How Well is Nissan’s Pulsar Doing?

Not as well as the Qashqai but the Qashqai has outsold the Ford Focus in January 2015.

2015 Nissan Pulsar
2015 Nissan Pulsar

According to Nissan UK, the Qashqai cross-over/softroader has achieved sales of 19,500 units. The Pulsar has shifted 3,322 units in January. By comparison the Focus, (Ford’s evergreen mid-size family hatchback), does much better. Ford claim 14,500 vehicles sold. However, if we do not compare like with like, the Qashqai shows people are willing to Continue reading “How Well is Nissan’s Pulsar Doing?”

Another Niche Within a Niche is Filled: BMW Active Tourer 7-seater

The old shibboleths are invalid. Not only has BMW launched a five-seater, front drive hatchback, they now have revealed a 7-seater as well. Zafira watch out. BMW watch out too.

1983 bmw-733i-06 reworked

I think the doctored photo shows the 7-seater but I am not entirely sure. It probably doesn’t matter a whole lot. It’s very much just a car that was bound to happen. It isn’t hard to turn a five seater MPV into a 7 seater. This is the version of the car that has finally erased my core image of BMW which is a gleaming black 1986 528i (E12) with grey cloth and a manual transmission parked outside an ad agency on Fitzwilliam Square, Dublin. Now my core image of a BMW is

Continue reading “Another Niche Within a Niche is Filled: BMW Active Tourer 7-seater”

Can the Anti-Bahar Rescue Lotus? – Part Two

Driven to write concludes its examination of Jean-Marc Gales’ plans to save Lotus

evora tail

Many of Lotus’ apologists incline towards the view that Dany Bahar had the right basic idea, but was thwarted by DRB-HICOM’s lack of imagination. Unsurprisingly then, their view on Jean-Marc Gales appointment is of a similarly reactionary hue. Gales made a mess of PSA they contend, and will do likewise at Hethel. Leaving aside the steaming lake of ordure their spiritual leader left behind at Lotus for a moment, the question is worth considering. Is Gales the right man?

Continue reading “Can the Anti-Bahar Rescue Lotus? – Part Two”

Can the Anti-Bahar Rescue Lotus?

Part 1: Driven to write fixes its gimlet eye towards Jean-Marc Gales and asks if he has what it takes to transform Lotus’ fortunes in a post-Bahar era.

Lotus-Elise-S-Cup.automotivpress
Don’t mention the Bahar – Jean-Marc Gales with the team behind the Lotus Elise-S Cup. Photo via automotivpress

Four years ago at the Paris Motor show, Lotus attached a rocket to its back and aimed for the stars showing five audacious concepts. Rocketman, Dany Bahar, Lotus’ shamanic leader attained perihelion before learning a valuable, if rather messy lesson in physics. Bahar told The Telegraph recently he in fact never intended making all five concepts, his intention merely being “to make a lot of noise”. It clearly escaped his notice that it’s a lot easier and ultimately less time-consuming to just set fire to huge wads of cash in public. Just ask the KLF.  Continue reading “Can the Anti-Bahar Rescue Lotus?”

Death Has a Revolving Door: Here’s Borgward!

The coffin lid groans as the once lifeless corpse reanimates

borgward-geneva-motor-show-003-1

It was revealed earlier this week that Borgward, the long-dead German quality auto marque will announce their first new vehicle in over 50-years at this year’s Geneva Motor show. Borgward, who last produced cars in 1961, join Saab and Bristol amongst deceased marques making belated and in Saab’s case, serial comebacks from the grave.

Although amazingly, neither have as yet Continue reading “Death Has a Revolving Door: Here’s Borgward!”

Lovely, Lovely Numbers

Opinions are fragile things, aren’t they? Left alone and sheltered from the cold gusts of fact, they thrive but a few small bits of data can destroy them in an instant, like hail shredding the most tender of blossoms.

This is the only image of thsi car I could find that was not black-ish or white-ish.
This is the only image of this car I could find that was not black-ish or white-ish.

