing that at a tender age has always made me careful about securing my bonnet and, at the time, it also made me wonder unfairly if Simcas were that well made. The second memory is from twenty years ago when I spent Christmas in Alsace at a place called the Hotel Beaulieu. When I arrived at night, parked in front sitting in the entrance floodlights surrounded by snow was a Santa red and white Simca Vedette Beaulieu. Continue reading “Theme : Simca – Making The Turkey Last”

Theme: Simca – And All This Is Folly To the World.

Very reluctantly I have decided to try to make sense of Simca’s slow fade from the market. 

History of Chrysler Europe´s demise

I have our monthly theme to thank – my interest has been piqued. Up to now Simca has meant little and I didn’t plan to write a lot on the topic. Simon Kearne insisted slightly too.

My findings are partly just a bit of editorial reworking of the mess that is already publicly available at Wikipedia. My contribution is to put in some bits about Chrysler and Peugeot. And also to make a DTW exclusive “infographic”. It is barely legible, frankly. The main use has been to explain (to me at least) the chronology of Chrysler/Talbot/Simca’s model terminations. Continue reading “Theme: Simca – And All This Is Folly To the World.”

Theme : Simca – Le Mini

The Simca 936 is a bit of a mystery, and I’m not going to clear up much of that mystery.

Simca 936 Prototype - Image : goodwood.com
Simca 936 Prototype – Image : goodwood.com

It was obviously Simca’s proposal for a Mini competitor. You’ll find it dated on the ever-reliable web as coming from 1963, or 1966 or 1967 which possibly results from Simca toying with idea for a long time. It wasn’t a hatchback, but it was a four door and was to have the Simca 1000 engine mounted transversely with a 3 speed automatic option. Continue reading “Theme : Simca – Le Mini”

Theme: Simca – The Road To Success!

In what very much resembles a transcript of a period road test, the celebrated motoring scribe, Archie Vicar, takes a critical gander at Simca’s 1967 rear-engined saloon. Has it been improved since 1966?

1967 Simca 1000 GLS: source

[This article first could have appeared in the Carlisle Evening Reporter, 16 March 1967. The original photos were by Douglas Land-Windermere. Due to the poor quality of the images, stock photos have been used.]

It’s all change at Simca which for good reason is one of France’s most successful manufacturers of motor cars. In these increasingly competitive times, every car producer must ceaselessly revise, update and otherwise improve their products and Simca have made some changes to their evergreen 1000 saloon so as to keep it in the race for customers which means that in order to appraise the new version, I have subjected it to a road test and present now my findings that readers may Continue reading “Theme: Simca – The Road To Success!”

Theme: Simca – 1966 1000 LS road test

This appears to be a transcript of a review of the 1966 Simca 1000 LS by the well-known motoring author and journalist, Archie Vicar.

1966 Simca 1000: source
1966 Simca 1000: source

[The item appeared in the morning edition of the Minehead Bugle on July 9, 1966. Due to the poor quality of the original images stock photos have been used. Original photos by Ernest Pallace.]

In these increasingly competitive times, it pays for a manufacturer to stay ahead of the game, far ahead. Several marques have established themselves at the forefront of engineering with their recent deployment of rear-engined technology. Of course there is the long-established Volkswagen Beetle and the not dissimilar Porsche 911, both with handling that will challenge Continue reading “Theme: Simca – 1966 1000 LS road test”

Theme : Simca – By Their Concepts Shall You Recognise Them

One car illustrates why Simca weren’t quite like the other three.

fulgar-2
It’s a misty morning in 2000 and, having just sorted out a minor malfunction with one of the core control rods, Madame is setting out to the Boulangerie.

Unlike the other French manufacturers, the Italian born Henri Pigozzi of Simca wasn’t scared of a bit of Transatlantic-style showmanship. His big Simcas, derived from the Ford Vedettes, didn’t shy away from chrome, wings and two-tone. Already, Aliens had helped present the 1954 Simca Ghia Coupe, now they were going to give those Aliens the car they’d want to buy. Continue reading “Theme : Simca – By Their Concepts Shall You Recognise Them”

Theme – Simca: 1965 1000 GLS Short Road Test

This may very well be a transcription of a short review of the Simca 1000 GLS by Archie Vicar, the renowned motoring scribe.

1965 SImca 1000: source
1965 Simca 1000: source

[The article first appeared in the Isle of Man Herald, October 4, 1966. Due to the poor quality of the images stock photos have been used.]

For those who admire Gallic motoring, there is nothing as French as a Simca. Now, there are some who view French cars as being unreliable but Simca’s 1000 has been on the market for five years and many of its demerits, problems and deleterious characteristics have been tackled with the vigour and vim of a rugby scrum-half.

For 1965 the 1000 has been revised and adds even more weight Continue reading “Theme – Simca: 1965 1000 GLS Short Road Test”

Theme : Simca – Going the Distance

The transverse-engined, hatchback 1100 is undeservedly overshadowed by other trailblazers. But not only did it get there very early, its influence travelled surprisingly far.

Simca 1100
Simca 1100

Introduced in 1967 and available as 3 and 5 door hatchbacks, a neat estate as well as van and pickup versions, the Simca 1100 had a sizeable niche of the French market available to itself for years. Renault didn’t fill the hatchback gap between the 4/5/6 and the 16 until the 14 of 1976, the same year that conservative Peugeot put a fifth door into the 104. Structurally zealous or just snobbish, Citroen previously allowed a hatchback only on the Dyane until the Visa of 1978 and the GSA of 1979. Despite this, and its 18 year life, it is another of those cars, like the Autobianchi Primula with which it shares conceptual roots, that seems to have been excluded from the condensed history of the evolution of the motor car. Continue reading “Theme : Simca – Going the Distance”

Theme : Simca – An Introduction

For the first time, the month’s theme tackles a single manufacturer. An erstwhile giant of the French industry, often overlooked and even more often underestimated, yet for a time bigger than either Citroën or Peugeot.

Ceci n'est pas un Fiat. Simca 5 - Image : beyondthesprues.com
Ceci n’est pas un Fiat. The Simca 5 – Image : beyondthesprues.com

From a multitude in the early days of motoring, through a reasonable glut after the end of the Second World War, culled by the possibly well-intended but drastically prescriptive Pons Plan, the French motor industry has now whittled itself away to three names, Renault, Peugeot and Citroën. Or you might say effectively just two. Except there was also Simca, and Simca doesn’t fit well into an easy history of the French industry as an essentially parochial one, blithely plowing its own furrow, haughtily ignoring the products of foreign makers. Continue reading “Theme : Simca – An Introduction”