Big Things

Some cars are bigger than others. 

Image: Author’s collection

On the occasion of the current Fiat 500’s introduction at the Frankfurt Motor Show in 2007, nobody could miss the enormous 500 replica that dominated the FIAT display; it was an impressive showpiece and even included a huge ignition key. Both the front and rear wheel could slide away to allow actual 500’s to be driven in and out. The giant 500 was certainly a bold, eye-catching idea, but Fiat was not the first to Continue reading “Big Things”

Getting Personal

Analysing three different takes on the personal luxury car of 1963.

All images: The author.

The personal luxury car is a uniquely American phenomenon; its closest cousin in concept would have been the European GT, but this transatlantic specimen was a larger, softer (but on a straight piece of road not necessarily slower) breed. There is a fairly general consensus that Ford was the first to Continue reading “Getting Personal”

Theme : Facelifts – Loewy´s 1953 Studebaker

You can’t polish a turd, but can you sully a diamond?

53 Studebaker Starliner Side
1953 Studebaker Commander Starliner

Once, whilst Europe was happy to go on producing the same identical model year after year, until the dies got too worn out to function, the US doggedly changed models every three years, with a facelift every year in between. Thus, any reasonable US car spotter will be able to identify the exact year of a Ford Thunderbird, first by the shape, then by the radiator trim or the rear lamps. Any manufacturer who didn’t come up with something new for each season was not going to be taken seriously.

Studebaker was not in a great position in the late 40s, but it tried making the best of things with good design. First Raymond Loewy’s studio came up with the influential 1947 models, Continue reading “Theme : Facelifts – Loewy´s 1953 Studebaker”