Electric Dreams – Farewell Ampera

Was GM’s EV ever a contender?

Ampera Tunnel

Various things have recently caused me to think of things electric, though I admit that none of them involves me saving this or other planets. I had a mail the other week announcing a blanket 20mph limit in much of the area where I live, a process that is happening in many boroughs of London. Much of my driving in London is carried out in an old Audi S6, that burns both rubber and fuel with abandon, but gets me there no faster than anyone else. I dislike tube journeys. I can’t ride a pedal bike long distances without hurting my back. If I ride my motorcycle in wet weather I drip over people’s floors. I like silence. I want a new motoring experience. All these and more reasons make me think it would be nice to drive an electric car, or at least a part electric car.

Continue reading “Electric Dreams – Farewell Ampera”

1977 Cadillac Fleetwood: Review

Short trips: we revisit Archie Vicar on Cadillac’s new for ’77 Fleetwood Brougham which was briefly offered in Europe.

1977 Cadillac Fleetwood Brougham
1977 Cadillac Fleetwood Brougham

From “Driving Weekly Magazine” Nov 1977. Photos by Gary Purvis. Owing to the unfortunate loss of Mr. Purvis’ wide-angle lens, stock images have been used.

Drivers interested in something a little different might like to think about Cadillac’s new Fleetwood Brougham. Thanks to the fuel crisis (merely four years ago) Cadillac have taken the cleaver to their leviathans. They have shrunk their enormous aircraft carrier down to the size of a mere naval destroyer. The car is now 750 lbs lighter which is nearly half the weight of Volkswagen’s horrid little Golf. Smaller doesn’t mean more frugal though. The fuel consumption is still prodigious, thanks to the 7 litre V8 engine: 12 mpg is easily achieved. Cadillac say this smaller Fleetwood is “more European” in its appearance Continue reading “1977 Cadillac Fleetwood: Review”

Theme: Concepts – 2012 Lada X-Ray by Steve Mattin

The 43rd Most Influential Briton in the Car Industry 2004 was Steve Mattin.

2012 Lada X-Ray concept
2012 Lada X-Ray concept

Formerly the senior design manager at Mercedes Benz until 2004, he moved to Volvo when it was under Ford’s management. I happen not to care a great deal for the Mercedes cars designed while Mattin was in Sindelfingen. And it surprises me very little that while at Volvo Mattin oversaw the creation of the Volvo S60, V60, and XC60 concept cars.

Continue reading “Theme: Concepts – 2012 Lada X-Ray by Steve Mattin”

Theme: Concepts – Jaguar’s Lost Gamechanger

Driven to Write takes the Sir William test with Jaguar’s 2003 R-D6 concept and asks, could it have been Coventry’s TT?

Jaguar_RD6_large

Most concept cars are created to invite a dialogue with the customer about the future, or at the very least, nudge them towards one the manufacturer has already committed to. However, in the case of the concept cars prepared under the design leadership of Ian Callum, it was a bit more like forensic research. With Jaguar’s styling atrophied under the weight of over two decades of introspection, it was a case of asking; ‘what would Sir William Lyons have done?’ Continue reading “Theme: Concepts – Jaguar’s Lost Gamechanger”

Theme: Concepts – 1980 Ferrari Pinin

In some ways, the 1980 Ferrari Pinin is a mess. But some of its details inspired later cars, none of which were Ferraris.

1980 Ferrari Pinin
1980 Ferrari Pinin

The proportions work quite well but one gets the impression Pininfarina had a hard time with the details and with marrying a form language that wanted to Continue reading “Theme: Concepts – 1980 Ferrari Pinin”

2014 Renault Twingo Review (Interrupted)

DTW fails to test drive the New Twingo.

Twingo Front

Following our disappointment with the Citroen Cactus, a viewing of the Renault Twingo has yielded a pleasant surprise. Importantly, unlike other recent Renaults, the styling is not inspired by something from one of Mr van den Acker’s collection of sports shoes. The fact that it reminds me of a Fiat 500 is made more excusable if you consider that it, and not Fiat’s current version, is a truer spiritual updating of the original 500. Continue reading “2014 Renault Twingo Review (Interrupted)”

Reasoning à la Marchionne

Not just since Luca di Montezemolo’s dismissal have arguments about the merits and demerits of FCA CEO, Sergio Marchionne’s style of conducting business been rather heated. And now we are being presented with a particularly poignant case in point.

