The 1963 Hillman Imp was Rootes’ answer to BMC’s Mini, but a latecomer to the market and, ultimately, a commercial failure. We conclude its story.
Autocar magazine had been given early access to an Imp De Luxe for testing and published its road test just a day after launch. The price including tax was £532, a £24 premium over the standard version. The reviewer praised the new engine’s smoothness, quietness and willingness to rev. They noted that, despite an unusually high 10:1 compression ratio, it ran without any trace of ‘pinking’ or ‘run-on’ on Premium(1) grade petrol.
The recommended top speed of 70mph (113km/h) was easily exceeded, and a maximum of 83mph (134km/h) was recorded one-way. The 0 to 60mph (97km/h) time was measured at 23.7 seconds. Fuel consumption over the course of the road test was 38.1mpg (7.4 L/100km).
No coolant temperature gauge was fitted, and the reviewer had to Continue reading “Moving Down, Scaling Up (Part Three)”