Gilded Snail

Citroën’s 1961 Bijou, as road tested by Autocar.

Image credit: (c) picautos

The UK’s relationship with Citroën has traditionally not been vastly dissimilar to Britain’s somewhat ambivalent relations with the French nation itself. Especially so in the 1950s, when the motorists of Blighty, secure in the assumed and unchallenged superiority of their domestic Gods, snorted derisively at the 2CV’s rational asceticism.

Assembled, like its (equally shocking to British sensibilities) DS sibling by Citroën’s UK concessionaires, the 2CV was offered in the UK market throughout the 1950s, to ever decreasing circles of Continue reading “Gilded Snail”

Is This News Then?

It’s Linda Jackson again, CEO of Citroën. More half-baked ideas.

More fun for Citroen, with a new Mehari: mariothemultipla.wordpress.com
More fun for Citroen, with a new Mehari: mariothemultipla.wordpress.com

 In March we learned from Jackson that Citroëns are to be sold on style not price. Today’s news is that while planning to cut Citroën’s model ranges down to seven most important body-styles by 2020, one of them will be inspired by the Mehari, a less than practical 2CV variant with plastic cladding. Why? To make Citroën “fun”, says Jackson. So now we can add this to “style” as the main attractions of Citroën . Continue reading “Is This News Then?”