A Failure of Nerve

In 1966 Peugeot and Renault formulated an ambitious plan to take on the incumbents in the luxury car market. Sadly, both companies got cold feet and their dream went unrealised. DTW recounts the story of Projet H.

Image: Christopher Butt

With the successful launch of the 16 in 1965, Renault had a large five-door FWD hatchback to complement its (not so) small 4 model. The range would be augmented with the medium-sized 6 in 1968 and completed with the 5 supermini in 1972 . These hatchbacks sat alongside its rear-engined 8 and 10 saloons for more conservative customers.

However, the company lacked a large and prestigious car as a flagship for its range. Likewise Peugeot, where the largest model was the well-regarded 404 saloon, launched in 1960. Both manufacturers eyed Citröen with a degree of envy. The Double Chevron’s large DS model, although already a decade old, had been so advanced and futuristic at launch that it still looked handsome and prestigious.

It was a fitting ‘halo’ model for the marque, notwithstanding the idiosyncratic appearance of Citröen’s smaller cars. The DS was also the choice for official transport at the Elysée Palace, giving Citröen kudos that was jealously coveted by both Billancourt and Sochaux.

Both manufacturers were allegedly nervous about the market potential for a large and luxurious car bearing their marque names, so they agreed in April 1966 to Continue reading “A Failure of Nerve”

The Renault 16 Is Fifty This Year. There Are None Left.

Our good friends at Renault UK’s press office have sent us a reminder that the Renault 16 is fifty years old this year.

1965 Renault 16. (c) avengersintime

Philippe Charbonneaux is credited with the design of this car which was in production from 1965 to 1980. Its main claim to fame is related to its innovative deployment of a hatchback in the middle-to-large sized car class. At that point there developed a marked fork in the road in car design. Some manufacturers followed this path, those makers most like Renault. Continue reading “The Renault 16 Is Fifty This Year. There Are None Left.”