After decades of resolutely conventional if well executed D-segment offerings, Peugeot has tried something different with the latest 508. It deserves credit for doing so, but has the market recognised and rewarded its innovation?
For over a century, Peugeot has been the very essence of French conservative respectability. Its automobiles have, by and large, been well engineered, durable and reliable, with quietly elegant and unflashy styling. At the heart of its range has always been a medium / large saloon car, a natural and uncontroversial choice for middle-class professionals in France and beyond.
The post-WW2 series of such cars began with the Pininfarina styled 403 in 1955, a neat and contemporary looking RWD car with smooth ponton(1) styling. It was manufactured for over a decade in saloon, estate, coupé, van and pick-up versions and sold in excess of one million units. Continue reading “A Smart Cut, or the Final Cut?”