Signore Marchionne undoubtedly knows his stuff when it comes to numbers and figures like few others in the business. Which is why nobody was surprised when he – somewhat proudly, it has to be said – explained that the series production Alfa Romeo 4C’s extremely ungainly headlights were his very own responsibility, as their decidedly cheap appearance helped lowering production costs by a few millions. Car buyers, he seemed to believe, don’t really care about details, even particularly blatant ones. Continue reading “Reasoning à la Marchionne”

Theme : Concepts – Little Wonder

The 1983 Opel Junior concept personified the adage, small is beautiful.

opel-junior-05

The 1983 (is it really that old?) Opel Junior was one of the stars of that year’s IAA at Frankfurt, where it debuted. Small and really rather perfectly formed, the little Opel was the work of a team of designers at Opel’s Rüsselsheim styling centre, under the direction of Hideo Kodama. Alongside Kodama was Gert Hildebrand and neophyte, Chris Bangle, who it’s said, was responsible for the concept’s modular interior.  Continue reading “Theme : Concepts – Little Wonder”

Theme: Concepts – 2013 Honda Gear

It seems Honda didn’t think too much of this little concept car. They showed it at the Montreal Motor Show in 2013, at the same time the Detroit Motor Show was being held.

2013 Honda Gear concept car
2013 Honda Gear concept car

To be honest, I found this by accident. In 1992 or 1993 Honda showed a small concept car with a feature that has become a very common, the false reverse-raked c-pillar. I wanted to see the originator of this idea and then show a few of the cars that have used it these last 20 years: Continue reading “Theme: Concepts – 2013 Honda Gear”

Concepts: From Dialogue to Thesis

The 1998 Dialogos concept previewed the full-sized Lancia’s final fling.

proto_dialogos_51

During 1996, Lancia began work on a new large car concept. Lancia design director, Mike Robinson was briefed to create a car that would honour marque traditions, while also being a showcase for upcoming in-car technology being developed by Fiat at the time. The concept was also intended to preview the next generation full-sized Lancia saloon style.  Continue reading “Concepts: From Dialogue to Thesis”

2014 Toyota Aygo 1.1 VVTi Review – Part 3

This has turned into something of a long-term test. With a third chance to drive the car, DTW has some extra insight on living with Toyota’s second smallest car.

2014 Toyota Agyo 1.1 VVTi
2014 Toyota Agyo 1.1 VVTi

Perhaps the most illuminating aspect of adding another four days to the tally of six, is that a few important details have turned up, all of them bad. DTW conducted most of the original testing when the days were longer. This time, night driving in humid weather has shown up two details that might irritate or perhaps prove too grating to live with. Continue reading “2014 Toyota Aygo 1.1 VVTi Review – Part 3”

BMW’s Front Wheel Drive Hatchback

Just a few days ago I noted that we at DTW had not treated BMW to some of our ire. Here is some ire. Or something passing itself off as such.

2015 BMW hatchback
2015 BMW hatchback

The car above is the 2015 BMW 2-series “active tourer” which is a five-door, front-drive hatchback with a great deal in common with the 2011 Ford C-Max which is five-door, front-drive five seater hatchback (below) that sells for a lot less. And looks better. Continue reading “BMW’s Front Wheel Drive Hatchback”

Theme : Concepts – Essence of Alfieri

Déjà vu on the show circuit 

maserati-alfieri-concept-show-floor-rear-side-view-2

At this year’s Geneva show, Maserati announced the Alfieri concept; a preview for a new Grand Turismo, aimed at the sort of affluent customer who might otherwise choose a Porsche 911, Aston Martin or heaven help us – one of those vulgar new Mercedes-AMG things.

Continue reading “Theme : Concepts – Essence of Alfieri”

Theme : Concepts – Ride A Rocket

Mini raised every enthusiast’s hopes to the heavens with their 2011 Rocketman Concept, only to have them burn up on re-entry. Thanks for that…

mini-rocketman-concept-0

At the 2011 Geneva Motor show, MINI debuted the Rocketman concept and from Palexpo to Peterborough, Mini enthusiasts wept with relief, because here at last was a proper Mini-sized MINI, rather than the lumbering behemoths that were actually available for purchase.

