A Right Pair of Nymphs

Designer, Tom Tjaarda took two very different bites at the Lancia Flaminia during the 196os. Only one however is truly memorable. 

topcarrating
1969 Lancia Flaminia Marica: (c) topcarrating

During the Autumn of 1969, carrozzeria Ghia debuted the Marica concept at the Turin motor show, a styling study based upon the platform of the Lancia Flaminia, a car which had already ceased production. Not only that, but its maker had also gone bankrupt and was desperately seeking a benefactor.

Enter Alejandro de Tomaso, a phrase which would be uttered with increasing regularity within the Italian motor industry over the coming decade or so. Having purchased carrozzeria Ghia in 1967, he is alleged to have sanctioned the Marica study as a means of assisting Lancia’s bid to find a buyer – a statement which sounds suspiciously altruistic for such an automotive opportunist as he. But we are perhaps getting a little ahead of ourselves. Allow me to Continue reading “A Right Pair of Nymphs”

Theme of the Month : Advertising – Introduction

“Marketing is what you do when your product is no good, ” said Edwin H. Land. David Foster Wallace said of an ad: “It did what all ads are supposed to do: create an anxiety relievable by purchase.”

1898 adver for Winton. It´s horseless.
1898 advert for Winton. It´s horseless.

This month’s theme is the about the ephemeral products of automotive advertising. As long as cars have been available, there have been people making money trying to help manufacturers get yours. At first, the main theme of car advertising was to Continue reading “Theme of the Month : Advertising – Introduction”