Ford’s post-acquisition strategy for Jaguar was one of aggressive growth, but it came at some cost – particularly to their core model line.
Having taken a multi-billion dollar hit on the acquisition of Jaguar in 1989, Ford executives saw only one way out of the mess they have got themselves into. In order to gain the return on investment they craved, Jaguar would need to be transformed from a specialist 35-40,000 car a year business to one pushing out at least five times that number. To achieve this, they would need to Continue reading “Stretching a Metaphor”
“Citroen’s newest car!” In what very much looks like a verbatim transcript of a period review, Archie Vicar considers Citroen’s 1978 Visa. Does it have what it takes be a proper Peugeot?
The article first appeared in the Evening Post-Echo in November 1978. Douglas Land-Windermere provided the accompanying print photos. Due to the poor quality of the images, stock pictures have been used.
French car-firm Peugeot’s buy-up of the perennially troubled French car-firm Citroen could not have come soon enough. The new Visa is the last of Citroen’s lunatic inventions, engineered under the former rule of Michelin, surveyors of food and purveyors of tyres. It takes a good six years to devise a new car so the germ of the Visa hatched long before Peugeot could rescue Citroen from itself. That’s why Peugeot find themselves watching Citroen launch the deliberately eccentric and challengingly strange new Visa yet it is still a car with a hint of Peugeots to come.
Up to now we’ve managed relatively few words on the subject of Aston Martin. It’s probably time we remedied that.
It wasn’t necessarily a matter of prejudice, but I suspect a degree of ambivalence might have crept in. Certainly in recent years under the leadership of the over-rated Ulrich Bez, the storied British marque came to rival Bentley as purveyors of overstyled and increasingly vulgar trinkets for the well heeled and indolent. Continue reading “Drophead Candy”
Our item yesterday on the demise of the Citroen C4 made me consider blandness yet again.
Here’s the car. Despite its many small styling features there’s nothing to focus on. Unlike the Alfa Romeo 164 it suggests nothing more than what is there. Like the Tagora, the car has undynamic proportions, a generic contemporary design which offends no-one except to the extent one considers it a waste of resources. Continue reading “A Potato For Sunday”
The other day I posted an article about blandness in which the Talbot Tagora had another drubbing.
Above is a very roughly revised version. What I learned in making it look a bit better (I believe) was that a) it a had a slightly over-tall glass house b) the front axle-to-scuttle distance needed to be longer c) the boot needed to be longer and d) the c-pillar is too far back. In executing these rough changes I noticed how much parallelism is deployed.
The outgoing C4 is a car that will pass without comment or eulogy. Except here. Well, of sorts anyway…
They say that above every cloud lies blue sky, so while we get over our disappointment with the creative execution of the heavily facelifted C4 Cactus, its advent has brought about the demise of perhaps the least worthy bearer of the double chevron ever. Seemingly killed for lacking that now essential Citroën quality, its lack of joie de vivre and cynical adequacy has ensured that it no longer fits within Linda Jackson’s (bouncy) castle moat.
Today I’ll ask why the 164 is ace and why the 2017 Mazda Vision Coupe is like a naked lady.
An article and a comment by our colleagues on the Alfa Romeo 164 constitute the launch position of this particular rocket aimed into Inquiry Space. The article by Eoin Doyle can be found here for your review but I will cite part of S.V.Robinson’s follow-up comment as it suggests the direction of this piece today: “I remember one commentator stating that the 164’s styling had that same balance and immediate sense of effortlessness as the Supermarine Spitfire and, oddly, it stayed with me as a very left field but accurate point if view…. I see a beautiful red 164 V6 regularly and it still stands out for its stance, raffish good looks and nice details”.
DTW touched on blandness before, using the Toyota Avensis as a subject. That car, it turned out, consisted of watered-down references to some other cars. This time, the inquiry into blandness starts with an anti-example, the Alfa Romeo 164, and contrasts it with the famously unsuccessful 1980 Talbot Tagora. While we must feel a little pity for the poor old Talbot, at least someone remembers it and, if I Continue reading “About Really Nice Cars and Boring Ones Too”
Fiat received most of the credit, but the 1987 Alfa Romeo 164 was a genuine Alfa Romeo, despite what some might retrospectively suggest.