Continue reading “Theme : Concepts – Ride A Rocket”

History Repeating: XJ40 Part 9

Phase Three – 1981-1986: Trouble at ‘Mill. As John Egan begins extricating Jaguar from BL’s grasp, XJ40’s development programme hits some early setbacks.

outback
XJ40 SDV testing in the Australian outback – image: Car Magazine

As quality improved, Jaguar customers could appreciate the cars’ elegant lines and refined character anew, and sales rose sharply. Despite a continuing sales depression in the US market, 21,632 cars were sold worldwide in 1982 – up from 15,640 the previous year. For Egan however, exit from the BL straitjacket became his primary focus. Amongst discussions held was the serious prospect of a tie-up with BMW. Continue reading “History Repeating: XJ40 Part 9”

JLR: The Challenges Facing a Challenger Brand – Part 3

The limping cat: In this third part Driven to Write asks why Jaguar continues to under-perform in its most crucial market? 

xe_Thumbnail

Despite the improvements that took place under Ford ownership and enhanced resources provided by Tata, Jaguar continues to seriously under-perform globally. According to JLR, Jaguar sales rose 13% year-on-year, retailing 49,656 vehicles in the calendar year to date and 6,069 in the month of July alone*. However these figures belie several more troubling factors. Jaguar sales in the once vital American market keep falling. Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 3”

A glimpse of the future for the DS brand

Automotive News Europe has reported that PSA have launched a China-only vehicle, their second. It is the DS6 crossover.

2014 DS6
2014 DS6

The appearance is generic SUV while the grille and lights show China´s DS styling. From there back, it´s file under “Forget”.For a brand allegedly majoring in style this is a major puzzle. For a firm as indifferent to the meaning of DS, this entirely to be expected. And we can see this as sign of the future developments for DS, along with the possibility of the brand having its own dealerships, as it does in China. Continue reading “A glimpse of the future for the DS brand”

JLR: The Challenges Facing a Challenger Brand – Part 2

In the second part of our examination of JLR, we look at Land-Rover’s market stratification, Ford’s powertrain legacy and their less than stellar reliability record.

JS45310812

Land Rover’s confused offering
JLR’s strategy with Land Rover is to stratify the brand into three distinct levels. Land Rover at entry level, Discovery as median level and Range Rover as upper level. However, at the time of writing, this distinction remains insufficiently clear. The newly announced 2015 Discovery Sport is a good example of this – appearing a little too akin to its Range Rover derivative, and suggesting there is work to be done to put some discernible distance between the individual marques. Until a new generation Defender is available, this strategy will continue to confuse customers, with the added problem that JLR have nothing to offer buyers trading from the outgoing Freelander model – unless they are prepared to dig considerably deeper into their pockets.  Continue reading “JLR: The Challenges Facing a Challenger Brand – Part 2”

Theme : Concepts – Yet Another DS Stunner!

Steaming Hot News From Paris!

DSuperficiale

Following on the heels of the Divine, the Paris Salon was today stunned by another offering from PSA’s ambitious DS brand, its latest concept the DSupérficiâle. Originally thought by diehard enthusiasts to be a homage to the D Super, itself the successor to the classic ‘no-frills’ ID19, PSA was anxious to dispel such misconceptions. At the press launch, DS spokesman Jean Conneries, standing in front of a still-shrouded shape, explained the philosophy behind the car.

We are foremost a French brand. We must build on that as the 21st Century progresses. However, in the past we have mistakenly concentrated too much on those aspects of heritage that are specifically Citroën. France has a huge heritage that it has bequeathed the World and foremost in that is philosophy. The philosophy of this car is ….. philosophy itself! Continue reading “Theme : Concepts – Yet Another DS Stunner!”

1997 Isuzu Vehicross reconsidered

Spare a thought for the Isuzu Vehicross. Isuzu revealed the Vehicross as a concept at the 1993 Tokyo Motor show and the production car went on sale in 1997. Who thinks about it today?

1999 Isuzu Vehicross

1999 Isuzu Vehicross

The Vehicross survived for four years until 2001 and has sunk without leaving very much of a trace. However, it merits a second look. In 2013, Michael George at Jalopnik wrote : “Let’s check off all the ways the Vehicross is a unique snowflake in the most boring automotive landscape of all. A design that still seems futuristic today? Check. It comes from a much-beloved dead brand? Check. Sophisticated all-wheel-drive technology that makes it a highly-competent off roader? Check. General mechanical toughness? Check. Rarity? Check. Always designed to be a one-run niche vehicle? Check.” For this reason he sees it as future classic. If you want one, look here  where a 1998 with an absurd 3.2 litre engine is for sale for £6500. That´s not a lot of money for a rather interesting motor car. Continue reading “1997 Isuzu Vehicross reconsidered”

Theme: Concepts – 2000 GM Precept

This was inspired by Sean’s post about Tatra’s retirement from making road-going automobiles and what might have been.

