Those enigmatic words once spoken by Carl Borgward when asked about the enthusiastic, engineering-driven young fellow’s aspirations, when older. Whilst this technically minded and for a good while, financially successful man’s eponymous car building history is well documented, we deal today with yet another post-war side line to his empire; that of the car small in name but mighty in stature – the Goliath.
With his Bremen factories – appointed to the German war effort for various armaments – destroyed by Allied bombing, Borgward rose from those ashes with determination. More so after his two year incarceration by the Americans for assisting the enemy – not that he had much choice in the matter. Assessing that the population had little to no interest in anything ostentatious, he realised the opportunity to Continue reading “I Want To Make A Car”
Autocar’s 23 December 1960 issue contained a comprehensive road test of a technically advanced offering from Bremen – the Borgward 2.3. What did they make of it?
Something of a technical novelty in the 1950s, air suspension had been offered by a number of US carmakers, including Buick, Rambler and Cadillac at the tail-end of the decade, before cost and complication saw its withdrawal, yet it remained a largely theoretical concept for European car buyers.
Across the Atlantic, while Mercedes-Benz were developing an air suspended system, the Swabians were comprehensively pipped to the market by Hanseatic upstarts, Carl F.W. Borgward GmbH in 1960. Having debuted their largest and most ambitious saloon at the previous year’s Frankfurt motor show, the P100 (or 2.3) was offered with the option of air suspension the following April, which later that year became standard equipment. Continue reading “Road Test Retrospective – The Grosse Borgward”
Some time back, DTW surveyed the world of cars to produce a definitive top 50 of all time. In this series, we narrow the field to European vehicles and present a run-down of the best Eurocars ever. The ratings are based on a weighted combination of engineering, styling, boot capacity and overall significance.
We will start off by a reminder of why a Seat, a Borgward and a Fiat are remembered as they are.
USA Today reported that a Mercedes Benz executive, Ulrich Walker, will oversee the return of Borgward to production after a bit of a gap.
The article reported that Walker’s vision for the car is affordable luxury, which is rather intriguing as this translates as that class of car where there has been the most fatalities in the last few decades: Triumph, Lancia, Rover, Saab, Oldsmobile, for example. Further, mainstream brands that have had products that reached into the affordable luxury sector have been less and less successful. Continue reading “More Borgward News”