A two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.
Now that the captives have escaped, the presentations are complete and fruit and vegetables been thrown, perhaps it is germane to take a look behind the figures and statistics at the state of affairs facing Fiat Chrysler Automobiles in Europe as they painfully inch towards their eventual fate.
Sergio unveils his elaborate masterplan for FCA’s future and it’s a staggering work of fiction.
Last week Sergio Marchionne kept a selection of the world’s auto journalists captive for a ten hour marathon outlining his vision for the next five years at the newly merged FCA. Those who managed to sit through the numbing PowerPoint presentations, the staggering level of detail, the sheer grinding onslaught of facts, statistics, projections, flying unicorns and outright fantasies probably needed more than a few restorative shandies to steady their shattered nerves.
Lovely and wrong: Richard Herriott assesses Lancia’s former flagship.
When the Thesis was launched in 2002, Lancia wanted a flagship to re-position the brand as a maker of convincing luxury cars, an Italian Mercedes if you like. The Thesis’ predecessor, the Kappa, had been less successful than the Thema, despite receiving plaudits for its refinement, packaging and capable chassis. The Thesis was supposed to recover ground lost during the Kappa’s production run and also to re-affirm the company´s tradition of top-drawer refinement and visual elegance. Continue reading “2002 Lancia Thesis 3.0 V6 Review”
After discussing the dead centre of the car market, we take a visit there: the Ford Focus 1.6 CDTi Econetic.
This is the third generation Focus that I have tried. The Mk1 is a landmark and indeed a benchmark for many. It casts a long shadow over its successors. The Mk2 added refinement at the expense of driver enjoyment. Compared to the Mk1, the successor felt like being in a fat suit. So, what is the Mk 3 like now I have finally gotten behind the wheel? The main impressions are described below. Continue reading “2014 Ford Focus 1.6 CDTi Econetic Review”
What’s it like to wander around the on-line show room of Ferrari?
Recently I´ve felt curious about the customer experience for prospective Ferrari owners. You don’t need to be out of your pyjamas to visit Ferrari’s website so I thought I’d see what happened and what I’d feel like if I did a little virtual tyre kicking. What I found is described below. Continue reading “Window Shopping For A Ferrari”
Arguably the most misunderstood Jaguar of all time, Driven to Write seeks once and for all to put the ‘committee design’ assertion to rest as we examine the defamation of the XJ-S.
In September 1975 the newly nationalised British Leyland conglomerate celebrated the Jaguar XJ-S’ launch at Longbridge, the traditional home of its volume car division. A worse time to launch a 150-mph grand turismo is difficult to imagine, to say nothing of the chosen setting. The venue was a calculated statement of power, British Leyland ensuring Jaguar’s beleaguered management and workforce knew exactly who was in charge. Continue reading “Reconvening the Committee”
We convene the committee one final time and examine the defamation of the XJ-S.
Widely seen as the most outspoken and irreverent of the UK’s automotive titles, Car was the journal most automotive journalists and commentators looked to and emulated. It’s evident the ‘committee-design’ assertion emanated from this source, which illustrates that journalists are as prone to suggestion as anyone. The press subsequently appropriated this assertion which over time morphed into established fact. Car editor Mel Nichols made his views clear in October 1975, stating; Continue reading “XJ-S: Reconvening the Committee (Part 5)”
Do car badges have intrinsic value? Driven to Write investigates.
We all misread the obvious sometimes. Our world is frequently confusing, as are the brands and symbols that surround us. The car badge or emblem embodies a narrative – an entire marque history distilled into a small piece of moulded plastic.
In line with the theme of the month I will post this eloquent symbol of excessive cost-cutting. The badge symbolises the company. If the firm can´t spend enough so its symbol endures, you have to wonder about their commitment to the rest of the car. Of course, the likelihood is that this is just an unforeseen consequence of a minor change in paint formula. However, many people will feel that this says as much about this brand as needs to be said. For brand managers, this sort of thing is the worst PR, worse even than the message sent out by curling window rubbers and blisters of rust on the rear wheel arch lip. I can only remember seeing one other badge so badly weathered in so short a time, and that was the badge on Alfa Romeo´s 156.