2000 GM Precept concept car in motion
2000 GM Precept concept car in motion

In the last few years of the Clinton administration a sizeable grant was made to the US car builders to help them develop fuel efficient large cars. Among the goals, the companies were to aim for was to reduce fuel use to 80 mpg. We seem to be slowly getting to this although with smaller cars. GM’s response to this grant was the Precept, the appearance of which seems to me to not too unlike a Tatra. Whether this is a case of convergent evolution or actual direct inspiration, I can’t say. Continue reading “Theme: Concepts – 2000 GM Precept”

JLR – The Challenges Facing a Challenger Brand

Driven to Write examines the JLR success story.

f-type___rr_-_skyline_DesktopHero

Jaguar Land Rover’s commercial renaissance over the past five years has prompted a deluge of scepticism in some quarters, because on the surface of things at least, its rapid turnaround has stretched belief. When the Ford Motor Company sold the Jaguar and Land Rover brands to Indian industrial giant, Tata Group for £1.2bn in 2008, both businesses were loss makers – Jaguar in characteristically epic fashion. Continue reading “JLR – The Challenges Facing a Challenger Brand”

More Renault: 2015 Renault Avantime, Sorry, Espace

Renault have decided to abandon yet another category of car. This time they have given up on space-focused people movers.

2014 Renault Espace
2014 Renault Espace

The Renault Espace was a trend setter and for two decades ruled the roost in the MPV class. The original version is now three decades old and still has a tidy, neat appearance of purest industrial design. This sat well with Renault’s custom of quite rational cars. The last generation did not get out of the show room fast enough. It was luxurious, large, complex and not really the kind of car you really wanted babies to be sick in. Continue reading “More Renault: 2015 Renault Avantime, Sorry, Espace”

History, as Written by Both Winners and Losers

Museums of the Alternative Motoring Universes of Both Porsche and Tatra

Porsche Gmund 04

A recent visit to Austria was intended to lead to a return by way of Prague and, en route, a further diversion would be made to the Technical Museum Tatra in Kopřivnice. The Tatra company has a long and fine pedigree, and the streamlined 30s Tatras of Hans Ledwinka and his team, as well as their post-War successors, have long fascinated me and, to someone frustrated by cordons, the museum tantalisingly offers that “some of our exhibits and models are available for you to touch”. In the event, time conspired to make the zig-zag trip north impractical, though I strongly hope that I will have another chance.

Continue reading “History, as Written by Both Winners and Losers”

Theme : Concepts – Armchair Motorshow : DS Divine

What is to be made of the DS Divine concept car? Is it a Good Thing that PSA now has Peugeot, Citroen and the DS brands to manage?

2014 DS Divine concept front three quarter

As we know, PSA has decided, in its wisdom, to divide its efforts no longer in two, but three. From hereon in (or, at least until PSA has gone to the hereafter), the Sino-French giant will furnish the market with Peugeots, Citroens and DSs (the latter to be shorn of the Citroen moniker sometime next year, in the UK at least, so it is reported). Continue reading “Theme : Concepts – Armchair Motorshow : DS Divine”

Theme: Concepts – Renault’s Mixed Message

Look at the future as it was in 1995 and look at the future circa 2015. Are we going back in time? Sideways?

2015 Renault Laguna or Initiale or Safrane or something
2015 Renault Laguna or Initiale or Safrane or something

I was moved to write this when I saw a breathless announcement at French Cars In America that there was a new Renault Laguna on the way. They alleged that the car was going to be shown at the Paris Motor show (happening around now, if you reading this in 2016 sometime) They got their story from Auto Plus. While cross checking it I found that Auto Express had nothing to say on the matter at all. So, I don’t know if the car really will be sold or is just a Photoshop story.

Assuming the car looks a little like the one shown above we have another big, grey bloater with a high waistline and a busy front end. Renault have not really grasped what they might need to do to Continue reading “Theme: Concepts – Renault’s Mixed Message”

Concepts: Saab 9X BioHybrid

Getting it right at precisely the wrong time.