The ACEA (European Automobile Manufacturer’s Association) released data for car sales in 2014 recently. Automotive News made a bit of a meal of the matter of who would take next-to-top spot. Would it be Renault, Opel or Ford who will take the number two position in the future? At the moment Ford holds this honour, with just under a million cars sold. GM, perhaps because one or two models are below par, sold a bit less again. But that part of the story, the cars-as-sports story, didn’t really interest me so much as the way the numbers reset my expectation. Continue reading “Lovely, Lovely Numbers”

World Cars: Ford Eco-Sport

Automotive News reports that Ford’s Eco-Sport soft-roader/crossover has not been a success in the European market. Is it an example of world cars only selling in parts of the world?

Too chunky for us. 2014 Ford Eco-sport.
Too chunky for us. 2014 Ford Eco-sport.

The Renault Captur, Peugeot 2008 and the Opel Mokka all sold remarkably better than the Eco-Sport. How well? For every eco-sporty vehicle Ford sold, Renault sold 13 and a bit Capturs. Additionally, Peugeot sold 11 of their chrome-laden machines and even more additionally, Opel shifted 10 Mokkas for every Ford that drove off the dealer’s yard.

That means for each little Continue reading “World Cars: Ford Eco-Sport”

Customerless Car Companies 2

Further to the article about driverless cars, I’d like to draw your attention to Bosch’s path towards driverless cars.

1958 driverless car

According to Automotive News the four main steps are as follows:

• Integrated highway assist: In 2017, the vehicle would travel up to 75 mph on the highway, remaining within its lane, while the motorist keeps his eyes on the road. Continue reading “Customerless Car Companies 2”

Customerless Car Companies

Newspapers are interesting. You can pick up a sheaf of pulped wood and read articles about all sorts of fascinating topics. Just the other day I read a small piece about driverless cars. This made me wonder about two things.

2015 Mercedes Benz customerless car concept. Note the horrible melange of anti-urban architecture in the background. Let´s get out of here.
2015 Mercedes Benz customerless car concept. Note the horrible melange of anti-urban architecture in the background. Let’s get out of here.

The article I read (in the International New York Times) reported how last Monday at the International CES, a large trade show themed on technology, Dieter Zetsche showed off Mercedes Benz’s vision of a driverless car. Zetsche described the car as a sort of “luxury carriage” that could provide a peaceful and pleasant space for its passengers. Continue reading “Customerless Car Companies”

The Private Buyer Is Dying Off [Exclamation Point]

That’s the tabloid-style scare headline for this topic. The sensible, broadsheet-style headline would be “Fleet buyers to dominate in car market”.

Not enough people want this sort of thing. 1978 Opel Senator's rich ambience.
Not enough people want this sort of thing. 1978 Opel Senator’s rich ambience.

According to Automotive News (who posted this story on Saturday, Jan 10th – do they never rest?) Renault are to bank on fleet sales as the proportion of private customers decreases relative to corporate ones: “Renault hopes its new Espace will appeal to business customers as family buyers increasingly shun minivans”. Furthermore, AN reports that “Jamel Taganza, an analyst for Inovev, said fleet customers now represent the majority of potential buyers of midsize vehicles in Europe: ‘With the exception of Italy, the shift to fleet sales is a European-wide trend,’ he said”. Continue reading “The Private Buyer Is Dying Off [Exclamation Point]”

Renewed Joy for Honda?

Honda has launched a new H-RV, but where’s the joy?

2015 HR-V photo via carsreleased.com
2015 HR-V photo via carsreleased.com

Honda will shortly launch its new compact crossover contender to rival the likes of the Nissan Juke and its all-conquering Renault Captur sibling. It is, as one can reasonably expect, spectacularly unadventurous in appearance and technical specification. In fact, there is a very good chance that the HR-V (as Honda has named it) will prove to be a virtually invisible piece of street furniture when it lands in a town near you later this year.  Continue reading “Renewed Joy for Honda?”

Trompe Le Mondeo

A Mondeo in drag? Driven to write examines Jaguar’s ‘much-loved’ X-Type to establish whether there is more to it than this shopworn pejorative might suggest.

Jaguar X-Type
Image credit: (c) carpixel

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo”

A Review of the Automotive Year 2014

DTW takes a look back at the motoring year and boils it down to a manageable lump. It must be admitted a lot has happened in the US and Asian markets as well, but we’ll look mostly at European happenings.

