Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.
Don’t be simply any person – be the person. By driving the car. The 8.
This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.
Your faithful reporter ate lots of nibbles and drank plenty of cappuccino so you don’t have to.
One could get seriously drunk at the Geneva Motor Show.
Whereas coffee enthusiasts would constantly remain on the hunt for a decent cup during the duration of the show out of sheer necessity, alcohol enthusiasts had it much easier. For champagne – and not just any champagne, but the most definitely above-average Perrier-Jouët – were free-flowing to the extent of ubiquity. And not just during the show, but under peripheral circumstances as well. Continue reading “Geneva 2019 Reflections – A Culinary Perspective”
Everybody appreciates a grafter, but some people really ought not bother.
Earlier in the week we sampled an array of Palexpo hopefuls, but a hapless confluence of waifs and strays remain for us to consider. These generally fall into distinct categories – once-storied nameplates seeking to demonstrate renewed relevance, reanimated marques exhumed from the grave attempting to Continue reading “Geneva 2019 Reflections – The Hopeless”
DTW’s Geneva coverage in conjunction with Auto-Didakt continues with a stroll through hypercar valley.
Geneva has traditionally been a shopfront to all manner of low-volume fantasy-merchants, but given the explosion of what journalists are fond of calling high net worth individuals, a growing cohort of dream factories have emerged to cater to their increasingly specific needs, wants and hitherto unrealised desires.
A of course stands for Aston Martin and the storied purveyor of superspy conveyances arrived at Geneva with a brace of hyper-concepts and near-production cars. Perhaps most convincing, if grindingly predictable being the Vanquish concept, having undergone a radical mid-engined makeover. A production version is allegedly being readied to Continue reading “Geneva 2019 Reflections – The Hopeful”
Today, our Geneva correspondent casts a horrified gaze over some of the more polarising Palexpo fare on offer. [Text amended and additional images added – March 8. 13.40 GMT]
For centuries, monsters and myths have been for the most part, indivisible in our consciousness. We console ourselves that it’s the latter rather than the former which represents the true state of affairs, but in this, as with so many fondly-held assumptions we are mistaken. Ogres truly walk amongst us, and as alarming as that prospect may be to those of us of a more sensitive nature, we are fortunate that our Hamburg correspondent is on hand to Continue reading “Geneva 2019 Reflections – What’s That Coming Over the Hill?”
Searching for the state of the art amid the vanguard of the EV revolution at the Palexpo with Auto-Didakt’s Christopher Butt.
If there is a leitmotif for Geneva 2019, it is electrification; Audi for instance making much of the fact that they have no combustion engined offerings on show at all, the entirety of their Palexpo fare being in some way (ahem) amplified. Illustrating a notable keenness to Continue reading “Geneva 2019 Reflections – Watt’s Goin’ On?”
Our man in Geneva reports from Battista’s official reveal.
Pininfarina S.p.A has adopted many alternative identities over its 89-year lifespan. Not simply the World’s most famous and acclaimed Italian coachbuilder and design consultancy, but also contract manufacturer – building cars for the likes of Alfa Romeo, Fiat, Lancia and Peugeot amongst others, and now it would seem, a carmaker in their own right.
We perambulate the Palexpo press days in the company of Auto-Didakt’s Christopher Butt. [Revised and updated with additional text and images – Friday 8. March 12.50 GMT]
At last year’s Geneva show, our man on the ground lauded Mazda’s Kai concept in lavish terms, suggesting that we would shortly see something very similar in production form. One year on and his claims we can see were not idle ones; the new 3 hatchback (and to a lesser extent, its saloon counterpart, cleaving faithfully to the concept. “It’s one helluva statement car,” our correspondent tells us – “everything the A-Class tries to be but isn’t.”
A new Defender will be announced later this year. But is the case for it already holed beneath the waterline?
Some plans are simply better left in the realm of theory. One means of establishing this is to interrogate the fundamental necessity of the task, not to mention the level of enthusiasm that exists for both it and its likely conclusion – assuming a destination point has first been plotted. But some projects exert such a strong emotional pull that even if they fail the basic due diligence, the urge to Continue reading “England Expects”
Are we witnessing the slow demise of the inexpensive citycar?
Had one been in possession of a crystal ball back in 2009 I’m not sure anyone would have believed predictions for where the motor industry would be placed only a decade later. It would simply beggar belief and yet here we are, still hoping for the best. But the news just keeps on worsening.
