After decades of resolutely conventional if well executed D-segment offerings, Peugeot has tried something different with the latest 508. It deserves credit for doing so, but has the market recognised and rewarded its innovation?
For over a century, Peugeot has been the very essence of French conservative respectability. Its automobiles have, by and large, been well engineered, durable and reliable, with quietly elegant and unflashy styling. At the heart of its range has always been a medium / large saloon car, a natural and uncontroversial choice for middle-class professionals in France and beyond.
The post-WW2 series of such cars began with the Pininfarina styled 403 in 1955, a neat and contemporary looking RWD car with smooth ponton(1) styling. It was manufactured for over a decade in saloon, estate, coupé, van and pick-up versions and sold in excess of one million units. Continue reading “A Smart Cut, or the Final Cut?”
There remains some debate as to when the Jet Age truly began, but to put it in aviation parlance, 1960 is generally held as being the point of v-max, this being the speed above which take-off must be attempted. The kerosene-fuelled era of widespread commercial air travel was unsurprisingly synonymous with the United States, even if Britain’s De Havilland largely pioneered the commercial jet airliner with its elegant if doomed 1952 Comet. All-comers however would be overwhelmed by the irresistible rise of the Boeing 707 and McDonald Douglas DC8, soon to Continue reading “Anniversary Waltz 1960 – Here Come the Big Jets”
Regardless of whether one is discussing art, cuisine, kitchen appliances, or indeed motor cars, definitives are tricky things to quantify. In the field of automobiles, applying such measures to specific marques comes fraught with even more difficulty, but this doesn’t necessarily mean that one ought not Continue reading “French Polish”
In 1966 Peugeot and Renault formulated an ambitious plan to take on the incumbents in the luxury car market. Sadly, both companies got cold feet and their dream went unrealised. DTW recounts the story of Projet H.
With the successful launch of the 16 in 1965, Renault had a large five-door FWD hatchback to complement its (not so) small 4 model. The range would be augmented with the medium-sized 6 in 1968 and completed with the 5 supermini in 1972 . These hatchbacks sat alongside its rear-engined 8 and 10 saloons for more conservative customers.
However, the company lacked a large and prestigious car as a flagship for its range. Likewise Peugeot, where the largest model was the well-regarded 404 saloon, launched in 1960. Both manufacturers eyed Citröen with a degree of envy. The Double Chevron’s large DS model, although already a decade old, had been so advanced and futuristic at launch that it still looked handsome and prestigious.
It was a fitting ‘halo’ model for the marque, notwithstanding the idiosyncratic appearance of Citröen’s smaller cars. The DS was also the choice for official transport at the Elysée Palace, giving Citröen kudos that was jealously coveted by both Billancourt and Sochaux.
Both manufacturers were allegedly nervous about the market potential for a large and luxurious car bearing their marque names, so they agreed in April 1966 to Continue reading “A Failure of Nerve”