It is always useful to consider a counterfactual. For example, by asking what would have happened if Franz Ferdinand had survived his assassination attempt, we ask about how avoidable the first World War was. Another counterfactual might be to ask what if REM had disbanded after their drummer Bill Berry retired? That is to ask what was the importance of Bill Berry to the band. The answer to that second question is easier than the first. REM should have disbanded. Berry’s drumming was as integral as Michael Stipe’s vocals.
I still use the same tailor my Father first took me to as a boy. Their jackets have a small label sewn into the inner lining on the right breast, showing their name but nothing else. Were I to ask them to put the label on the outside, they would be aghast. But they are an old fashioned firm and, I fear, not much longer for this World. Although my preferences have never changed, those of the rest of the World appear to have. It might seem understandable that cheap sports clothing should incorporate free advertising for the maker, since it could be argued that it subsidises the cost, but what seems stranger is that it has become acceptable for an expensive fashion brand to do the same. Don’t their customers object to being walking billboards, or are they simply boasting?
Mistakes from which one can learn come in forms such as these.
About once a year I visit a relative in a very small village on the south fringe of the Black Forest. Every time I do, I see a different Lancia Kappa coupé. But they only made about 3000 of these cars and production ceased 14 years ago. I assume then that the region in which the car was seen has an unusual density of the vehicles. Continue reading “Another in a Long Line: Lancia Kappa Coupé (1997-2000)”
Whilst trying to find a download of a W211 Owners Manual for a friend’s ten year old E Class, I came across the above (full text below). Now, although the US website did finally provide the manual, Mercedes’ UK site appears to provide no such service. Despite the fact that it would only cost them a tiny sum to make electronic manuals for older cars available to owners, it’s telling that MB UK don’t see this as a priority.
The Ford Ka, 1996 – 2009: one of the better and cuter designs of the last two decades.
The alternative Ford Ka concept followed the jelly-bean school of design that Ford had been exploring with the Taurus, Mondeo and the Puma. But in the internal design competition Ford Europe went for a radically different surface treatment of the same package and proportions. Continue reading “Theme : Cute Car Hall of Fame – 1996 Ford Ka”
Bertone gives Issigonis’ box on wheels some sharp-suited Italian style and demonstrates how cute doesn’t always mean curvy.
The 1970’s can be seen as a bit of a lost decade when it comes to cute cars apart from this – the Innocenti 90/120L. Innocenti’s association with BMC began in 1960, producing cars like the Austin A40, 1100 and more notably, the Mini under licence for the Italian market. Innocenti’s versions of BMC models tended to be plusher; the subtle restyling undertaken often appearing better judged and executed than those of their UK counterparts.
I seem to have had a few opportunities recently to drive different cars for shortish periods, enabling some rare insight into them as ownership opportunities. Previously I commented on the pleasant surprise that was a lowly latest gen Fiesta; now it’s the turn of a 2WD VW Tiguan that I hired whilst on holiday in France. Continue reading “Crushed by a German Faux-SUV”
There are a great many conflicting facts and inconsistencies surrounding the deity Porsche’s successor to the 356 has turned into over the course of a few decades.
Above all else, there is the incontestable fact that its basic layout, the core of its engineering, is of the idiosyncratic kind.That in itself wouldn’t raise any eyebrows, but such eccentricity – despite oftentimes inviting critical acclaim, at least initially – usually excludes lasting success. That the 911 overcomes the usual reservations towards alien solutions may be due to two facts. Continue reading “Dial 911 For Cute”
We take a more in-depth look at the Jaguar XJ-S’ styling.
The world fell in love with the E-Type, but what many fail to realise is that by the early ’70s, Jaguar’s sports car icon was virtually unmarketable, the curves everyone loved in 1961 now hopelessly out of fashion. Yet when Jaguar announced the XJ-S as lineal successor, traditionalists had apoplexy on the spot. But was it really that much of a departure?
