This post actually involves neither Ricardo Montalbán nor Benedict Cumberbatch.
Instead, this is about a video presenting one of the few genuinely decadent motor cars on sale today, the Rolls-Royce Wraith. Unlike certain motion picture formats concerning the automobile, this little film isn’t about a tarred-and-feathered Rolls-Royce that has to cross the Gobi desert before the egg on its motor block has been fried to a crisp. It simply tries to understand the appeal of the car in its most likely habitat. And appeal it does, in a sense I personally find somewhat perplexing in this day and age of oversaturation. Continue reading “The Wraith Of Khan”
When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.
There’s that Dream Garage that most car people compile at least once in their lives, and some car people compile once a week – or three times a day.
Generally these are straightforward cars, exotic maybe, but four wheels, internal combustion engine and at least two seats. Of course I have one of these which, with the exception of a couple of constants such as an R Type Bentley Continental, is usually in a state of flux. However, there’s also that other list of vehicles that are possibly even less practical than a Lamborghini Murceliago (a car I have so little interest in I can’t even be bothered to spell-check) but that exert a strange fascination. For me that list is less changeable.
In 1976, Renault launched a car which set the template for the mid-sized hatchback which became the default choice of households, if not the world over, at least in Europe…
The ill-advised press campaign that soon followed, however, made a fool of their customers – and of the rest of the motor industry. Building on the success of the R4 and R16, and just like the R5 a few years before it, the R14 offered maximum interior space for passengers and their luggage in a compact footprint, draped in modern, unostentatious bodywork. Continue reading “Theme: Advertising – Ceci N’est Pas Une Poire”
As Luca di Montezemolo’s reign at Ferrari comes to an end, an entire chapter of Italy’s automotive industry – as well as culture – is being closed.
“If we want things to stay as they are, things will have to change” proclaimed Don Fabrizio Corbera, Prince of Salina in the seminal Il Gattopardo. He was, of course, referring to Sicily and the impending changes to country, people and his own dynasty. But such a statement could clearly have been made with regards to fellow nobleman, Luca Cordero di Montezemolo’s sacking from the post he had held for more than two decades. Only in this case, it would be untrue.Continue reading “The Leopard Bows Out”
Ford’s influential adverts of the late ’90s set a style still in use throughout Ford’s communications. We look at an early example here.
At the end of the 20th century, Ford introduced a distinctive new style for their print advertising. The sans serif typeface indicated straight-forward modernity. It looks like a variant of Helvetica but is actually a font called Antenna The ads use both bold and non-bold type depending on the function. In the ad shown here it’s all big and bold and very clear. You can Continue reading “Theme : Advertising – Ford’s Typographical Revolution”
Phase Two – 1976-1980: Egan Takes Knight. As XJ40’s vaults its final hurdles, John Egan arrives at Browns Lane.
Throughout 1979, Sir Michael Edwardes began talking to the man he believed could pull Jaguar out of the abyss. Having previously revived the ailing Unipart business before quitting in the post-Ryder schisms, John Egan had all the right credentials. The only problem was convincing him to take the job. Central to Edwardes’ desire to recruit Egan was a mounting belief that he had made a misjudgement in Bob Knight’s appointment. Continue reading “History Repeating: XJ40 Part 7”
The sudden departure of Luca di Montezemolo as Ferrari MD has shocked tifosi and surprised analysts. But one key question remains unanswered – what happened?
Ever the truth-seekers, Drive to Write appear to have accidentally stumbled upon the answer, gleaned from (admittedly dubious) sources close to FCA itself, revealing the unspoken reason for his departure – the mysterious disappearance of Sergio’s favourite jumper – (A particularly fine blue angora number). Continue reading “Luca’s Woolly Nemesis”
I became the first person at the dealership near to where I work to test drive a Cactus, to the extent that the car itself was in a pre-pre-delivery state and had 1 mile on the clock when we set off in it.
The salesman (like policemen, they all look young to me these days) seemed bemused that the owner of a C6 might be thinking about “downsizing” to a Cactus (which I suppose is understandable), but he humoured me, nevertheless. Seeing the Cactus in the context of the showroom emphasised some things about its size and proportions. Continue reading “2014 Citroen C4 Cactus – Test Drive”
A few months ago, I published a snippet from the autobiography of that legend of the British Motor Industry, the Chief Engineer of Victory Cars, Len Brik. Since then I have had a request for a further extract, but I must admit that a small amount of the late Len Brik’s odd grammar goes a long way. However, I can offer you some alternative Brik related information. Continue reading “Len & Now 2”
It’s been said of radio that its advantage over other media is that the pictures are better.