Saab biohybrid
Stunning. Saab 9X biohybrid

At the 2008 Geneva Motor Show, Saab presented a concept that perfectly encapsulated the future direction the marque needed to take. Given the multitude of factors massed against it, its non-adoption was perhaps inevitable, but that didn’t stop enthusiasts howling in frustration and thwarted desire. Derived from earlier 9X concepts, the C-sector 9X BioHybrid concept not only looked fantastic, but also successfully imagined Saab’s entry into a sector that should have proven both lucrative and sustainable – hybrid technology or no. Continue reading “Concepts: Saab 9X BioHybrid”

2011 Nissan Juke 1.6 Review

The received wisdom is that the Juke is an odd-looking vehicle with no obvious purpose. Is this true? I drove one in order to find out.

2011 Nissan Juke
2011 Nissan Juke

To avoid disappointing people I’ll get the driving stuff out of the way immediately. After three hours on a route that took me from Stansted Airport to almost exactly the dead centre of Britain I had covered every major road type available in England barring gravel and mud. On motorways the Juke in 1.6 litre flavour can keep up with traffic and proceed to license-losing speed and stay at that pace unbothered for as long as you care to Continue reading “2011 Nissan Juke 1.6 Review”

Theme: Concepts – 2003 Lancia Granturismo Stilnovo

One of the last Lancias had a five year gestation from concept car to production. In this case there were two concepts, a real one and a pre-production model. One of them was not helpful.

2003 Lancia Granturismo Stilnovo
2003 Lancia Granturismo Stilnovo

Lancia showed the 2003 Lancia Granturismo Stilnovo at the Barcelona motor show as a genuine kite-flying concept car, one of quite a few they showed around this time. Three years later these ideas were translated into the production ready 2006 Lancia Delta HPE concept revealed at the Venice International Film Festival which then took a remarkable 2 years to get to an official launch by which time the styling had staled somewhat.

You have to Continue reading “Theme: Concepts – 2003 Lancia Granturismo Stilnovo”

Theme: Concepts – Obendorfer’s Retrofuturism

Not all concept cars are designed by design consultancies or manufacturer’s own studios.

2013 design for Fiat 127 by David Obendorfer
2013 design for Fiat 127 by David Obendorfer

I have covered the work of the Pforzheim Design School recently. Today, presented as freelance concept designs, rather than as student work, here is David Obendorfer’s work. He graduated from the MOME Moholy-Nagy University of Art and Design of Budapest and has been working for the Officina Italiana Design of Mauro Micheli and Sergio Beretta for 5 years; they mainly deal with Riva boats and general ship design too.

Obendorfer has taken some 70s themes and presented them in a modern idiom. We can take this to really mean Continue reading “Theme: Concepts – Obendorfer’s Retrofuturism”

Matching Designer Luggage – What would Bryan Ferry do?

When confronted by a question of taste, I always ask myself, what would Bryan Ferry do? 

1979 Cadiilac Seville Gucci edition
1979 Cadiilac Seville Gucci edition

My extensive research has thrown up a nice example of a sub-set of a subset, designer accessories for designer editions of mass produced cars. It’s Gucci fitted luggage for the 1979 Cadillac Seville. Would Bryan Ferry go for this or not? The Big Two and a Half in the US have been more prone to tie-ins and designer editions of their cars than we have here in the social-democratic paradise of Western Europe. Continue reading “Matching Designer Luggage – What would Bryan Ferry do?”

History Repeating: XJ40 Part 8

Phase Three – 1981-1986: Picking Up the Pieces. The early phases of XJ40 development centred around the battles played out to retain Jaguar’s identity. The third phase would be dominated by efforts to remove themselves from BL’s influence entirely.

1980_jaguar_xj_1
A tough act to follow – the Series III – image: Jaglovers

For John Egan, the first eighteen months at Browns Lane proved something of a high wire act. With morale in tatters, and unfinished cars piling up, Egan initially believed that Jaguar’s problems were marketing rather than production based, a notion he was swiftly disabused of. Continue reading “History Repeating: XJ40 Part 8”

Theme: Concepts – Introduction

What is a concept car? What was its past like and how did its future evolve? Why do we have concept cars at all?

1951 GM Le Sabre concept car
1951 GM Le Sabre concept car

We are late in the automobile era. It is ending as cars become banalities and as the illusion of mass personal transportation dissolves. Consequently, the car’s future might even be over already. In 1971 the future was staggeringly unlike the present. In a properly realised future all signs of the present are gone. Continue reading “Theme: Concepts – Introduction”

Theme: Advertising – Conclusion

We started with the premise that advertising was a means to create dissatisfaction.

