Jaguar’s commercial ambitions reached their zenith with this famously unsuccessful 1961 saloon flagship, whose legacy resonates to this day.

Some six months after the euphoric launch of the E-Type, Jaguar launched this radical saloon. Given the project name of Zenith, Mark Ten was a dashingly modern, dramatically styled leviathan of a car, conceived specifically for the North American market. Famed for his astute reading of market trends, Jaguar founder, Sir William Lyons didn’t believe in customer clinics or product planning. The Mark Ten was his vision of a full-sized luxury Jaguar Saloon – bigger, more opulent and technically sophisticated than any European rival. Continue reading “Catastrophe”