How Billancourt was presented with an unexpected proposal for an ultra-basic car, not by the product committee, but from the mighty French labour union.
The mid eighties were tough times for Renault. Georges Besse had become CEO in January 1985 and was confronted with an alarming financial situation: between 1984 and 1985 losses were spiralling – amounting to in the region of 10 billion Francs. Furthermore, the alliance in the USA with American Motors was costing enormous amounts of money, with little headway to show for in return. In an effort to Continue reading “Stuck In Neutral”
The image you see here is taken from a 1982 brochure prepared by Publicis Conseil (Renault’s long-standing communications and advertising agency) for Ireland’s then distributor, Smiths Distributors LTD, who also assembled Renault 4s in Co Wexford for the Irish market. More a pamphlet than a brochure, it nevertheless provided a well-produced and reasonably comprehensive overview of what the nationalised French carmaker had to Continue reading “Photo For Sunday : La Gamme Complète”
In a week where we’ve been subjected to further SUV-related atrocities, we seek comfort in a UK debutante from Romania.
This week’s new offerings from Ingolstadt and the Petuelring are both in their way equally disgusting, each vying with one another to out-pummel and preen, their decadence only matched by a barrenness of spirit as depthless as it is vain. But confronted by a seemingly unending series of vulgar behemoths to emerge from their rocking cradles to slouch towards Bethlehem, where is the hapless commentator to turn?
Is ‘the ceremony of innocence’ drowned or merely drowning? Do we, horrifying as it seems, by mere mention of these heaving monstrosities in some way dignify them? It’s an appalling thought so let us therefore turn our horrified gaze away and Continue reading “Second Coming”
A much loved child has many names according to the saying.
Now that I come to think of it, I’ve never seen that phrase applied to anything very good though. What made me think of this was today’s picture, a Lada 2105 Classic. According to on-line sources this car also went under these names: Lada Riva, Lada 1500, Lada 1700, Lada Signet, Lada 2104, Lada 2105 and Lada 2107.