In 2014, then Alfa Romeo chief, Harald Wester illustrated the marque’s latterday decline with an image of the 164, stating that by making it front wheel drive, it had diluted the carmaker’s bloodline. But instead he demonstrated both an eloquent disdain for his forebears and a blind ignorance of history. Dismissing the 164, perhaps the most accomplished and rounded product the troubled Milanese car maker had produced since the 1960s, not only made Wester Continue reading “When the Poets Dreamed of Angels”
The powertrain of this Toyota sets up the framework for this concept car which has strong points and a major weak point. The fuel-cell arrangement allowed the designers to have another go at re-defining the luxury car: a flat floor, a short nose and a wheel at each corner so lots of room can be crammed inside. From a creative point of view, the freedom from the constraints of the RWD petrol-engined three-box saloon should mean a chance to be a bit daring. On first examination, I want to Continue reading “From Within Outside Turns Upside Down”
Visually speaking, the 2006 Citroën C-Triomphe didn’t quite live up to its name, which may explain why it remains something of an automotive unicorn today.
PSA announced this particular iteration of their C-segment contender in 2004, a car which replaced the unloved and visually underwhelming Xsara model line. This car, believed to have been the work of Donato Coco and Bertrand Rapatel under the supervision of Jean-Pierre Ploué marked the beginning of a renaissance at Citroën’s Vélizy styling centre. Adieu to the creative torpidity of the Blakeslee years, welcome back creativity. Theoretically at least. Continue reading “Arc de Triomphe”
Don’t be fooled by the musicals, the rain in Spain falls on the coastline too.
Marbella in October can be precipitous and to be fair, this was the only day it rained during my recent visit, so I’m not complaining. The Irish are used to getting wet anyway, so I was hardly going to let a drop in atmospheric pressure interrupt my ongoing quest for a green car. However, while pounding the streets, I Continue reading “A Photo for Sunday – They Grow Up so Fast”
From certain viewpoints, the 2000-2005 Kia Magentis looks quite acceptable.
With the passage of many seasons and, especially in the context of engine downsizing, the V6 allied to a comfortable ride make the Magentis seem even more acceptable. The very same day I saw the Kia, a retired policeman and his wife proudly showed off the engine bay of their (metallic green) Volvo S70: a 2.4 litre quint. Both of these Continue reading “Nothing Sundered, nay: Ambivalence Restored”
Citroen’s C4 Cactus is a popular choice in Southern Europe, but signs are that it’s fading. Is the fun over already?
One of the drawbacks of being something of a novelty act is that there is often a risk that its appeal will fade. Upon its introduction in 2014, Citroën’s C4 Cactus was viewed as something of a character amidst a sector somewhat devoid of it. With styling which combined a studied practicality and ruggedness with a cheerful and largely unaggressive demeanour, initial sales for the model were strong, with 28,974 registered in 2014. Continue reading “Cactus World News”
“More and more than before!” In what appears to be a period review of the Peugeot 204 by legendary motoring critic, Archie Vicar, the car is assessed in the course of a drive in Portugal.
The article first appeared in the Neath Guardian, January 12, 1973. Douglas Land-Windernere (sic) is credited with the photography.
The French do like these peculiar little cars, the English less so: 130 a month is all Peugeot can sell around here compared to 1300 Renault 12s. One doesn’t have to look hard to see why this might be. The coachwork demands concentration to behold, the price is high and the interior is Spartan. But Peugeot want to Continue reading “1973 Peugeot 204 Road Test”
Driven to Write’s accidental tourist discovers an unusual way to amuse himself on holiday.
Following a recent sojourn back in Ireland, your correspondent has pitched up in the Costa del Sol for a well-merited change of scenery – and climate. But given that I appear to have forgotten how to behave on holiday, how is a Driven to Writer to spend his downtime, other than to Continue reading “Green Car Bingo”
Chopping the back off a saloon can lead to unfortunate results.
The 1978 A-body cars at GM lost a lot of fat in the downsizing wave of the mid-70s. Half a tonne of car vanished per model. For the Aeroback cars such as this 1979 Century coupe even more metal got sliced off (the same went for the very similar Olds Cutlass Salon). The 1977 Talbot Sunbeam and 1975 AMC Pacer underwent the same sort of radical surgery in the name of making one car out of another. But if you want to Continue reading “As They To The Lychgate Draw Near So Waxes Quick The Quiet Fear”
Volkswagen’s T-Roc compact recreational SUV is not some belated attempt at jumping on the bandwagon. It’s worse than that.
