Thousands of motorists owe their lives to one man’s quest to design safer motor cars. We pay tribute to a engineering pioneer.
The Mercedes-Benz legend was built on principles of engineering excellence; its reputation founded upon the work of legendary engineers, names which include Fritz Nallinger, Josef Müller and Rudolph Uhlenhaut. However, there is another name – one to whom every motorist ought perhaps to say a silent prayer of thanks – that of Béla Viktor Karl Barényi, engineer, inventor, known to some as the lifesaver. Over a lengthy career, primarily at Mercedes-Benz, his innovations led to more than 2500 patents, some of which have gone on to save countless thousands of lives.
Born in Hirtenberg near Vienna in March 1907 to one of Austria’s wealthiest families, Béla Barényi grew up amid the dawn of the motor car. Automobiles were a part of his life from an early age, his family owning an Austro-Daimler, which he is said to have adored. But fate and geopolitics would change his life dramatically, the combination of the Great War (in which his father was killed) and the ensuing depression which saw his family’s fortune dwindle, meant he was forced to Continue reading “Der Lebensretter”
“Deep assignments run through all our lives. There are no coincidences.”
“The car crash is the most dramatic event we are likely to experience in our entire lives apart from our own deaths.” J.G. Ballard
As any automotive marketer will be at pains to remind you, there is nothing sexy about safety, because as we’re repeatedly told, the customer simply doesn’t want to know. This being so, it’s relatively unsurprising that few carmakers have made their fortune or reputation by reminding buyers of the mortal risks they run every time they Continue reading “Always Crashing in the Same Car”
At long last, Pininfarina has a new Chief Creative Officer.
The last ten months must have been a rather tumultuous period for those working at Pininfarina’s headquarters in Cambiano. First there were rumours of a fierce conflict with erstwhile loyal customer, Ferrari, over the design of Automobili Pininfarina’s Battista EV hyper car, in the wake of its unveiling at the 2019 Geneva Motor Show. This was shortly followed by a facelift of Battista’s front end.
Much of the blame for these costly, distracting shenanigans was put at the feet of Pininfarina chief designer, Carlo Bonzanigo, who wasn’t seen or heard in public for months, until his resignation ‘for personal reasons‘ was unceremoniously announced in September. Since then, the post of chief designer has remained vacant. Not anymore however, as Kevin Rice has just been announced as Bonzanigo’s successor. Continue reading “Ritorno al Futuro”
An industry insider’s account of the decline of General Motors and his struggle to revive its fortunes.
In the last quarter of the 20th Century, General Motors went from being one of the most highly respected and successful US corporations to the butt of stand-up comedians’ jokes. In his 2011 book, Car Guys vs Bean Counters, Robert A (Bob) Lutz charts the decline of the once great company and describes his decade-long struggle to rescue it. What follows is a digest of that book, supplemented with additional information where appropriate.
The Mini is one of the most ingenious, most innovative cars ever, but is also one of the most maddeningly inconsistent. In this two-part essay, DTW considers both icon and author.
The problem with icons is that often their venerated position can act as a shield against scrutiny, an insuperable barrier to unsentimental analysis or critique. How after all does one approach one of the most significant motorcars of all time objectively, without skirting the boundaries of iconoclasm?
Huddersfield, set in the old West Riding which is now plain West Yorkshire since the 1974 border alterations, is a former mill town. In the very heart of England’s Backbone, the Pennine Hills, it’s a welcoming place. At times (locals say Always) the weather can prove bleak and those surrounding millstone grit hills can make for an ominous backdrop – when the rain isn’t horizontal.
Folk round here are rounded as well as grounded. They’ll call a spade a shovel and are open with advice and generosity. Patrick Stewart and James Mason were born and raised here – a few silver screen appearances between them. And a fellow named Wilson went on to Continue reading “Yorkshire Grit”
We welcome stalwart reader and commenter, Daniel O’ Callaghan to the ranks of DTW guest-writers with a latter-day review of the combatative former BL Chairman’s 1983 memoir.
This book tells the story of the author’s five years as Executive Chairman of BL (formerly British Leyland). Sir Michael Edwardes joined the 99% state owned company in November 1977 at the invitation of the Labour government of James Callaghan. The book charts the many crises faced by the company as it struggled to Continue reading “Back From The Brink – A Review”
As Citroën’s SM turns 50, we trace an unlikely inspiration.