This is generally true but when it comes to car advertising it is not. Radio ads can’t hope to convey the visual impression of a car, its most important attribute. Instead they are left to handle other aspects which can be presented verbally. These might include news of special offers and to point customers in the direction of dealers. They might serve to tell listeners of the arrival of a new model but other media must handle the rest. One advantage they do have is that they have a kind of captive audience and they contact the biggest audience for radio, drivers trapped in their cars. Continue reading “Theme: Advertising – Radio”
Continuing our celebrations of the Citroen CX’s 40th anniversary we present what resembles a period review by Archie Vicar. What did the great man think of the car on a drive from Paris to the West German border with East Germany in 1974?
From “The Driving and Motoring Month”, September, 1974. Photos by Douglas Land-Windermere
Indicative of the Citroen CX’s innovative character, the oil level can be checked inside the car thanks to a pneumatic indicator on the remarkably novel dashboard. The CX resembles a futuristic show car but is in fact on sale soon. The body shell joins to the underframe by means of 16 flexible rubber mountings. The steering strongly self-centres so that one only has to apply force when changing direction. Continue reading “Driving the Future: 1974 Citroen CX 2200 Super Road Test”
Advertising that mentions potential problems draws customers’ attention to them. Mazda’s advert from 1973 does just this. And it uses weasel wording too.
As I said in the introduction, advertising addresses people’s worries. Just as Rover handled the problem that their 1993 620 saloon was a Honda Accord in tweed (“Above all, it´s a Rover”), this ad from 1978 attacks the common prejudice that Japanese cars were vulnerable to rust. I tried to find one of these cars for sale and found only the precursor to the Mazda 626, the 616 LN. It’s from 1975 and probably the only one left.
Lexus’ recent creative review ditched more than the message…
All good advertising embodies an essential truth. For some years now for instance, Lexus has gone with the tagline ‘The Pursuit of Perfection’; a relatively believable goal to envisage. However, despite some success in the US market, Lexus remains stubbornly among the junior ranks of the European prestige car business. In a fit of insecurity, Continue reading “Theme: Advertising – Off Message”
In search of family transport, DTW rents a Korean mid-ranger and exposes it to mud, apples and half a dish of aubergine parmesan gratin.
Welcome back to the dead centre of the car market. The Hyundai i30 1.6 GDI** is a Focus and Golf competitor but may gun most accurately for the likes of the Peugeot 308 and any other mid-market also-rans. This type of car is very hard to write about in isolation as most of what you experience verges on the bland. Only a spread-sheet analysis of the cost and features along with a back-to-back test would reveal the precise differences in the qualitative and quantitative elements between this car and its peers. Nonetheless, even on its own, there are aspects of the car which please and those which irritate. Continue reading “2014 Hyundai i30 1.6 GDI Review”
“Building on a new tradition!” In this item, we have something resembling a transcript of a 1967 review by Archie Vicar. He finds much that is agreeable.
By Archibald Vicar From “Today’s Driver”, November 1967. Photographs by Wentworth Henry. Owing to excessive camera-shake affecting the original images, stock photos have been used.
Rumours abound from the Midlands, such as rumours are, that Jaguar is considering replacements for the venerable, nay, antediluvian 240, 340 (née Mark 2), S-type, 420 (née S-type) and 420G (née Mark X) with a range of motor vehicles which will essentially depend on one single body. Our sources in Coventry hint that among the pressing reasons for this change is that nobody at Brown’s Lane understands which car is which or the purpose for which any of them are intended. Continue reading “1967 Datsun 2000 De Luxe: Review”
Bristol Cars’ new owners have announced the launch of the first wholly new vehicle since the Fighter of 2003.
Called the Pinnacle, the new car is to feature a combination of Bristol hallmarks and modern touches. Carried over are the customs of making the bodies by hand (Bristol require a panel beater) and using very high quality materials. New to Bristol will be the use of battery power and range extension technology. There might even be cup-holders.
Also new to Bristol is the notion of merchandising, which to spell it out, is the selling of non-automotive products branded with the Bristol logo. That’s done to promote the brand (something Bristol didn’t try hard to do) and to make money (something Bristol didn’t manage very well towards the end). Continue reading “Bristol Returns: The 2015 Pinnacle”
Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.
Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”
The spread we are looking at today dates from November 1977. In line with standard advertising practice it preys on the worries of consumers to make its case. Here is the text, neatly indicative of several prejudices of the day.
“Although man has come a long way since he invented the wheel, he hasn’t yet discovered a way of totally eliminating its deadliest enemy: the Gremlin. And the gremlin’s favourite hunting ground is brand new cars. That’s why at Leyland Cars we invented Supercover. With Supercover every new Leyland car is given a thorough 69-point check for lurking gremlins at the garage before it’s allowed to be sold. Continue reading “Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)””
Okay Saab, we know this is a difficult time for you right now, especially with you being dead and everything. Obviously we’re sorry for your trouble, but if we can be completely candid, this whole thing is starting to get a little unnerving.
It was the year 2000 and according to the predictions from 1970 we’d have been traveling on hover-speeders and wearing metallic-nylon bodysuits. Somehow that didn’t pan out. For Rover, it was still 1959 though.
For your education and general knowledge, today’s item on advertising is an example of exploiting the customer’s worst instincts and distracting them from the selling point. This was done not only by the form of the ad as conceived, but simply by ensuring the message was concealed by the centre fold of the magazine. ‘Rime eef’, it reads. Continue reading “Theme: Advertising – Rover’s RIME EEF.”
The Citroen CX is 40 years old this year. To celebrate this milestone in car design, we present what looks like one of the first reviews printed in the English language.
By Archie Vicar – contributing motoring editor of the Worcester Morning Gazette, Sept 23rd 1974. Original photos were taken by Douglas Land-Windermere. Due to the poor quality of the originals, stock images have been used.
After a very long time in production, the DS has been (thankfully!) discontinued by its maker, Citroen. Whilst there were some good points in favour of the DS, there were too many oddities. Some of these have been ironed out so the new car will be more palatable to a wider range of customers. The incoming CX will be a more welcome car for motorists who want to drive something other than a Granada or Victor but without suffering the cost and inconvenience that the over-complex DS served up, drenched in garlic. Continue reading “1974 Citroen CX Review”
Further to our Aygo review yesterday, DTW presents this small reminder that once it was a simple matter to make an estate version out of an existing vehicle.
Here is the 1997 VW Colour Concept Polo estate. I like its vertical tailgate and utter lack of pretension. Such a car could do excellent service as either a practical second car for grocery and kid collection or else serve as a primary family car if the kids were still small. Finally, for Mr and Mrs Retired, it could get them around the country visiting the children and grand children without incurring big fuel bills. Continue reading “A Small Appreciation of a Small Estate”
This week DTW has the new Toyota Aygo on test. Launched at the 2014 Geneva motor show, it’s only just arrived on the market. So, how did the car fare during a punishing three day investigation involving child-seats, sand and small pebbles?
The engine is the 59 HP 1.0 VVTi in-line three pot. The “VVT” part stands for variable valve timing which has been around since 1996. The bore and stroke are 71 mm and 84 mm respectively. The Aygo comes with stop-start technology and this functioned well enough for me to learn to trust it. It can start the car faster than I could and this eliminated a lot of useless idling while waiting at lights. Continue reading “2014 Toyota Aygo 1.0 VVT-i Review”
Phase Two – 1975-1980: Knight Falls. The disastrous 1979 launch of Series III almost sinks Jaguar entirely, indirectly precipitating Bob Knight’s downfall.
1978 saw a brief reprieve in Jaguar’s fortunes. Under Sir Michael Edwardes, interference eased sufficiently to finally allow a consensus to emerge on XJ40’s style. Customer research backed the assertion that a strong family resemblance was required. The revitalised styling of the Series III XJ also cast a mighty shadow, because despite its age, Pininfarina’s revisions combined to create a sleeker, more modern car. Continue reading “History Repeating: XJ40 Part 6”
Time to look back on the month of August and see what we have learned.
August has drawn to a close and we are now an important amount wiser on the subject of engines. Among the discoveries are that a combination of regulations and fuel prices have made life uncongenial for large capacity engines. Both in Europe and the US, the V6 is increasingly rare. Furthermore, even the staple of mass-market, mid-range motoring, the boring old 2.0 litre 4-cylinder is beginning look much less like the first rung on the ladder to power and prestige. In a world of buzzy three-cylinders and blown 1.2 litres four-cylinders, the 2.0 litre four has the aura of profligacy once reserved for in-line sixes. The diminishing technical awareness of drivers means this change remains largely unremarked. What buyers want is Continue reading “Theme : Engines – A Conclusion”
Italy’s engineering giants slug it out for your entertainment.
