Virtue from Necessity (Part Two)

DTW continues the story of the Triumph Herald and its derivatives.

Triumph Vitesse. Image: storm.oldcarmanualproject

Following the December 1960 takeover by Leyland Motors and the successful relaunch of the Herald in April 1961, the newly formed Standard-Triumph division had the funds and confidence to Continue reading “Virtue from Necessity (Part Two)”

Virtue From Necessity (Part One)

The 1959 Triumph Herald was an innovative and pragmatic solution to a difficult problem. It was also surprisingly accomplished and deservedly successful. DTW tells its story.

1960 Triumph Herald Saloon (c) nationalmotormuseum.org.uk

In the latter half of the 1950s, the Standard-Triumph motor company was facing a potentially existential problem. The mainstay of its model range, the Standard Eight and Ten saloons, were ageing and in need of replacement. However, Fisher and Ludlow, the company’s body fabricators, had been taken over by BMC in 1953 and was under orders from BMC Chairman Leonard Lord to terminate the relationship with Standard-Triumph once existing contracts expired.

Even if Lord had not decided to Continue reading “Virtue From Necessity (Part One)”