The 1961 Consul Classic and Capri were a rare market failure for Ford in Europe. We remember them on the 60th Anniversary of their launch.
Ever since the days of the Model T, Ford had developed an enviable reputation for delivering cars that were finely attuned to the perceived wants and needs of the automotive market. Moreover, the company was a master of what one might call value engineering, the art of designing cars wholly to satisfy the market whilst rarely challenging those expectations through new or radical innovations in format, engineering, equipment or styling.
We travel to Cortina – by Cortina. In a manner of speaking.
Back at a time when both the world and DTW was young, we had the time, imagination and intellectual bandwidth to employ a monthly theme, a literary device which would both inform the site’s content over the period in question and serve as something of a creative spur to the writers. And spur it did, garnering innumerable articles on subjects both diverse and arcane – many of which I would urge you to Continue reading “Regina delle Dolomiti”
The joke’s on me: Cortina isn’t just a 70’s Ford. The 1956 Olympics took place there. The car came in 1962.
Ford make decent affordable cars for people like you and me. Even if we may never buy one, most people could imagine owning a Ford whether they really want to or not. So, how plausible is the Cortina name?
I will immediately admit that until I started writing this, I knew nothing about Cortina other than that it was a town in Italy. Prior to that (sometime about a year ago) it dawned on me it was a place-name. If you knew about Cortina the Italian town, please forgive this show of ignorance.
Think of it as a case study in the problems of borrowed names. As I said in my article on Ascona, a place name needs to be plausible. That means the image of the place and the image of the car must be in some kind of synchronisation. If the brand name itself is neutral then a model name can Continue reading “Theme: Places – Cortina”