Given the size of the Italian motor industry by comparison to say, the United States or Germany, it’s difficult to compile a list of the great engine designers without coming to the conclusion that Italy has historically punched well above its weight. The fact that most of them were schooled through Italy’s once thriving aeronautical industry says as much about the era from which they emerged as the political and socio-economic causes, but either way, Italy’s contribution to the pantheon of notable engines is undeniable. Continue reading “Theme: Engines – The Greatest?”
Recently DTW surveyed the decline of the mid-size family car with a V6. Further reflection led me to uncover some of the also-rans that trailed in the category.
This post-script adds four vehicles to the list of V6 contenders who have tried but not succeeded to gain sales from the dominant manufacturers. All four are marginal cars from marginal makers. Taken together they comprise a foursome fit for a comparison test in a future edition of Classic and Sportscar, say, 2024.
The V4 engine layout is synonymous with Lancia, the marque having employed the layout extensively from the 1920’s right up to and sometime after its demise as an independent in 1969. Founder, Vincenzo Lancia had something of a penchant for the vee-formation engine but it’s unclear exactly why he favoured the V4 over its in-line counterpart, given that the layout tends to fall prey to out of balance forces one would really rather not have to deal with. Continue reading “Theme: Engines – Divine Inclination”
DTW spotted this interesting machine: it’s a Danish-made motorcycle from the people who brought you Nilfisk vacuum-cleaners.
Most countries in Europe had a domestic motorcycle manufacturer or two up until the 1950s. Ireland is almost an exception, having only the Fagan company manufacturing Villiers models for a brief spell between 1935 and 1937. Rather more successful and long-lived, Nimbus produced motorcycles in Copenhagen between 1934 and 1959. Continue reading “Death Has a Revolving Door: Nimbus Motorcycles”
This week came more reports of the new Opel Corsa. What have they done, we ask, what have they done?
I didn’t expect two of these articles in one week. Yet here we find Opel having a “what have they done?” moment. Opel describe this as a new vehicle but we’d class this as a very comprehensive facelift. The main architecture of the car remains the same and, in my view, the addition of the black tab on the rear of the 3-door’s sideglass does not distract from this fact, and nor do the new front or rear forms. What else is different? Continue reading “Facelifts: the 2015 Opel Corsa”
Phase Two – 1976-1980: Speed of Darkness. As Bob Knight continues his search for an acceptable style, a new sheriff enters town.
Throughout 1976, the paltry resources available for XJ40 concentrated mostly upon the ongoing struggle to establish an acceptable style. During the spring, Bertone and Ital Design submitted revised proposals, which ended up mouldering under dust sheets. Continue reading “History Repeating: XJ40 Part 5”
After having gone from strength to strength in recent years, Volkswagen AG (VAG) all of a sudden appears to be in an awful lot of trouble. But appearances can be deceiving.
First in a series on the German automotive industry, seen from a German perspective.
In the not-too-distant past, it seemed as though it was just a matter of time before VAG chairman, Ferdinand Piëch – aided by his obliging CEO, Martin Winterkorn – could finally ascend the throne of the global automotive domain. There may have been the odd mumble regarding disappointing performance in the US market, but, by and large, everything seemed to be rosy in Volkswagenland.Continue reading “Teutonic Displacement: Volkswagen Konzern (Part 1)”
After a bit of a dry spell, Something Rotten in Denmark has this rather over-valued money pit to present, a 1991 Chrysler LeBaron 3.0 V6.
Much like the Rover 620 from last week we are shown a photo of the dark side of the car. You can make out the brightwork and the general top heaviness of the car but there are other things not so visible. For example the extensive rusting around the wheel arches shown below. You can be sure that it will cost a lot more than the 25,000 kr asked for to put this right. You can be sure the floorpan is equally rotted, if not worse. Continue reading “Something Rotten in Denmark: 1991 Chrysler LeBaron 3.0 V6”
Skoda’s Fabia appeared first on the market in 1999. Now it’s into its third generation. What have they done? What have they done?
This is the new Skoda Fabia. The previous two generations have been rather good interpretations of a difficult genre, the conservative but attractive small car. The first version displayed some nice automotive design tropes: the smooth flowing bonnet to a-pillar and neatly shaped vestigial boot. The rear graphics and sculpture worked very harmoniously, very much the work of designers who were unafraid to Continue reading “2015 Skoda Fabia: Oh Dear.”
Here at DTW we like to find out about what’s on sale around the world.
