One sure fire way of upsetting your customers is to halt production of an established favourite. Buick caused a national outcry when they axed the Grand National. When the Riviera was retired, the overtures were quieter perhaps but no less felt. GM rolled out concepts from time to time, and potential customers took notice until the realisation dawned that this was more a case of theatrics over genuine articles – another false dawn.
Denied, or swerved? We examine a lost Buick concept.
The conglomeration of niches and target customers explored by car makers in the conceptual realm have for the most part enjoyed a better than average tendency towards termination on dead-end street. Concepts may showcase design flourishes or preview the latest in technology, but rarely see production reality – more often appearing as a feature flick here, or a garrulous gamut there. But as the millennium approached, and their once-proud Riviera model withered on the vine, Buick sought to Continue reading “The Flying Burrito, Brother”
The idea of designing or styling cars is almost as old as the industry itself. Stemming from coach and carriage works, in the beginning the car was made and effectively styled by those same engineers whose only goal was a mechanically powered carriage. Short framed, high bodied creations, and rudimentary in weather protection, imbuing style was barely considered. Wealthy customers hired craftsmen to create a unique automobile – America had dozens of such custom builders but even with Henry’s Model T, mass production barely stirred the creative soul.
Alfred Pritchard Sloan Jr wrote a letter to the general manager of Buick, H.H. Bassett in 1926 expressing his interest in styling a car in order to sell more. Cadillac general manager, Lawrence Fisher concurred with Sloan’s and Basset’s ideas on appearance. On a trip of Cadillac dealers in California, Fisher was introduced to Don Lee who aside from flogging Cadillacs ran a custom workshop in Hollywood. Contained within were those craftsmen building film stars their dream cars. Fisher was impressed by not only the workmanship, but by the young fellow directing the designers – Harley J Earl.
David Dunbar Buick was but two years old when the family emigrated from Arbroath, Scotland for a new life in Detroit, 1856. Upon leaving school he worked for and then later owned a plumbing goods company (The Alexander Manufacturing Company). With an inventive mind, David produced a lawn sprinkler alongside a vitreous enamel coating for cast iron baths. By the 1890’s, the internal combustion engine held more interest than ablutions – the company was sold.
Afforded both time and financial independence, Buick indulged. Incorporating the Buick Auto-Vim & Power Company in 1899, his market was agricultural engines. Very soon the automobile enveloped his life and swiftly draining his finances with just a single car made in 1902 under the new name, Buick Manufacturing Company. Ploughing what little cash he retained into developing an OHV engine, a loan of $5,000 was had from close friend Ben Briscoe in order to make the Buick Motor Company.
The lesser-known RK Bodyworks, based in Albany, New York was commissioned by a certain Carl Szembrot to convert this 1952 Studebaker into a LeSabre-lookalike. The top of the three taillights adorning each fin was a blue directional signal, the middle one a red stop light and the bottom one a white reversing light. The bullet nose and trim from the Studebaker were cleverly re-used to Continue reading “En Garde! Part Two”
Like the Buick Y-job that went before it, the 1951 LeSabre concept car was a GM testbed for both technology and stylistic ideas. The low-slung roadster, bodied in aluminium and magnesium, was the first to have the panoramic windshield that would be a defining feature on virtually all American cars from the mid- to late fifties. Its overall look is best described as jet age on wheels.
LeSabre also used the first application of GM’s 215 cubic inch (3.5 litre) aluminium V8 which would later find its way into a variety of cars, both in the USA and Europe – although in the LeSabre’s case the engine was supercharged and capable of running on both regular fuel and methanol. Harley Earl was known to Continue reading “En Garde! Part One”
What is a concept car? What was its past like and how did its future evolve? Why do we have concept cars at all?
We are late in the automobile era. It is ending as cars become banalities and as the illusion of mass personal transportation dissolves. Consequently, the car’s future might even be over already. In 1971 the future was staggeringly unlike the present. In a properly realised future all signs of the present are gone. Continue reading “Theme: Concepts – Introduction”