Despite decades of commentators claiming the opposite, being a designer at VW never was an easy job. One needs to be within spitting distance to current fashion, but still keep the technocratic aloofness that’s characterised the brand’s best products intact. Which is no mean feat under any circumstances. Continue reading “Getting Down With Da Kidz, Heide Style”
Amid a landscape characterised by an unremitting and frankly repugnant aggression within mainstream European car design, thank heavens for the Japanese.
September’s IAA motor show at Frankfurt was as dispiriting a illustration of an industry adrift as one could realistically hope not to witness. (Thankfully, I didn’t). Whether it was the remote and soulless autonomous concepts, (step forward Audi), the endless parade of evermore vulgar and over-wrought SUVs, or the even more depressingly torpid production offerings, Frankfurt was (with one or two exceptions) something of a bore. Continue reading “Reasons To Be Cheerful”
The code names HT51S, E-28, W-124, CDW27 and SD-1 surely no longer remain obscure enough to demonstrate proof of your car design knowledge. Add, please, G20, G30 G40, G50 to the list. Toyota’s third Century, G60, arrives soon.
Elsewhere here I have discussed the possibility of technical updates of classic designs where the styling remains much the same even as the engineering gets revised on an evolutionary basis. The Porsche 911, the New Beetle and New Mini approximate to this ideal. Cars like the LR Defender didn’t change enough to count and nor did the long-lived original Mini or Renault 4. For an exemplar of gradual, engineering-led evolution, we must turn to the Toyota Century, now only getting to its third incarnation since 1967. Continue reading “Lineaments, Landmarks and Leys”
Advance apologies to the Délégation générale à la langue française et aux langues de France and their eagle-eyed cohorts regarding the title header.
Earlier in the year I spoke at some length about Renault’s Mégane Grand Coupé offering, a car which is not only unavailable in drear old Blighty, but also (somewhat surprisingly) within Renault’s homeland. Introduced to the Irish market earlier this year, the Mégane sedan (sorry, but it’s neither grand nor a coupe) appears to have taken off here, with my highly unscientific visual survey suggesting Continue reading “Mégane à Trois Volumes”
The newest generation of one of VW’s non-Golf evergreens stands for the greater malaise of the German car industry – and acute deficits chez Wolfsburg
To the untrained eye, this newest generation of Polo looks pretty much the same as its predecessor. Alas, this couldn’t be further from the truth.
Whereas the Polo V was a small stylistic gem, boasting subtle craftsmanship of the highest order, from its expert surfacing to the delicacy of its detailing, this new car’s styling achieves the feat of managing to Continue reading “Missing The Ball At Polo”
Among the numerous small obsessions nurtured, nay, incubated at DTW is a concern for brightwork. Here’s another example of the art:
The car is a BMW 425d, complete with the rather supernumerary, superfluous and unnecessary label in the rearmost sideglass. Isn’t that the kind of thing you’d expect of a lesser marque in the 1980s? (Prizes for finding the kind of thing I have in mind). We’ve reflected on brightwork here (very good) and here (interesting) here (shocking, frankly) and here (a bit technical but ultimately rewarding) but not here (more people need to read that one). At this point, readers might be wonder when we are going to Continue reading “Combing The Hair Underwater Again, Are We?”
Ford’s pre-millennial coupé didn’t gestate in an Erlenmeyer flask, but it was something of an amalgam nonetheless. We take a look at the Puma’s moodboard.
The design theme for the 1997 Ford Puma bridged the blue oval’s early ’90s ovoid, organic design era and the ‘New Edge’ theme which arrived at the dawn of the millennium. But the roots of the Puma programme lie deeper. Continue reading “Barchetta to Bobcat”
Recently we have been debating Opel and Vauxhall. The general consensus is not that good for a brand fielding its best products since the last lot of good products…
…which, if you think about it, it is pretty much most of their cars with one very debatable model and one not debatable model. For reasons known only to Opel and Vauxhall’s marketing staff, Opel have been tarred with a Clarkson-shaped brush. Good old Sir Jeremy, now Lord, Clarkson, saw fit to damn the Vectra “B” because it wasn’t an Alfa Romeo, Porsche or BMW M3 but happened to suit the needs of regular motorists.