2015 Volvo XC90
2015 Volvo XC90

Off the top of my head, this year’s big news events were related to Fiat Chrysler Automotive’s ongoing struggle to revive their business. Part of this has involved spinning off Ferrari and the departure of Luca di Montezemolo. Honda is grappling with a serious problem with failing airbags, a story which is still unfolding. GM has had a cross-brand PR disaster with its ignition switch problem that has been linked to 13 deaths. Continue reading “A Review of the Automotive Year 2014”

Trompe Le Mondeo (Part 1)

Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

Jaguar-X-type_2794124b
Jaguar X-Type. Image uncredited

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo (Part 1)”

Devourer Of Worlds – The Inexorable Rise Of The S-Class

Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.

The All New Mercedes-Benz S-Class (2)

The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”

Death’s Revolving Door: More Saab/NEV News

The rumours discussed earlier this month that Mahindra might be about to step in and invest in NEV (“the troubled Swedish car maker” in journalese) are nearing confirmation.

More interior room than a Rolls-Royce, so said the advertising copy. (1986 Saab 9000).
More interior room than a Rolls-Royce, so said the advertising copy. (1986 Saab 9000).

Automotive News reported. Their news came from the Financial Times. The article said that “Mahindra wants to acquire the remnants of Saab to accelerate its expansion into Western markets and into premium and electric cars”. Mahindra is slated to take a controlling stake in National Electric Vehicle. Continue reading “Death’s Revolving Door: More Saab/NEV News”

Fiat’s Nightmare Continues – Sales Are Up

Despite well-publicised woes, Fiat is actually doing decent business in the lower reaches of the European market, with 2014 sales figures suggesting a recovery – well, of sorts…

500m

European car sales figures from Jan-September 2014 illustrate an unexpected bright spot at FCA’s beleaguered Fiat division. It’s not much to write home about, but the former Torinese powerhouse is once again dominating the sub-compact car market. Between the top selling 500 and second placed Panda, Fiat have the mini-car sector sown up, with joint recorded sales of over 239,000 in the year to September. The 500 has performed well above expectations this year; especially so given the model’s age, with sales up 16% on 2013. The good news for Sergio continues with a small miracle occurring at Lancia. Continue reading “Fiat’s Nightmare Continues – Sales Are Up”

Weekend Number Crunching: Renault

Renault’s November sales figures have been released. Good or bad or what? 

Among the 75% of smaller cars that make up Renault´s UK sales, is the Zoe.
Among the 75% of smaller cars that make up Renault´s UK sales, is the Zoe.

Renault UK released their latest sales figures on Wednesday. The headline, as they present it, is that their sales are still increasing, a 20 month upward trend. They make the point that their percentage change is ahead of the general market trend too. They sold 61,172 vehicles in the year to date, which is almost a 50% improvement on last year. 5,586 of those were sold in November.

The biggest contributor to this increase is probably the popularity of the Continue reading “Weekend Number Crunching: Renault”

Death’s Revolving Door is Now Spinning

They are digging up Saab again.

1980 Saab-Lancia 600
1980 Saab-Lancia 600

Automotive News has reported another turn of the swing door in Trollhattan. Those of you keen on re-gravedigging will have been following the death-rebirth-death-rebirth of Saab. At this point the cycle is akin to an automotive version of Buddhist re-incarnation except Saab keeps coming back as an about-to-die brand. The last news (May) was that some of Saab’s putative investors declined to throw more money into the open grave in Trollhattan and the stake was once again hammered into Saab’s turbo’d heart.  Continue reading “Death’s Revolving Door is Now Spinning”

Theme : Dashboards – Be Careful What You Wish For

Today a certain homogeneity has swept over automotive design, both inside and out.

1991 Cadillac Fleetwood Brougham d'Elegance
1991 Cadillac Fleetwood Brougham d’Elegance

For a long time before this it was routine to mock the over-wrought interiors favoured by US luxury makers and here we have an example of what the target of this derision looked like. These days, while recognising that the 1991 Cadillac Fleetwood Brougham d’Elegance is most likeable as an ironic statement, it is true to say one could miss the diversity in automotive design that was available then. For some people this was precisely what they wanted. Continue reading “Theme : Dashboards – Be Careful What You Wish For”

The Turning of Tables: European Car Sales Grow in Korea

DTW has often noted that the Koreans, in the form of Kia and Hyundai, have been selling very competitive products in Europe. But what is happening with European cars in the Korean market?

