The Old Normal

Over sixty years ago, Citroën discovered that you can only go so far in stripping a vehicle of its amenities.

Citroen ID Normale. (c) Marco Lagarde

During most of its existence the car has presented itself in countless shapes, sizes, capabilities, not to mention levels of price, performance and equipment. Todays subject however belongs to that rare class of decontented cars, true strippers not to be confused with the usual sparsely equipped entry level models aimed at fleet buyers, taxi companies and buyers for whom price and economy are absolutely predominant selection criteria.

The 1955 DS19 was an unprecedented showstopper, and although it suffered a range of quality and especially reliability issues in its early years, it did Citroën a world of good image-wise. As far as sales were concerned however, after the initially high amount of orders by the affluent and Avant Garde started to level off the French firm was confronted with a problem.

In 1956, if you could not Continue reading “The Old Normal”

Weekend Reissue : Filigree and Shadow

A tale of the diamond and the chevron.

(C) wikipedia

As automotive aficionados, we accept and embrace the backstories which sit behind the cars we choose immortalise, yet as with most aspects of life, the people behind these vehicles are often themselves at least equally compelling when viewed from a narrative perspective.

Rivalries between carmakers frequently loom large over marque iconographies: General Motors versus Ford, Austin and Morris during the pre-war era in Britain, or indeed, BMW and Mercedes in more recent times. However, for a great many years, an equally compelling battle of wills was said to have played out in France between Louis Renault and André Citroen, with both carmakers seemingly hell-bent to Continue reading “Weekend Reissue : Filigree and Shadow”

Theme: Materials – Body Building

Originally carpenters made horsedrawn carriages with wooden bodies. They carried this technology over to the horseless carriage. 

Aluminium and wood and leather- Bristol's materials of choice
Aluminium and wood and leather- Bristol’s materials of choice

Then it became clear that for large scale production, a saw, hammer and some nails would not be up to the task. Design involves choosing a balance between what the material needs to do and how it can be formed. The appearance emerges from this compromise – the required look can drive material selection and vice versa. Often the balance is not even something at the forefront of the designer’s mind if they are working out of habit or tradition. Continue reading “Theme: Materials – Body Building”