Classic Error

The 1961 Consul Classic and Capri were a rare market failure for Ford in Europe. We remember them on the 60th Anniversary of their launch.

(c) Ford.co.uk

Ever since the days of the Model T, Ford had developed an enviable reputation for delivering cars that were finely attuned to the perceived wants and needs of the automotive market. Moreover, the company was a master of what one might call value engineering, the art of designing cars wholly to satisfy the market whilst rarely challenging those expectations through new or radical innovations in format, engineering, equipment or styling.

Generations of Ford owners were able to Continue reading “Classic Error”