Two European automakers entered the small car market for the first time in the early 1960s. Both cars featured a similar rear-engined layout, but only one can be judged a success.
The 1950s was a decade of recovery for the economies of European countries that had been devastated in the Second World War. Increasing affluence put car ownership within the reach of families for whom this was never previously feasible. Much of Europe’s road network, however, remained primitive and relatively unsuited to large and unwieldy cars. The 1956 Suez Crisis(1), although a relatively brief event, also heightened the importance of fuel economy to potential buyers.
West Germany had its distinctive bubble cars, but these were regarded with some distaste elsewhere in Europe, being seen as unacceptably small and crude. It was the somewhat larger 1955 Fiat 600 that achieved an optimal mix of comfort and economy in a small car and provided a template for other makers to Continue reading “Moving Down, Scaling Up (Part One)”