As Jaguar’s Wayne Burgess hefts his amp and packs his guitar case, we ask, is his departure part of a broader trend?
Something is afoot within the European motor industry and in particular, amidst the more creative end of the spectrum. What began as a slow drip is becoming a steady flow as more and more senior design staff depart from secure, well remunerated positions at established carmakers in favour of (for the most part), Chinese upstarts or indeed, start-ups.
Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series.
For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.
With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”
A yellow Cactus in an underground setting sets your correspondent off into futile reveries of austerity motoring.
Towards the latter part of the 1980s, I can recall taking the view that Citroën was missing an opportunity to (in)directly replace the 2CV by introducing a pared-back version of the Visa, powered by the 602cc flat twin and featuring perhaps a full length sunroof. It wouldn’t have been the same as the beloved tin snail of course, but might have extended the life of the concept beyond the point where collision and emissions regulations killed-off the Deuche or any chance of a more sympathetically developed successor.
There is a light festival taking place in Copenhagen right now. That’s a valuable reminder of lighting, among the most uncertain aspects of design.
Last night as I wandered around the vicinity of Christiansborg Castle, a bright green laser beam divided the sky. The beam stopped on the spire of St Nikolai’s church, a shimmering emerald hue, and it made me imagine Dr Evil demonstrating the power of his laser to destroy ancient buildings unless the Danes paid out one…million…kronor. I mention this because I very much want to Continue reading “Do Want Your Liver Back, Clever Man?”
In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
The matter to which we turn our attention today is the Chinese car market, which (and I burn with shame to admit this) for the most part has remained a matter of supreme indifference to me. This is a frightful dereliction of duty on my part; I ought, as one of DTW’s editorial team to Continue reading “The Magic of Stones”
“A good many dramatic situations begin with screaming”. Rounding out the Waltz for 2018.
Tempting as it might be to dwell on the negatives, of which there were many; Vietnam, politically motivated assassinations, student riots, the polarisation of race relations, but 1968 wasn’t entirely the unremitting grimfest it might appear in retrospect.
Directed by Frenchman, Roger Vadim with a knowing screenplay by Terry Southern (Dr Strangelove, Easy Rider), and based on Jean-Claude Forest’s cult comic strip, 1968’s Barberella provided some light relief, melding science fiction, titillation, comedy and high camp on a scale perhaps never previously committed to celluloid. (Although 1980’s fevered Flash Gordon remake potentially runs it close). Continue reading “Anniversary Waltz 1968 – 41 Century Girl”
More than five decades after the incident, Borgward’s dramatic bankruptcy is retold in dramatic fashion.
Carl F W Borgward is driving his wife in a Hansa 2400 saloon along a deserted stretch of b-road when he hears that the end for the company bearing his name has come over the radio. He immediately stops the car, gets outside and gasps for air, staring into nothingness.
This is the not particularly subtle introduction into Die Affäre Borgward (The Borgward Affair), a tv movie about the downfall of Germany’s then fourth largest car maker, which was first broadcasted in January 2019. The somewhat fragmented narrative is divided into story strands about Carl Borgward himself, Borgward’s Insolvenzverwalter, Dr Johannes Semler, the goings-on inside Bremen’s senate and, because no German tv movie can Continue reading “(Film) Review: The Borgward Affair”
A couple of experiences recently have got me thinking somewhat more philosophically over the last few days and I wondered what others thought?
First, I was reading a certain car related website where there was an update from a long term test of the latest Audi A8. It featured thoughts on the latest headlamp technology which had been fitted as an option on that model. It struck me how ‘clever’ the technology actually was, and then also the scale of investment in R&D and production engineering which must have gone into bringing it to market. The cost of the option left me open mouthed, £4,900. I mean, not so long ago, one could Continue reading “Too Much of a Good Thing?”
As we complete our retrospective of 1998, we ponder air and water.
Not simply one the World’s busiest airports, but amongst the most challenging from a pilot’s perspective, Hong Kong’s Kai Tak airport had by the 1990s become something of a liability. Situated in the heavily built-up Kowloon district, the technically difficult approach over mountains and city skyscrapers not only looked and felt alarming, but the abrupt banked descent to the single runway in Victoria Harbour required both nerve and experience.