The problem with ‘cute’ is that it’s such a nebulous term. It can be an adjective, a noun or an adverb, so its meaning has shifted markedly since its origins in the 18th century. After all, one person’s pretty or dainty is another’s contrived and calculating. So when it comes to cute, which is it? However you view the term, you simply can’t Continue reading “Theme: What’s Cute Got to Do with It?”
Why I’d recommend : Motor Sport / The Automobile / The Rodder’s Journal / Classic & Sports Car
One particular magazine might use this title this as a wishful strapline but, of course there is no universal World’s Best Car Magazine. if your taste ran to tits and tailpipes, then how can I argue that, for you, the late Max Power was not TWBCM? When, after loyal decades, I finally gave in and stopped my subscription to the magazine that styles itself thus, Car Magazine, I looked around for alternative places to spend my pocket money.
I’ve asked myself if I can think of a large car that is ‘cute’ and, at present, can only think of one, but perhaps that is because this particular vehicle will always have a dominant place in my memories. In the late Seventies, I filled in for the European Motoring Correspondent on Soldier Of Fortune magazine when he was unavoidably detained for several months by the German security services. Apart from it being the introduction to my beloved Alvis Stalwart, when I tested one for the ‘Used and Bruised’ feature, that time also has more tender memories for me.
I had the opportunity to drive a basic (plastic wheel covers), new shape Fiesta with the “old” (these things are relative these days, I find) 1.25 4 cylinder engine the other week. I’m not going to comment on the styling inside or out, because I’m not a big fan of either and it’s got nothing to do with the point here. Continue reading “Viva Fiesta”
The new Formula 1 regulations have thrown up the usual complaints about the inelegance of modern racers. Despite my disinterest in The Circus, I actually find the new batch some of the more interesting looking racers of recent years though, of course, interesting is not beautiful.
Patrick Le Quement´s little wonder, the Twingo. A reference for anthropomorphic design.
Twenty one years later, the Renault Twingo still holds up as both a very decidedly un-threatening car and a solid bit of industrial design. Seldom are cuteness and aesthetic discipline united in such a successful way.
Has there ever been a more unselfconsciously cute car than the Frogeye Sprite? That grinning air intake, those amphibian headlights and pert form, to the dainty little tail-lights, the little Austin-Healey is about as friendly and cuddlesome as a miniature Schnauzer. Had Pixar created it, it really couldn’t have any more maddeningly lovable.
To celebrate Cute Month at DTW, we are offering Mitsubishi, FREE OF CHARGE, the attached name restructuring for their UK vehicle range.
Our consultants have come up with names that celebrate the ever maximising lifestyles of the 21st Century motorist whilst silently vocalising the informal outlook filtered through the standpoint of pertinent social media. Prices have been raised accordingly to reflect the added desirability these cute but cutting-edge names will surely engender.
Cute. I’d been hearing it a lot that day. Moose Molloy’s gaze shifted towards the window and his expression changed slowly. It was like watching a landscape erode but, after that eternity had passed, there was a big lake of a smile rippling across his face and, somehow, I knew I was going to hear that C word again.
“Hey Marlowe, is that cute pink Figaro outside yours?”
A guy like Moose was big enough not to need to humiliate you with your choice of wheels, but I thought it best to offer him some clarification.
Alfa Romeo’s fight-back continues for its third straight decade.
The image (below) is a screen shot of Alfa Romeo UK’s website. Notice that there is a rather glaring gap to the right. They do actually sell (or try to sell) three cars but only show two. I wondered why this might be. Are they so strapped for cash that they don’t have the resources to insert the third car into the image? Or is there another “third car” coming soon to Continue reading “What are Alfa Romeo Selling? Just Wondered.”
A good question relates to the state of Mitsubishi in the UK car market. I am asking it today.