During a cocktail party at the French consulate in Detroit in 1960 – it is not known if any Ferrero Rochers were served – Citroën president Pierre Bercot met a man by the name of Henry de Ségur Lauve. Present as an interpreter because of his excellent command of both French and English, de Ségur Lauve was soon engaged in animated conversation with Bercot as the Citroën boss discovered that the Franco-American had considerable previous experience in car design.
Amid these two broadly similar, yet so different Islands, ideals of propriety were for some considerable time, strictly constrained. In Fifties Ireland for instance, this was a task enthusiastically carried out by the Church, who policed matters with an iron will. Across the channel in post-war Britain, the repressive atmosphere was a little less orchestrated, but no less restrictive. There, the engrained social stratifications of money and class were for the most part sufficient to keep people firmly in their place.
Within such an environment, anyone who exhibited the temerity to step outside of decorous norms opened themselves up to a fearsome backlash. It therefore took bravery and perhaps no small portion of self-confidence to Continue reading “Conduct Unbecoming”
In a Driven to Write first, we diverge into music critique. Japanese pop or Lebanese Blond? You decide.
Charlie Ghost and The Cakes of Boofe hope to storm the hit parade with their eloquently titled first album, Kettle Boiling. Being virtually unknown to the music industry with no gigs nor internet activity, their raucous blast fusing various musical themes, styles, instruments and presumably guilt free performances should see these surprisingly none too young expedites of tune propel at a rate of knots. That, or flounder like a fish gasping for air.
With such enforced secrecy, getting a handle on this outfit is hard; no photos, no social media just this, rather flippant message from the record label, Convenient Subsidence stating “A red notice to the world” – so let’s Continue reading “Album Review”
Former Škoda designer, Jozef Kabaň has been in the news of late, but what of his successor at Mladá Boleslav?
It’s two years since Jozef Kabaň left Škoda to be subsumed into the shadows at Rolls Royce (will we see or hear from him again? Well, yes as he’s now back with VW…) leaving the gap to be filled by German-born Oliver Stefani. In that time, he’s had plenty to get stuck into, Škoda Auto A.S. becoming rather prolific in pumping out model after model and whilst Kabaň’s input is obviously still there, Stefani’s style is now beginning to Continue reading “Škoda by Stefani”
Concluding our trip to the West coast, we return, demob happy to the Vulcan story.
The rather sinister sounding (to me) C.B. Wardman took over reins of a changed name again: Vulcan Motor Engineering, and at the close of hostilities bought a football club. Thus Southport Vulcan entered the football league as the first sponsored club. This was yet another short lived affair as the Football Association banned the club because of that very sponsorship; Southport FC returned.
Speaking of returns, cars as well as commercial vehicles were built once again but in 1919 under a different guise, that of a consortium of manufacturers under the title British Motor Trading Corporation with Harper Bean being the majority shareholder. The plan was for the Vulcan side to Continue reading “The God of Fire at the Seaside (3)”
Once dominated by the twin pillars of Bertone and Pininfarina, the leading Italian car-design consultancies found their hegemony (and profitability) threatened by the dramatic arrival during the early 1970s of a precocious interloper by the name of Giorgetto Giugiaro. His ItalDesign consultancy quickly established itself as a formidable adversary, capable of delivering turnkey projects in both product design and engineering.
A decade or so later, and seemingly just as abruptly, another significant player entered the field. By the tail end of the 1980s, the Institute of Development in Automotive Engineering (I.D.E.A) was going head to head with the big-hitting Italian carrozzeiri, having gained the patronage of Fiat with perhaps the largest and most ambitious vehicle programme in its history. Yet they appeared to have arrived from nowhere. Continue reading “The Big Idea”
We profile a local lad who ‘done good’ – both for himself and the industry he served.
Tom Purves spent forty three years within the car industry; roughly half each for Rolls Royce and BMW, thus, in essence for a German carmaker. From his apprentice years though to management at Crewe, rising to become CEO and Head of the entire American division for BMW from the mid ‘80’s to concluding his career at the very top of Goodwood’s silently slick factory.
Proudly Scottish with twangs of American vernacular; through interviews made nearly twenty years ago, some just before his retirement in 2010, Mr Purves informs us of a world changed beyond recognition. Spoiler alert: there are no mentions of SUV’s. Continue reading “Full Circle”
Sir Michael Edwardes has left us at the age of 88. It should be less of a shock given his advanced years, but the bold colonial boy called to rescue British Leyland at the age of 46 somehow seemed ever-youthful. We reflect on his five years in the hardest job in the motor industry, and his influence on the years which followed.