1978 Audi 100 2.2.
1978 Audi 100 2.2.

Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was pretty well packaged. We must ask ourselves if it’s right that advertising that actually does what it is nominally supposed to do deserves such criticism. Continue reading “Theme: Advertising – Conclusion”

Showtime Showdown – Olympia 1957

In this extract from Simon A. Kearne’s excellent biography of Sir Basil Milford-Vestibule, he details the only recorded meeting between the legendary engineer and bitter rival, Len Brik at the London’s 1957 Olympia Motor Show. 

1959poster

Simon A. Kearne writes: Sir Basil never missed an opportunity to attend the annual London Motor Show, although he habitually detested everything he saw there. He would sweep around the show stands, the ever-present Montclair in hand, accompanied by his faithful assistant, Boothby, unintentionally insulting friend and foe alike. On this occasion, I accompanied them during press day and as we arrived at the Lotus stand, Colin Chapman hurriedly ducked behind some packing crates in a vain attempt to avoid our party.

Continue reading “Showtime Showdown – Olympia 1957”

What’s the Difference Between Kia and Hyundai?

I should really have resolved this pressing question a long time ago. I think I may have sorted it out so you don’t have to.

2014 Kia Optima
2014 Kia Optima

Introduction

Not unlike Thompson and Thomson: Hyundai and Kia. The same corporation owns them, in a situation reminiscent of PSA who look after Peugeot and Citroen.  Citroen had a long and interesting life up until Michelin sold the firm to Peugeot and in the intervening years it has been easy to tell one marque from the other despite common ownership (Saxo and 106 are exceptions). Continue reading “What’s the Difference Between Kia and Hyundai?”

Take Two: 2014 Toyota Aygo Road Tested a Bit More

How did a second chance to drive the 2014 Toyota Aygo alter my view?

2014 Toyota Aygo and a Seat Cordoba. Compare. Contrast.
2014 Toyota Aygo and a Seat Cordoba. Compare. Contrast.

A while back I tested the Toyota Aygo and reported here on my impressions. I have had another chance to sample the same car (Sept. 19-21). This time I did a bit of silly driving and paid attention to a strange characteristic of the gear shift recommendations. Continue reading “Take Two: 2014 Toyota Aygo Road Tested a Bit More”

Cars I Can’t Write About – 2014 Volvo V40

In order to say why I can’t really write about this I had to do some research. It’s amazing what you don’t read in magazines. 

A hatchback
A hatchback

The V40 was introduced in 2012 for 2013 and all I noticed about it since then is the daft crease in the bodyside which is supposed to evoque the P1800. The V40 is a hatchback though Volvo describe it as an estate, I suppose. Whilst the designer of the 2004 S40 is probably only named in Auto&Design magazine, the V40 can claim Peter Horbury as its creator (cited at Wikipedia). Continue reading “Cars I Can’t Write About – 2014 Volvo V40”

How to Shape the Future

In late August the students of the renowned Pforzheim Automotive MA degree course held their summer show…

Concept design by Min Byungyoon
Concept design by Min Byungyoon: sculptural expression

…it all looked lovely. I meant to write about this a bit sooner but other subjects demanded my time. However, the main points I wanted to make are still valid. I could easily have selected another degree show but this one is the excuse to make them as they are general to all design courses, I feel. Continue reading “How to Shape the Future”

Theme: Advertising – Smitten by a Griffin

Vauxhall, ‘Once Driven Forever Smitten’.

VauxhallLogo

As an ad-slogan, it never really sounded right to me, carrying within it a sense of deadlines unmet and frantic solutions cobbled together. It also suggested not so much an ad-agency creative team out of ideas, more a client without a clue.

Continue reading “Theme: Advertising – Smitten by a Griffin”

Three Years Late to Market

The new Ford Mondeo will finally be on sale in 2015, just three long, long years after the launch of the car it was based on. 

2000 Ford Mondeo rear comparison

Above we see the 2000 Ford Mondeo, styled under the reign of Claude Lobo and Chris Bird. Then we have the 2006 version credited to Martin Smith but which is probably mostly a Chris Bird car. And finally, we have the 2015 car which I gather was designed in the US and has been sold as the Ford Fusion. The photos speak for themselves. Continue reading “Three Years Late to Market”

The Wraith Of Khan

This post actually involves neither Ricardo Montalbán nor Benedict Cumberbatch.