The World’s largest airport terminal building when it officially opened in 1998, the newly built Hong Kong International airport at Chek Lap Kok put paid to the hair-raising sight of 747’s skirting the tips of the Hong Kong skyline. Built on a reclaimed island in the South China Sea, flights into the Kowloon Peninsula became a good deal less dramatic and a whole lot more frequent.
Compact and comely, the Daihatsu Copen Coupé is something of a balm to the crossover contagion.
Despite the inexorable decline and likely demise of the small sports car; victim to the kind of commercial logic that has seen crossovers and their ilk take over every sub-niche, there remains one market that is seemingly still immune from contagion. Japan’s Kei car scene.
Daihatsu’s diverting little Copen roadster requires little introduction given that Driven to Write has warmly spoken of its compact pleasures in the past. The first series Copen was officially discontinued in 2012, and since then, owing to Daihatsu’s regrettable withdrawal from the European market, Kei-car enthusiasts have been denied its current incarnation.
When it came to translation a car design sketch into a tangible object, craftsmanship and even cultural background used to be of the utmost importance.
As described earlier on, the technique and style any car designer chooses to depict his ideas is highly informative.
Back in the golden era of the Italian carrozzieri, however, this did not matter as much, as most of the legendary Italian car designers didn’t much care for impressive illustrations. Viewing the sketches of the likes of Leonardo Fioravanti, Marcello Gandini or Aldo Brovarone from today’s perspective, their artistic qualities appear rather naïve, to put it mildly. Continue reading “Adding Dimensions (II)”
Driven to Write loses an uneven struggle to frame a rather unremarkable automotive year.
Be it economically, politically, or indeed the arts, 1988 proved to be a year of transition. And while the UK music charts were increasingly dominated by the burgeoning counter-culture of dance music, some older orders remained stubbornly implacable.
Following his first solo album release in 1981, actor and former Genesis percussionist and lead singer, Phil Collins had become one of the World’s biggest grossing recording artists, amassing in the region of 150 million album sales. A large proportion of these came on the back of tracks like his chart-topping (across six countries) 1988 release – a cover of the 1965 Mindbenders’ single, Groovy Kind of Love, taken from the soundtrack of Buster, a sepia-toned UK made biopic of ‘Great Train Robber’, Buster Edwards, in which he also starred. Continue reading “Anniversary Waltz 1988 – A Groovy Kind of Love”
The car designer’s sketch, and how it is turned into a three-dimensional object, are no mere technicalities.
How a designer illustrates his work matters. For any sketch betrays not only one’s technical skills, but one’s sense of proportion, style and, indeed, taste. To compare and contrast illustrations by some of the great car designers of the past with their descendants is therefore rather instructive.
Not just due to changing techniques and technology, the way in which designers depict their designs has dramatically changed over the past six decades. Whereas those stylists who had to rely purely on their hands, eyes and a few templates to create an impression of what they had in mind used to Continue reading “Adding Dimensions (I)”
Running the gauntlet of endless repetition, DTW’s resident kitty-fancier asks, how do you solve a problem like Jaguar?
In 2005, a chastened senior Jaguar executive conceded that both they and their Ford masters had made a strategic error, admitting to British parliamentarians that they had jointly pursued “a failed growth strategy” for the heritage marque. Once this realisation hit home, the residents of Dearborn’s Glasshouse began a fundamental rethink of the leaping cat.
Amongst the changes wrought was that Jaguar would henceforth emphasise its sporting credentials, with the cars’ dynamic dial being shifted from traditional values of NVH isolation and ride refinement towards matters of incisive turn-in and outright handling prowess.
The second strand to this change of ethos lay in abandoning the chase for sales volume, pushing them further upmarket. The key to this transformation was to Continue reading “Gone To Earth”
It’s not easy being an automotive executive these days, but spare a thought for one in particular.
While life for Auto-industry bosses everywhere is, to put it mildly, challenging, the situation facing Jaguar Land Rover CEO, Dr. Ralph Speth appears to be steadily worsening. According to a recent Financial Times report, JLR will announce up to 5,000 job cuts across the UK business in the new year as the carmaker implements a three-year ‘Project Charge’ restructure – a drive to Continue reading “Think Fast Dr. Speth!”
Authorities have expressed concern as reports of unicorn sightings are once again rife in Norfolk.