When Michael Edwardes was appointed Chief Executive of British Leyland in October 1977, on a three year secondment from his post at the head of Chloride Group, the company was an industrial disaster zone. Eight years from its formation, it was state-controlled, chronically loss-making and blighted by turbulent industrial relations and product quality failings which were the talk of the nation.
Edwardes was either an enlightened or desperation-led choice. From Southern African business aristocracy, and far from the core of the motor industry, he was an outsider taking on a task which had been beyond those born to the industry. Continue reading “Sir Michael Edwardes. 1930 – 2019”
Personally using the phrase “Gordon Bennet” whenever a profanity cannot be justified, his name became almost mythical. But just who was Gordon Bennet? And what can be the relevance to this site?
Mr Bennet could quite easily be compared to one Bernard Charles Ecclestone for ideas and plans concerning motor racing. Whereas Ecclestone made his money (though the means are not for here), Gordon Bennet was gifted the wealth. Employing nothing but his interest in the ways and means of transportation, Bennet wanted to sell newspapers, he being the owner/ editor of the New York Herald Tribune. Conjuring up the plan to sponsor races by boat, balloon and a little later into the future, aeroplanes.
Naturally our gaze falls upon the auto side of racing. Bennet had moved to Paris, bringing his newspaper with him and witnessed the growth of the motor industry. With France at the forefront of it all, Bennet saw and seized the opportunity to Continue reading “Shamrock Green to Cream”
A giant of the automotive world has departed. His like will not be seen again.
Ferdinand Piëch was not easily satisfied. Anything less than the relentless shedding of blood, sweat and tears he considered insufficient initiative – an approach many found misanthropic, yet from Piëch’s perspective, it was a mere matter of applying a categorical imperative. He would never expect more from anybody else than from himself. Continue reading “In Memoriam : Ferdinand Piëch”
We rarely notice them, but they’re the only things which keep us in contact with the road surface. In a new series for DTW, Andrew Miles gets up to his neck in the black stuff.
Charles Goodyear died in debt. Frank Seiberling did no such thing. What links the two is a story of endeavour, brutality, aggressive tactics and a whole host of honest “Ites”. Oh, and a rather large balloon.
Today we remember former Jaguar technical director, Jim Randle in the words of the man who perhaps knew him best.
My Dad, Engineer Jim Randle, died at home on the 6th July after a prolonged battle with cancer.
Jim served his apprenticeship at Rover, where the P6 2000TC was his first major project. He then moved to Jaguar, where he was swiftly promoted to Head of Vehicle Development. As a boy I often accompanied him to his office in the corner of the development shop at Browns Lane on a Saturday morning. Continue reading “Jim Randle 1938-2019”
There are some things a writer never wishes to put to paper, so I write these words today with a heavy heart.
In the summer of 2016, I did what one should never do and met a personal hero, fulfilling a long-held ambition by interviewing former Jaguar Director of Vehicle Engineering, Jim Randle. At the time, he had been out of the public gaze for some time and was perhaps understandably wary of this pair of interlopers from afar asking him questions about a past he had largely put behind him.
Yet as he warmed to his interrogators, the memories of people, places, events and above all, the vehicles he helped create flooded back and between the quiet ironies and the uproarious laughter, he not only lent us almost five hours of his time but for myself, memories I treasure. Continue reading “In Memoriam : Jim Randle”
Ian Callum is leaving his ‘dream job’. We examine the possible motives.
There many qualities one requires in public life, but the apprehension of the correct moment to leave the stage is perhaps the trickiest to navigate successfully. Five years ago, Ian Callum told an enthusiast publication that he would stay on in his role at Whitley to “set up the next generation of aesthetics” before stepping down as Jaguar’s Director of Design.
The 1999 C215 Mercedes CL redefines the term ‘back of an envelope design’.
Like most major carmakers, Mercedes-Benz design under Bruno Sacco’s leadership at Stuttgart-Sindelfingen assigned individual design teams to specific product lines. However, it was policy that all members of the styling team, irrespective of discipline could submit proposals for consideration whenever a new model was in gestation.
These would be whittled down to a shortlist, the favoured proposals then going forward to be produced in scale model form. A further evaluation would see this being reduced to a final shortlist of three, which would Continue reading “Pushing the Envelope”
Ian Callum has left Jaguar design. Time to reflect on his achievements.