Instead, this is about a video presenting one of the few genuinely decadent motor cars on sale today, the Rolls-Royce Wraith. Unlike certain motion picture formats concerning the automobile, this little film isn’t about a tarred-and-feathered Rolls-Royce that has to cross the Gobi desert before the egg on its motor block has been fried to a crisp. It simply tries to understand the appeal of the car in its most likely habitat. And appeal it does, in a sense I personally find somewhat perplexing in this day and age of oversaturation. Continue reading “The Wraith Of Khan”

Advertising: Speak My Language

Vorsprung durch… advertising.

audi-logoamsmdb261408

When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.

Continue reading “Advertising: Speak My Language”

Not-So-Guilty-Yearnings

There’s that Dream Garage that most car people compile at least once in their lives, and some car people compile once a week – or three times a day.

Formby

Generally these are straightforward cars, exotic maybe, but four wheels, internal combustion engine and at least two seats. Of course I have one of these which, with the exception of a couple of constants such as an R Type Bentley Continental, is usually in a state of flux. However, there’s also that other list of vehicles that are possibly even less practical than a Lamborghini Murceliago (a car I have so little interest in I can’t even be bothered to spell-check) but that exert a strange fascination. For me that list is less changeable.

Continue reading “Not-So-Guilty-Yearnings”

Theme: Advertising – Ceci N’est Pas Une Poire

In 1976, Renault launched a car which set the template for the mid-sized hatchback which became the default choice of households, if not the world over, at least in Europe…

This is not a pear.

The ill-advised press campaign that soon followed, however, made a fool of their customers – and of the rest of the motor industry. Building on the success of the R4 and R16, and just like the R5 a few years before it, the R14 offered maximum interior space for passengers and their luggage in a compact footprint, draped in modern, unostentatious bodywork. Continue reading “Theme: Advertising – Ceci N’est Pas Une Poire”

The Leopard Bows Out

As Luca di Montezemolo’s reign at Ferrari comes to an end, an entire chapter of Italy’s automotive industry – as well as culture – is being closed.

ferrari-resume-attack-on-fia-5184_1

“If we want things to stay as they are, things will have to change” proclaimed Don Fabrizio Corbera, Prince of Salina in the seminal Il Gattopardo. He was, of course, referring to Sicily and the impending changes to country, people and his own dynasty. But such a statement could clearly have been made with regards to fellow nobleman, Luca Cordero di Montezemolo’s sacking from the post he had held for more than two decades. Only in this case, it would be untrue. Continue reading “The Leopard Bows Out”

Theme : Advertising – Ford’s Typographical Revolution

Ford’s influential adverts of the late ’90s set a style still in use throughout Ford’s communications. We look at an early example here.

2000 Ford Fiesta Zetec S
2000 Ford Fiesta Zetec S

At the end of the 20th century, Ford introduced a distinctive new style for their print advertising. The sans serif typeface indicated straight-forward modernity. It looks like a variant of Helvetica but is actually a font called Antenna  The ads use both bold and non-bold type depending on the function. In the ad shown here it’s all big and bold and very clear. You can Continue reading “Theme : Advertising – Ford’s Typographical Revolution”

History Repeating: XJ40 Part 7

Phase Two – 1976-1980: Egan Takes Knight. As XJ40’s vaults its final hurdles, John Egan arrives at Browns Lane. 

SIII production
Image: Birmingham Evening News

Throughout 1979, Sir Michael Edwardes began talking to the man he believed could pull Jaguar out of the abyss. Having previously revived the ailing Unipart business before quitting in the post-Ryder schisms, John Egan had all the right credentials. The only problem was convincing him to take the job. Central to Edwardes’ desire to recruit Egan was a mounting belief that he had made a misjudgement in Bob Knight’s appointment. Continue reading “History Repeating: XJ40 Part 7”

Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.

And other sales news too. Alfa are trying hard to fill the shop window. There are still three models on sale, if you’re interested. Read on to see what they thought they’d be selling by now.

Alfa UK´s hard sell (that is, it is hard to sell Alfas).
Alfa UK´s hard sell (that is, it is hard to sell Alfas).

Not so many hours after I made up a slogan for Alfa “We’re still in business! 25% off a 2014 Giulia for an unlimited period” it turns out this is not far from the truth. This Alfa UK home page (above) is full of activity but not so full of cars, pretty much as it was when I posted this item. Continue reading “Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.”