Knocking On Opportunity’s Door

A design masterpiece in retrospect.

All images: The author’s collection

The silence was deafening, broken only by the faint hum of the ventilation system in Ford Motor Company Vice President Robert S. McNamara’s office. “Bob, you can’t really do that, can you?” uttered general manager Ben D. Mills after a few uncomfortable seconds. “You bet I can do it” was McNamara’s terse response.

McNamara had just announced that based on Lincoln’s dismal financial projections (and it had never made a profit since its inception) he had decided to recommend that the brand be terminated. It was only after a long and heated discussion that Mills, chief engineer Harold McDonald and executive engineer Harold Johnsson managed to persuade McNamara to Continue reading “Knocking On Opportunity’s Door”

The Art of Saying Goodbye

Some words are harder to say than others.

It’s been emotional. (c) Ford Motor Company

So long, farewell, adieu: This week has seen a lot of fervid happenings in the land of the free / home of the brave, but one which perhaps got lost amid the signal and noise of that election was the official cessation of Lincoln Continental production – which has either already ceased or is scheduled to Continue reading “The Art of Saying Goodbye”

Continental Congress (Part one)

Supersize becomes rightsize – how the 1961 Lincoln Continental subtly altered US luxury car design.

(c) Ford Motor Company

The 1961 Lincoln Continental is almost universally regarded as one of the finest car designs ever to come from the USA. Daringly sparse of embellishment and relatively compact (by the standards of the day at least); smoothly geometrical and slab-sided, it marked a breakaway from fins, complicated shapes, panoramic windshields, gaudy colour schemes and superfluous decoration.

This accomplishment would alas prove to be only temporary, as witnessed by the majority of American cars (Lincoln included), that would follow over the next decade. Nevertheless, the 1961 Continental was such an influential designgamechanger that its competitors Cadillac and Imperial reacted swiftly to Continue reading “Continental Congress (Part one)”

Theme: Evolution – From Iron Bars To Plastic Assemblies

The role of the bumper can be inferred easily from the name.

2015 Nissan Altima: where does the body start and bumper end? http://vietq.vn/so-sanh-xe-sedan-honda-accord-va-nissan-altima-d55126.html
2015 Nissan Altima: where does the body start and bumper end? Source: vietq.vn

Originally they were mere metal bars attached to the front of the car, and were visually separate from the wings and grille they were intended to protect. Let’s take a quick look at how they changed over time from a piece of steel to complex plastic assemblies merged seamlessly to Continue reading “Theme: Evolution – From Iron Bars To Plastic Assemblies”