After years of turmoil, suffering from an ill-fated growth strategy and management oblivious to the marque’s inherent qualities and character, Jaguar all of a sudden found itself with a new chief designer, whose main task was to Continue reading “End Of Line”
Two years and one month isn’t a long time by the standards of the automotive industry. Creating a car from scratch within such a period of time would be extremely difficult. Truly changing a marque’s design ethos would be utterly impossible.
A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
More than five decades after the incident, Borgward’s dramatic bankruptcy is retold in dramatic fashion.
Carl F W Borgward is driving his wife in a Hansa 2400 saloon along a deserted stretch of b-road when he hears that the end for the company bearing his name has come over the radio. He immediately stops the car, gets outside and gasps for air, staring into nothingness.
This is the not particularly subtle introduction into Die Affäre Borgward (The Borgward Affair), a tv movie about the downfall of Germany’s then fourth largest car maker, which was first broadcasted in January 2019. The somewhat fragmented narrative is divided into story strands about Carl Borgward himself, Borgward’s Insolvenzverwalter, Dr Johannes Semler, the goings-on inside Bremen’s senate and, because no German tv movie can Continue reading “(Film) Review: The Borgward Affair”
Can Fiat-Chrysler’s new CEO deal with FCA’s lopsided business or is it time to bring out the bonesaw?
FCA’s late CEO, Sergio Marchionne was at various times hailed as something of a visionary, and without doubt, he achieved the seemingly impossible once he orchestrated Fiat Auto’s audacious takeover of the embattled Chrysler business in 2009. Nevertheless, an equally cogent argument could be posited that should Marchionne’s legacy simply be that of FCA’s continued existence, then it is built largely upon failure.
The 1978 Midas and its talented creator appear largely forgotten. Neither really ought to be.
Even amongst those who breathe petrol vapour for pleasure, Harold Dermott is not a household name. And this is a pity, for he is intrinsically linked to two of Britain’s cleverest and most dynamically accomplished enthusiast cars. That they represent polar opposites upon the affordability spectrum is largely irrelevant – both are equally rare sights today.
But while one is rightly celebrated as arguably the pinnacle of road-car development, the 1978 Midas remains a neglected automotive footnote – a matter which not only belies the craft and ingenuity of its design and construction, but also speaks volumes as to how the automotive world values its innovators and outliers.
Having graduated with a BSc in mechanical engineering, Harold Dermott joined BL in the early ’70s, working on engine development for Jaguar. However, following the notorious Ryder Report, prospects looked bleak for a young, ambitious engineer, and having departed the embattled carmaker, he obtained the rights to Continue reading “Little Wonder”
I really ought to begin with an apology. Yes, him again…
Today’s reissue began life in another (now defunct) sphere, one where a good proportion of Driven to Write’s readers and (virtually) all of its editorial team took their initial steps. It was then titled, ‘Oh Dear God, Not Bangle Again!’ and one can readily imagine a similar exclamation from the combined DTW readership in light of this.
One of DTW’s very first articles, and at the time, something more of a hagiography, its subject remains as polarising a figure now as he was when it was first written. However, since then, not only has Mr. Bangle returned to the automotive fold (for better or worse), but perhaps sufficient time has now elapsed and perspective gained to Continue reading “Summer Reissue: The Vision Thing”
The automotive universe reels as a giant leaves the stage.
It wasn’t supposed to end like this. The plan had been to anoint a successor in 2019, perhaps even bow out having secured the deal to end all deals. For almost a decade and a half, FCA’s Sergio Marchionne has been the master of the unexpected, but the sudden news regarding his deteriorating medical condition has brought a controversial reign to a premature, troubling and somewhat ambivalent end.
From his appointment as Fiat CEO in 2004, Marchionne appeared not to have bothered to read, never mind adopt the auto-business-CEO handbook. Arguably the first post-factual auto boss, Marchionne’s stock in trade has been to Continue reading “End Too Soon”
Rolls-Royce has lost its design director, just weeks after launching its new Cullinan crossover. Coincidence?
It wasn’t earth shattering news, even if it was somewhat surprising. The most striking thing about it perhaps was its timing. But even allowing for that, the news that Giles Taylor abruptly resigned his design leadership position at Goodwood within weeks of a major new product announcement might not even have been particularly noteworthy, but for a number of rather more compelling aspects.
