Flattening the Curve

Simplify and add… marketing.

(c) underconsideration.com

It might seem like a lifetime ago, but it was only last September when Volkswagen unveiled its new logo at the Frankfurt Motor Show. The logo was launched in conjunction with the ID.3 EV and was intended to herald a new era for the company, where the wholesale electrification of its model range would take centre stage. Unspoken, but undoubtedly the case, was the hope that it would Continue reading “Flattening the Curve”

The Chinese Are Coming… Or Are They?

Chinese automakers have long been expected to make a concerted assault on overseas markets but, so far at least, have failed to do so in any meaningful way. DTW wonders why.

Coming to Europe? Geeley’s Lynk & Co Model 01 (c) Car

The recent (July 2020) decision by the UK government to ban Huawei, the Chinese telecoms giant, from long-term participation in the national rollout of 5G mobile has profound implications for Anglo-Chinese trade relations. In a post-Brexit world, China had been cited as a potentially major trading partner for the newly independent UK, free to make its own bilateral trade deals. Such hopes now look increasingly forlorn.

The government’s decision has undoubtedly been influenced by pressure from the Trump presidency in the escalating trade war between the US and China, but genuine concerns about Huawei’s independence from the Chinese government, President Xi’s increasingly autocratic rule, the Covid-19 pandemic and the suppression of legitimate protest in Hong Kong have all led to a deepening suspicion about China’s political ambitions, benign or otherwise, as a major economic superpower.

The rapidly growing prevalence of the Internet of Things means that a wide range of Internet connected appliances, including automobiles, presents a security risk essentially the same as that feared from Huawei’s telecoms equipment. But while it may sound highly implausible that your Smart TV might Continue reading “The Chinese Are Coming… Or Are They?”

Rear Entrance, Door Furniture, Re-Evaluation No. 13 (or Should We Call It Mind The Doors?)

Hidden door handles – see what you did there…

(c) Auto evolution

The Alfa Romeo 156: when I clapped eyes on that car, well, it really was love at first sight. Those looks, that stance, look at the wheels! The aura surrounding the badge, the singular, front door handle… hang on. Where is the rear door handle? This a four door saloon..

Rewind to the car’s Frankfurt Motor Show introduction, to the world and everyone who was anyone waxing lyrical concerning that hidden rear door handle. This, momentarily, having already eulogised over those svelte, Italian lines. Those lines and looks have faded, and while no longer wowed when one is (increasingly rarely) seen out and about, I can still appreciate the lines. Too quickly do my eyes Continue reading “Rear Entrance, Door Furniture, Re-Evaluation No. 13 (or Should We Call It Mind The Doors?)”

Target In Sight

Sleepless in Sheffield, Andrew Miles turns to tried and trusted methods.

(c) skoda-storyboard.com

Robbed of sleep by frazzled nerve endings, I turned (as one does) to that comfort blanket known as the internet. My searching led to previously unknown (to me) demographic targets that manufacturers use to ascertain future sales. 

The new Škoda Octavia RS (appearing to have dropped the ‘v’) along with the muscular Scout were being virtually revealed in a ninety minute long video. Supported by a cast of dozens of minions introducing their own particular nuance; infotainment, Head up Display, transmissions and engine parameters, to name just a few, the big guns fired the opening salvoes to a sparse audience, seated around circular tables and to practically unsocial amounts of distance. Bottles of water and disposable coffee cups clearly seen on every table.

Bernhard Maier, soon to Continue reading “Target In Sight”

Landfall

Channelling an older, more illustrious vehicle, Ineos Automotive have shown first images of their upcoming Grenadier. Haven’t we seen you somewhere before?

(c) Autocar

“And did those feet in ancient time walk upon England’s mountain green?”

Classy yet classless. Both of the land, yet above it, the Land Rover Defender, within these islands at least, inhabits its own unique orbit. It’s a name which elicits certain qualities – of no-nonsense, robust self sufficiency, of capable and practical professionals, like country vets, tree surgeons, utility providers, coastguards. That’s certainly the image its makers chose to project, speaking to fond notions of national identity, everyday heroism, practicality and fundamental decency which have been enduring traits of that increasingly peculiar country collectively called Britain.

In production for the best part of 70 years, although it has in fact been refashioned many times, the Landie, over its lengthy and productive life has become a potent symbol of something inviolate, unchangeable – like Dover’s White Cliffs. So much so that in today’s febrile shared-media landscape, vehicles like the original Defender are fetishised – raised aloft and hailed as archetypes – images of authenticity amid a world increasingly laced with fakery and contrivance. Continue reading “Landfall”

This Elegance

Plus ça change… Bentley introduces a more heavily revised Bentayga than previously imagined. It’s both better and worse than before.

(c) tflcar

Successful products tend to be characterised by a number of factors: A fitness for the intended purpose, a sense that their intrinsic qualities are worth the outlay, and an essential honesty to their form, position and remit. Bentley’s Bentayga SUV has been a commercially successful product for the desired British luxury carmaker, with over 20,000 built since its less than rapturous introduction in 2015. Certainly the Crewe-based carmaker’s press release makes much of it being the market leader in its sector, but given that Bentley trades upon exclusivity, one must question whether this is something necessarily to boast about?

Nevertheless, Crewe has achieved this feat seemingly, by Continue reading “This Elegance”

Newsgrab

A review of the automotive week ending 26 June 2020.

Just the thing for Glastonbury – oh hang on… (c) motorillustrated

Half the year gone already and not a child in the house washed. But as this little pocket of the world gradually and carefully opens back up, the broader European motor industry too is doing its level best to pretend this crisis never happened, catching up on all of those product launches inconveniently delayed by the dreaded virus.

Not that recent global affairs have had much impact upon Haymarket Publishing’s storied automotive weekly, where fairies and unicorns continue to flit merrily, social distancing notwithstanding. Monday therefore saw Autocar online report (and not for the first time either) upon the possibility that Jaguar might Continue reading “Newsgrab”

Number Nine Life

As inevitable as death, taxes, and global pandemics. What’s that? Ah yes, Jaguar’s in trouble again. Haven’t we been here before?

Unconvincing. (c) car magazine

An automotive reckoning, long-postponed, now seems imminent. We of course should have had it long ago, and had the surging Chinese economy not mopped up all that excess capacity over the past decade or so, we would be talking about a rather different automotive landscape today.

But not only did the Chinese Crouching Tiger to some extent help prop-up otherwise floundering businesses (and certainly, one could point to Groupe PSA’s remarkable resurgence being in no small part aided by Dongfeng’s largesse), it also made a significant contribution to a lopsided industry model with an over-reliance upon high-end, luxury products.

It isn’t wildly hyperbolic to suggest that Jaguar Land Rover’s post-2010 successes were to a very large extent a product of Chinese market forces, and if anyone doubted that, one only had to Continue reading “Number Nine Life”

Mega-Size Me

Marchionne’s Merger Mania Examined – Again. Where Driven to Write leads, the mainstream press follow: Autocar finally gets around to examining the Marchionne plan. 

Don't panic, there's a high percentage wool mix in this jersey. After all, a man's got to have standards.
Don’t panic, there’s a high percentage wool mix in this jersey. After all, a man’s got to have standards. Image credit: (c) motorionline

Quis custodiet ipsos custodes. Recently, one of our readers took us to task over our coverage of FCA’s latest product plans, suggesting we were being unduly negative about them and about FCA’s knitwear enthusiast-in-chief. It’s easy to see why, but at least we have been applying our critical faculties to the subject – something that has (up to now) been conspicuously absent in the mainstream automotive media. Continue reading “Mega-Size Me”