2014 Renault Samsung SM7: not big in Europe.
2014 Renault Samsung SM7: not big in Europe.

The New York Times reported that Koreans will soon be spending more on imported cars than they earn exporting vehicles. The situation is not symmetrical. While mainstream European brands have probably lost most to the Koreans’ competitive edge, in Korean it is the “prestige” brands that have thrived. The main reason for the change in the mix of cars sold in Korea is a trade agreement dating from 2011. Additionally, Koreans are less shy about buying foreign cars. In the past a major disincentive was that foreign cars were often vandalised. Continue reading “The Turning of Tables: European Car Sales Grow in Korea”

Hideous Hides

Now that even modest compact cars can be equipped with stitched leather look for almost every surface imaginable, the upper echelons have to up the cow skin ante – to, in some cases, dubious effect.

2014-aston-martin-vanquish-volante-stitching-photo-521318-s-1280x782

The recent troubles at Aston Martin have almost overshadowed an event that has become a bit of a rarity in recent times: the unveiling of a rather attractive car coming from Gaydon. The automobile in question, the Lagonda Taraf, is – despite its lavish grille – the most restrained and, it could be argued, tasteful design coming from Gaydon’s most prestigious car maker.

The Taraf’s surfacing is uncluttered, its detailing not overwhelming and the overall proportions are spot-on. An unexpected, yet welcome surprise, one might conclude – before setting sights on the Lagonda’s interior. Continue reading “Hideous Hides”

Has the Sky Fallen in on Convertibles?

Sales of dropheads have halved. So is the convertible on the skids? 

vauxhall-cascada

Nothing says ‘I’m living the dream’ like driving a convertible. There is no rational or practical reason behind it other than to demonstrate to the world you have reached a point of affluence, crisis or sheer devil-may-care indifference that can only be manifested by driving into a roseate sunset with a piece of inappropriate headwear wedged in place to prevent your hair being ruined. As pointless indulgences go then, convertibles are right up there with chocolate teapots.  Continue reading “Has the Sky Fallen in on Convertibles?”

Teutonic Displacement: Volkswagen Konzern (Part 2)

Having looked at the issues besetting the mighty Volkswagen AG (VAG) recently in Part 1 – which can be read here – we can now try and shed some light on the depth of the problems and likely solutions. 

Today, the problem is that these cars are all on the verge of being replaced (or have already been replaced, in the Golf VI’s case). The new range taking their place will, even once the glitches related to MQB have been ironed out, not be as lucrative, with profit margins shrinking by as much as two thirds, compared with the Bernhard-era models. This should make future subsidising of models such as the Amarok pick-up (which is said to have a profit margin of -25%) with the Tiguan II’s yields considerably more difficult. Continue reading “Teutonic Displacement: Volkswagen Konzern (Part 2)”

Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari

How much can a brand be stretched? Should Alfa Romeos carry an ‘engineered by Ferrari’ badge? Or shouldn’t Alfa’s engineering speak for itself?

Image: thanks to Autocar. They seem to have put a huge card saying "Autocar" inside the test car.
Image: thanks to Autocar. They seem to have put a huge card saying “Autocar” inside the test car.

While trawling other news sites, I read at Autocar  that Alfa Romeo’s forthcoming SUV will be based upon the Maserati Ghibli. That bit doesn’t surprise me so much as the remark that “….there have also been unconfirmed rumours that the top of the range Alfa engines will feature ‘developed by Ferrari’ sub-branding.” This has all the hall marks of an idea designed to appeal to Sergio Marchionne. It also reminds me of Silvio Berlusconi’s idea that Fiat could sell more cars by badging them as Maseratis. You might as well Continue reading “Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari”

Trading the Bloodstock – Ferrari’s Shock Sell-Off

But just how shocking is it really?

f1-ferrari-f2007-launch-maranello-italy-2007-ferrari-logo

The world’s least influential motoring blog we may be, but that doesn’t prevent Driven To Write being ahead of the curve every once in a while. Back in May, we took a detailed look at Sergio Marchionne’s plan for FCA’s turnaround, offering a hypothesis regarding its likely success – or otherwise.