1984 Mitsubishi Colt: sold out
What do Mitsubishi sell today? Though the Lancer and Colt are still listed in Mitsubishi UK’s website, they are described as sold out. The remaining range consists of an electric car, a sub-B hatch called the Mirage, several flavours of sport utility vehicles and the very specialised Evolution X FQ-440 MR. This oddity fits into the range as well as an adult “toy” in a shop selling golfing equipment. Continue reading “Idle Thoughts: ボディカラー”
Cute. A word derived from acute, therefore originally suggesting someone (generally female) who was quick witted, has ended up, in United Kingdom English at least, more usually suggesting someone or something that is attractive, but in a rather dainty or childish sort of way. When applied to a person, it suggests a distinct lack of seriousness and, when applied to a car, the situation is no better. So do we want cute cars? Well, for the traditional, stereotypical male ‘petrolhead’, whose choice of motor says as much about what happens below his waist as above, a cute car is unlikely to cut the mustard, unless it’s a gift to keep the little lady sweet. But we at DTW are not like that – well at least the Lads aren’t being, of course, hardened metrosexuals.
After “New Edge” came what exactly? And when? And why
For some considerable time I have been wondering about the legacy of Ford Europe’s design director, Chris Bird. What did he achieve and where is he now? First a short review of the received wisdom. Prior to taking up his position at Ford in 1999, Bird was at Audi (where he did the first A8) then renowned for its ice-cool design approach. Continue reading “Industrial Design Archaeology: New Edge to Kinetic Design”
I decided to avoid that hungry tramping around that one typically endures when looking for food in a foreign town. Thus the Brasserie Lipp became my “cantine” and I just took a taxi there every evening.
2014 Biofore concept car interior: an important Geneva show car
Nice to have you back. I met Eoin (briefly) at the Geneva show. He was very busy and I didn´t want to disturb him. For my part, it was a successful show and I really feel as if I´ve covered the most important vehicles plus the little black and white job above. Great to see Eoin mopping up the details. The Hotel des Bergues was even better than expected (did you get the fax with the bill?) and the room service sublime. Continue reading “Internal Correspondence 3”
Look, anyone and their dog can get on a plane and physically attend the Geneva Motor Show, but frankly that’s a little passé now. No, by far the more arduous, some might even say, daring approach is to stay at home, in pyjamas, eating toast and allowing someone else do all the legwork. Well that’s my justification anyway and no, you can’t have any more jam until you behave yourself. Continue reading “Geneva 2014 – The View from the Sofa”
I’ve just spent a few days and 2,500 km driving around Eastern France. In that time, I saw two Citroën CXs, a Renault Dauphine, a Renault 12, a Simca 1100 and a Peugeot 504. And I also saw an Onze Legere Traction, but that was UK registered. Those staple cliches for the location director setting an episode of a popular UK TV series in France, the DS and the 2CV, were nowhere to be seen, save for a battered Snail sitting on the roof of a scrapyard. Of course a French person visiting the UK would notice the dearth of Morris Minors and Rover 2000s but, somehow, the homogeneity of the modern French industry is so much more depressing. Even a Peugeot 406 and a Renault 21 were almost cheering sights, being pretty Gallic compared with today’s eurocars.
The Lancia Delta nameplate deserved better than this.
The first Lancia Delta (1979 to 1994) was two things. It was an neatly uninteresting, Italdesign five door, front-drive car of little obvious merit. And later in life the same car was a high-performance sporting hatch. From 1993 to 1999 Lancia tried to cash in on the Lancia Delta name with this iteration, sold (if it sold at all) in three and five door guise. The second version was a badly considered blend of the predecessor so it had moderately sporting capability and almost, but not quite totally bland styling. Continue reading “Something Rotten in […] Denmark: Lancia Delta”
Qoros are not selling on looks and they are not selling on price. What then?
The 2014 Geneva expo had among its new car launches the Qoros 3 hatch, a variant of the Qoros 3 saloon. Founded in 2007, Qoros’ first car was presented at Geneva last year. This time around they have chopped some length off the car to woo customers in a lower price range.
The company is a joint venture between Israel Corporation and Chery Automotive; for a while the firm was called Chery Quantum Automotive but a new product demanded a new name, hence the change. Whilst you may have heard of Chery, you might not Continue reading “After the Great Leap Forward”
Like finding empty spaces in a tray of chocolates, but worse
In a perfect world there would be no such thing as a switch blank. You´d have enough money to buy the car with every conceivable feature fitted. Or, if you wanted a simpler, lighter car, that version would have a console and switch panel designed for that exact level of trim. If there were four switches required for the four functions, there would not be a fifth and sixth hole stoppered with an unmarked plastic plug. Continue reading “Specifications May Vary”
The XJ-S marked a entirely fresh direction for Jaguar style. We examine its birthpangs.