We’ve looked at some Japanese and Chinese market cars. Today we go to South Africa and peer at a Honda Brio, just to see. The Honda Brio is not on sale in Europe, being intended for emerging markets. It comes in two forms, hatchback and saloon. Since tiny saloons are held in almost complete contempt, we Continue reading “2014 Honda Brio saloon”
You can make 4-cylinder engines bigger but what about making a smaller 6?
We have considered two approaches to bridging the 2.0 to 2.5 litre capacity gap, the enlarged 4-cylinder engines, and the 5-cylinder concept. And while the first is relatively common and the second shall we say not unusual, there is one other method of adding power and prestige to a smaller engine. That route is the road less travelled, 2-litre V6s. Continue reading “Theme – Engines: The Road Less Travelled”
So who uses five cylinder engines and why? Do they have a future? DTW asks these questions today. Read on to accumulate wisdom on this subject.
One might be tempted to think of five cylinder engines as being something of a novelty, if they are not a rarity. However, before Audi and Mercedes in the 1970s, Ford experimented with the concept in the 1930s and 1940s but never put anything into production. The heyday of the five has been from the end of the 70s until a few years ago. Not a bad run. The window of opportunity for the five-cylinder now seems to be closing. What opened it? Continue reading “Theme – Engines: Throbby, Thrummy Quints”
With engines, as with everything else, there’s a pecking order. But who rules the roost?
Anyone spending time thinking or indeed writing about cars is likely to hold a firm view on the merits or otherwise of the internal combustion engine – few auto enthusiasts choose the comfort of the fence on this. If you cleave to the view that the engine represents the heart of a car, then it should come as no surprise that any marque with pretensions to greatness has designed and produced their own. Furthermore, the truly grand marques have at least one powerplant in their back catalogue that can be viewed in, at the very least, quasi-mythological terms. Continue reading “Theme: Engines – Top Dead Centre”
Then and now: how does Fiat’s present engine range compare to that of 2004? And are they making use of the engines available from Chrysler?
Today we are asking “How bad is it exactly for Fiat, in real terms”? A vibrant company puts effort into engines if only to confuse punters and gain sales. But it can also offer a better match between the car and the complicated needs of the hundreds of millions of potential buyers. If you have a car with just one or two engines for it then it’s a safe bet there are 78 million people who simply won’t Continue reading “Theme: Engines – A Survey of Fiat’s 2004 and 2014 ranges”
Is the end in view for the once ubiquitous 2 Litre?
I’ve never liked 4 cylinders. Part of me has always lusted after pistons and capacity. How I envy a fellow correspondent on these pages his 5.3 litre V12. The only diesel engine I’ve ever been attracted to is Volkswagen’s ludicrous 5 litre V10, which made a mockery of diesel’s assumed economy but where the sheer numbers almost overcome my antipathy to fuel oil. Despite all this, the puritan in me has shown restraint and, in fact, the most cylinders I’ve ever owned in one engine is six and the largest capacity 2.8 litres. But it’s not all size. I like less than 4 cylinders too. I have eternally fond memories of the Citroen Flat Twin and I’ve never been tempted by a Japanese 4 cylinder motorcycle, far preferring my V Twin. I got very excited by Fiat’s TwinAir engine and, despite getting the idea that the real-world consumption, and thus emissions, are less related to the paper ones than they might be, it remains an attractive proposition – if only they’d put it in a car I wanted. The truth is that I’m a 4 cylinder bigot. There are exceptions in my prejudice (obviously an old Alfa Twin cam, probably some Hondas and any flat four, even a Beetle’s, and a Lancia V4 though, very certainly, not a Ford V4) but, generally, four in a row and I don’t want to know.
Many forgotten cars are forgotten because a lot of time has passed between now and the time they were made. In the case of the Renault Wind nearly no time has passed at all. Rather than being forgotten, it was barely noticed in the first place. This correspondent has seen just one in the wild. Let’s take a brief pause from the hurly-burly of the here and now to Continue reading “Sure-Fire Future Classic: 2010 Renault Wind”
It’s hard to tell. The seller of this particular orphan has only just learned to use a camera. Two out of the three photos (twelve are allowed for free) at the car-sales website are taken with the sun light coming from behind the car. Thus in two out of three photos the image is mostly a Honda Accord silhouette with some Rover 600 chrome here and there. The third photo shows the front rear three-quarter with no shadow. Continue reading “Something Rotten In Denmark: 1996 Rover 2.0 Ti”