Continue reading “Trading the Bloodstock – Ferrari’s Shock Sell-Off”

BMW’s Front Wheel Drive Hatchback

Just a few days ago I noted that we at DTW had not treated BMW to some of our ire. Here is some ire. Or something passing itself off as such.

2015 BMW hatchback
2015 BMW hatchback

The car above is the 2015 BMW 2-series “active tourer” which is a five-door, front-drive hatchback with a great deal in common with the 2011 Ford C-Max which is five-door, front-drive five seater hatchback (below) that sells for a lot less. And looks better. Continue reading “BMW’s Front Wheel Drive Hatchback”

JLR: The Challenges Facing a Challenger Brand – Part 3

The limping cat: In this third part Driven to Write asks why Jaguar continues to under-perform in its most crucial market? 

xe_Thumbnail

Despite the improvements that took place under Ford ownership and enhanced resources provided by Tata, Jaguar continues to seriously under-perform globally. According to JLR, Jaguar sales rose 13% year-on-year, retailing 49,656 vehicles in the calendar year to date and 6,069 in the month of July alone*. However these figures belie several more troubling factors. Jaguar sales in the once vital American market keep falling. Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 3”

JLR: The Challenges Facing a Challenger Brand – Part 2

In the second part of our examination of JLR, we look at Land-Rover’s market stratification, Ford’s powertrain legacy and their less than stellar reliability record.

JS45310812

Land Rover’s confused offering
JLR’s strategy with Land Rover is to stratify the brand into three distinct levels. Land Rover at entry level, Discovery as median level and Range Rover as upper level. However, at the time of writing, this distinction remains insufficiently clear. The newly announced 2015 Discovery Sport is a good example of this – appearing a little too akin to its Range Rover derivative, and suggesting there is work to be done to put some discernible distance between the individual marques. Until a new generation Defender is available, this strategy will continue to confuse customers, with the added problem that JLR have nothing to offer buyers trading from the outgoing Freelander model – unless they are prepared to dig considerably deeper into their pockets.  Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 2”

What’s the Difference Between Kia and Hyundai?

I should really have resolved this pressing question a long time ago. I think I may have sorted it out so you don’t have to.

2014 Kia Optima
2014 Kia Optima

Introduction

Not unlike Thompson and Thomson: Hyundai and Kia. The same corporation owns them, in a situation reminiscent of PSA who look after Peugeot and Citroen.  Citroen had a long and interesting life up until Michelin sold the firm to Peugeot and in the intervening years it has been easy to tell one marque from the other despite common ownership (Saxo and 106 are exceptions). Continue reading “What’s the Difference Between Kia and Hyundai?”

How to Shape the Future

In late August the students of the renowned Pforzheim Automotive MA degree course held their summer show…

Concept design by Min Byungyoon
Concept design by Min Byungyoon: sculptural expression

…it all looked lovely. I meant to write about this a bit sooner but other subjects demanded my time. However, the main points I wanted to make are still valid. I could easily have selected another degree show but this one is the excuse to make them as they are general to all design courses, I feel. Continue reading “How to Shape the Future”

Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.

And other sales news too. Alfa are trying hard to fill the shop window. There are still three models on sale, if you’re interested. Read on to see what they thought they’d be selling by now.

Alfa UK´s hard sell (that is, it is hard to sell Alfas).
Alfa UK´s hard sell (that is, it is hard to sell Alfas).

Not so many hours after I made up a slogan for Alfa “We’re still in business! 25% off a 2014 Giulia for an unlimited period” it turns out this is not far from the truth. This Alfa UK home page (above) is full of activity but not so full of cars, pretty much as it was when I posted this item. Continue reading “Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.”

Luca’s Woolly Nemesis

The sudden departure of Luca di Montezemolo as Ferrari MD has shocked tifosi and surprised analysts. But one key question remains unanswered – what happened? 

marchionne-montezemolo-640

Ever the truth-seekers, Drive to Write appear to have accidentally stumbled upon the answer, gleaned from (admittedly dubious) sources close to FCA itself, revealing the unspoken reason for his departure – the mysterious disappearance of Sergio’s favourite jumper – (A particularly fine blue angora number). Continue reading “Luca’s Woolly Nemesis”

Len & Now 2

A Legend Remembered – Again

The 1957 Victory Diva

A few months ago, I published a snippet from the autobiography of that legend of the British Motor Industry, the Chief Engineer of Victory Cars, Len Brik. Since then I have had a request for a further extract, but I must admit that a small amount of the late Len Brik’s odd grammar goes a long way. However, I can offer you some alternative Brik related information. Continue reading “Len & Now 2”

Theme : Advertising – Who The Fun Do They Think We Are?

Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.

VW 2

Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”

Saab – Dead Again…

Which is more than you can say about Bristol…

08_SAAB_logo.sized

Okay Saab, we know this is a difficult time for you right now, especially with you being dead and everything. Obviously we’re sorry for your trouble, but if we can be completely candid, this whole thing is starting to get a little unnerving.

How many funerals is it now? Last time I counted, I made it three. Look, I know you’re finding the whole afterlife business a little Continue reading “Saab – Dead Again…”

Theme – Engines: The Decline of the Mainstream Euro V6

How does it stand with the gold-standard of engines in the C/D class?

1992 Mazda 626 V6: one for trivia fans.
1992 Mazda 626 V6: one for trivia fans.

Patchy is the answer. Opel and Citroen still offer V6s, a diesel 3.0 and a 2.8 petrol respectively. Elsewhere it is a story of decline, staring in the middle of the last decade.

Ford offered a pint-sized V6 in their Sierra and in the Taunus long before that. Peugeot had a pleasant V6 in their refined and elegant 406. Opel routinely offered a V6 in the Vectra and still Continue reading “Theme – Engines: The Decline of the Mainstream Euro V6”

Death Has A Revolving Door 3: 2014 Daihatsu Copen

Daihatsu’s Japanese production declines for the first time in 8 months…

2014 Daihatsu Copen concept
2014 Daihatsu Copen concept

…but production overseas increased to compensate. And generally sales are down overall. Daihatsu gave up on Europe a few years back so the news that the Copen sportscar is to be revived may not do so very much to improve the sales picture. Still, it’s nice to imagine. What sort of a range does the Copen fit into? There is the Terios hatchback in five and seven seater guise, the Sirion hatchback and the Gran Max van which also comes as a pick-up. That make the Copen something of an outsider in a range of very practical vehicles, but it is still at least as small as the others. Continue reading “Death Has A Revolving Door 3: 2014 Daihatsu Copen”

Social Signifiers

Which cars are for today’s ophthalmologists, vets and professors of Medieval law? 

For Prof. Castiglione
For Prof. Castiglione

About three decades ago certain makers sold cars for easily identifiable groups in society. Saabs were for well-paid university lecturers. Citroen could appeal to the Francophile and arty middle-class man. Lancia sold to intellectuals and business men who probably saw their work as a vocation. Humber appealed to bank managers of the bigger branches. But today, these brands are gone or unrecognisable Continue reading “Social Signifiers”

Audi – Always the Pretender?

And What Is Wrong With Putting the Engine in Front of the Wheels?Auto Union Type C

Audi are in danger of becoming the Phil Collins of the petrolhead world, an act that even people who know little about music like to cite as being a bit off. Speaking as someone who can, hand on heart, swear that he has no murky Genesis related skeletons in his youthful musical vinyl rack and hopes he’ll never Continue reading “Audi – Always the Pretender?”

Window Shopping For A Ferrari

What’s it like to wander around the on-line show room of Ferrari?

aaa_Ferarri page 1

Recently I´ve felt curious about the customer experience for prospective Ferrari owners. You don’t need to be out of your pyjamas to visit Ferrari’s website so I thought I’d see what happened and what I’d feel like if I did a little virtual tyre kicking. What I found is described below. Continue reading “Window Shopping For A Ferrari”

If All the World Were Paper and All the Sea Were Ink…

What if the Golf wasn’t the “average” car?

1984 Golf
It is always useful to consider a counterfactual. For example, by asking what would have happened if Franz Ferdinand had survived his assassination attempt, we ask about how avoidable the first World War was. Another counterfactual might be to ask what if REM had disbanded after their drummer Bill Berry retired? That is to ask what was the importance of Bill Berry to the band. The answer to that second question is easier than the first. REM should have disbanded. Berry’s drumming was as integral as Michael Stipe’s vocals.

Continue reading “If All the World Were Paper and All the Sea Were Ink…”

From Stuttgart to Eternity

What happens to old cars when they die, Mummy?