Early in 1969, work on XJ27 began in earnest. Due to BLMC’s straitened finances, funding was limited to utilising a modified version of the existing XJ saloon substructure and hardware component set. Structurally and mechanically then, there would be few surprises. Stylistically however, Sayer had something far more radical in mind. Continue reading “XJ-S: Reconvening the Committee (Part 3)”
The Geneva motor show is usually the place for the major manufacturers to display their latest models and concept cars. I decided to see what was being presented by less well-known firms, some of which are tiny and new and some of which are massive but not much in the public eye. And there’s Giugiaro, now a wholly-owned subsidiary of VAG and, I would guess, eventually to share the same fate as Ghia, Ford’s one-time laboratory for innovation. Continue reading “Also Starring : Sideshows at the 2014 Geneva Salon”
A wise man once said that you can prove anything with facts. He was right – you can. However, float above the narrow prism of the factual and reality becomes a more nebulous concept. For it is within this white space the automotive press-release copywriter dwells. A land of fairies and elves, where steaming troughs of hyperbole appear as tureens of nourishing broth.
The Ascona C (1980-1988) has cast a long shadow over Opel. Is this the car that created the persistent impression of dullness that tarnishes the Opel badge?
Today’s inspiration is an Opel Ascona 2-door saloon, spotted in the north of Aarhus. The recent resurgence (maybe that’s only in my own mind) of Opel has made me reconsider where, precisely, it all went wrong for Adam Opel AG. Lying on my psychiatrist’s couch I turned over my impressions and images of Opel. Continue reading “The Long Shadows of the Past”
It might not look dangerous but this car wiped out the dinosaurs.
What is significant about this car is not merely that it exists at all but that it inspired an unheard-of level of loyalty with its customers. Just as it was becoming apparent that buying European was not a guarantee of quality, the Japanese makers were beginning their exploration of exportation.
The upper-middle class coupé is almost extinct. We trace its demise.
Large upper-middle class coupés only made commercial sense if they could be produced to appeal to both domestic and US audiences. Mercedes-Benz, BMW and the Japanese manufacturers alone seemed to understand this, ensuring they could export their offerings to the sector’s natural habitat. Success in automotive terms had traditionally been predicated on success in America and for that, a luxury coupé was highly desirable. Continue reading “Coupé de Grâce”
If all goes well I´ll be inviting Piech and Marchionne to an evening dinner to take them through the main features of the blog. Can you get someone to re-write that item about Marchionne so it´s less abrasive?
The quality of the interior has held up better than the quality of the concept of the Rover 827.
Given the depredations of the Danish climate and the fact this car was assembled in the UK, today’s discovery, a Rover 827 coupe, has held up rather well. Goodness, the leather interior is even developing a patina which I used think was only possible on cars made before I was born. Continue reading “Something Rotten in […] Denmark: The Baby Bentley”
For the purposes of this piece I will henceforth refer to the Doughnut as the Donut. I choose an American English spelling because I really do hope that this most futile of driving manoeuvres was not invented in the UK. I don’t relish the shame of inventing the Donut being shouldered by America, I just don’t want it to be shouldered by my country. Historically it seems unlikely, since it is not easy to perform in a Ford Anglia, but much easier in a Chevrolet that your Dad has ticked the big V8 option on. The name, of course, is imprecise. An Edible Donut is a Torus, a three dimensional shape. The shape defined by the Driving Donut occupies only two dimensions and is, more or less, circular – just a big zero.
I don’t think I’m necessarily alone in finding Sergio Marchionne’s penchant for jumpers a little unsettling. Yes I concede it is lazy of me to expect an Italian captain of industry to cleave to national sartorial stereotype; why shouldn’t he buck the norm, even if the result is somewhat unedifying.
Fine tailoring might be what we expect, but in Marchionne’s case the knitwear appears a little too studied, just a tiny bit artful. The cosy jumpers appear to Continue reading “Ripping Yarns”