No more Mr. Stingray.
As the Corvette became a more serious proposition after the commercially successful but softer by the year C3 Stingray, its publicity material followed suit…
When introduced for the 1968 model year, the voluptuous Corvette Stingray did not meet with the universal praise from the press that GM had hoped for. Of course, the C3 had big shoes to fill after its much loved predecessor, but embarrassing initial quality glitches as well as a perceived of loss of focus as far as the sportscar aspect was concerned did not help its plight either.
The buying public thought otherwise however, and as the seventies unfolded sales of the C3 actually went up year-on-year culminating in its best sales performance (for this particular model) in 1979. Nevertheless, those responsible for all things Corvette within Chevrolet division decided to Continue reading “Blowing Up the Mould”