The author wonders why some automotive designs end up being not as good as they should or could have been.
In the field of automotive design, there is always a degree of tension between the designers and the body engineers charged with making their designs a reality. Many designs, when first revealed as concepts, are loaded with details that might look beautiful, but are difficult or impossible to incorporate into the body engineering for viable and economic series production. That, and the need to comply with the raft of motor vehicle legislation and regulations, is why production cars are often a disappointment, typically described as ‘watered down’ from the concept.
If the designer is unconstrained, then the result is, for example, the bonnet of the Jaguar E-Type. While undoubtedly beautiful, it was a nightmare to fabricate from many separate pieces of steel, laboriously welded together then lead-loaded and smoothed off to Continue reading “Unforced Errors”
As is frequently the case, what is given with one hand is taken away by another. By the late Sixties, the motorcar had become ever-more sophisticated, yet while speed and dynamic competence were on the ascendant, the unfettered enjoyment of high performance was already in retreat. Concerns too were growing over the automotive emissions and the affect they were seen to be having on air quality. Traffic congestion had become a grim fact of life, with motorists spending ever-increasing periods at a standstill. A shortlived period of unfettered freedom and self-expression was drawing to a close.
The more advanced students of Jaguar lore will by now have recognised that a good many of the most well-loved cars from Browns Lane were at best, incidental, if not wholly accidental in conception. Similarly, when it came to the subject of mid or late-life facelifts, not only were they predominantly of a reactive nature, but rare indeed was the aesthetic revision that amounted to a palpable improvement. But while it might be considered a little provocative to describe the Series 3 E-Type as being accidental, it would hardly be inaccurate to suggest that it was unplanned.
While Sir William Lyons ran Jaguar in his benignly autocratic style, product planning was also somewhat reactive in nature, largely informed by the ever-shifting vagaries of the US market, a case in point being the Autumn 1968 refresh of the E-Type, the series 2. Beyond this, the intention was to Continue reading ” The Accidental E-Type [Part One]”
Lost causes – missing links – exhuming Jaguar’s stillborn XJ21.
As descriptive metaphors go, bottled lightning requires little by way of explanation or exposition on the part of the writer. In 1961, Jaguar Cars successfully manged this seemingly impossible feat with the introduction of the E-Type, a car which itself would come to stand as metaphor for a now mythologised era of hedonism, permissiveness and social change. But in the Spring of ’61 all of that was for the future. Meanwhile, the manner in which the E-Type was received took Jaguar’s CEO somewhat by surprise.
Attending the E’s euphoric US debut in 1961, Sir William Lyons became painfully aware that while prospective customers were enraptured by the car, many simply couldn’t comfortably Continue reading “Lightning Flash”
Editor’s note: A version of this piece was originally published in April 2016 as part of DTW’s Japan Theme.
From a purely commercial perspective, the Toyota motor company appears to have fared perfectly well without the benefit of image-building halo cars. While enthusiasts have been well served by innumerable performance versions of regular production models over the intervening decades, the Japanese car giant has largely eschewed outright exotics. Not so fast however. As long ago as 1965, crowds at the Tokyo motor show were captivated by the introduction a sleek and beautifully proportioned coupe from that most cautious of Japan’s burgeoning carmakers. Deliveries began two years later, but by the decade’s end, and after a mere 337 cars, the Mayfly Toyota 2000 GT disappeared as quickly as it had emerged.
The story (as commonly told) begins in the early 1960s. German nobleman and designer, Graf Albrecht Goertz had forged a successful consultancy in the United States, having been involved in the design of a number of post-war BMW models, most notably the acclaimed 507 roadster. Commissioned by Nissan to assist in the design a two-seater coupe, he is said to have drawn up a low-slung concept, a running prototype of which was subsequently built for Nissan by Yamaha. Nissan’s management however opted to adapt their in-house Fairlady model along different lines, introducing it as the highly successful 240Z in 1970.
Ambivalence towards Jaguar’s Sixties Supermodel is as old as the E-Type itself.
The problem when approaching time-honoured and much-loved cultural touchstones is that as their mythology develops, layers of symbolism and exaggerated lore build up like barnacles upon the hull of a sunken craft until the object itself becomes obscure, indistinct; the legend eventually overtaking reality.
Certainly, the cult status of the Jaguar E-Type has morphed to that of venerable sainthood – its position as all-time investment-grade classic seemingly inviolate for the rest of time. So much so, that to Continue reading “Enigma Variations”
Our Sheffield correspondent simply isn’t feeling the Love.
Hit singles – a notorious equation. From that first catalytic germ to the recording studio, everyone and everything balanced; flow without compromise. Who says what works? The adoring/ paying public. Upon that melody entering your ears, it becomes trapped in your psyche; if the song is good, into your heart and soul. The melody no longer the writer’s own, it is for us to worship, hum, love… and eventually abhor.