The first of course is difficult to miss. Indeed, some have suggested Cullinan can be seen from space, where we’re reliably informed, nobody can hear you scream. The vulgar monstrosity RR has unleashed upon the world in the form of this ‘high-sided vehicle’ has precipitated a high percentage of commentators, both of the professional and armchair variety giving Rolls-Royce a well-deserved critical lashing.
Having made a less than critically acclaimed stab at reinvention with Ghia’s 1996 Sentinel, Lincoln’s Gerry McGovern hit the bullseye with the 2002 Continental concept.
With the Jack Telnack era of design leadership coming to a close in 1997, Ford’s styling centre in Dearborn entered a new phase under J. C. Mays, who following a two year stint as design consultant for the Blue Oval, was selected as Ford’s new design Veep. With a new face came a new broom, Mays telling journalists at the time, “I have been brought in to make some changes and I fully intend to do that.”
The Arese merry-go-round has a fresh face in new CEO, Tim Kuniskis. Will he enjoy better fortune than his predecessors, or will it simply be more of the same?
Who’d take on a basket-case like Alfa Romeo? A marque with almost boundless potential for greatness, yet equally one with an unimpeachable aptitude for tragi-comic reversals of fortune. A state of affairs which is rooted in successive management failures – from those amid the semi-state Istituto per la Ricostruzione Industriale who oversaw Alfa’s affairs until 1987 and subsequently, the individuals Fiat Auto appointed to Continue reading “The Circle Game”
The history of the motor industry is littered with lost causes and alternative realities. Today, we look at one of the more poignant examples.
Even in automotive terms, Karl-Heinz Kalbfell is not a household name, although perhaps he ought to be. The late German engineer and product supremo enjoyed a stellar career at BMW and in 2004, landed what appeared to be not only a dream job, but one which promised truly great things.
Alfa Romeo’s choice of ‘brand ambassador’ is inspired – and telling, maybe in more ways than intended.
Unlike so many ‘brand testimonials’, Giovanni Giorgio (or Hansjörg, as his mother referred to him) Moroder isn’t the kind of person who caught the public eye for all the wrong reasons. He never had his own reality TV show or featured in a programme of this kind as a guest. He didn’t enjoy a very public, tabloid-filling affair of the romantic or some other variety.
The most visual social media network, Instagram, provides car designers with the perfect platform to present their work. Or themselves.
In a sense, Harley Earl was too early (no pun intended). If he’d waited three quarters of a century before pursuing his career as chief designer and PR innovator, he wouldn’t have needed lavish GM roadshows and the likes to showcase the fruit of his and his underlings’ labour. He could just Continue reading “Paths Of Glory”
With the third generation CLS, Mercedes-Benz dials down the Purity while ramping up the Sensuality. Oh Gorden!
Having trudged through Mercedes-Benz’s predictably hyperbole-laden press release for the new CLS, (so you don’t have to) the temptation to point both barrels feels overwhelming, but the author nevertheless promises to do his best. Instead, I’d like to reflect upon whether nu-CLS embodies a return to form for a model which perhaps did more to Continue reading “Hot and Cool. (But Mostly Hot…)”
Compiling a list of The 100 Prettiest Cars Of All Time sounds like a fairly straightforward task. Until you ask Chris Bangle to cast a vote…
AutoBild Klassik, one of the leading German publications in the field, is currently celebrating its 100th issue with a list naming the 100 most beautiful cars of all time. The jury tasked with naming the entries includes quite a few illustrious names, such as that of Peter Schreyer, Leonardo Fioravanti, Paolo Tumminelli, Simon Kidston, Gorden Wagener, Henrik Fisker and Laurens van den Acker, among others. One name that isn’t included though is that of the most significant car designer of the past twenty years, Christopher Edward Bangle. Continue reading “Thou Shalt Not Poke Fun”
BMW’s daring X2 crossover breaks new ground by changing the rules, thereby ruling the game. No really – it totally does.
In the BBC comedy, 2012 and it’s spinoff, W1A, the standout character is that of Brand Consultant and head of PR agency Perfect Curve, Siobhan Sharpe, played with considerable aplomb by actress, Jessica Hynes. In the show, Siobhan is engaged, enthusiastic, totally on-zeitgeist. Her dial is set to communicate, yet lacks a filter or indeed much in the way of genuine insight. As a communicator, Siobhan never seems to Continue reading “It’s Dare!”
In this final part, Steve Randle concludes his proposal for a latterday successor to the seminal Citroën DS.