MB Recycling

Whilst trying to find a download of a W211 Owners Manual for a friend’s ten year old E Class, I came across the above (full text below). Now, although the US website did finally provide the manual, Mercedes’ UK site appears to provide no such service. Despite the fact that it would only cost them a tiny sum to make electronic manuals for older cars available to owners, it’s telling that MB UK don’t see this as a priority.

Continue reading “From Stuttgart to Eternity”

Geneva 2014 – The View from the Sofa

2014_Geneva_Motor_Show_4Look, anyone and their dog can get on a plane and physically attend the Geneva Motor Show, but frankly that’s a little passé now. No, by far the more arduous, some might even say, daring approach is to stay at home, in pyjamas, eating toast and allowing someone else do all the legwork. Well that’s my justification anyway and no, you can’t have any more jam until you behave yourself.  Continue reading “Geneva 2014 – The View from the Sofa”

The Three Brothers – Part Deux

panhard24b2I’ve just spent a few days and 2,500 km driving around Eastern France. In that time, I saw two Citroën CXs, a Renault Dauphine, a Renault 12, a Simca 1100 and a Peugeot 504. And I also saw an Onze Legere Traction, but that was UK registered. Those staple cliches for the location director setting an episode of a popular UK TV series in France, the DS and the 2CV, were nowhere to be seen, save for a battered Snail sitting on the roof of a scrapyard. Of course a French person visiting the UK would notice the dearth of Morris Minors and Rover 2000s but, somehow, the homogeneity of the modern French industry is so much more depressing. Even a Peugeot 406 and a Renault 21 were almost cheering sights, being pretty Gallic compared with today’s eurocars.

Continue reading “The Three Brothers – Part Deux”

Also Starring : Sideshows at the 2014 Geneva Salon

Some of the less well-known faces at Geneva 2014

2014 XLV front

The Geneva motor show is usually the place for the major manufacturers to display their latest models and concept cars. I decided to see what was being presented by less well-known firms, some of which are tiny and new and some of which are massive but not much in the public eye. And there’s Giugiaro, now a wholly-owned subsidiary of VAG and, I would guess, eventually to share the same fate as Ghia, Ford’s one-time laboratory for innovation. Continue reading “Also Starring : Sideshows at the 2014 Geneva Salon”

Decoding Audi’s TT Press Release…

…so you don’t have to.

audi-tt-2014-front-quarter-static


A wise man once said that you can prove anything with facts. He was right – you can. However, float above the narrow prism of the factual and reality becomes a more nebulous concept. For it is within this white space the automotive press-release copywriter dwells. A land of fairies and elves, where steaming troughs of hyperbole appear as tureens of nourishing broth.

Illustrating that despite the nature of the current motoring landscape, car manufacturers appear to Continue reading “Decoding Audi’s TT Press Release…”

Beyond the Motoring Mainstream

Some recent developments in the Chinese light-vehicle market

2010 Gonow Minivan
If you have a few extra hours to spend at Stansted because flight FU 436 has been indefinitely delayed and you find Departure Gate 199 is becoming your home from home, you might be tempted to Continue reading “Beyond the Motoring Mainstream”

Coupé de Grâce

The upper-middle class coupé is almost extinct. We trace its demise.

Volvo 780ES. Image: petrolblog
Bertone’s Volvo 780ES. Image: petrolblog

Large upper-middle class coupés only made commercial sense if they could be produced to appeal to both domestic and US audiences. Mercedes-Benz, BMW and the Japanese manufacturers alone seemed to understand this, ensuring they could export their offerings to the sector’s natural habitat. Success in automotive terms had traditionally been predicated on success in America and for that, a luxury coupé was highly desirable.  Continue reading “Coupé de Grâce”

Ripping Yarns

How is FCA’s bejumpered boss managing?

sergio-marchionneI don’t think I’m necessarily alone in finding Sergio Marchionne’s penchant for jumpers a little unsettling. Yes I concede it is lazy of me to expect an Italian captain of industry to cleave to national sartorial stereotype; why shouldn’t he buck the norm, even if the result is somewhat unedifying.

Fine tailoring might be what we expect, but in Marchionne’s case the knitwear appears a little too studied, just a tiny bit artful. The cosy jumpers appear to Continue reading “Ripping Yarns”