When former Lotus CEO, Dany Bahar packed his trunk and said goodbye to the Norfolk broads, the outpouring of relief was not only palpable, but most likely mutual. After all, for the former Ferrari sales and marketing supremo, the unglamorous environs of Hethel were unlikely to have been to his taste and for Lotus themselves, because his ludicrously unrealistic visions and spendthrift policies had to all intents and purposes bled the business dry.
In his stead, former PSA chief, Jean-Marc Gales became the putative safe pair of hands, successfully stabilising the business, arresting an alarming talent-drain and restoring a missing sense of purpose and fiscal rectitude. However, following last year’s partial acquisition of Group Lotus by Geeley Auto, Gales departed, replaced at Group Lotus by the Chinese car giant’s group head of engineering, Feng Qingfeng and directly at Lotus Cars by former JLR and Sunseeker Yacht executive, Phil Popham.
Following Geeley’s controlling stake in the business, many speculators and commentators converged around the notion that the Chinese motor group, who have so successfully stewarded Volvo’s post-Ford resurgence, and currently control Polestar, Lynk & Co, taxi builder, LEVC, Proton Cars and aero-car maker, Terrafugia would set Lotus on a similarly upward trajectory. Even those of a more cynical bent suggested that this would likely be the best (and possibly final) opportunity the historic specialist carmaker would be offered to Continue reading “Lotus Rules Apply”
Today automotive News posted an item headlined “VW says next generation of cars with combustion engines will be the last”. The next sentence is “Volkswagen Group expects the era of the combustion car to fade away after it rolls out its next-generation gasoline and diesel cars beginning in 2026.” Hey sister, that’s 8 years away. Bloomberg has much the same story, by the way.
In my October 6th article I wrote “A car launched in 2018 might be replaced in 2025 leaving a short product cycle to recoup investments. That makes the period around now the last point at which it will be worth bothering to engineer for ICE engines.” I did not expect that. It means that VW will Continue reading “Is There A Way Forward Through The Frozen Glass?”
Can Fiat-Chrysler’s new CEO deal with FCA’s lopsided business or is it time to bring out the bonesaw?
FCA’s late CEO, Sergio Marchionne was at various times hailed as something of a visionary, and without doubt, he achieved the seemingly impossible once he orchestrated Fiat Auto’s audacious takeover of the embattled Chrysler business in 2009. Nevertheless, an equally cogent argument could be posited that should Marchionne’s legacy simply be that of FCA’s continued existence, then it is built largely upon failure.
ECOTY 2019 is soon to be upon us. Who will learn to accept their reward this coming March?
As November slips silently from our grasp, and the season of good cheer has not yet fully broken upon us, we find ourselves at Driven to Write already looking ahead to March. But neither time, news agendas nor indeed my senior editor are known for qualities of patience or mercy, meaning I’m bound at least occasionally to report on the stories (as they say), that matter. The shortlist for the 2019 European Car of the Year award was officially announced this week, so let us take this opportunity to Continue reading “All Wrapped Up the Same”
Is FCA’s Poseidon Adventure approaching its climax?
Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?
As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”
Earlier this week, we reported on Maserati’s current woes. Today, we continue our analysis and pose a few uncomfortable questions.
In the aftermath of Sergio Marchionne’s untimely death earlier this year, many observers offered a range of views as to the former FCA Chief Executive’s legacy. As is customary in times of personal tragedy, criticisms were muted and delicacies were observed. In his stead has stepped new CEO, Mike Manley, tasked with steering the still-listing FCA vessel through another four-year plan unlikely to be worth the powerpoint programme upon which it was scribed – both then and given the subsequent turn of events, now.
Armed with a hefty fire extinguisher, a hastily re-scribbled plan (subject to further change, no doubt), and a reshuffled team, his task, even for the more successful of FCA’s brand portfolio looks onerous. But for the ill-performing upmarket end of the spectrum, and especially its embattled Maserati business, it’s impossible to Continue reading “Blunting the Trident”
Today DTW turns didactic and we have a short history lesson about wheel cut-outs on the bodyside. Though we covered this a little in 2015 I thought I might elaborate.
The wheel cut-out is where all the sculptural activity of the body side has to meet a much more rigidly controlled boundary. To think of its form, imagine cutting a circular hole in a vertical plane. Then tilt the plane slightly so it leans away from the centre line. The next step is to Continue reading “Smoke and Rob Roy Fridays: Orbiting Heaven”
The previous generation of Mercedes’ E-class was supposed to mark a return to the marque’s traditional values. Instead, it turned a great many of them into damaged goods.