Previously, we explored styling, power unit and drivetrain. Today, Steve Randle outlines his thoughts on body structure and vehicle dynamics.
Structure:“Aluminium and magnesium would dominate the vehicle. The recycling problem with composites – particularly thermosets – are a concern. While both Aluminium and magnesium alloys are expensive in the first instance, they are easy to recycle.”Continue reading “Idée Fixe ”
In this second part, Steve Randle commences his treatise on how he would shape a credible modern-day successor to the original Citroën DS.
Steve Randle: “First and foremost, while this car would carry the history of its ancestors proudly, it must above all not be a ‘me too’ exercise. The questions have changed since the DS, and hence so too must the answers. An attempt to recreate the DS would be self-defeating by its own definition. We should pause to consider the vehicle from which Monsieur Macron will emerge before the waiting world. It most certainly is not a DS7 Crossback.”Continue reading “Idée Fixe ”
The idea of an authentic full-sized Citroën now appears entirely beyond imagination. But some of us still think otherwise. Thought experiment or idle fancy, we make no apology. Citroën matters.
Why Citroën matters is a question worth asking, although why it has ceased to matter; both in the minds of its PSA masters and more importantly still, the wider public is perhaps a better one. But how to make Citroën matter again is the question we are here today to address. Continue reading “Idée Fixe ”
Car designer Tom Tjaarda has died. He was 82. DTW takes a look back at his career.
Two things stand out about Tom Tjaarda. One was the prolific and varied body of work: the 1976 Ford Fiesta, the de Tomaso Deauville, the 1964 Ferrari 330 GT2+2 and Fiat 2300 coupe. The other thing is that he wasn’t as well known as Giugiario, Gandini or even quite a few younger designers with only a few cars from the same brand to their name.
As well as having talent, Tjaarda arrived in the world of car design at a time when there was considerably more room to flourish, not unlike Danish architect Arne Jacobsen – both had space into which their abilities could be projected. Tjaarda designed a wide range of cars and Jacobsen could do everything from door handles to buildings. Continue reading “Tom Tjaarda”
Despite arguably being the most gifted automotive engineer and manager of his generation, Prof Dr Wolfgang Reitzle would only ever enter the captain’s chair once he left the car industry for good.
It is one of automotive history’s more baffling paradoxes that a man of such undisputed talents as Wolfgang Reitzle never reached the post of chief executive at an automotive business. But as with a great many other high achievers, it actually was the same traits that had brought Reitzle so close to the apex that ultimately prevented him from arriving there.
As I roved about the internet, I found this odd non-news-as-news. Despite mentioning a merger with VW, Sergio Marchionne has no interest in a merger with VW.
The story features a very entertaining photo of Mr Marchionne with President Trump.
It’s a rather baffling snippet. Marchionne floats an idea and then says he is not interested in it and, in so doing, explains all the reasons why it would be a good idea anyway. But he’s not doing it. He’s a puzzling chap. As I see it, VW has nothing at all to gain from taking over FCA with its army of problems and horde of underperforming models. VAG makes more money selling alloy wheels and trim options on the Seat Leon than Alfa Romeo makes on its entire line-up (infinitely more). FCA will disintegrate in due course, leaving VW to Continue reading “Non-News”
In this concluding part of DTW’s interview with the National Motor Museum’s Jeff Coope, he outlines his vision for the museum’s future.
A former motor engineer, Jeff Coope is perhaps unique amongst senior colleagues at Gaydon in that he doesn’t have an old car of his own to tinker with at weekends; a matter of some amusement and no little embarrassment for someone in his position. This probably explains why the previous day he’d been out test driving a variety of Triumph TR6’s with a view to purchase. “It’s interesting, he tells me, you put you hand on the injector fuel rails for the PI injection system on a TR6 and it’s alive! What else do we make that has a pulse? Effectively, we’re lighting little fires under bonnets aren’t we? Controlled fires at a huge rate and we’ve refined that to great art, although we’ve probably taken it as far it can go now, relatively speaking.”Continue reading “Making History – Jeff Coope Interview (part two)”
When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?
Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?
Driven to Write speaks to the man helping to future-proof the British Motor Museum for future generations – Director of Operations, Jeff Coope.
Ensuring the past continues to address the future is a challenge all museums face – to remain relevant they must evolve, or die. Jeff Coope is the man at the sharp end. Having overseen the transformation of what was known as the ‘Heritage Motor Centre’ into today’s British Motor Museum, his ambitions for the facility go much further.