Everybody’s gettin’ down at the Disco, so Land Rover’s CCO gets his boogie shoes on.
Since Land Rover announced the current L462 Discovery last year, JLR and Land Rover’s Chief Creative Officer, Gerry McGovern have been batting away varying degrees of critical opprobrium over the vehicle’s rear-end styling – the Discovery’s offset numberplate positioning to be exact. A few weeks ago IGMG expressed his defiance at the critical backlash associated with his creation, suggesting the problem was not of his making.
One example is for sale here, and it is a scale model: €11,000. It does however, have a 4hp petrol motor. It’s 224 cm long and has never been used.
None are listed at Mobile.de.
De La Chapelle must be one of the most unusual small-scale constructors. Not content with making five full-size cars in the repro-retro mould, the also make operational cars for children (the BMW roadster shown above). They will also make a car to order, which is what the 328 appears to be, hence the remarkable price. Continue reading “Far From The Mainstream: De La Chapelle”
Another in a series of lasts: The 1997 Ford Puma. We won’t see its like again.
The 1990s saw Ford’s European outpost embark upon a period of reflection; a polar realignment from the provision of lowest common denominator perambulatory devices to a respected and critically lauded manufacturer of class-leaders. This process began in earnest with the 1995 debut of the BE91-series Fiesta. While retaining the body structure and basic mechanicals of the critically unloved preceding model, a series of chassis and engine refinements in addition to a major external and internal restyle saw the Fiesta Continue reading “Bobcat by Another Name”
The classiest, most charming Mercedes-Benz S-class derivative in ages does not wear a three-pointed star. How poignant.
This is not a Mercedes-Benz S-class convertible sporting some new DetoxAmbience® specification, but the Carlsson Diospyros. Hiding behind that clumsy moniker – and the presumption that car customising inevitably leads to Mansory-like levels of gaucheness – is the most assured and tasteful version of the current S-class released so far. Continue reading “IAA: Lone Star”
There’s something rather peculiar about selling the only car of its kind in the whole country and noting it’s a “non-smoker’s car”. Is there really a person who will consider a car like this only if the ashtray has been unused?
There’s only one on sale in Denmark at the moment.
“Peter Fintl is the director of technology and innovation at the German subsidiary of the French development services provider Altran, which works closely with PSA. He has a precise understanding of PSA’s technology strategy.
“PSA doesn’t need Opel’s conventional technology,” Fintl said. “Since both manufacturers are active in the same class, it is likely that the Opel platforms will be gradually decommissioned and PSA technologies introduced.” (Automotive News) This is excellent timing: “Opel has just invested 210 million euros in a new development and test centerfor engines and transmissions in Ruesselsheim. The center, which went into operation last October, employs 800 engineers.”Continue reading “Little Or No Corrective Action”
As JLR moves further into the white space of seemingly infinite possibility, we ask a few awkward questions.
This week, Autocar exclusively reported the prospect that JLR is advanced on developing a more road-biased, Range-Rover-derived vehicle, said by the journal to be dubbed Road-Rover. According to journalist, Hilton Holloway, the forthcoming model, set to debut in about three years time, will be the first of a range of cars aimed at the top end of the luxury market. But one aspect missing from Autocar’s piece is Continue reading “To Boldly Go…”
This slightly tatty motorcycle caught my attention recently. It’s a Moto Guzzi V-twin, labelled “Indian”.
For anyone who’s ever enjoyed looking at an engine and trying to find out which bit does what, such a device is a pleasure to behold. The V-2 is arranged longitudinally to the body, presumably for better balance and cooling. The engine rests in a tubular frame which is also clearly visible. Pretty much every important part is easy to find which means that you can Continue reading “Ambling Between the Walls”
Driven to Write (with no thought to our own safety) addresses the big one.
It’s somewhat overdue. In every Jaguar aficionado’s lifetime one has to approach X200 and try, (now come on, stop giggling back there) really try to view it with something remotely akin to an objective gaze. Because for many of us, it’s the Sargasso Sea of Jaguars. The mad aunt in the attic, the great un-namable. But has sufficient time elapsed to Continue reading “What we Talk About When we Talk About The S-Type”
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”
Across the road from the bus-stop, there stood this VW Passat:
Around the C-pillar I saw a lot of what in the olden days we’d call BMW style. I reflect a lot on how BMW once did some of the work involved in epitomising German design, but it’s been a long time since this : Continue reading “A medley for Sunday”
Unlike the car upon which it was based, the 1971 NSU RO80 by Pininfarina was not a landmark. But that doesn’t mean it was without influence.