Willkommen zu Hause. Die E-Klasse. Upon its market introduction in 2009, the newest Mercedes-Benz E-class was ‘welcomed home’. Attentive observers may ask when and why the E-class had left in the first place – an answer to which would require a return to the decade most people of Stuttgart Sindelfingen and Untertürkheim would like to forget : The 1990s.
The E-class for the ’90s, unveiled in the middle of that decade, was of course the W210 generation, which has since gained notoriety for issues of rust, profit-optimised engineering and styling that has aged as gracefully as the materials the Benz was made of. Continue reading “The Car That Killed Sobriety”
…is paved with good intentions. But where is it leading us?
Recently, Driven to Write held a metaphorical Bunsen burner to the feet of BMW development supremo, Klaus Fröhlich in the wake of some rather petulant comments he made. On this basis, you might be minded to Continue reading “The Road to Zero”
The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?
There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.
Changan were advertising for jobs in their European design centre. Who are they? What do they make? To find out I went looking. I found a car painted green too.
Since I don’t acually know anything at all about Changan and I know more than almost anyone else about most things, I figured you, dear readers, might likely appreciate this rapid trot through a list of cars from Changan. It’s a long one. I may not be able to deal with their 9-car range without causing this article to Continue reading “Pour Forth The Vinho Verde”
And that obviously means it’s the Paris Mondial 2018. DTW takes a closer look at some of the offerings on offer there.
There appears to be a dearth of new cars this year. Fiat have nothing much to show for themselves. Lancia are again not presenting anything new and nor are MG, Hillman or Rover. Hybrid variants, re-showings of electric cars, tuned models and some facelifts make up the bulk of the products being touted for our delectation. It’s rather telling that I had to Continue reading “To Lisbon, Pedro – Brazil Is In The Past”
The following is a counterfactual version of a news-story published recently at Automotive News. Chery plans to tackle the European market, they say. They are moving in as General Motors abandoned the market entirely as it was all simply too much trouble for them.
To understand the weirdness of GM’s decision, try reading the ANE story with “GM” in place of Chery. Here is how it now reads:
“Detroit, MI – American automaker General Motors (GM) has selected Germany to be the base of its coming move into Europe. GM says it is America’s largest car exporter. The company is determined to Continue reading “Bang! Bang! Click.”
In recent articles we’ve been looking at over-styling of one form or another. I’ve also been considering the driving forces behind the phenomenon. Counterfactual time…
Let’s take a trip in our time machine. It looks like a W-114 Mercedes but when the car gets to 45 kmph and the fan speed is set to high the car slips back in time to 1990. It also gives the driver the power to Continue reading “Lionel Rewrote A List”
Brand-MINI is facing its biggest adventure yet. This one however, may not end well…
It has been a fairly interesting week for BMW’s Oxfordshire outpost. MINI has been one of many UK-based carmakers predicting doom-laden scenarios should the British government’s hapless negotiating team fail to obtain a workable deal to exit the European Union early next year.
It doesn’t happen all that often, but the latest confection from DS Automobiles has your correspondent utterly confounded.
I don’t know. I genuinely don’t. What does one say nowadays, when every recent new car announcement feels like another assault? Does there come a point when through exhaustion or simple attrition, one is forced to simply Continue reading “Lost For Words”
In 1968, Jaguar put all its saloon car eggs in one decidedly comely basket. We examine the likely causes.
In 1964, a series of factors led Sir William Lyons to take the momentous decision to replace Jaguar’s multiplicity of saloon models with a single car line, betting the entire enterprise upon its success. Retrospectively of course, one could say he needn’t have worried, but at the time, it must have been a deeply anxious moment.
Sometimes it’s necessary to look back in order to move forward.
It’s a slightly forlorn image would you not agree? An elegant, if vaguely unsatisfying looking 1960s Italian GT is parked upon a deserted beachscape. The photo comes courtesy of the estimable Mr. Christopher Butt, he of the influential and painstakingly curated Auto-Didakt. The car? Well, you can read Christopher’s well-chosen words on this carrozzeria unicorn here, should your curiosity get the better of you.
The image serves as something of a visual metaphor – for the demise of the carrozzieri, of course, but also for something more. But first, some background. As our Auto-Didaktic cohort points out, during the post-war period, French and Italian coachbuilders struggled to Continue reading “Surf’s Up”