Four years after the NSU RO80’s announcement, Pininfarina showed this, the carrozzeria’s take on Nekarsulm’s 1967 engineering and stylistic masterpice. But how does one advance upon a car that not only seemed to predict the future at its debut, but would actually come to embody it? Not like this, one might argue. Continue reading “Lost in Rotation”
Chief among the novelties in 2007, Ford showed off a markedly re-styled Focus with virtually every panel changed. The show previewed the Kuga, their first cross-over “designed and developed in-house”, they said, which distinguished it from the bought-in Maverick. The Mondeo gained a 2.3 litre engine and a six-speed automatic was made available for that car, the S-Max and the Galaxy.
At the very back of the bottom of the list, Ford announced something they called the “Ford Individual” treatment to be rolled out (in management speak) Europe-wide. How many people felt compelled to Continue reading “Evermore the Realm?”
As Steve fires up the NSU’s power unit, it quickly settles into its distinctive buzz-saw rotary whine. I ask him how often he uses it? “Not as often as I should – I have too many cars. I don’t use it in the winter, but this summer it’s done about 1500 miles.” Mileage incidentally, which includes a trip to the recent 50th anniversary commemorations in Suffolk, where over 30 Ro80s converged. Among the attendees was an owner from Stuttgart who Continue reading “Sons of the Silent Age – (2)”
Part one: Driven to Write meets (and briefly drives) one of its heroes.
A commonly espoused orthodoxy warns us that close proximity to our idols can only lead to disappointment. Some go further, suggesting that the renunciation of hero worship is the mark of a mature mind. This being the case, I can categorically claim not to have attained it. But surely it is preferable to Continue reading “Sons of the Silent Age”
Chinese-owned, Stuttgart-headquartered Borgward AG presented an all-electric Isabella concept at the Frankfurt IAA. Is it a hubristic Frankenstein fantasy, or a worthy bearer of the revered name?
Die Isabella ist tot, es lebe die Isabella. Ein gute idee is besser als tausend Bedenken.
(The Isabella is dead, long live the Isabella. A good idea is better than a thousand concerns.)
So said Dr. Jochen Schlüter, the fictional chairman of the living and thriving Borgward AG in Andreas B Berse’s 2006 contra-factual novel ‘Borgward Lebt’ on the occasion of the launch of the fourth generation Isabella at the Frankfurt IAA in September 1989. Continue reading “Diamond Dream, or Ruined Rhombus?”
Despite the enormous size of the automotive industry and the enormous importance of aesthetics, the academic literature on the topic is sparse.
There can be found in any bookshop a shelf of ten to thirty books on marques, full of glossy images and I am not talking about these. A few books supposedly on automotive design exist and these are inadequate. This has a few nice pages on rendering. The rest is fluff, sorry to say. The same goes for this book which is mostly about drawing not design.
Driven to Write’s star of the Frankfurt motor show may surprise you.
Since we founded DTW three and a half years ago, (where has the time gone?) I think I’ve written approximately nothing on Bentley – a gaping omission on my part and one for which I really ought to make amends. There are a number of reasons for this Crewe-shaped hole in my DTW outpourings, but I suppose if I was pinned to a wall (or similar stout object) and forced to explain, I’d Continue reading “Photo for Sunday : 2017 Bentley Continental”
The legendary motoring scribe Archie Vicar, takes a look at the 1972 BMW 3.0 CSi in what may be a transcription of a period review.
The article seems to have been first published in the Clitheroe Morning Register, May 17, 1972. The original photos were by Douglas Land-Windermere. Due to the poor quality of the images stock photos have been used.
In these increasingly competitive times, it is now essential that manufacturers must offer continual improvements every year on a rolling basis. The time when a car could be launched and left unchanged for ten to twelve years are long past, except at Citroen, whose antediluvian DS goes back to 1955. With an eye to staying ahead of the pack, BMW, the specialist maker of sporting saloons, has had another stab at another revision to their slow-selling coupé, the 3.0. With its awkward appearance and lack of space, BMW need to do all they can to Continue reading “Jolly Times On Bavarian Roads!”